Sell on Carrefour Brasil Marketplace: Contract, Setup Routes, Stock Rules and FLUF Connect
How a business gets onto Carrefour's Brazilian marketplace, the two ways to run the store, and the stock and delivery rules Carrefour sets.
Key takeaways
- Carrefour Brasil runs a marketplace on carrefour.com.br where outside businesses sell next to Carrefour’s own range.
- You start with a commercial agreement. Carrefour’s seller pages put signing its contract terms ahead of registration, so this is a route for businesses Carrefour has agreed to work with.
- Carrefour expects daily updates to stock, prices and delivery status, a freight table in its own format, and enough stock to fulfil orders. Running out can bring sanctions.
- With an approved account, FLUF Connect lists your barcoded stock against products Carrefour Brasil already sells. New catalogue products and orders stay in your Carrefour seller account.
This guide is for a Brazilian business with branded, barcoded stock that is talking to Carrefour about selling on its marketplace, or already has an agreement. It is not a route for second-hand items or one-off sales. For those in Brazil, Mercado Libre and Enjoei take individual sellers. Carrefour’s marketplace in France is a separate operation with its own guide, selling on Carrefour France.
What Carrefour Brasil Marketplace is
Carrefour Brasil calls its outside sellers “Sellers” and runs a seller hub, the Espaço do Seller (“Seller Space”), with guides on operating the store, market news and seller interviews. That page says the activation of your store “não é o final de nossa parceria, é apenas o começo” (“is not the end of our partnership, it is only the beginning”): once a store is live, a Carrefour team helps the seller run it and plan campaigns. The same page lists separate email contacts for new sellers, for its seller incubator and for seller support.
How you get in
Carrefour’s article on the requirements for activating a store sets the order. The first step is “concordar e dar aceite nos termos contratuais combinados com o nosso departamento comercial” (“to agree to and accept the contract terms agreed with our commercial department”). Only after that do you start registering with Carrefour. Carrefour hasn’t published a public commission table or monthly fee, so ask for the commission by category, any fixed fees and the payout schedule in writing during that negotiation.
Two ways to run the store
| Route | What Carrefour asks for |
|---|---|
| Through an integrator Carrefour has approved | You can operate in the integrator, the integrator is approved by Carrefour, and your commercial negotiation for selling on Carrefour is finished. An integration Carrefour hasn’t approved goes to its development team first, which slows activation. |
| By hand, through the Seller Portal | Dedicated staff for the Carrefour store, daily updates to stock, prices and order delivery status, a freight table in Carrefour’s standard layout, and product records filled in to Carrefour’s standards from its implementation manual. |
Either way, delivery status has to stay current, because the shopper sees it. Carrefour also asks for competitive delivery times and prices in the freight table.
Keep enough stock
The activation article is direct about stock: you must keep a minimum stock of products ready to deliver, because “a falta de produtos para entrega pode causar sanções sérias” (“a lack of products for delivery can cause serious sanctions”). Carrefour doesn’t say what the sanctions are. In practice, an order you can’t fulfil is the thing to avoid, and it is most likely when the same units are on sale in more than one place.
Using FLUF Connect with Carrefour Brasil
On the Channels screen in FLUF Connect, the Carrefour Brasil card is marked “Invite only” and covers one country, Brazil. FLUF can’t get you approved. Once Carrefour has accepted your business, choose “Already approved? Connect” on the card.
FLUF can then list products from your inventory that already exist in the Carrefour Brasil catalogue, matched by barcode. A business that also sells on Mercado Libre or its own Shopify store keeps one inventory for all of them.
| Task | On Carrefour Brasil through FLUF Connect |
|---|---|
| Agree terms and get approved | You do this with Carrefour |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Handle orders and delivery status in your Carrefour seller account. |
| Relisting or offer management | No |
FLUF doesn’t see Carrefour Brasil orders, so a sale there doesn’t reduce your stock elsewhere by itself. When an order takes your last unit, mark the item sold in FLUF so it comes down from your other channels before someone else buys it.
What FLUF costs
7 days for £1, then from £9/month, then plans from £9/month, shown in your currency. Crosslisting and inventory sync are on every plan; relisting, offer management and smart pricing are included from Pro upwards.
| Plan | Monthly | Yearly | You save | Crosslisted products |
|---|---|---|---|---|
| Starter | £9/month | £85/year | 21% | Unlimited |
| Pro | £29/month | £155/year | 55% | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited | ||
Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.
Related guides
Sources
Read 10 November 2026. Quotes are translated from Portuguese.
- Carrefour Brasil: Conheça as premissas para ativação da loja no Carrefour Marketplace (requirements for activating a store)
- Carrefour Brasil: Espaço do Seller (the seller hub)
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Pick your topics first ›Frequently Asked Questions
If Carrefour agrees to work with your business. Its seller pages put accepting the contract terms agreed with its commercial department before registration, so you start by talking to Carrefour, not by signing up online.
Not publicly. Ask for the commission by category, any fixed fees and the payout schedule in writing while you negotiate the contract.
No. You can run the store through an integrator Carrefour has approved, or by hand through its Seller Portal. The manual route needs dedicated staff and daily updates to stock, prices and delivery status.
Carrefour says a lack of products for delivery can cause serious sanctions, and asks sellers to keep a minimum stock ready to deliver. It does not say what the sanctions are.
No. They are separate marketplaces with their own sellers and rules. FLUF Connect treats them as two different channels.
Connect your approved seller account from the Channels screen, and FLUF lists stock whose barcodes match products already on Carrefour Brasil. Creating catalogue products and handling orders stay in your Carrefour account.
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