How to Sell on Reverb: Fees, Gear Listings and Shop Setup

Reverb is a useful extra sales channel when your stock is music gear: guitars, basses, effects pedals, amplifiers, keyboards, studio equipment and instrument accessories. A shop selling these items repeatedly has a different job from someone selling one spare guitar. You need accurate product descriptions, a workable shipping price and a way to keep the same item from remaining available after it sells elsewhere.

This guide covers the decisions to make before listing, the difference between US and UK fees, and how to add your Reverb shop to FLUF Connect. If you are still choosing where to sell a guitar, start with our guitar marketplace comparison.

Is Reverb right for your stock?

The strongest reason to add a specialist marketplace is the match between your equipment and the people searching for it. A buyer looking for a particular delay pedal, pickup configuration or synthesiser module needs more detail than a generic description such as “used electronics”. Reverb organises its marketplace around music-making equipment; browse its current instrument and audio categories before deciding which part of your catalogue belongs there.

Think in terms of product families. A guitar shop might begin with instruments, cases and compatible effects. A studio-clearance seller might start with microphones, interfaces and recording hardware. A general second-hand seller should choose the music gear within their inventory rather than send their whole catalogue.

Records, band shirts and music-themed gifts are different products from instruments. A shirt with a guitar print does not become music gear because its title mentions a guitar. For recorded music, our Discogs selling guide is a better starting point. Keep the destination decision tied to the physical item, including whether it is a complete instrument, a part or an accessory.

Separate instruments from parts and projects

A replacement neck, a pickup set and a complete electric guitar should have different descriptions and prices. Say what is included in the first few lines. For a repair project, explain the fault you observed, what you tested and what remains unknown. Do not use “untested” to imply working condition or photograph a complete setup if only one component is included.

This is also where to choose your first crosslisting batch. Five well-described items with clear photos make a better starting point than fifty listings whose model names or condition notes need correcting. Reuse the useful information you already have, then fill the gaps a musician would ask about.

Can you sell from your country?

Reverb Payments is available in the United States, Canada, the United Kingdom and a range of European countries. Its eligibility depends on your legal residence and bank account; use the current supported-country list to check your situation. Do not confuse a buyer’s ability to browse international listings with your own eligibility to receive seller payouts.

Reverb’s setup guidance says sellers outside those countries need to add PayPal. Check the payment requirements for your account before spending time preparing listings. Your shop must be able to accept payments on Reverb; connecting another selling tool does not complete that approval for you.

Your shipping countries are a separate choice. Being able to sell from the UK does not mean you need to offer worldwide delivery. Start with destinations where you can quote, pack and fulfil reliably. For a large amplifier, local collection may make more practical sense than offering a low shipping rate that cannot cover the parcel.

What are Reverb’s selling fees?

There is no charge to create a listing, and the standard selling fee is 5% of the sale amount including the shipping you charge. Payment processing, currency conversion, cross-border charges and applicable taxes can change the final amount. Reverb explains the separate charges in its seller fee guide.

The US figures come from Reverb’s pricing and payouts page. The UK distinction is stated in Reverb’s UK billing policy. These are different schedules: applying the US processing rate to a UK shop would overstate its standard fee.

A simple proceeds calculation

For an illustrative US sale of $500 with $25 shipping charged to the buyer, the total is $525. Using the US rates above, the selling fee is $26.25 and processing is approximately $17.73. That leaves approximately $481.02 before the postage you buy, packaging, your item cost and any additional charges. This example assumes no sales tax, promotion, conversion or cross-border fee.

For a UK transaction of £500 plus £25 shipping, 5% of £525 is £26.25. That leaves £498.75 before your shipping and other costs, assuming the standard UK Reverb Payments arrangement and no additional charges. Use your own account’s fee breakdown for the final figure.

Choose your lowest acceptable selling price from the money left after costs. If you accept offers, calculate that floor before replying. A discount that looks modest on the listing price can absorb most of the margin on an inexpensive pedal once you have paid for its delivery and packaging.

How to prepare your Reverb shop

Reverb asks sellers to add a valid billing card and set a return policy before the first listing. Payout details belong in the shop’s payment settings. Its listing walkthrough explains the current setup sequence.

1. Complete the shop details and any verification Reverb requests.
2. Confirm that the account can receive payments.
3. Set a return policy that matches how you operate.
4. Prepare shipping options for the items and destinations you intend to offer.
5. Choose one representative item and review its condition, photographs and price before listing more.

Use consistent units and currency throughout the listing. For equipment that needs mains power, identify the voltage from the actual item and show the label. A buyer abroad needs to know whether they are buying compatible equipment, not just whether the seller will ship it.

