Crosslist from Tilt to Facebook Marketplace — An Audience, or a Postcode
Live-auction fashion into free local classifieds: Tilt's cross-platform rule, why UK Marketplace charges nothing and protects nothing, and which stock belongs where. Or sell on both across 44 channels.
- Read Tilt‘s cross-platform rule before you start. Tilt’s own policy: “While live on Tilt, you must not attempt to sell, promote, or list the same items on any other platform.” Promoting your stream elsewhere is fine. The same jacket biddable in two places at once is not.
- In the UK, Facebook Marketplace takes nothing. Meta’s own help pages say plainly that “selling with delivery on Marketplace isn’t available in your location at the moment”. No Meta checkout means no Meta selling fee, no Meta payments and no Meta labels — and no Meta protection either.
- Tilt costs 2% plus 50p to the seller. The real money comes from the buyer, through a Buyer Protection fee of 50p plus 5% up to £150, dropping to 3% at and above £150.
- You are swapping an audience for a postcode. Tilt sells nationally to people who came to watch. Marketplace sells to people within driving distance who came to search.
- Marketplace listings barely expire. Meta’s only published clock is deletion after two years of inactivity, and renewing or editing resets it. Tilt items only persisted at all from 20 August 2026, when Clips launched.
- There is no Marketplace listing API for individuals. Meta’s only Marketplace API is a partner programme, restricted to thirty EEA countries, which excludes the UK entirely.
- Cost: £1 for 7 days, then plans from £9/month (Starter — 300 products). There is no free plan.
On this page
- The rule that shapes this whole route
- Free, in the UK, and what free costs you
- What each one takes
- An audience against a postcode
- What a Tilt listing carries and what Marketplace wants
- What Marketplace will and will not accept
- Two clocks, and Clips
- How to crosslist with FLUF Connect
- What syncs between them
- What it costs
- Sources and verification
The rule that shapes this whole route
Most crosslisting pages start with fees. This one has to start with a policy, because Tilt publishes something no other channel we work with does.
Tilt’s Cross-Platform Sales Policy states: “While live on Tilt, you must not attempt to sell, promote, or list the same items on any other platform.” Breaking it risks suspension, reduced visibility or permanent removal. Promoting the stream itself somewhere else is explicitly fine — posting “live at 8pm” on Instagram is encouraged. What is not allowed is the same garment being biddable on Tilt and buyable somewhere else at the same moment.
Read carefully, that is a rule about while live, not a blanket ban on ever listing elsewhere. But it does dictate how you run this pair, and the working pattern falls out of it naturally:
- Stock you are taking into a show comes down from Marketplace before you go live.
- Stock that did not sell in the show — which since August 2026 lives on as a Clip — goes up on Marketplace afterwards.
- Anything you never intend to stream can sit on Marketplace permanently.
That is not a workaround; it is the sequence the policy implies. It also happens to be the sensible commercial order, because a live auction is where an item has its best chance of a competitive price, and Marketplace is where the leftovers find a local buyer who will collect.
Free, in the UK, and what free costs you
British sellers often assume Facebook Marketplace works like it does in American videos, with checkout, shipping labels and a percentage taken. It does not, and Meta says so in its own words. Loading Meta’s help pages from a UK connection returns: “Selling with delivery on Marketplace isn’t available in your location at the moment” and “Checkout with delivery on Marketplace isn’t available in your location at the moment.” Meta states elsewhere that “checkout and shipping are currently only available in the continental United States”.
Follow that through and the UK position is unusually clean:
- No Meta selling fee, because there is no Meta transaction.
- No Meta payments, so you agree payment with the buyer yourself.
- No Meta shipping labels, so it is collection or an arrangement you make privately.
- And no Meta buyer or seller protection, because Meta is not standing between you and the money.
That last point is the honest counterweight and it deserves emphasis. Tilt’s buyer protection fee buys something real: a platform holding the funds, a dispute process, and a seller service-level agreement Tilt itself enforces. On UK Marketplace you have none of that. You have a conversation in Messenger, and whatever payment method the two of you agree.
