What sells best on Vinted

The brands buyers on Vinted UK save fastest, the prices that get the most interest, and how condition and photos change it. Measured from thousands of live listings and updated every day.

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Measured from 117,976 live listings in 1,510 Vinted UK shops. Updated 7 October 2026.

Key findings

Oliver Bonas is the most wanted brand: each listing collects 8.1 favourites a week, 7.2 times the Vinted average of 1.1.
Listings priced £80 and over collect the most favourites: 3.6 a week each.
George is listed more than it is wanted: 1.4% of all listings, but each collects only 0.6 times the average favourites.
22% of listings have been up for more than three months.
18% of listings carry no brand at all.

The brands buyers want most

Favourites a week per listing: how fast a brand’s listings get saved by buyers. Only brands listed by at least 20 shops in the sample.

Brand	Favourites a week	vs average	Typical price	Share of listings
1Oliver Bonas	8.1	7.2×	£25	0.1%
2Sweaty Betty	6.1	5.4×	£16	0.1%
3Dunelm	5.1	4.5×	£10	0.1%
4UGG	4.1	3.6×	£25	0.1%
5Nobody's Child	4.1	3.6×	£25	0.1%
6JoJo Maman Bébé	3.7	3.3×	£5	0.1%
7Crystal	3.4	3.0×	£5	0.2%
8COS	3.1	2.8×	£18	0.1%
9Seasalt Cornwall	3.1	2.7×	£16.48	0.1%
10Coast	3.0	2.7×	£15	0.1%
11& Other Stories	2.7	2.4×	£20	0.1%
12Cotton On	2.7	2.4×	£3.78	0.1%
13Urban Outfitters	2.7	2.4×	£10.74	0.1%
14Boden	2.4	2.1×	£18	0.2%
15Juicy Couture	2.4	2.1×	£11.44	0.1%
16Radley	2.4	2.1×	£20	0.1%
17Free People	2.3	2.0×	£22.88	0.1%
18Abercrombie & Fitch	2.3	2.0×	£11.51	0.1%
19Dr. Martens	2.3	2.0×	£40	0.1%
20Karen Millen	2.2	2.0×	£15	0.1%
21Hobbs	2.2	1.9×	£30	0.1%
22St Michael	2.2	1.9×	£8	0.1%
23Victoria's Secret	2.2	1.9×	£10.35	0.1%
24Uniqlo	2.2	1.9×	£7.99	0.1%
25Victoria's Secret PINK	2.1	1.9×	£10.72	0.1%
26Patagonia	2.1	1.8×	£23.02	0.1%
27Mint Velvet	2.0	1.7×	£12	0.1%
28Lululemon	2.0	1.7×	£15.35	0.2%
29Columbia	2.0	1.7×	£13	0.4%
30Joe Browns	1.9	1.7×	£12	0.1%

Sold shares appear here once the same shops have been read a second time, a week after the first.

The most listed brands

The brands you compete with most. A big share of listings with few favourites is a crowded brand.

Brand	Favourites a week	vs average	Typical price	Share of listings
1Next	0.8	0.7×	£3.50	2.8%
2Shein	0.9	0.8×	£2.50	2.5%
3Primark	0.7	0.6×	£2	2.5%
4Zara	1.4	1.3×	£6	1.9%
5Pokémon	1.3	1.2×	£2	1.9%
6Marks & Spencer	1.1	0.9×	£5	1.7%
7H&M	0.7	0.6×	£3.50	1.7%
8Nike	1.1	0.9×	£10	1.5%
9George	0.7	0.6×	£2	1.4%
10F&F	0.8	0.7×	£3	1.2%
11New Look	0.7	0.6×	£3.50	1.1%
12adidas	1.2	1.0×	£9.50	0.9%
13River Island	1.2	1.1×	£5	0.9%
14TU	0.7	0.6×	£2.50	0.8%
15Disney	1.3	1.1×	£5	0.8%
16PrettyLittleThing	0.7	0.6×	£4	0.5%
17Levi's	0.9	0.8×	£14	0.5%
18Boohoo	0.7	0.6×	£4	0.4%
19Topshop	1.0	0.9×	£5	0.4%
20Tommy Hilfiger	0.6	0.6×	£10.67	0.4%

Which prices get the most interest

Price	Share of listings	Favourites a week	vs average
Under £5	43%	0.7	0.6×
£5 – £10	25%	1.1	0.9×
£10 – £20	20%	1.4	1.3×
£20 – £40	8%	2.2	1.9×
£40 – £80	3%	2.4	2.1×
£80 and over	1%	3.6	3.2×

Does condition matter?

