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Biography - Brunello Cucinelli began life in humble surroundings, growing up with no electricity or running water. Today, aged 60, he is the founder, chief executive and designer of a global luxury lifestyle brand with a market capitalization of more than $1.5 billion.Cucinelli told BoF, “I wanted to be a real expert, to have a specialty or niche. There was no colored cashmere for women. So I went to the dye shop and here we had the most famous dye expert, a young guy, I said, 'I'd like this to be orange.' The Italian soon went out to market equipped with three round-neck sweaters and three V-neck sweaters, selling 400 in the first three months. By 1998-99 sales stood at 200,000 sweaters a year, despite the fact the label operated only one tiny monobrand store. In 2000, following requests.