Sell on Urban Outfitters: How UO MRKT Works for Brands
What UO MRKT is, how brands get in, what buyers see on marketplace orders, and how FLUF Connect fits once Urban Outfitters approves you.
Key takeaways
- UO MRKT is the curated marketplace on Urban Outfitters, selling items from outside brands next to UO’s own range.
- Brands apply through a UO MRKT seller application, and Urban Outfitters decides who joins.
- Every UO MRKT order is sold and shipped by the seller, and returns come back to the seller, not to UO stores.
- Marketplace items ship within the US only and are left out of UO promotions and rewards.
- Once approved, you can connect your seller account in FLUF Connect and list stock whose barcodes are already in the Urban Outfitters catalogue. FLUF does not create catalogue products or import orders.
This guide is for a US brand or business that makes or stocks its own range and fits Urban Outfitters’ customer: clothing, accessories, home, beauty, music and gifts. If you sell your own second-hand wardrobe, UO MRKT is not the place; Depop or eBay take individual sellers.
What UO MRKT is
Urban Outfitters’ UO MRKT help page describes it as a curated marketplace connecting its community with “an evolving lineup of culturally-minded brands and new discoveries”. Marketplace items sit in the same search and cart as UO’s own stock and carry a UO MRKT badge above the Add to Bag button. Retail Dive reported in May 2018 that Urban Outfitters had opened an online marketplace for third-party sellers.
Who gets in
Urban Outfitters chooses its sellers. Brands fill in the UO MRKT seller application linked from that help page, and the retailer then reviews them against its range. It is a marketplace for businesses. Have your brand rights, product data with barcodes, US shipping and a returns policy ready before you apply.
What buyers see, and what it asks of you
| What UO tells shoppers | What it means for you |
|---|---|
| All UO MRKT orders are sold and fulfilled by the seller | You pick, pack and ship every order to your own published timeframe |
| Shipping fees follow the seller’s policy | Your Shipping + Returns text on each product page sets the buyer’s expectation |
| No international shipping | Your UO MRKT buyers are in the US |
| Excluded from UO promotions, discounts and UO Rewards | Your price is the price; sitewide sales do not cut into it, and do not help you either |
| Charged once the seller ships | Ship promptly; the buyer is not charged until you do |
| Mixed baskets split into two orders and two charges | Your order arrives separately from UO’s own items |
Returns
This is where UO MRKT differs most from selling wholesale to the retailer. Returns go directly to you. The help page says most sellers include a prepaid return label in the parcel, that marketplace items cannot be returned to Urban Outfitters stores, and that restocking or return shipping fees can be deducted from the refund if your policy says so. Once you receive a return, the buyer may wait up to 7 to 10 business days for the refund. Write a clear returns policy and decide whether to include a label before you list.
Fees
Urban Outfitters does not publish a commission or payout schedule for UO MRKT. Ask for the rate on each category, the payout timing and any chargeback rules in writing before you agree a range.
Using FLUF Connect with Urban Outfitters
On the Channels screen in FLUF Connect, the Urban Outfitters card is marked “Invite only” and covers one country, the United States. FLUF cannot get your brand accepted. Once Urban Outfitters has approved you, choose “Already approved? Connect” on the card.
FLUF can then list products from your inventory that already exist in the Urban Outfitters catalogue, matched by barcode. A brand that sells from its own Shopify store and on Nordstrom can offer the same units on UO MRKT from one inventory.
| Task | On Urban Outfitters through FLUF Connect |
|---|---|
| Apply and get approved | You do this with Urban Outfitters |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Handle orders in your Urban Outfitters seller account. |
| Relisting or offer management | No |
FLUF does not see UO MRKT orders, so a sale there does not lower your stock elsewhere on its own. When an order takes your last unit, mark the item sold in FLUF so it comes down from your other channels.
What FLUF costs
Crosslisting and inventory sync are on every FLUF plan, from Starter upwards. Plans are on the pricing page, and you can start with 7 days for £1, then from £9/month.
Related guides
Sources
- Urban Outfitters: UO MRKT FAQs (checked November 2026)
- Retail Dive: Urban Outfitters launches third-party marketplace (25 May 2018; checked November 2026)
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Pick your topics first ›Frequently Asked Questions
The curated marketplace on Urban Outfitters. Outside brands sell through it, and their items carry a UO MRKT badge on the product page.
Fill in the UO MRKT seller application linked from Urban Outfitters’ UO MRKT help page. Urban Outfitters reviews applications and decides which brands join.
The seller. Urban Outfitters says every UO MRKT order is sold and fulfilled by the seller, under the seller’s own shipping policy.
No. Returns go directly to the seller, and most sellers include a prepaid return label.
No. Urban Outfitters says marketplace items are not currently eligible for international shipping.
It has not published its commission or payout terms. Ask for them per category before you agree to join.
Yes, once Urban Outfitters has approved your seller account. You connect it from the Channels screen and list stock whose barcodes are already in its catalogue. FLUF does not create catalogue entries or import UO MRKT orders.
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