For a Tilt seller used to money arriving through Stripe on a schedule, that is a genuine operational change, not a technicality. Cash on collection is the default for a reason.
What each one takes
| Component | Tilt | Facebook Marketplace (UK) |
|---|---|---|
| Listing | Free. No listing fee, no setup fee, no subscription, and Tilt states fees do not change by category or season. | Free |
| Seller fee | 2% + £0.50 per transaction, covering payment processing, checkout, payouts and fraud monitoring | None — there is no Meta transaction to charge for |
| Buyer fee | Buyer Protection: 50p + 5% of the order up to £150, and 3% at £150 and above | None |
| Shipping | Buyer pays; Tilt generates the label; Royal Mail and Evri integrated, click-and-print | No Meta labels. Collection, or an arrangement you make yourself |
| Payouts | Free at 5–7 business days after delivery; Fast at 1.5% next business day; Instant at 3% in about 30 minutes. No minimum. | Not applicable |
| Protection | Buyer protection, plus a seller SLA Tilt enforces | None from Meta |
Tilt’s own framing of its economics, from its June 2026 funding announcement, is that it “charges buyers rather than sellers, which is why anyone can start a business on the platform without capital”. Both halves are true and both are worth saying: the seller fee is genuinely small at 2% plus 50p, and the platform is genuinely funded by the buyer-side protection fee.
Against that, Marketplace’s zero is a real zero. On a £40 jacket collected in person, you keep £40. On Tilt the same jacket costs you 80p plus 50p, and costs your buyer £2.50 on top of the price. Neither is wrong — you are paying Tilt for an audience and an escrow, and paying Marketplace for nothing because it gives you nothing beyond distribution.
An audience against a postcode
Tilt is a live-shopping app. Sellers host rooms, buyers bid in real time on a countdown, and the whole thing is app-first and fashion-first. Tilt’s company-stated numbers from its June 2026 round: grown eightfold since its 2024 Series A, buyers spending “over an hour a day”, 70% returning week on week, and 70% of monthly volume coming from repeat buyers. It is live in the UK, Italy, Spain and Poland, with seller applications also accepted from France.
Those retention figures describe the thing you are actually buying with your 2%: an audience that shows up. A Tilt seller is not waiting to be found; they are performing to people who came to watch.
Facebook Marketplace is the opposite in every respect. Nobody is watching. Buyers search, filter by distance, and message. There is no theatre, no scarcity, no countdown — and no cap on how long your listing sits there.
What that means practically for a Tilt seller:
- Your best pieces should still go through a show. Competitive bidding is what a live auction is for, and Marketplace has no mechanism that produces it.
- Bulky and low-value stock is Marketplace’s natural home. Anything where the postage would eat the margin sells better to someone who drives to you.
- Write differently. A Tilt listing is generated from you holding the item up and talking about it. A Marketplace listing has to be searchable text, because search is the only way anyone finds it.
What a Tilt listing carries and what Marketplace wants
Tilt does not publish a product schema, and it has no public API or developer documentation, so the field set below is what its own help centre and policies describe rather than a documented contract.
Tilt’s AI listing tool — it calls the feature Snap — captures category, brand, size and condition from you holding the item to camera and talking, and generates the title and description. Its prohibited-items policy separately requires listings to carry accurate brand, condition, materials and origin, forbids stock photos, and requires reworked or upcycled items to be labelled as such.
| Tilt | Facebook Marketplace | Transfer |
|---|---|---|
| Photos, auto-captured from the stream | Photos or video | Direct, but check them. Frames grabbed from a live feed are not always what you would choose as a static hero shot. |
| Title | Title | Rewrite for search. Meta publishes no character limit for the consumer Marketplace form. |
| Description | Description | Rewrite. Marketplace surfaces only the opening of a description in list views, so front-load. |
| Price | Price | Direct. Enter 0 to mark an item free. |
| Category | Category | Mapped. Tilt runs Menswear, Womenswear, Sneakers, Trading Cards, Beauty, Coins & Collectibles and Jewellery & Watches. |
| Brand | Description | Into the text. Marketplace’s consumer form is far lighter on structured attributes than Tilt’s listing flow. |
| Size | Description | Into the text. |
| Condition | Condition | Mapped. Meta does not publish the consumer dropdown wording, so set it in the interface rather than assuming a value. |
| Shipping price (a flat international figure you set) | — | No equivalent in the UK. Collection or a private arrangement. |
| — | Location | New, and it is the most important field on the page. Distance is how Marketplace buyers filter. |
One thing transfers better than expected. Tilt already forbids stock photography and requires the listing to describe the real item; Meta’s Commerce Policies require the same honesty. A seller who lists properly on Tilt is not going to trip over Marketplace’s rules on presentation.
