What sells best on Vinted

The brands buyers on Vinted UK save fastest, the prices that get the most interest, and how condition and photos change it. Measured from thousands of live listings and updated every day.

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Measured from 38,642 live listings in 509 Vinted UK shops. Updated 2 October 2026.

Key findings

The North Face is the most wanted brand: each listing collects 2.9 favourites a week, 2.6 times the Vinted average of 1.1.
Listings priced £80 and over collect the most favourites: 2.6 a week each.
George is listed more than it is wanted: 1.4% of all listings, but each collects only 0.6 times the average favourites.
20% of listings have been up for more than three months.
16% of listings carry no brand at all.

The brands buyers want most

Favourites a week per listing: how fast a brand’s listings get saved by buyers. Only brands listed by at least 20 shops in the sample.

Brand	Favourites a week	vs average	Typical price	Share of listings
1The North Face	2.9	2.6×	£10	0.2%
2ASOS Design	2.2	1.9×	£6	0.2%
3Ralph Lauren	2.0	1.7×	£10	0.4%
4Boden	1.6	1.4×	£10	0.2%
5Lululemon	1.6	1.4×	£17.39	0.2%
6ASOS	1.6	1.4×	£5	0.4%
7Zara	1.4	1.2×	£6	1.8%
8Disney	1.4	1.2×	£6.12	0.8%
9Polo Ralph Lauren	1.3	1.2×	£13.73	0.4%
10Monsoon	1.2	1.1×	£10	0.2%
11American Eagle	1.2	1.0×	£10.68	0.2%
12Marks & Spencer	1.1	1.0×	£4.50	1.8%
13Hollister	1.1	1.0×	£7.63	0.2%
14Tommy Hilfiger	1.1	1.0×	£10	0.3%
15Vans	1.1	1.0×	£9.53	0.2%
16Amazon	1.1	1.0×	£3.81	0.3%
17adidas	1.1	1.0×	£8	0.7%
18Atmosphere	1.1	1.0×	£2.25	0.2%
19Topshop	1.1	1.0×	£5	0.4%
20GAP	1.1	1.0×	£5	0.3%
21The Unbranded Brand	1.1	1.0×	£6	0.2%
22White Stuff	1.1	0.9×	£6.25	0.2%
23Columbia	1.1	0.9×	£10	0.2%
24Per Una	1.1	0.9×	£7	0.3%
25Nike	1.1	0.9×	£9.15	1.4%
26Shein	1.0	0.9×	£3	3.1%
27Pokémon	1.0	0.9×	£1	2.6%
28Next	1.0	0.9×	£3	2.8%
29River Island	1.0	0.8×	£5	0.9%
30Under Armour	1.0	0.8×	£7.63	0.2%

Sold shares appear here once the same shops have been read a second time, a week after the first.

The most listed brands

The brands you compete with most. A big share of listings with few favourites is a crowded brand.

Brand	Favourites a week	vs average	Typical price	Share of listings
1Shein	1.0	0.9×	£3	3.1%
2Next	1.0	0.9×	£3	2.8%
3Primark	0.9	0.8×	£2	2.6%
4Pokémon	1.0	0.9×	£1	2.6%
5Marks & Spencer	1.1	1.0×	£4.50	1.8%
6Zara	1.4	1.2×	£6	1.8%
7H&M	0.8	0.7×	£3.99	1.6%
8George	0.7	0.6×	£2	1.4%
9Nike	1.1	0.9×	£9.15	1.4%
10New Look	0.7	0.6×	£4	1.2%
11F&F	0.8	0.7×	£2.50	1.0%
12River Island	1.0	0.8×	£5	0.9%
13Disney	1.4	1.2×	£6.12	0.8%
14TU	0.6	0.5×	£2	0.8%
15adidas	1.1	1.0×	£8	0.7%
16PrettyLittleThing	0.7	0.6×	£4	0.5%
17Polo Ralph Lauren	1.3	1.2×	£13.73	0.4%
18Papaya	0.5	0.4×	£3	0.4%
19ASOS	1.6	1.4×	£5	0.4%
20Ralph Lauren	2.0	1.7×	£10	0.4%

Which prices get the most interest

Price	Share of listings	Favourites a week	vs average
Under £5	44%	0.8	0.7×
£5 – £10	25%	1.1	0.9×
£10 – £20	19%	1.4	1.2×
£20 – £40	8%	2.4	2.1×
£40 – £80	2%	2.3	2.0×
£80 and over	1%	2.6	2.3×

Does condition matter?

