FLUF Connect × Circulaire — Smart Pricing, Smart Crosslisting

Two problems, one partnership

Resellers lose money in two places: pricing items wrong, and failing to put them in front of enough buyers. You can source brilliantly, photograph beautifully, and write perfect descriptions — and still leave margin on the table because you priced from guesswork, or sell too slowly because your inventory only lives on one platform.

FLUF Connect and Circulaire were built to fix these problems separately. Circulaire tells you what an item should sell for. FLUF Connect makes sure that item is live on every marketplace where a buyer might be looking. Putting the two together means resellers get market-informed pricing and maximum distribution from one workflow — without having to check three dashboards or copy data between tabs.

That’s the partnership. Circulaire data powers FLUF’s Smart Pricing feature. FLUF’s crosslisting automation is offered to Circulaire’s customers. Everyone sells smarter.

About Circulaire

Circulaire is an AI-powered pricing analytics platform for the second-hand market. Founded in 2023 and now used by 5,000+ businesses — from single-person resellers to Fortune 500 marketplaces — Circulaire processes over a million price points every day from 100+ data sources and turns them into real-time, brand-specific, SKU-specific pricing recommendations.

The platform covers luxury watches, designer handbags, sneakers, streetwear, high-end clothing and accessories, and reports 95%+ accuracy compared to actual market transactions. Customers using Circulaire typically see 25–40% profit margin improvement and 35% faster inventory turnover. It’s the data layer that professional resellers have been building internally for years — packaged into an API and a dashboard so you don’t have to.

Circulaire by the numbers:

What FLUF customers get

Smart Pricing has been part of FLUF Connect since day one, but what sits behind the suggestion number is what matters. As of this partnership, Smart Pricing in FLUF draws on Circulaire’s live market data. When you price a Rolex Submariner, a Louis Vuitton Neverfull, a pair of Jordan 1s, or any of 500,000+ tracked SKUs, the number you see reflects what the item is actually selling for right now — not a stale comp from a static database.

You’ll see this inside FLUF Connect wherever pricing decisions happen:

• When you create a new listing: The price field suggests a Circulaire-backed value the moment the item is identified. You keep full control — accept, adjust, or override.
• When you bulk re-price: Our bulk operations tool can re-price hundreds of listings against current Circulaire market data in one click. No more spreadsheets and manual comp-hunting.
• When you set auto-crosslisting rules: Rules can use Circulaire price bands as a trigger — e.g. “only auto-crosslist to Vestiaire if Circulaire’s suggested price is above £200”.
• When you’re deciding what to source: Pricing history and trend data help you decide whether a wholesale lot or charity-shop find is worth buying before you spend.

None of this changes how FLUF is priced. Smart Pricing is included free on every plan, including the 30-day trial and the £19/month Growth plan. The Circulaire integration is live, working in the background, and requires zero configuration.

What Circulaire customers get

If you’re already using Circulaire for pricing, the piece you’ve always had to handle somewhere else is distribution — getting your accurately-priced inventory onto every marketplace where buyers shop, and keeping those listings in sync as items sell.

FLUF Connect is now the official crosslisting partner for Circulaire customers. What that means in practice:

• One-click crosslisting to Depop, eBay, Vinted, Shopify, Etsy, Facebook Marketplace, Temu, Vestiaire Collective, and Yaga — nine marketplaces from a single dashboard.
• Real-time inventory sync: when an item sells on one platform, it’s delisted from every other within minutes. No more overselling, no more awkward cancellations.
• Automated relisting on Depop, eBay, and Vinted — daily, with smart strategies that prioritise by age, price, or category sell-through.
• Offer management on Depop, eBay, and Vinted — auto-accept, counter, or decline buyer offers based on rules you define (great for enforcing Circulaire-informed floor prices).
• Order centralisation into Shopify — all marketplace orders appear in your Shopify admin for unified fulfilment.
• Native iOS and Android apps with AI-powered camera listing — photograph an item, FLUF generates the listing.

FLUF Connect starts at £19/month with a full-access 30-day free trial, no credit card required. Circulaire customers get the same standard terms as any FLUF customer — we don’t believe in partner tax.

How the combined workflow looks

Here’s what a reseller managing a 1,000-item second-hand inventory looks like on FLUF + Circulaire:

Why this partnership makes sense

Pricing and distribution are the two hardest parts of running a resale business at scale, and they’re rarely solved by the same tool. Most crosslisting platforms treat pricing as an afterthought — they copy whatever number you put in the title field. Most pricing platforms stop at the number, leaving you to push that number onto every marketplace yourself.

FLUF and Circulaire both exist because the people who built them were resellers first. The partnership is straightforward: if a reseller is already trusting Circulaire for pricing, they shouldn’t have to separately figure out crosslisting. If a reseller is already trusting FLUF for crosslisting, they shouldn’t have to hunt for comps on eBay sold listings to price their inventory.

Behind the scenes, it’s an API integration. In front, it’s one less thing for resellers to manage.

Pricing

See the full breakdown on the pricing page.

Learn more

• Visit Circulaire’s website to learn more about their pricing API and dashboard
• Explore FLUF Connect’s full feature set
• See how crosslisting works across all nine supported marketplaces
• Read about bulk re-pricing and other bulk operations
• See all FLUF Connect integrations and supported marketplaces