What Marketplace will and will not accept
Secondhand clothing is fine. Meta’s Commerce Policies run to twenty-four prohibited categories and clothing is not among them, so the bulk of a Tilt catalogue — menswear, womenswear, sneakers, vintage, streetwear — is straightforwardly allowed.
Three parts of a Tilt catalogue need checking, and one of them catches sellers out regularly:
| Tilt category | Marketplace position |
|---|---|
| Menswear, Womenswear, Sneakers | Allowed. Counterfeits and replicas are not — Meta bars anything that “infringes upon or violates the intellectual property rights of any third party”. |
| Jewellery & Watches, Coins & Collectibles | Allowed as goods, though Meta prohibits currency and documents as a category, so read the rules before listing coins as currency rather than as collectibles. |
| Beauty | The trap. Meta prohibits “cosmetics that have been used, or that are not sold in their original packaging”, and names perfume testers and used brushes. Tilt runs a Beauty category; a used or decanted product that is perfectly saleable on a Tilt stream is a Commerce Policy breach on Marketplace. |
| Trading Cards | Allowed as physical goods. |
Worth knowing about automation as well, because it constrains what any tool can do. Meta publishes exactly one Marketplace API, a partner programme for classified-ads services, and its country parameter is a required enum of thirty EEA countries which excludes both the United Kingdom and the United States. Its eligibility bar includes at least a thousand distinct consumer sellers per country and at least two full-time staff handling takedowns. In other words: there is no Marketplace listing API available to an individual seller anywhere, and none at all for the UK.
Two clocks, and Clips
Until very recently, Tilt inventory did not persist. Tilt’s own description of the old behaviour was blunt: miss the stream, miss the item. That changed on 20 August 2026 with Clips — “go live and your unsold items become clips that keep selling after the stream ends, or skip live entirely and film a clip on your own”. Tilt also says 70% of users posting clips have never gone live at all. Buy Now listings sit on a seller’s profile independently of any stream.
Marketplace’s clock is far longer. Meta’s only published expiry is deletion after two years of inactivity, and “renewing your listing or editing any part of it will reset the 2-year timeframe”. Deleted listings cannot be recovered. For practical purposes a Marketplace listing lives as long as you keep touching it.
The service clocks run the other way. Tilt requires dispatch within two working days and a reply to buyers within 48 hours — and if you miss the reply window, Tilt may auto-refund the buyer “without requiring the item back”. All communication must stay on-platform. Marketplace imposes no dispatch deadline at all, because Meta is not holding anybody’s money.
One more thing to plan for: HMRC. Since 1 January 2024 the UK’s platform reporting rules require operators to report sellers to HMRC by 31 January each year, with a de-minimis of fewer than 30 sales of goods in a calendar year or receipts under about £1,700. Tilt processes your payments and is squarely in scope. Whether Meta reports UK Marketplace sellers is genuinely unclear — it processes no UK Marketplace payments, so there may be no reportable consideration — and we are not going to assert it either way. Your own obligation to declare income does not change with the platform.
How to crosslist with FLUF Connect
- Connect Tilt and import your catalogue — photos, prices, sizes, brands and conditions — into FLUF Connect.
- Connect Facebook Marketplace. Facebook is an extension-first channel, so your own browser session does the work.
- Split the catalogue by intent. Anything destined for a show stays Tilt-only until after the stream. Everything else — bulky items, low-margin items, things you will never present live — goes to Marketplace now.