Condition	Share of listings	Favourites a week	vs average
Very good	56%	1.2	1.0×
Good	16%	0.8	0.7×
New with tags	13%	1.3	1.2×
New without tags	13%	1.2	1.1×
Satisfactory	2%	0.6	0.5×

How many photos to add

Photos on the listing	Share of listings	Favourites a week	vs average
1–2	24%	1.0	0.9×
3–4	35%	1.2	1.0×
5–9	33%	1.2	1.0×
10+	7%	1.3	1.1×

How long listings have been up

Up to a week35%

1 to 4 weeks28%

1 to 3 months16%

Over 3 months20%

Vinted’s own brand numbers

Across all of Vinted: how many members follow each brand and how many listings it has ever had. Followers per 1,000 listings shows where more people are waiting than there are items.

Brand	Followers per 1,000 listings	Followers	Listings ever	New listings a day
Calvin Klein	440	2,420,311	5,505,158	4,513
Michael Kors	402	1,140,539	2,837,701	5,056
Louis Vuitton	386	405,024	1,049,439	607
Lacoste	382	2,268,850	5,932,287	3,010
Ted Baker	363	691,603	1,905,866	1,085
Converse	358	1,720,638	4,800,301	4,421
Sandro	349	399,731	1,146,929	363
Urban Outfitters	345	1,137,569	3,300,254	2,145
Levi's	335	4,612,822	13,781,494	12,504
Ralph Lauren	332	4,635,188	13,978,281	7,632
GUESS	326	2,521,191	7,727,889	4,045
Tommy Hilfiger	315	3,966,376	12,589,267	7,496
Dior	304	305,105	1,004,214	682
Gucci	298	454,171	1,526,214	1,033
Monsoon	288	441,407	1,533,302	527
The North Face	273	1,186,578	4,352,066	6,727
Oasis	269	294,672	1,095,135	325
Missguided	252	483,919	1,920,397	496
Vans	251	1,324,187	5,272,731	5,473
Lipsy	247	272,066	1,103,434	355
El Corte Inglés	244	226,697	930,875	248
Massimo Dutti	243	662,100	2,723,368	1,152
Oh Polly	238	263,690	1,106,844	575
Brandy Melville	237	396,799	1,671,750	1,534
COS	237	417,686	1,765,966	894

How this is measured

We read the public wardrobes of 509 Vinted UK shops that listed something recently (38,642 live listings), between 1 October 2026 and 2 October 2026. A favourite is a buyer saving a listing. Favourites a week is what a listing has collected divided by the weeks it has been up, counting 30 days at most. Vinted does not publish sales, so the sold share comes from reading the same shops again a week later and comparing what has gone with each shop’s public sold counter. No shop is named, and a brand is shown only when at least 20 shops list it.

Use these numbers

FLUF, “What sells best on Vinted”, 2 October 2026, https://fluf.io/tools/what-sells-best-on-vinted/

You are welcome to quote these figures with a link to this page.

See the same numbers for one shop, yours or a competitor’s: Vinted shop tracker.

Questions

What sells best on Vinted?

Right now the brands saved fastest by buyers are The North Face, ASOS Design, Ralph Lauren, and listings priced £80 and over get the most interest. The tables on this page rank every brand in the sample and are updated every day.

Where do these numbers come from?

From public Vinted wardrobes: the same pages anyone can open without logging in. We read a sample of shops that listed something recently and add their listings up. No shop is named.

Does a lot of favourites mean an item will sell?

Not always, but it is the best public sign of interest: a favourite is a buyer saving the listing to come back to. Sending an offer to the people who saved an item is the fastest way to turn that interest into a sale.

How often is this updated?

Every day. Shops are read again each week, so new brands and price changes show up within days.