What is Quiet Luxury? The Art of Embracing Subtle Elegance

Quiet luxury, an increasingly popular concept in the fashion world. It represents a departure from ostentatious and flashy designs commonly associated with luxury fashion. Emphasising understated elegance, quality craftsmanship, sustainability, and a focus on timeless style, quiet luxury is more than just a trend- it’s a lifestyle choice that is both meaningful and enduring. In this article, we will explore the reasons behind the rise of quiet luxury, provide guidance on achieving this refined aesthetic, introduce top quiet luxury brands, discuss the benefits of adopting this approach to fashion, and highlight examples of old money quiet luxury style icons.

Why Has Quiet Luxury Gained Popularity recently?

The upswing in quiet luxury’s appeal can be linked to a confluence of factors. Heightened environmental and ethical concerns surrounding fast fashion have prompted a growing number of people to seek sustainable and ethically-driven alternatives. This transition is further amplified by an increasing appreciation for minimalism and simplicity, inspiring a preference for more refined and understated styles. As a result, quiet luxury has emerged as an enticing option for those seeking a sophisticated yet eco-conscious approach to fashion. This cultural shift towards prioritising quality over quantity, along with the embrace of timeless designs and an admiration for craftsmanship, has been further bolstered by the portrayal of the fictional Roy family in HBO’s popular TV show “Succession.” In a similar vein, old money aesthetic influencers like Gstaad Guy have also played a significant role in breathing new life into quiet luxury aesthetics.

How to Cultivate the Quiet Luxury Aesthetic?

To cultivate the quiet luxury aesthetic, start by investing in timeless, high-quality pieces crafted from premium materials, which will ensure a durable and stylish wardrobe. Emphasise neutral colours and uncomplicated patterns that can be effortlessly mixed and matched, resulting in a versatile and elegant collection of clothing. Give special attention to fit and tailoring, as impeccably crafted garments that fit just right can instantly elevate your appearance. Opt for accessories that exude subtlety and refinement, steering clear of ostentatious or overly trendy pieces. Lastly, support brands committed to sustainability and ethical practices, as these values lie at the heart of the quiet luxury philosophy.

What are some of the best Quiet Luxury brands?

  • Loro Piana: Known for their use of fine materials, subtle designs, and a focus on craftsmanship. A cashmere scarf from Loro Piana may cost between $450 and $1,000.
  • Brioni: Specializes in tailored suits and clothing with a focus on subtlety and confidence. A Brioni suit typically ranges from $5,000 to $7,000.
  • Delvaux: A luxury leather goods brand that offers understated elegance and quality craftsmanship. A Delvaux handbag can cost anywhere from $1,500 to $6,000.
  • Canali: Offers classic Italian tailoring and understated luxury for menswear. A Canali suit typically costs between $1,500 and $2,500.
  • Brunello Cucinelli: A brand that values quality materials, artisan craftsmanship, and timeless designs. A Brunello Cucinelli sweater can cost between $800 and $1,500.
  • Cuyana: Adheres to the philosophy of “fewer, better things” and focuses on sustainable materials and ethical production. A Cuyana leather tote may range from $200 to $300.
  • Gabriela Hearst: Combines luxury with sustainability, championing responsible sourcing and production methods. A Gabriela Hearst dress can range from $1,500 to $3,000.

Here is some inspiration from a few Quiet Luxury icons

Kendall Roy in “Succession”: Kendall Roy’s wardrobe epitomises quiet luxury with understated colours and perfectly tailored outfits, featuring recurring baseball caps made by Loro Piana.
Steve Jobs: The Apple co-founder exemplifies quiet luxury by blending normcore elements with custom Issey Miyake turtlenecks, which demonstrate the importance of investing in timeless, high-quality pieces.
Dickie Greenleaf in “The Talented Mr. Ripley”: Dickie Greenleaf’s old money style includes knit polos, relaxed tailored suits, linen shirts, and tennis sneakers, all with a hint of sprezzatura.
Gstaad Guy: Gstaad Guy parodies old money types on social media, sporting a low-key luxury style that often features Loro Piana items.

What are the Benefits of Quiet Luxury?

Quiet luxury brings a wealth of advantages to those who adopt its principles, going beyond just a refined personal style. It embraces sustainability and ethical consumption, ensuring that your wardrobe has a positive impact on the environment and supports fair labor practices. The emphasis on timeless designs and quality craftsmanship ensures longevity and versatility in your clothing, making it a smart financial choice. Furthermore, this thoughtful approach to fashion promotes mindful consumerism, declutters your wardrobe, and aligns with your values, allowing you to make a lasting impression while staying true to your beliefs.

Quiet luxury is a response to the growing need for a more sustainable, ethical, and timeless approach to fashion. By embracing this understated elegance, individuals can cultivate a personal style that is both sophisticated and eco-conscious. The rise of quiet luxury serves as a reminder of the importance of quality craftsmanship, timeless design, and responsible consumption. In a world where fast fashion has become increasingly prevalent, quiet luxury offers a refreshing alternative that caters to the discerning consumer who seeks refinement, quality, and enduring style. By choosing to invest in pieces from top quiet luxury brands and drawing inspiration from iconic figures who embody this aesthetic, you can create a wardrobe that stands the test of time and reflects your commitment to sustainable and ethical fashion.

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