- Respect the cross-platform rule. Pull items from Marketplace before they go into a live room, and put the unsold ones back afterwards.
- Rewrite for search. Front-load brand, item, size and condition in the title, because Marketplace buyers find you by typing, not by watching.
- Exclude used Beauty stock, which is a Commerce Policy breach even though Tilt allows it.
- Decide how you take payment. There is no Meta checkout in the UK, so agree it with the buyer — and price with collection in mind.
What syncs between them
| Event | What happens |
|---|---|
| An item sells on Tilt | Tilt order sync brings the sale into FLUF Connect and the item is marked sold so it comes down elsewhere. |
| An item sells on Facebook Marketplace | Mark it sold in FLUF Connect. There is no Meta checkout in the UK, so nothing reports the sale back on its own. |
| You are about to go live | Pull the items you are streaming from Marketplace first. This is the policy step, not an optional tidy-up. |
| A show ends with unsold stock | Those items become Clips on Tilt and can go back up on Marketplace. |
| A Marketplace listing goes quiet | Renew or edit it — either resets Meta’s two-year inactivity clock. |
The discipline that matters is the same one every secondhand seller needs, sharpened by the cross-platform rule: an item is in exactly one place at a time when it is live on Tilt. Everything else follows from that.
What it costs
FLUF Connect is £1 for 7 days, then plans from £9/month on Starter, covering 300 products. There is no free plan.
Relisting, offers and bulk operations are included in every plan rather than sold as add-ons. On this pair the useful one is bulk operations, because the routine here is repeatedly moving groups of items on and off Marketplace around your streaming schedule.
Sources and verification
Checked against primary sources on 26 August 2026. Tilt’s help centre, terms and company posts were read directly, as were Meta’s Commerce Policies and its help pages loaded from a UK connection.
- Tilt — Cross-Platform Sales Policy — “While live on Tilt, you must not attempt to sell, promote, or list the same items on any other platform”, and the consequences
- Tilt — seller fees — 2% + £0.50 per transaction, no subscription, setup, listing, category or seasonal fees
- Tilt — Buyer Protection — 50p + 5% up to £150, 3% at and above £150; and the euro equivalents
- Tilt — payouts — free at 5–7 business days after delivery, Fast at 1.5%, Instant at 3%, no minimum
- Tilt — service level agreement — dispatch within 2 working days, reply within 48 hours or Tilt may auto-refund without requiring the item back, and on-platform communication
- Tilt — shipping labels — buyer pays the shipping fee, Tilt generates the label, Royal Mail and Evri integrated, drop-off by default
- Tilt — become a seller — application and approval, fashion and fashion-adjacent categories only, 15 to 20 items ready, and the countries applications are accepted from
- Tilt — supported countries — “Tilt is currently live in the UK, Spain, Poland, and Italy”
- Tilt — prohibited items — accurate brand, condition, materials and origin; no stock photos; reworked items must be labelled
- Tilt — launching Clips, 20 August 2026 — unsold items persisting after a stream, and the previous “miss the stream, miss the item” behaviour
- Tilt — $26M funding, 2 June 2026 — eightfold growth since the Series A, over an hour a day of buyer time, 70% weekly return, 70% of monthly volume from repeat buyers, live in the UK, Italy, Spain and Poland, and the buyer-pays framing
- Tilt — terms, and Companies House — RETRO LABS LTD (13499061) — the operating company, incorporated 7 July 2021
- Meta — selling with delivery on Marketplace and Meta — checkout with delivery — both returning “isn’t available in your location at the moment” from a UK connection on 26 August 2026
- Meta — shipping on Marketplace — “checkout and shipping are currently only available in the continental United States”
- Meta Commerce Policies — the twenty-four prohibited categories, with clothing absent; and used cosmetics and third-party infringement in particular
- Meta — what you can sell on Marketplace — the counterfeits rule and the restricted categories
- Meta — create a Marketplace listing — the create flow, adding photos or video, and entering 0 to mark an item free
- Meta — how long listings last — deletion after two years of inactivity, and renewing or editing resetting the clock
- Meta — Marketplace Partnerships and its eligibility criteria — the partner-only APIs, the thirty-country EEA enum that excludes the UK, and the seller-count and staffing requirements
- GOV.UK — selling goods or services on a digital platform — the reporting rules from 1 January 2024, the 30-sale and €2,000 de-minimis, and the 31 January deadline
Where a figure could not be traced to the organisation that sets it, this page leaves it out. That includes any Tilt merchandise volume, revenue, seller count or buyer count — Tilt publishes ratios and marketing figures but no absolute numbers, and its own posts give three different totals for money raised. It also includes any Marketplace photo cap, the exact wording of Meta’s consumer condition dropdown, any Marketplace expiry shorter than two years, and whether Meta reports UK Marketplace sellers under the platform reporting rules. Tilt’s own site is inconsistent about whether Poland is currently live; the help centre says it is, and that is what we have used.
