Crosslist from Tilt to Grailed — Automatically

On this page

• Why a Tilt seller looks at Grailed
• The commission Grailed never removed
• No UK label, and what that quietly costs you
• The 29 August 2025 line every UK seller crossed
• What Grailed will simply delete
• Rebuilding a live-auction lot as a Grailed listing
• The overlap rule Tilt actually enforces
• What FLUF Connect syncs, and what it does not
• HMRC, and who reports what
• Sources and verification
• Related guides

Why a Tilt seller looks at Grailed

Tilt is a throughput machine. Its own seller onboarding tells you to bring at least fifteen to twenty items to a show so you do not sell out in ten minutes, and its marketing page claims sale velocity of thirty to forty items an hour. That is a wonderful thing when you have volume. It is a bad fit for the one piece in the rail that is worth four hundred pounds to the right person and eighty pounds to a room of people watching a countdown.

Grailed is the opposite shape. A listing sits there until it sells, or until Grailed auto-deletes it one year after creation. Nobody has to be watching at 8pm on a Tuesday. The buyer who wants your archive piece can find it in March. Grailed’s parent GOAT Group describes a combined membership of over 50 million members across 170 countries, and Grailed prices everything in dollars, which means the American buyer who drives most designer resale demand is quoting in their own currency rather than converting yours.

So the honest reason to add Grailed is not that it is better. It is that the two platforms sell different halves of the same rail. Tilt clears the volume fast and cheap. Grailed waits for the price on the pieces that deserve waiting. The rest of this page is about what that costs, because the gap between the two fee models is wider than almost any guide admits.

The commission Grailed never removed

There is a persistent story that Grailed did away with seller commission and moved its fees onto buyers. Grailed’s own fee page, last updated in June 2026, opens by saying the opposite: “Grailed is free for buyers. Sellers pay a seller commission fee.”

The current structure is tiered. Sales at $120 and above pay 9%. Sales below $120 pay 6%, with a $1.99 minimum, and Grailed’s page dates that reduced tier to sales on or after 20 May 2026. It applies to domestic and international transactions alike.

Payment processing is charged separately and is not folded into the commission. A seller onboarded with Stripe pays 3.49% plus $0.49 on US domestic transactions and 4.99% plus $0.49 on international ones — and a UK seller shipping to a US buyer is the international case. A seller who is in a Stripe-eligible country but has not completed onboarding pays a higher fixed component.

Tilt, meanwhile, publishes a single number. Its seller fees page states 2% plus £0.50 per transaction, describing it as a processing fee, with no marketplace commission, no listing fee, no monthly subscription, no setup fee and no payout fee.

Grailed does allow a UK VAT-registered business to enter a VAT number in its business registration settings and stop being charged VAT on those fees. That is worth doing on day one if it applies to you, and it does nothing for a private seller.

No UK label, and what that quietly costs you

This is the fact that changes how you price. Grailed’s own article on Grailed Labels restricts them to United States and Puerto Rico domestic movements plus Canada-to-US consignments under $750 and 20lb. Its wording for everyone else is plain: sellers outside the US and Canada purchase their own label and ship with the carrier of their choice.

Then read the commission base on the fee page next to it. Grailed charges commission on the listing price plus buyer-paid shipping where no Grailed Label was used, and on the listing price alone where one was. A UK seller can never be in the second case. So the £12 you charge a US buyer for tracked international postage is itself taxed at 9% before you have posted anything.

Tilt sits the other way round. Its shipping-label flow generates prepaid labels in-app, individually or in bundles, printable on standard or thermal stock, with documented Royal Mail and Evri export paths and drop-off preselected. The label cost is charged to the buyer, and only the difference falls on you if you increase the declared weight after the fact.

The practical consequence for crosslisting is that your Grailed price is not your Tilt price with a currency conversion applied. It has to absorb roughly twelve points of fee spread plus real postage you are buying yourself.

The 29 August 2025 line every UK seller crossed

The United States suspended duty-free de minimis treatment for shipments from all countries at 12:01am EDT on 29 August 2025, under an executive order signed on 30 July 2025, and the suspension was subsequently made indefinite across all modes of transport. The old $800 threshold is gone regardless of value, origin or entry method.