Condition	Share of listings	Favourites a week	vs average
Very good	58%	1.1	1.0×
Good	14%	1.0	0.9×
New with tags	14%	1.4	1.2×
New without tags	12%	1.2	1.1×
Satisfactory	2%	0.9	0.8×

How many photos to add

Photos on the listing	Share of listings	Favourites a week	vs average
1–2	24%	1.0	0.8×
3–4	34%	1.0	0.9×
5–9	35%	1.2	1.1×
10+	7%	1.8	1.6×

How long listings have been up

Up to a week35%

1 to 4 weeks26%

1 to 3 months17%

Over 3 months22%

Vinted’s own brand numbers

Across all of Vinted: how many members follow each brand and how many listings it has ever had. Followers per 1,000 listings shows where more people are waiting than there are items.

Brand	Followers per 1,000 listings	Followers	Listings ever	New listings a day
Calvin Klein	436	2,424,664	5,561,721	10,179
Michael Kors	396	1,147,693	2,895,701	10,509
Louis Vuitton	384	405,744	1,057,711	1,480
Lacoste	379	2,273,654	5,991,288	10,335
Ted Baker	359	691,544	1,927,540	3,793
Converse	353	1,720,718	4,872,632	12,792
Sandro	346	399,929	1,156,200	1,606
Urban Outfitters	342	1,138,125	3,327,085	4,829
Levi's	331	4,622,514	13,978,214	34,871
Ralph Lauren	330	4,644,597	14,081,437	18,465
GUESS	323	2,523,243	7,800,367	12,754
Tommy Hilfiger	312	3,972,693	12,729,945	24,696
Dior	301	305,496	1,015,554	2,004
Gucci	295	454,863	1,542,089	2,818
Monsoon	285	441,416	1,547,667	2,482
Oasis	267	294,705	1,102,302	1,249
The North Face	267	1,187,540	4,442,492	16,192
Missguided	251	483,941	1,928,216	1,386
Vans	248	1,324,736	5,348,886	13,605
Lipsy	245	272,087	1,112,042	1,494
El Corte Inglés	242	226,790	938,091	1,244
Massimo Dutti	240	662,685	2,758,872	6,109
Oh Polly	237	263,729	1,114,512	1,374
Brandy Melville	235	397,536	1,690,320	3,351
COS	233	418,511	1,793,076	4,667

How this is measured

We read the public wardrobes of 1,510 Vinted UK shops that listed something recently (117,976 live listings), between 1 October 2026 and 4 October 2026. A favourite is a buyer saving a listing. Favourites a week is what a listing has collected divided by the weeks it has been up, counting 30 days at most. Vinted does not publish sales, so the sold share comes from reading the same shops again a week later and comparing what has gone with each shop’s public sold counter. No shop is named, and a brand is shown only when at least 20 shops list it.

Use these numbers

FLUF, “What sells best on Vinted”, 7 October 2026, https://fluf.io/tools/what-sells-best-on-vinted/

You are welcome to quote these figures with a link to this page.

See the same numbers for one shop, yours or a competitor’s: Vinted shop tracker.

Questions

What sells best on Vinted?

Right now the brands saved fastest by buyers are Oliver Bonas, Sweaty Betty, Dunelm, and listings priced £80 and over get the most interest. The tables on this page rank every brand in the sample and are updated every day.

Where do these numbers come from?

From public Vinted wardrobes: the same pages anyone can open without logging in. We read a sample of shops that listed something recently and add their listings up. No shop is named.

Does a lot of favourites mean an item will sell?

Not always, but it is the best public sign of interest: a favourite is a buyer saving the listing to come back to. Sending an offer to the people who saved an item is the fastest way to turn that interest into a sale.

How often is this updated?

Every day. Shops are read again each week, so new brands and price changes show up within days.