Depop to WooCommerce: Crosslist to Your Own WordPress Store

You built a following on Depop — the Gen-Z resale app where vintage, streetwear and one-off fashion finds their buyers. But Depop is someone else’s storefront: your shop lives inside their app, their search decides who sees you, and their fee rules can change overnight. WooCommerce is the answer when you outgrow that. WooCommerce is the e-commerce plugin for WordPress — the open-source software behind a huge share of the web — so installing it turns your own WordPress site into a fully branded online shop that you own outright. This guide shows how to crosslist from Depop to WooCommerce automatically with FLUF Connect: keep Depop’s reach, build your own WooCommerce store on WordPress, and stop paying a platform tax on every sale.

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Why Sell on Both Depop and WooCommerce?

Depop and a WooCommerce store are not rivals — they do opposite jobs, and that is exactly why running both wins. Depop is a discovery engine: it has tens of millions of users worldwide, overwhelmingly Gen-Z, who open the app to browse secondhand fashion they didn’t know they wanted. According to the Harris Poll brand tracker, 63% of Gen Zers say they have bought clothing or accessories secondhand, far ahead of the 47% general-population figure — and Depop is one of the strongest brands in that exact behaviour. That is reach you cannot manufacture from a standing start. A brand-new WooCommerce store, by contrast, has zero built-in traffic on day one.

What a WooCommerce store gives you is everything Depop withholds: ownership. WooCommerce is the most widely used e-commerce platform on the web — industry trackers credit it with millions of live stores, and the vast majority of all WordPress e-commerce sites run on the WooCommerce plugin. Because it is open source and free to install, your store is yours: your domain, your branding, your customer email list, your checkout, your rules. You can run a sale, bundle items, capture emails, retarget buyers and build a repeat customer base — none of which Depop lets you do, because on Depop the customer belongs to Depop. The smart play is to use Depop as the top of your funnel (cheap reach to a young audience) and your WooCommerce store as the place those buyers eventually come back to, where the margins are better and the relationship is yours.

The margin difference is real and worth doing the maths on. In July 2024 Depop removed its 10% selling fee for US sellers and shifted to a model where “the usual payment processing fee will still apply” plus a buyer-side marketplace fee “of up to 5% of the item purchase price, plus a fixed amount of up to $1.” So even under the newer no-seller-fee model, money is still being taken out of every transaction, and Depop keeps full control of how that structure evolves. A WooCommerce store has no platform transaction fee at all — WooCommerce itself never takes a percentage of your sales. Your only unavoidable cost is your payment processor: Stripe, for example, charges 2.9% + $0.30 per successful card charge, and you choose the processor. Once you’ve covered hosting and a domain, every additional sale on your own store keeps more of the money than the same sale on a marketplace.

Context matters here, because Depop’s fee history is exactly why so many sellers want a fallback they control. Sellers outside the US and UK still typically pay the older 10% commission on every sale, and Depop has changed its fee model more than once — when the rules shift, every seller on the platform shifts with them, with no say. Boosting a listing to climb the feed is an extra cost on top, and discovery on Depop is competitive: with the app skewing so heavily Gen-Z (roughly nine in ten users under 26), pricing and presentation are tuned to that audience and to Depop’s algorithm rather than to your brand. None of that is a reason to leave Depop — the reach is genuinely valuable — but it is a strong reason not to depend on it as your only shopfront. A WooCommerce store is the hedge: the same garment, the same photos, in a storefront where you set the rules and keep the customer.

There is also the question of what happens after the sale. On Depop, a buyer is Depop’s buyer — you can’t email them a restock alert, offer a loyalty discount, or pull them back for a second purchase, because the platform owns that relationship. On your WooCommerce store, every checkout can capture an email (with consent), feed an abandoned-cart flow, or trigger a “new drop” newsletter. Over a year, a Depop seller who turns even a fraction of their app sales into owned-store repeat buyers compounds margin that a marketplace-only seller never sees. That is the real graduation: not abandoning Depop, but using Depop’s reach to feed a store you actually own.

How to Crosslist from Depop to WooCommerce with FLUF Connect

Because WooCommerce lives inside WordPress, the connection happens from your own WordPress admin. The FLUF Connect plugin for WooCommerce is what bridges your Depop catalogue and your store. Here is the path from a running Depop shop to live WooCommerce products.

1. Install the FLUF Connect plugin for WooCommerce from your WordPress admin. In your WordPress dashboard go to Plugins → Add New, install the FLUF Connect plugin, and activate it — the same flow as any other WordPress plugin. Make sure WooCommerce itself is already installed and active on the site first.
2. Connect your store. The plugin links your WooCommerce store to your FLUF Connect account so products can be created in WordPress automatically.
3. Connect Depop as a source channel via the FLUF Connect app / browser extension, and authorise FLUF Connect to read your Depop listings.
4. Import your Depop catalogue. Your existing listings — titles, descriptions, photos and prices — import as your working inventory instead of being retyped one by one into WordPress.
5. Review the mapped fields. FLUF Connect carries over the shared fields and prompts you to confirm WooCommerce product type, categories, attributes and variations (see the mapping section below).
6. Publish to your WooCommerce store. Each selected item is created as a native WooCommerce product in WordPress, ready to appear on your shop pages.
7. Let sync run. When an item sells on Depop, order sync removes it from your live set; when it sells in WooCommerce, FLUF Connect detects the order and takes the Depop listing down so you never oversell the same piece twice.

