Sell on Nordstrom Marketplace: How the Curated Programme Works
How Nordstrom chooses marketplace brands, what its customers get on marketplace orders, and where FLUF Connect fits once Nordstrom has approved you.
Key takeaways
- Nordstrom opened a curated marketplace on Nordstrom.com in April 2024. Its digital team and merchants choose the brands, so there is no open sign-up.
- Marketplace shoppers keep Nordstrom’s services, including loyalty benefits, customer care and returns.
- Nordstrom does not publish its commission. Ask for the terms when Nordstrom approaches you.
- Once approved, you can connect your seller account in FLUF Connect and list stock whose barcodes are already in the Nordstrom catalogue. FLUF does not create catalogue products or import orders.
This guide is for a US fashion, beauty or lifestyle brand that Nordstrom has invited, or hopes to be invited by. If you sell second-hand clothes or one-off pieces, Nordstrom is not the route; eBay or Poshmark take individual sellers.
What Nordstrom Marketplace is
Nordstrom announced its digital marketplace at the end of April 2024. In a Q&A published by MR Magazine on 30 April 2024, Miguel Almeida, Nordstrom’s president of digital and customer experience, called it an “unowned inventory model”: brands sell their own stock on Nordstrom.com, which widens the range without Nordstrom buying it first. He said the goal “isn’t to be the everything store”, and that the marketplace adds breadth, depth and new sizes in the categories customers already come to Nordstrom for.
Brands named for the first year included AdoreMe, Alala, Ana Luisa, Cynthia Rowley, Derek Lam 10 Crosby, Dia & Co, DXL, Mulberry, Natori, Onia and Tracksmith. In April 2026 H&M joined, its first US retail marketplace, as FashionUnited reported.
How brands are chosen
Almeida said marketplace partners are “thoughtfully selected by my team in partnership with our merchants”. There is no public application. What the selection favours, from the brands chosen so far:
- Brands Nordstrom already carries, where the marketplace offers more sizes or colours than the stores stock.
- Extended and inclusive sizing. Greater size inclusivity was one of the stated reasons for the programme.
- Brands that fill a gap in an occasion Nordstrom shoppers buy for, such as activewear or swimwear.
If Nordstrom already buys from you wholesale, your buyer there is the natural first conversation.
What your customers get
Nordstrom treats marketplace orders like its own. Almeida said shoppers have “the same access to services, including loyalty benefits and customer care support”, from styling and alterations to “fast and easy returns” and earning Nordstrom Notes. Nordstrom repeated that list when H&M launched in 2026.
For a brand, that is the selling point and the obligation. A buyer who earns rewards and returns through Nordstrom expects the same speed from your parcel. Ask during onboarding how marketplace returns reach you and what delivery times Nordstrom expects, because none of it is published.
Fees
Nordstrom has published no commission, fee or payout schedule for its marketplace. Get the commission for each category and the payout timing in writing before you agree a range, and price with the returns rate of a department-store customer in mind.
Using FLUF Connect with Nordstrom
On the Channels screen in FLUF Connect the Nordstrom card is marked “Invite only” and covers one country, the United States. FLUF cannot get you invited. Once Nordstrom has approved you, choose “Already approved? Connect” on the card.
FLUF can then list items from your inventory that already exist in the Nordstrom catalogue, matched by barcode. A brand that also sells through Macy’s or its own Shopify store can offer the same units on Nordstrom from one inventory.
| Task | On Nordstrom through FLUF Connect |
|---|---|
| Get invited and approved | You do this with Nordstrom |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Handle orders in your Nordstrom seller account. |
| Relisting or offer management | No |
Because FLUF does not see Nordstrom orders, a sale there does not lower your stock elsewhere by itself. When an order uses your last unit, mark the item sold in FLUF so it comes down from your other channels.
What FLUF costs
Crosslisting and inventory sync are on every FLUF plan, from Starter upwards. Plans are on the pricing page, and you can start with 7 days for £1, then from £9/month.
Related guides
- How to sell on Macy’s
- How to sell on Best Buy
- Selling in the United States
- How to sell on Shopify
- How to sell on Ulta Beauty
- How to sell on Myer
- How to sell on Urban Outfitters
Sources
- MR Magazine: Nordstrom expands customer selection through launch of a digital marketplace (30 April 2024; checked November 2026)
- FashionUnited: H&M launches on Nordstrom Marketplace (28 April 2026; checked November 2026)
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Pick your topics first ›Frequently Asked Questions
There is no public application. Nordstrom's digital team selects marketplace brands together with its merchants. If Nordstrom already buys from you wholesale, start with your buyer there.
At the end of April 2024, on Nordstrom.com.
Nordstrom has not published its commission or payout terms. Ask for them per category before you agree to join.
Yes. Nordstrom says marketplace shoppers get the same loyalty benefits, customer care and returns as on any Nordstrom purchase.
FLUF lists Nordstrom for the United States only, and the marketplace runs on Nordstrom.com.
Yes, once Nordstrom has approved your seller account. You connect it from the Channels screen and list stock whose barcodes already exist in its catalogue. FLUF does not create new catalogue entries or import Nordstrom orders.
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