Related guides
Frequently Asked Questions
Not while it is live on Tilt. Tilt's Cross-Platform Sales Policy states: “While live on Tilt, you must not attempt to sell, promote, or list the same items on any other platform.” Promoting your stream elsewhere is explicitly fine. The workable pattern is to pull items from Marketplace before a show, and put the unsold ones back afterwards — which is also the sensible commercial order, since a live auction is where an item has its best shot at a competitive price.
No, because there is no Meta transaction to charge for. Meta's own help pages, loaded from a UK connection, state that “selling with delivery on Marketplace isn't available in your location at the moment” and that checkout and shipping are “currently only available in the continental United States”. No Meta checkout means no selling fee, no Meta payments and no Meta labels — and, importantly, no Meta buyer or seller protection either.
2% plus £0.50 per transaction to the seller, covering payment processing, checkout, payouts and fraud monitoring. There is no listing fee, setup fee or subscription, and Tilt states its fees do not change by category or season. The larger charge falls on the buyer, as a Buyer Protection fee of 50p plus 5% of the order up to £150, dropping to 3% at and above £150.
On Tilt, into your linked bank account: free at 5 to 7 business days after delivery, 1.5% for next-business-day, or 3% for an instant payout in around 30 minutes, with no minimum balance. On UK Facebook Marketplace there is no platform payout at all — you agree payment with the buyer directly, which is why cash on collection is the default.
Anything bulky or low-value where postage would eat the margin, and anything you will never present in a live room. Marketplace buyers filter by distance and collect, so a coat, a pair of boots or a box of mixed stock does far better there than it would carrying a courier charge. Keep your strongest pieces for a show, where competitive bidding is the whole point and Marketplace has no equivalent mechanism.
Beauty is the trap. Meta's Commerce Policies prohibit “cosmetics that have been used, or that are not sold in their original packaging”, naming perfume testers and used brushes. Tilt runs a Beauty category, so a product that is perfectly saleable on a Tilt stream can be a policy breach on Marketplace. Secondhand clothing, sneakers, jewellery, watches and trading cards are all fine; counterfeits and replicas are not.
Far longer than most people assume. Meta's only published clock is deletion after two years of inactivity, and renewing or editing any part of a listing resets that two-year window. Deleted listings cannot be recovered. In practice a Marketplace listing lives as long as you keep touching it.
Not for individual sellers. Meta publishes exactly one Marketplace API, a partner programme for classified-ads services, and its country parameter is a required list of thirty EEA countries that excludes both the United Kingdom and the United States. Its eligibility bar includes at least a thousand distinct consumer sellers per country. Facebook is therefore an extension-first channel in FLUF Connect — your own browser session does the work.
Dispatch within two working days and reply to buyers within 48 hours. Tilt is explicit that missing the reply window can result in it auto-refunding the buyer “without requiring the item back”, and all communication must stay on-platform. Marketplace imposes no dispatch deadline, because Meta is not holding anybody's money.
£1 for 7 days, then plans from £9/month on Starter, which covers 300 products. There is no free plan. Relisting, offers and bulk operations are included in every plan rather than sold as add-ons — bulk operations being the useful one here, since the routine is moving groups of items on and off Marketplace around your streaming schedule.