Sell on Temu in 2026: Registration, Fees and Second-Hand Rules

Is Temu right for your stock?

Temu suits sellers of new, in-stock products who can price keenly and ship fast from inside the buyer’s country. That covers brands, wholesalers, retailers and anyone already selling new goods on Amazon, Shopify or TikTok Shop.

It is a harder fit for one-off second-hand items. Temu does take pre-owned goods, but only from stores it has approved for second-hand selling, and only in the categories listed below. If most of your stock is vintage clothing or single used items, marketplaces built for resale, such as eBay or Depop, will take it without an application.

What is Temu?

Temu is an online marketplace owned by PDD Holdings. It launched in the United States in September 2022 and now sells in dozens of countries. It began by selling goods shipped from Chinese manufacturers, with Temu setting prices and running fulfilment. Since 2024 it has added a Local Seller programme: businesses that hold stock in a market list their own products, set their own prices and ship to buyers in that market.

For a seller this means there are two quite different ways in:

The rest of this guide covers the Local Seller programme, which is what most brands and retailers use. It is also the model FLUF Connect works with.

Which countries can you sell in?

In April 2026 Temu’s Local Seller programme covered 37 markets. Each region has its own Seller Center:

Selling across borders is growing. Since December 2025, US sellers can also sell to buyers in Canada. Since early 2026, sellers in several EU countries, including Germany, France, Italy, Spain and the Netherlands, can sell into the UK and Switzerland, and across the EU, without a warehouse in each country.

Some markets add their own rules. In Brazil you need a CNPJ (company tax number). In South Korea you need a business registration and must be 19 or older. In the UK and EU you need a registered business, and VAT registration once you pass the local threshold.

How to register as a Temu seller

The steps are the same in every Seller Center:

1. Open your region’s Seller Center from the table above. For the UK, Europe and the Gulf, you can register through FLUF’s Temu partner link. FLUF is on Temu’s Partner Program, and sellers who register through the link get onboarding help from FLUF and from Temu’s partner team.
2. Choose your seller type: company, sole trader, or individual where your market allows it.
3. Enter your business details: legal name, registration or tax number (EIN in the US, CNPJ in Brazil, company and VAT numbers in the UK and EU) and registered address.
4. Verify identity: ID for you or your company’s legal representative, plus proof of address such as a bank statement or utility bill in the business name.
5. Add a payout account in the same name as the business.
6. Pick your categories. Some categories are restricted: Temu asks for brand authorisation, purchase invoices or safety documents before you can list in them.

Temu says the application takes about 10 minutes and is normally reviewed within one business day. If it asks for more documents, approval takes longer. Use exactly the same legal name on your ID, business documents and bank account. A mismatch holds up the review.

Temu seller fees

• Registration: free in every market.
• Listing and monthly fees: Temu’s Seller Center pages don’t list any.
• Commission: several Seller Center pages (Canada, Australia, Mexico, Brazil, Turkey) advertise 0% commission. Temu doesn’t publish a fee schedule, and rates can vary by category, market and time. Seller guides from 2026 report 8–15% for semi-managed sellers in the US and EU. The rate that applies to you appears in Seller Center when you pick a category, so check it there before you price.
• Shipping: as a local seller you pay for shipping and returns, unless your market’s programme covers it. In Brazil, Temu says it covers shipping on local orders.

To compare what you keep on Temu with other channels, use the marketplace fee calculator.

Selling second-hand on Temu: supported categories

Temu accepts pre-owned goods, but through a separate approval. You can’t list a used item from a standard store. Temu’s rules for second-hand sellers (published on its Partner Platform, updated 31 May 2026) work like this.

How to get approved for second-hand

Register a normal Temu seller account first. Then send your Temu account manager:

• your store ID
• proof that you have sold second-hand goods before
• the Temu sites you plan to sell on
• the brands and categories you want to sell
• where your stock comes from, with sourcing or purchase documents
• any brand authorisation or compliance documents

Every item has to be inspected, cleaned, tested and, where needed, refurbished and repackaged before you sell it. Which Temu sites accept second-hand stores is decided per application, so ask your account manager whether yours is one of them.

The three types of second-hand listing

• Regular items: used goods valued for what they do, not for a brand premium or rarity. This is the default.
• Luxury items: branded goods where the brand carries the value. Temu may ask for proof of authenticity or authorisation.
• Collectibles: trading cards, graded or ungraded. Temu may ask for proof of authenticity.

