Sell on Both eBay and Wix With FLUF Connect
Run eBay and Wix side by side: reach millions on eBay, build your brand on Wix, automate stock counts across both
7 days for £1, then from £9/month.
- eBay private sellers pay 0% on sales (up to 300 items/month free). Business sellers pay 6.9–14.9% final value fee plus fixed fees. Wix only charges payment processing (2.1% + £0.20) and a plan fee starting at £16/month.
- Move repeat customers to Wix first. They’re your highest-margin sales. Keep eBay for discovery and impulse buys from new shoppers.
- FLUF Connect keeps one stock count for both. A sale on eBay ends the Wix listing, and a Wix order ends the eBay listing.
- Automatic relisting and offer management on eBay come with the plans above Starter.
If you’re selling used electronics, collectables, or clothing on eBay, you know the platform brings traffic. The fees eat into margin, especially if you’re a registered business seller. Wix gives you a direct channel to repeat customers, cuts those middleman fees, and builds brand loyalty. The catch: managing two storefronts means double the work unless you automate the bridge.
FLUF Connect syncs your inventory across eBay and Wix, so one sale automatically ends your listing on the other platform. No double-selling. No manual stock spreadsheets. Here’s how to pick which platform for which products, how much you’ll actually pocket, and how to set it up.
Why Sell on Both Platforms
eBay and Wix serve opposite needs. eBay reaches 180+ million global buyers each month via search and category browse. Perfect for clearing inventory and hitting impulse buyers. Wix is your brand: repeat customers, bundle sales, and premium positioning where you set the narrative and the margin.
A 10-year-old Wix store with 500 repeat customers generates far steadier revenue than 500 one-time eBay buyers. But it takes time to build. In the meantime, eBay pays the bills and feeds your repeat-customer list.
eBay Fees: Private vs. Business Sellers
The fee gap between private and business sellers on eBay UK is stark.
Private sellers pay zero selling fees on almost all categories. No final value fee, no order fee, no regulatory charges. The catch: you’re capped at 300 free listings per month. Beyond that, each listing costs 35p.
Business sellers pay a final value fee between 6.9% and 14.9% of the sale price (including postage). They also pay a fixed order fee of £0.30–£0.40 and a 0.35% regulatory fee. All fees are subject to 20% VAT. For a £40 item in most categories (12% FVF), that’s roughly:
- Final value fee (12%): £4.80
- Order fee: £0.35
- Regulatory fee (0.35%): £0.14
- VAT on fees: £1.04
- Total: £6.33 (15.8% of sale)
Most active resellers are classified as business sellers. They buy items to resell, make items to sell, or buy for their business.
Wix Plans and Payment Processing Costs
Wix plans in the UK start at £9/month for Light (branding site only, no sales). For e-commerce:
- Core plan: £16/month (basic checkout, 50GB storage, 5 collaborators)
- Business plan: £25/month (100GB, multi-channel sales, advanced analytics)
Neither plan charges commission on sales. You pay only the plan fee and payment processing.
- Plan fee: £16/month (Core) or £25/month (Business)
- Payment processing: Wix Payments charges 2.1% + £0.20 per UK card transaction, plus 2.5% + £0.20 for manual card entry
On that same £40 sale, Wix costs you £1.04 (2.6% of sale price). Over a month with 20 sales: Core plan £16 plus processing (£20.80) equals £36.80 total. eBay would cost £126.60 on the same 20 sales.
What to Move to Wix First
Don’t move everything. Build your Wix store strategically.
- Repeat customers: Identify your 5–10 most active buyers from eBay. Email them a link to your Wix store and a small discount (e.g., 10% off their first purchase). These are your highest-margin, most reliable revenue.
- Bundles: If you often sell multiples, create bundle offers on Wix at a 15–20% bulk discount. These are hard to price competitively on eBay because of fee structure.
- Premium stock: Items you’re confident in. Graded condition, rare, well-documented. Wix shoppers buy your brand, not hunt bargains.
- Lower-margin items on eBay: Keep high-volume, fast-moving items on eBay. The discovery traffic justifies the fee hit.
Running both with FLUF Connect
Open Channels in FLUF Connect. Connect eBay by signing in to your eBay account, then choose Wix and follow the prompts to connect your store. Pick the items you want on your own site and publish them there. You can edit the title, description and price before each listing goes live.
| Situation | What happens |
|---|---|
| Item sells on eBay | FLUF sees the sale and marks the item sold on Wix and your other channels |
| Item sells on your Wix store | FLUF sees the Wix order and ends the eBay listing |
| Relisting stale items and answering offers on eBay | Available on plans above Starter |
| Price rules across channels (smart pricing) | Available on plans above Starter |
What FLUF Connect costs
FLUF Connect is 7 days for £1, then from £9/month. Crosslisting and inventory sync are on every plan. Relisting, offer management and smart pricing come with the plans above Starter, and eBay is one of the channels where they apply.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Pro | £29/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Related Guides
- Sell on Both Wix and eBay With FLUF Connect
- Crosslist from eBay to Shopify
- How to Sell on Wix
- eBay Crosslisting: Sell Across Marketplaces
Sources
- eBay UK: Fees for Private Sellers
- eBay UK: Fees for Business Sellers
- Wix: Upgrade & Pricing Plans
- Wix: Wix Payments Transaction Fees
Checked October 2026.
Frequently Asked Questions
No. Start with repeat customers and premium items. Keep high-volume, fast-moving items on eBay where the discovery traffic justifies the fees. FLUF lets you crosslist selectively.
When it sells on eBay, FLUF sees the sale and marks it sold on your Wix store. When a Wix order comes in, FLUF ends the eBay listing, so the second buyer never gets the chance to pay for it.
Yes. You can edit the title, description, photos and price for each channel before you publish, so your Wix product page can read differently from the eBay listing.
Yes. You can set the price per channel when you list. Rule-based smart pricing comes with the plans above Starter.
You start with a paid 7-day trial, then choose a monthly plan. Crosslisting and inventory sync are on every plan; relisting, offer management and smart pricing come with the plans above Starter. See the pricing table on this page.
Yes. Your eBay rating stays on your eBay account; you build a separate Wix reputation. That is why starting with repeat customers on Wix is smart—they already know your brand.
Yes. FLUF supports many marketplaces. You can cross-sell to Etsy, Shopify, Depop, Facebook Marketplace, and others from the same dashboard and the same stock count.
Start Crosslisting Today
Plans from £9/month. Set up in under 10 minutes.