Choose a plan (from £19/month — there is no free plan) when you create your FLUF Connect account. Automation — bulk publishing, relisting on supported channels, offer management on supported channels — is included in every plan, never a separate add-on.

A practical note for Depop sellers: your imported Depop catalogue becomes the single inventory you manage. Edit a price, title or description once in FLUF Connect and push the change, rather than logging into the Depop app and the WordPress admin separately. You also decide channel by channel which items go where, so you can seed your WooCommerce store with your best stock while leaving everything live on Depop for reach.

Field & Category Mapping (Depop Listing → WooCommerce Product)

A Depop listing and a WooCommerce product describe the same garment in different shapes. FLUF Connect translates between them so you don’t rebuild each item by hand in WordPress.

Images. Depop allows up to four photos per listing; WooCommerce has no such cap, so your imported gallery comes across in full and you can add detail, label or measurement shots in WordPress to lift conversion on your own store.

Variations. Classic Depop resale is one-of-one, which maps cleanly to a WooCommerce simple product. If you sell in multiples — say a print in several sizes — WooCommerce variable products let you offer size or colour options under one listing, something Depop’s one-item-per-listing model can’t do. FLUF Connect maps single items to simple products and supports configuring variations where your inventory needs them.

Descriptions and SEO. Depop captions are written for in-app scrolling — short, emoji- and hashtag-led, optimised for Depop’s search. On your own store those hashtags add nothing and can look spammy, so it’s worth tidying the description into proper sentences once it lands in WooCommerce. This is also where WordPress quietly pays off: because your store is a real website rather than a profile inside an app, your product pages can rank in Google search on their own. A well-written WooCommerce product on WordPress earns organic traffic that a Depop listing never can, which over time reduces how dependent you are on the app’s feed for sales. FLUF Connect brings the copy across so you have something to refine, rather than starting each product page from a blank WordPress editor.

What Syncs (And What Doesn’t)

It matters to be precise here, because Depop and WooCommerce have different capabilities and FLUF Connect only does what each platform supports.

• Sale → cross-channel delist (both directions): YES. Depop supports order sync and WooCommerce supports order sync, so a sale on either side delists the matching item on the other. This is the core protection against double-selling a one-of-one piece.
• Mark-as-sold on Depop: YES. When the item sells in your WooCommerce store, FLUF Connect can mark the Depop listing sold.
• Relisting on Depop: YES. Depop supports automatic relisting, so refreshing tired Depop listings to lift them in the feed is available in the Depop direction.
• Offer management on Depop: YES. Depop supports offers, so FLUF Connect can help manage them on the Depop side.
• Relisting on WooCommerce: NO. WooCommerce is your own store — there is no marketplace feed to relist into, so relisting does not apply. Your products simply stay published until they sell or you unpublish them.
• Offers on WooCommerce: NO. FLUF Connect does not run an offer system on WooCommerce; if you want “make an offer” on your store, that’s handled by WordPress/WooCommerce plugins you choose, not by FLUF Connect.

In short: Depop keeps its marketplace tricks (relisting, offers) in the Depop direction, while WooCommerce gets clean product creation and reliable sale-driven delist so your owned store and your Depop shop never both sell the same item.

A Real Workflow

Here is how a Depop seller building their own brand typically runs this day to day.

1. List new finds on Depop first using the app — that’s where the Gen-Z browsing traffic is and where impulse sales happen fastest.
2. Import into FLUF Connect so every Depop listing becomes a managed inventory item with its photos and copy already attached.
3. Publish the best pieces to your WooCommerce store from your WordPress admin, building out a curated, on-brand shop rather than dumping the whole catalogue.
4. Drive your own traffic to the WooCommerce store — link it in your Depop bio, your Instagram, your TikTok — and capture emails at checkout so you own the customer relationship.
5. Let sync handle overlap. When a jacket sells on Depop, it’s removed from your store; when it sells on your store, the Depop listing is marked sold. No manual reconciling, no double sales.
6. Shift the margin over time. As your WooCommerce store builds repeat buyers, more of your volume runs through the channel where WooCommerce takes 0% and you only pay your processor — while Depop keeps feeding new, young buyers into the top of the funnel.

Pricing

FLUF Connect pricing is simple and every tier includes all automation features. There is no free plan; the cheapest plan is Growth at £19/month.

The 500 on the Growth plan is a paid product cap, not a free allowance. Automation — bulk publishing, relisting and offer management on the channels that support them, and order sync across channels — is included in every plan, not a paid add-on. WooCommerce itself is free and open source, so beyond your FLUF Connect plan your only store costs are WordPress hosting, a domain, and your chosen payment processor’s fees.

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Sources & Verification

• Depop newsroom — Depop removes selling fees in the United States, evolves fee structure (10% seller fee removed July 2024; payment processing still applies; buyer marketplace fee up to 5% + up to $1)
• The Harris Poll — Gen Z’s fascination with secondhand apparel (Depop brand equity, 63% Gen Z bought secondhand)
• WooCommerce — WooPayments fees documentation (WooCommerce takes no platform transaction fee)
• Liquid Web — WooCommerce Stripe gateway fees (2.9% + $0.30 per card charge)
• Colorlib — WooCommerce statistics (millions of live stores, market-leading platform)
• AppMySite — WooCommerce market-share facts (share of WordPress e-commerce sites)

Related Guides

• WooCommerce to Depop (the reverse direction)
• How to sell on Depop
• How to sell on WooCommerce
• FLUF Connect crosslisting hub
• Depop to Shopify