Whop vs Shopify vs Gumroad: Fees and What Each Is Built For
What each one charges, what it is built around, and what you keep on a $40 sale.
All three let you sell to an audience you already have. They differ in what they charge, what they are built around, and how much of the selling they do for you.
Side by side
| Whop | Shopify | Gumroad | |
|---|---|---|---|
| Monthly cost | None listed | Basic $25, Grow $65, Advanced $399 billed monthly; $19, $49, $299 billed yearly | None |
| Per sale | 2.7% + $0.30 on cards; +1.5% international; +1% currency conversion | Card rates vary by plan; using another payment provider adds 2%, 1% or 0.6% | 10% + $0.50 on direct sales; 30% on Discover sales to new customers |
| Built around | Memberships, communities and digital products | An online store with a catalogue | Digital products from individual creators |
| Affiliates | Built in; default share 30%, adjustable | Through apps | Not covered on the pricing page |
| Source | Whop fees | Shopify pricing | Gumroad pricing |
When Whop fits
Whop fits when the thing you sell is access: a paid community, a course, a tool, a group with chat. Members, payments and content sit in one place, and you can let other people promote it for a share. Physical products work, with limits: Whop’s own documentation says it is still improving support for them. See how to sell physical products on Whop.
When Shopify fits
Shopify fits when you run a store: many products, variants, stock, postage rates, a theme and a domain. You pay the plan every month whether or not you sell. If you already have a Shopify store and a Whop community, the two can run together, with Whop for the community and Shopify for the catalogue.
When Gumroad fits
Gumroad fits a creator with a few digital products and no wish to run a store. There is nothing to pay until you sell. The percentage is the highest of the three, which matters more as your sales grow.
What you keep on a $40 sale
- Whop: $40 less 2.7% + $0.30 leaves $38.62, before any payout fee.
- Gumroad: $40 less 10% + $0.50 leaves $35.50 on a direct sale.
- Shopify: depends on your plan’s card rate, and the plan fee comes off your month whatever you sell.
The full list of Whop charges, including payouts and disputes, is in Whop fees explained.
Selling in more than one place
Many sellers end up with a store, a community and a few marketplaces at once. The hard part is stock: one item, several places it can sell. FLUF Connect connects to Whop and to Shopify as sales channels, alongside the marketplaces, and keeps the quantity in step when something sells. You can see every channel it supports on the channels page and what it costs on pricing.
Frequently Asked Questions
On a direct sale, yes. Whop's fee page lists 2.7% + $0.30 per card sale. Gumroad's pricing page lists 10% + $0.50, and 30% on Discover sales to new customers.
It depends on volume. Whop lists no monthly fee. Shopify plans cost $25, $65 or $399 a month billed monthly, plus card processing.
For a small range sold to your own audience, it can. For a large catalogue with variants, postage rules and a storefront, Shopify is built for that and Whop is still improving its support.
Yes. Many sellers run the community on Whop and the catalogue on Shopify. FLUF Connect connects to both and keeps stock in step.
Whop. You set a share for each whop, with a default of 30% for global affiliates. On Shopify, affiliate programmes come from apps.
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