What should a good music-gear listing include?

Lead with the brand, model and product type. Add the version, year or finish where you can verify it. “Boss DD-8 digital delay pedal, boxed” tells a buyer more than “Great guitar effect”. Avoid guessing a production year from appearance alone; an honest range or an omitted year is better than an unsupported claim.

• Guitars and basses: show the front and back, neck, headstock, frets, bridge and any repairs or modifications.
• Pedals: explain the controls and connections tested, cosmetic wear, underside adhesive and whether a power supply is included.
• Keyboards and synthesisers: describe tested keys, buttons, display, audio outputs and included accessories.
• Studio equipment: identify the precise model, supported connections and the physical items supplied.
• Parts: give useful dimensions and the compatibility you can establish, without presenting a guess as a guarantee.

Write an inclusion list rather than relying on the photograph. A case, stand, footswitch or power supply in the background can otherwise become a source of confusion. If the item was repaired, explain the work you know about and include clear photographs of the affected area.

Choose condition carefully

Reverb’s condition grades have specific meanings. For example, Mint means blemish-free and unmodified; Excellent and Very Good allow different degrees of wear. Read its condition guide and choose the grade that matches the actual item. A category name is not a substitute for describing a fault.

Photograph the equipment you will send in even light. Include a full view before the detail shots, then show wear clearly enough that a buyer can judge it. Keep the background simple, check that model labels are legible and remove unrelated items from the scene. Do not photograph defects only from an angle that hides them.

How should you price used gear?

Use Reverb’s Price Guide to look at recent selling-price evidence for the model and condition. It is a starting point for comparison, not a guaranteed sale price for your individual item. Reverb also explains how to find sold listings in its search tools.

Compare like with like. A reissue is not the same as the original model; a modified instrument may not be comparable with a collector-grade example. Check included cases, power supplies, service history and shipping costs. When evidence is thin, widen the search carefully and make the differences explicit in your own pricing notes.

Separate the price you would like from the amount you are prepared to accept. A patient specialist dealer and a seller clearing space this week may choose different prices for the same equipment. Review unanswered questions and listing quality as well as price before repeatedly discounting an item.

Plan shipping before accepting an order

Know the packed dimensions and weight before quoting delivery. The instrument’s dimensions alone are not enough: the case, cushioning and outer box all count. Keep an appropriate box and packing materials ready so the first sale does not become a scramble to find them.

Reverb’s guitar packing guide covers preparation, cushioning and checking that the packed instrument cannot move. It also recommends photographing the packing. Follow guidance appropriate to the particular instrument rather than treating every guitar, amplifier or keyboard as the same parcel.

Review the protection you are buying and its exclusions. Reverb’s Safe Shipping information makes clear that eligibility depends on its terms, including adequate packaging. A shipping label alone is not evidence that every possible loss or damage will be covered.

After a sale, confirm the order’s payment and shipping status inside Reverb, use the address on the order and add tracking as required. Handle buyer questions, returns and any dispute in the marketplace where the purchase took place. Keep your photographs, packing evidence and communications together so you can respond with the facts of that order.

Connect Reverb to FLUF Connect

If the same music gear is already offered through your other shops, FLUF Connect gives you one place to manage its marketplace listings. Open Channels and choose Reverb, then follow the connection instructions for your own shop. Complete the shipping setup on Reverb before crosslisting.

Begin with a small selection of items whose photos and model details are complete. Review the resulting listings in your Reverb shop, including price, condition and delivery terms. Then expand to the rest of the suitable inventory. If Reverb requests additional shop or payment verification, finish that in your Reverb account.

For sellers also using eBay, Shopify or WooCommerce, keep a consistent internal reference for each physical item. Different marketplace titles can describe the same guitar, but your packing and stock records should still identify exactly which instrument has sold. Multiple identical units should have an accurate quantity; a unique used instrument should not be treated as interchangeable stock.

What does FLUF Connect cost?

7 days for £1, then from £9/month See the current plans below. FLUF Connect’s subscription is separate from Reverb’s marketplace and payment fees.

Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.

Save 21% when you pay yearly Compare included features on the FLUF Connect pricing page before choosing your plan.

Related selling guides

• Where to sell guitars: specialist, general and local options
• Selling on eBay
• Selling through Shopify
• Selling through a WooCommerce store
• Explore FLUF Connect’s marketplace guides

Sources

Marketplace guidance checked in November 2026.

• Reverb seller fees
• Reverb US pricing and payouts
• Reverb UK billing policy
• Reverb Payments availability
• Creating a Reverb listing
• Reverb condition guide
• Reverb Price Guide
• Reverb guitar packing guidance