Grailed states this to its own sellers in its tariffs resource: most international shipments to US buyers under $800 no longer qualify for duty-free import and are subject to tariffs and duties. Buyers pay those duties by default, and carriers may chase them for payment after checkout — which is exactly the moment a buyer decides your shop was a mistake.

Two details from that same page matter more than they look. First, duty follows country of manufacture, not country of shipment, and goods made in China or Hong Kong became dutiable at any value on 2 May 2025. A great deal of the streetwear on a UK rail was manufactured in China, and shipping it from Manchester does not change that. Second, Grailed holds the seller responsible for declaring correct country of origin and value, and warns that incorrect declarations can result in the seller refunding the buyer’s duties, payouts being cancelled, or funds being clawed back.

Grailed also runs an optional seller-paid duties programme, in which enrolled sellers ship DDP, carry a “Duties Covered by Seller” badge, and are debited via Stripe for the full amount plus processing fees if they fail to prepay. It buys you a smoother buyer experience at a real and uncapped cost.

What Grailed will simply delete

Tilt’s seller guide describes a fashion-first marketplace covering archive, streetwear, sneakers, vintage, designer, retro sports, activewear, techwear and jewellery, and its marketing page adds toys, collectibles and trading cards. Its prohibited-items policy explicitly permits fine and luxury jewellery, naming Cartier, Tiffany and Bulgari.

Grailed publishes a list of designers that are not allowed: Goros, unbranded fine jewellery, and roughly forty-five watch brands including Rolex, Cartier, Omega, Patek Philippe, Audemars Piguet, Hermès, Chanel and TAG Heuer. Its listing FAQ goes further — custom items and those without designers are subject to removal, and Grailed reserves the right to delete a listing for condition, quality, brand, age or lack of desirability.

So the filter is not stylistic, it is categorical. Watches and unbranded jewellery that sell perfectly well in a Tilt show cannot be listed on Grailed at all. Anything without a recognised designer in the dropdown is at risk. If your brand is genuinely absent rather than banned, Grailed accepts designer requests if you supply the name, a link to the brand’s site or a stockist, and whether they make menswear, womenswear or both.

Womenswear is in scope, and has been since 25 October 2022, when Grailed folded it into the main marketplace a week after GOAT Group announced the acquisition. The older assumption that Grailed is menswear-only is out of date.

Rebuilding a live-auction lot as a Grailed listing

A Tilt lot is a performance. You hold the garment up, you talk about the seam, the countdown does the persuading. A Grailed listing has to do all of that in still images and text, to someone who arrived from a search box.

Grailed sorts every listing into one of four curation buckets — Grails, Hype, Sartorial and Core — and its curation team can move your item between them at its discretion based on designer, price, condition and style. You do not control that placement, but you influence it: an accurate designer, an honest condition and a realistic price are the inputs it reads.

Listings that Grailed considers high-risk go through Grailed Verified, a human review of the listing’s digital content, with machine moderation for everything else. That is a review of your photographs, not a physical inspection, and the team may request more images before the listing goes live. Shoot for it: flat-lay, tag, any flaw, and the detail the brand is known for.

Two mechanics have no Tilt equivalent. Bumping is free but rate-limited to once every seven days for the first thirty days, after which you can only bump by dropping the price by ten per cent or more. And offers behave differently for you than for an American seller: where both buyer and seller are in the EU or UK, Grailed keeps offers non-binding, so accepting one does not complete the sale. On Tilt, a winning bid does.

Fulfilment windows are tighter than they look on both sides. Grailed gives you seven calendar days from purchase to add tracking, or the sale auto-cancels and the buyer is refunded. Tilt’s service level agreement is two working days to fulfil and forty-eight hours to answer a buyer, after which it may refund the order without requiring the goods back.

The overlap rule Tilt actually enforces

Tilt publishes a cross-platform sales policy, and it is the single most important thing on this page for anyone running two channels. While you are live-streaming on Tilt, you must not sell, promote or list the same items on any other platform. Auctions are binding. The stated penalties run from reduced visibility through suspension to permanent removal.

