How to Sell on Temu UK: Seller Registration, Eligibility and Fees (2026)
Temu's UK and EU marketplace is open to local businesses selling new goods. Here's who qualifies, how registration works, and how to get an existing catalogue live on Temu without rebuilding it.
- Temu accepts new goods from VAT-registered UK and EU businesses with a returns address in the region. Pre-owned and vintage stock is not accepted.
- Registration is through Temu’s EU Seller Centre and takes about ten minutes: company details, VAT number, a bank account and ID for the legal representative.
- Register through FLUF’s Temu partner link — FLUF is on Temu’s Partner Program and we support referred sellers through onboarding.
- Already on Amazon, Shopify, TikTok Shop, eBay, Etsy or WooCommerce? FLUF Connect imports that catalogue and publishes it to Temu with Temu’s category and attribute rules applied.
Who can sell on Temu in the UK and EU
Temu’s local seller programme (“Local-to-Local”) is for businesses that hold stock in the UK or EU and ship domestically. You qualify if you have:
- A registered company or sole-trader business in the UK or an EU member state
- A VAT registration number
- New, unused products — own-brand, or branded goods you are authorised to sell (Temu asks for brand authorisation or purchase invoices for branded stock)
- A returns address in the UK or EU
What Temu will not accept: second-hand, third-party-refurbished, vintage or consignment stock; sellers without VAT registration; sellers shipping from outside the region under the local programme.
How to register as a Temu seller (UK/EU)
- Open the registration page through FLUF’s partner link. It takes you to Temu’s EU Seller Centre (seller-eu.temu.com) — the same site FLUF connects to.
- Enter your business details: legal entity name, registration number, registered address, VAT number.
- Verify the legal representative: passport or driving licence, plus a selfie check.
- Add a payout account: a UK or EU business bank account in the entity’s name.
- Choose your categories and upload any brand authorisation Temu requests.
- Wait for approval — typically a few working days. You get Seller Centre access once approved.
Register through the partner link and tell us at [email protected] — referred sellers get onboarding support from both FLUF and Temu’s partner team.
Temu seller fees
Temu’s local programme has no listing fee and no monthly subscription. Temu takes a commission on each sale that varies by category and market, and sellers handle their own shipping and returns. Current commission rates are shown inside the Seller Centre after approval and change by category, so check them there rather than relying on third-party figures.
Getting your catalogue onto Temu
Temu requires a category, a full attribute set, per-site pricing in local currency and compliant images for every listing. Doing that by hand for hundreds of products is the slow part. FLUF Connect does it from the catalogue you already have:
- Import from Amazon, Shopify, TikTok Shop, eBay, Etsy, WooCommerce, Wix, BigCommerce or CSV — photos, variants and stock included.
- Publish to Temu with categories and attributes mapped to Temu’s rules, prices converted per Temu site, and listings translated for each country.
- Run it in one place: Temu orders, tracking and stock sit next to your other channels. Stock changes push everywhere, so a unit is never sold twice.
- Product photos that pass: backgrounds removed, models and settings generated, images fitted to Temu’s requirements — see the AI product photo editor.
Temu vs Amazon and eBay for a UK brand
- Audience: Temu’s UK buyers skew price-led and mobile-first; Amazon and eBay carry more intent for branded and higher-ticket goods.
- Fees: no listing or subscription fee on Temu; per-sale commission on all three.
- Control: on Temu’s local programme you set your own prices and ship yourself, unlike Temu’s fully-managed model.
- Best use: an additional channel for a catalogue that already works elsewhere, not a replacement.
Frequently asked questions
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Pick your topics first ›Frequently Asked Questions
Not on the local programme u2014 you need a registered business with a VAT number.
Yes. The local programme expects stock in the UK or EU with domestic shipping.
No. Temu accepts new goods only.
Usually a few working days once your documents are in.
Yes. FLUF Connect keeps stock and orders in sync across both so you don't oversell.
No u2014 unlimited listings and crosslisting on every plan.
It registers you as a FLUF-referred seller with Temu's partner team, which gets you onboarding support from both sides. It costs you nothing.
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