Sell Online from Brazil: Enjoei, Mercado Livre, TikTok Shop and What Each Charges in Reais
Which marketplaces a Brazilian seller can reach, who may sell on each, fees in reais side by side, and how FLUF Connect keeps one catalogue across them.
- Three marketplaces on FLUF Connect are Brazilian or run a Brazilian site: Enjoei for second-hand fashion, Mercado Livre for almost everything, and TikTok Shop for new goods sold by registered businesses.
- Fees differ sharply: Enjoei takes 0%, 12% or 18% plus a fixed fee depending on the listing mode; Mercado Livre takes 11% to 19% by category and listing type; TikTok Shop takes 10% + R$4 per item under R$50 and 6% + R$6 from R$50, since 15 July 2026.
- Enjoei needs only a CPF; TikTok Shop needs a CNPJ and an invoice on every order; Mercado Livre accepts both, with limits for individuals.
- FLUF Connect keeps one catalogue for all three, and ends the other listings when an item sells. Prices are charged in reais. Guias em português.
This page is for sellers based in Brazil who want to list on more than one marketplace. It covers which channels you can reach from a Brazilian account, what each one charges in reais, who is allowed to sell on each, and what FLUF Connect does once an item sells. Global channels such as eBay, Etsy, Depop, Shopify and WooCommerce are open to you too, but the three below are where Brazilian buyers are.
Which marketplaces you can reach from Brazil
| Marketplace | What it is in Brazil | Who can sell | Beyond crosslisting |
|---|---|---|---|
| Enjoei | The largest second-hand fashion marketplace; buyers in Brazil, in reais | Individuals with a CPF | Sold elsewhere: the Enjoei listing is ended |
| Mercado Livre | Latin America’s largest marketplace; separate site per country | Individuals and businesses | Sold elsewhere: the listing is ended |
| TikTok Shop | In-app shopping; in Brazil since May 2025; new goods only | Businesses with a CNPJ (MEI included) | Orders, price and stock sync, sold detection both ways; no extension needed |
| eBay, Etsy, Depop, Shopify, WooCommerce and more | Global channels, reachable from Brazil | Varies | Varies by channel |
The Brazilian ones, briefly
Enjoei is where second-hand clothing sells. You list with a CPF and a bank account in your own name, Enjoei supplies the label, and the money reaches your balance 15 days after the sale. The free mode costs nothing but expires after 60 days and gets little exposure; the classic mode takes 12% plus R$2.50 to R$40; the boosted mode takes 18% plus R$3.50 to R$50. Full detail on the Enjoei guide and em português.
Mercado Livre is the general marketplace. For clothing it takes 14% on a Classic listing and 19% on a Premium one, dropping to 12% and 15% between R$150 and R$699.99; electronics run 11% and 16%. Shipping is on top. The Mercado Libre fee calculator works it out for a real item.
TikTok Shop arrived in May 2025 and is for registered businesses selling new goods with an invoice. Its fee table changed on 15 July 2026: items under R$50 pay 10% plus R$4 per item, items from R$50 pay 6% plus R$6 per item, and sellers in the free-shipping programme pay a further 6% capped at R$50 per item. New sellers who complete the Seller Center missions pay 0% for 60 days, up to R$17,000 in sales. In an Opinion Box survey of January 2026, 31% of Brazilian TikTok users had already bought through it; fashion, home and beauty lead. Full detail em português.
What each channel charges, side by side
| Channel | Commission | Fixed fee | R$120 item, what you keep before shipping |
|---|---|---|---|
| Enjoei classic | 12% | R$12.50 at this price | R$93.10 |
| Mercado Livre, clothing, Classic | 14% | None at this price | R$103.20 |
| TikTok Shop | 6% (10% under R$50) | R$6 (R$4 under R$50) | R$106.80, or R$99.60 in the free-shipping programme |
The fixed fees punish cheap items. A R$30 item on TikTok Shop pays R$3 plus R$4, which is 23% of the price; the same item on Enjoei classic pays 12% plus the lowest fixed fee.
Running all three from one catalogue
FLUF Connect holds your items once. Enjoei and Mercado Livre receive the listings you choose; TikTok Shop connects from the Channels page with no extension, with Brazil chosen as the shop country. When an item sells on TikTok Shop, FLUF ends it on Enjoei and Mercado Livre; when it sells elsewhere, FLUF reduces the TikTok Shop stock. TikTok Shop needs a warehouse set up in Seller Center before any listing can be created, and some categories need certifications; a refused listing waits in FLUF as a draft with the reason.
What FLUF costs
You start with 7 days for £1, then from £9/month. Crosslisting and inventory sync are on every plan; relisting and offer management (on Vinted, eBay, Depop) come with the plans above Starter. Prices are shown and charged in reais.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Pro | £29/month | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited |
Sources and verification
- Exame, 1 October 2026: TikTok Shop’s May 2025 launch, the 15 July 2026 fee table, the free-shipping programme, the new-seller exemption and the Opinion Box survey.
- Porvenda, table checked in Seller Center on 20 October 2026: commission bands and the R$30 example.
- Enjoei and Mercado Livre figures are those on FLUF’s Enjoei and Mercado Libre guides, taken from each marketplace’s own fee pages. Page checked 4 November 2026.
Related guides
Frequently Asked Questions
Enjoei, Mercado Livre and TikTok Shop are the Brazilian ones, plus global channels such as eBay, Etsy, Depop, Shopify and WooCommerce. FLUF keeps one catalogue and ends the other listings when an item sells.
Not on Enjoei, which needs only a CPF and a bank account in your own name. TikTok Shop requires a CNPJ (MEI included) and an invoice on every order. Mercado Livre accepts individuals and businesses.
Since 15 July 2026: 10% plus R$4 per item under R$50, and 6% plus R$6 per item from R$50. Sellers in the free-shipping programme pay a further 6%, capped at R$50 per item. New sellers who complete the Seller Center missions pay 0% for 60 days, up to R$17,000 in sales.
Yes. Plans for sellers in Brazil are shown and charged in reais, and every plan includes crosslisting and inventory sync.
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