Categories open to second-hand

Every subcategory under these top-level categories is included. Collectibles are open in collectible card games (singles, decks and sets, booster packs) and in sports trading cards (singles, lots and lineup cards).

Condition grades

The grade descriptions are strict. Temu’s “Like New” means no signs of wear at all, so pick the lower grade when you’re unsure. A buyer who finds wear the listing didn’t mention will return the item.

What a Temu listing needs

• A category and full attributes. Temu’s attribute set is longer than most marketplaces’, and listings missing required fields don’t go live.
• Country of origin and a reference price. Temu shows a reference price next to your selling price. Listings without country of origin are held back.
• Prices in local currency for each site. One European seller account can sell in euros, pounds, złoty and more, so each site needs its own price. The US site uses imperial units and the others use metric.
• Product safety details. On EU sites every product needs an EU responsible person under GPSR, or it stays inactive with a compliance warning. Toys, electronics and children’s products may need test reports or certificates in every region.
• Clean images. White or plain backgrounds for the main image, no watermarks, all angles shown. The AI product photo editor removes backgrounds and resizes images to fit.

Shipping, returns and getting paid

As a local seller you ship orders yourself, from stock in the buyer’s country. Temu sets a dispatch deadline for each order in Seller Center, usually within 2 business days, and late dispatch affects your store rating. Temu’s buyer-facing policy gives shoppers a return window on most items, so price returns into your margin.

Payouts go to the bank account you registered, in the site’s currency, after orders complete. Temu doesn’t publish one payout schedule for all markets. Check the terms in your Seller Center before you plan cash flow.

Tax obligations

• UK: register for VAT once taxable turnover passes £90,000 over 12 months. Temu, like other platforms, reports seller sales to HMRC under the platform reporting rules.
• EU: register for VAT in your home country. The One-Stop Shop (OSS) covers sales to other EU countries once they pass €10,000 a year. Temu reports seller income to tax authorities under DAC7.
• US: Temu collects sales tax as the marketplace facilitator in states that require it. It issues a Form 1099-K once your sales pass the federal reporting threshold.
• Elsewhere: in Brazil, Australia, Japan and Korea you need a local tax or business registration to join the programme. Ask a local adviser about GST and consumption tax.

This is general guidance, not tax advice. Consult a qualified accountant for your situation.

Temu vs Amazon and eBay

Most sellers add Temu as another channel for a catalogue that already sells elsewhere, not as their first store. See Amazon vs Temu and eBay vs Temu for the full comparisons.

Common mistakes new Temu sellers make

1. Names that don’t match. An ID, business documents and bank account in different names hold up approval. Use the legal name everywhere.
2. Pricing before checking commission. Open the category in Seller Center and read the rate before you set prices.
3. Skipping product safety details. On EU sites, a product without a responsible person won’t sell. Add it before you upload.
4. Over-grading used stock. Temu’s condition grades are strict. Grade down when in doubt.
5. Running Temu stock separately. If the same units sell on Amazon, Shopify or eBay, stock that isn’t synced leads to orders you can’t fill and late-dispatch penalties.

Getting your catalogue onto Temu with FLUF Connect

Most of the work in a Temu launch is turning a catalogue into listings Temu accepts: category, attributes, origin, a price in each currency, safety details and images. FLUF Connect does that from the catalogue you already have.

1. Connect your store on Amazon, Shopify, TikTok Shop, eBay, Etsy, WooCommerce, Wix, BigCommerce, or upload a CSV. Photos, variants and stock come across.
2. Review the Temu listings: category, attributes and price per Temu site are filled in for you to check.
3. Publish, then manage Temu orders, tracking and stock next to your other channels. When an item sells on one channel, stock updates on the others.

Where FLUF works on Temu today: Temu stores on its European platform, which covers the UK, 25 EU countries, Switzerland, Norway, Turkey, the UAE and Saudi Arabia. Stores on Temu’s US and Global platforms (US, Canada, Mexico, Australia, Japan, Korea, Brazil and Belgium) can’t connect yet. On a store Temu has approved for second-hand, FLUF lists used items with Temu’s condition grades, graded trading cards included. On other stores it lists new stock and holds used items back, with a note saying why.

Guides for specific routes: Amazon to Temu, Shopify to Temu, eBay to Temu, Etsy to Temu and WooCommerce to Temu.

Try FLUF Connect