Whatnot News
Latest Whatnot news from around the reselling world. Stay updated with the newest stories and trends.
50 articles
Whatnot Announces First-Ever Seller Conference as It Enhances Shipping Safeguards
Goldpawnership Announces Historic Sale of the Most Expensive Designer Handbag Ever Sold on the Whatnot Platform
And We Are Live: Beauty Is Winning on Whatnot
The Luxury-Handbag Hunger Games
Does TikTok Shop Represent a ‘Modern Gold Rush’ Into Shoppertainment?
Can Walmart Compete Against Whatnot and TikTok Shop as the Live Shopping Segment Grows?
You Can Win a Free Bob Ross Painting This Super Bowl Sunday
Whatnot Grows as a Live Collectibles Marketplace
Whatnot brings live selling to the UK: what brand protectors need to know
PNG Shares Free Video on Selling Coins Live Online
PNG’s “Live Stream Coin Selling” Symposium Video Available Free Online
Shill Bidding Storm: Patrick Ryan’s Mess and Whatnot Links Fuel Hobby Fury
Whatnot 2026 Live Selling Report: Growth, Friction, and the Future of Live Commerce
Live Selling Shifts From Side Hustle To Primary Revenue As Majority Of Sellers Rely On Livestream Revenue
Fast-growing Live Shopping is now mainstream, claims Whatnot
The rise of Whatnot and live shopping
Live shopping becoming core retail channel for everyday categories, Whatnot research
Live selling goes mainstream in the UK
Whatnot doubled sales to more than $8 billion in 2025
Whatnot And Live Shopping: Fashion’s Product Page Becomes A Person
Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream
Inside the addictive world of livestream fashion auctions
Inside the addictive world of livestream fashion auctions - Dazed
Toy touts, random spins and frantic bidding: the murky side of live auction site Whatnot
Toy touts, random spins and frantic bidding: the murky side of live auction site Whatnot - The Guardian
Goldin, Topps, Whatnot win big at first Hobby Awards
How to Sell on Whatnot in 2026: A Comprehensive Guide
How to Sell on Whatnot in 2026: A Comprehensive Guide - Global Sources
Auction shopping app nears $1bn in annual revenue - Sporting Goods Intelligence Europe
Auction shopping app nears $1bn in annual revenue
Whatnot’s Schlock Empire Shows Digital Live Shopping Can Thrive in America - The Information
Whatnot’s Schlock Empire Shows Digital Live Shopping Can Thrive in America
Put the Labubus away and get ready for Whatnot’s 2026 live shopping trends
'Live sellers' are doing 6-figure sales during marathon, hourslong shows. Their startup costs are minimal, but one personality trait is crucial to their success.
Whatnot’s CEO on the rise of live shopping - Fast Company
Marketplace Briefing: TikTok Shop and Whatnot notch record-breaking Black Friday-Cyber Monday sales as live shopping surges - Modern Retail
Marketplace Briefing: TikTok Shop and Whatnot notch record-breaking Black Friday-Cyber Monday sales as live shopping surges
Seven-figure livestream sellers explain how to get started in 2 steps - Business Insider
Seven-figure livestream sellers explain how to get started in 2 steps
Inside the World of Live Selling on TikTok, Whatnot, and Other Apps
Inside the World of Live Selling on TikTok, Whatnot, and Other Apps - Business Insider
Nottingham dad making £30k a month selling clothes with 10-second auction hack
How Whatnot Turned Live Shopping Into a $6B Business
Whatnot: A Beginner’s Guide for Resellers
I was a pharmacist
Whatnot to regulate sale of repacks, surprise products
How Whatnot's Live Shopping Platform Boosts Small Business Sales
IDW and Whatnot team up
Whatnot Found Live Commerce's Sweet Spot
Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of
Frequently Asked Questions about Whatnot
Common questions from the reselling community
What is reselling?
Reselling involves purchasing items (often secondhand) and selling them for profit on platforms like eBay, Depop, Poshmark, and Vinted. It's become a popular side hustle and full-time business for many.
How do I get started with reselling?
Start by sourcing items from thrift stores, garage sales, or your own closet. Choose a platform that matches your items, take quality photos, write detailed descriptions, and price competitively.
Is reselling profitable?
Yes, reselling can be profitable with the right strategy. Success depends on finding undervalued items, understanding market demand, and managing costs like fees and shipping. Many resellers earn significant income.