Read carefully, that is a rule about live shows, not about your whole catalogue. The workable pattern is therefore not “everything on both, always”. It is: keep your slow, high-value stock listed on Grailed continuously, and pull an item from Grailed before it enters a Tilt auction, restoring it if it does not sell. That is a delisting discipline, not a listing one, and it is precisely the kind of thing that is unbearable by hand and trivial to automate.

What FLUF Connect syncs, and what it does not

FLUF Connect holds one master record per item and pushes it out to the channels you have connected. For this pair, the two sides have deliberately different capabilities, and it is worth being exact rather than reassuring.

In practice that means the sold-out protection works in both directions — sell the jacket in a Tilt show and FLUF can pull the Grailed listing, and sell it on Grailed and the Tilt inventory drops. Tilt orders flow back into your FLUF dashboard; Grailed orders do not, so Grailed remains a place you check for sales rather than a place that reports them to you.

Use the FLUF browser extension for Grailed. FLUF also has iOS and Android apps; check Channels in the mobile app for current marketplace support.

One more Grailed quirk to plan around: listings are deleted a year after creation and editing the price or description does not reset the clock. Grailed’s own workaround is its duplicate-listing tool. If a piece has been sitting for eleven months, that is your reminder to duplicate it rather than lose it.

HMRC, and who reports what

The UK trading allowance is £1,000 of gross trading income per tax year. Above that you must register for Self Assessment by 5 October in the following tax year. You claim the allowance or your actual expenses, not both.

Separately, digital platforms report seller details and income to HMRC, per calendar year, filed by 31 January following, with the first reports covering 2024 due by 31 January 2025. The exemption thresholds are fewer than thirty sales of goods in a calendar year, or under €2,000 received. Being reported does not by itself mean you owe tax.

A trap worth internalising: the platform report runs January to December, and the UK tax year runs 6 April to 5 April, so the two sets of figures will never reconcile on their face. Keep your own records against the tax year.

On Grailed specifically, its DAC7 article names the EU, Canada and China as reporting regimes, and does not name the UK. We are not going to tell you Grailed reports you to HMRC when Grailed does not say so — and it changes nothing about your own obligation either way.

Sources and verification

• Tilt seller fees — the 2% plus £0.50 figure and the absence of listing, commission, subscription and payout fees.
• Tilt payouts — free standard payout five to seven business days after delivery, 1.5% fast, 3% instant.
• Tilt seller availability — sellers based in the United Kingdom, Spain and Italy, and the fifteen-to-twenty-item guidance; and supported countries for the UK, Spain, Poland and Italy buyer markets.
• Tilt cross-platform sales policy and prohibited items.
• Grailed fees — 9% at $120 and above, 6% with a $1.99 minimum below it for sales on or after 20 May 2026, and the commission base including buyer-paid shipping.
• Grailed processing fees — the 4.99% plus $0.49 international rate.
• Grailed Labels — US and Canada-to-US only, everyone else buys their own.
• Grailed on tariffs and the Federal Register notice on the indefinite de minimis suspension.
• Grailed prohibited designers and the listing FAQ covering bumping, curation and removal rights.
• Grailed listing deletion — the one-year rule and the duplicate-listing workaround.
• Grailed offers — non-binding where both parties are in the EU or UK.
• GOAT Group’s acquisition announcement and Grailed’s womenswear launch.
• gov.uk on digital platform reporting and the £1,000 trading allowance.

What we could not verify, and therefore left out. Grailed publishes no photo count or title character limit anywhere in its help centre; the numbers circulating in third-party guides contradict each other, so we have given none. Grailed discloses no ranking or feed mechanics beyond what bumping does. Tilt publishes no photo cap, no platform-wide GMV or monthly active users, no valuation for either funding round, and no statement of what it reports to HMRC. Tilt’s marketing page says sellers are “paid within 7 days” without the after-delivery condition its help desk states, so we have used the help desk. And we found no primary source for the widely repeated claim that Grailed abolished seller commission in favour of buyer-paid fees, so we have not dated it.

Related guides

• Sell on Tilt — the complete seller guide
• Sell on Grailed — the complete seller guide
• Crosslist from Tilt to eBay
• Crosslist from Tilt to Shopify
• Tilt vs Whatnot compared
• All crosslisting routes
• Crosslist from Bidzzy to Grailed