Crosslist from Gumtree to Grailed — Automatically

Why move a Gumtree ad onto Grailed

Gumtree is a disposal channel. Grailed is a price-realisation channel. That single sentence explains most of what follows, and it is not a criticism of Gumtree — getting rid of a sofa fast, locally, for cash, with no fee at all, is a genuinely useful thing and Gumtree is very good at it.

It is a bad fit for a £400 designer jacket, for four structural reasons that are all documented rather than anecdotal.

The audience is local and general. Gumtree’s own published figures, from its media stats page, describe 2.2 million live listings a month of which 1.8 million are For Sale and 302,000 are Motors. Third-party measurement puts UK traffic at roughly 92% of the total. Your jacket competes for attention against cars, wardrobes and job ads, in front of people within driving distance.

There is no way for a buyer to find it by designer or size. Gumtree’s own posting walkthrough lists the fields you fill in: category, postcode, title, images, description, price, an optional paid website link, promotions and a contact method. There is no designer attribute, no size attribute and no condition attribute. A buyer looking for a size 48 Raf Simons piece cannot filter for one; they can only search text you happened to type.

The payment rail stops at £250. Gumtree added integrated checkout and delivery in late 2025, processed by Mangopay and shipped by Evri, and it is deliberately narrow: Clothing, Entertainment and Baby and Kids only, items up to £250 only. Above that ceiling — which is to say, for anything a resale buyer would call a grail — there is no escrow, no buyer protection and no shipping integration. You are back to a stranger at the door.

Ads expire and photos get deleted. Gumtree’s own pages disagree on whether a For Sale ad runs for 30 or 90 days, but both agree ads expire, there is no auto-renewal, and the only in-place renewal is a paid Bump Up. Gumtree also deletes all images from ads that have been inactive for six months or more.

Grailed inverts every one of those. It is designer-and-streetwear only, split into four curated sections — Grails for coveted luxury, Hype for streetwear drops, Sartorial for high-end classic menswear and womenswear, and Core for well-known mass-market and vintage. Designer, category, size, colour, condition and measurements are all first-class structured fields. Third-party measurement puts it at around 12.9 million visits a month with 68.7% from the United States and 3.07% from the UK — which is precisely the point of listing there from Britain.

The two are complements rather than alternatives. Keep the Gumtree ad for the local buyer who will pay cash today and save you a courier. Add Grailed to reach the buyer who will pay the designer price.

What Grailed will actually accept

This section exists because pushing an unfiltered Gumtree wardrobe to Grailed is a good way to collect deletions.

Grailed’s Listing FAQ is unusually blunt about its discretion: a listing may be deleted because it did not meet Grailed’s requirements due to the item’s condition, quality, brand, age of the listing, lack of desirability or other determining factors established by its moderation team, and it notes that custom items and those without designers are also subject to removal. In practice that means:

• The designer field is effectively mandatory. An item with no attributable brand is a removal candidate.
• Replicas are a zero-tolerance offence. Grailed’s policy states that listings deemed inauthentic will be deleted and the seller may face temporary suspension or permanent account deletion.
• There is a review queue. Grailed says listings put into moderation may take a few business days to appear, and that items qualifying for its digital authentication process are reviewed by authenticators who reserve the right to reject a listing for any reason.
• You must connect a payment account before your first listing publishes.
• Womenswear is supported. Grailed brought womenswear onto the main marketplace in October 2022, after closing its separate Heroine site, so the old advice that Grailed is menswear-only is out of date.

Worth saying plainly: Grailed’s verification is digital review of the listing’s photos and data, with human review for items it judges high-risk and machine moderation for the rest. Items are not routed through a physical authentication hub. They ship seller to buyer directly.

So the sensible push is a filtered one — the designer, streetwear and quality vintage part of your Gumtree inventory, not the whole ad list. FLUF lets you select by item rather than by channel, which is the point.

How to crosslist from Gumtree to Grailed

1. Create a FLUF Connect account and start the £1 seven-day trial.
2. Connect Gumtree. Gumtree has no public seller API, so it is driven through your own signed-in session using the FLUF Chrome extension on a computer.
3. Connect Grailed. Same mechanism — your signed-in Grailed session, hosted by the extension. Set up your Grailed payment account first or listings will not publish.
4. Import your Gumtree ads. FLUF pulls titles, descriptions, photos and prices into one catalogue.
5. Fill the gaps. This is the real work on this pair, and there is no way around it: Gumtree holds no designer, size or condition data, so those fields have to be supplied once, in FLUF, before the item can go to Grailed. Do it once and it applies to every future channel too.
6. Select and crosslist. Pick the items that belong on Grailed and push them. Expect a short moderation delay on anything Grailed routes to review.
7. Set your shipping. As a UK seller you buy your own label — see the customs section below, because this is where the money leaks.

What transfers, field by field

Four of the ten rows above are manual input. That is unusually many, and it is honest to say so rather than pretend a classifieds ad contains marketplace-grade data. What FLUF changes is that you supply it once, against the product, rather than once per destination channel.

The fee arithmetic on a real jacket

Grailed restructured its commission on 20 May 2026 and a lot of published advice has not caught up. The current position, from Grailed’s own fees page:

• 9% seller commission on sales of $120 and above.
• 6% seller commission, minimum $1.99, on sales under $120.
• Commission is charged on the listing price plus the shipping you charge, unless you use a Grailed Label — which a UK seller cannot.
• Payment processing on top: 4.99% and $0.49 for an international transaction where you are onboarded with Stripe, or 5.49% and $0.99 if you are in a Stripe-eligible country but have not onboarded.
• Buyers pay Grailed nothing. They pay shipping, and on a US import they now pay duty.

Note that one Grailed help page still states a flat 9% across the board for international sellers. Grailed’s own fees page contradicts it, and the fees page is the authority. Anything you read describing Grailed as a flat 9% predates 20 May 2026.

Worked example. A jacket you had listed on Gumtree at £320, priced on Grailed at $420, with $35 of shipping charged to the buyer.

• Commission: 9% of $455 = $40.95
• Processing: 4.99% of $455 = $22.70, plus $0.49 = $23.19
• Total Grailed cost: $64.14, about 15.3% of the item price
• You then pay for the actual label out of the $35 you charged.

On Gumtree the same jacket costs you nothing in fees — but it is above the £250 delivery ceiling, so there is no Gumtree checkout, no protection, and the buyer pool is people who will drive to you.

That is the trade in one line: about 15% and a courier, in exchange for a designer-only audience that is two thirds American, against 0% and a local buyer who may or may not turn up.

One small win for lower-value stock: the new 6% tier under $120 means a £60 pair of trainers now costs about 11% all in rather than 14%, which is exactly the band where a lot of Gumtree clothing sits.

Shipping and customs from the UK

This is the section most guides skip and the one that costs real money.

You cannot use a Grailed Label. Grailed states that its labels cover shipments within the US and Puerto Rico, plus Canada-to-US listings under $750 and 20 pounds, and that sellers outside the US and Canada purchase their own label and ship with the carrier of their choice. So as a UK seller you buy the label, complete the customs form, add tracking manually, and ship within 7 calendar days of purchase or the order can be cancelled under Grailed’s Code of Conduct.

The US de minimis exemption is gone. The $800 threshold that used to let a jacket enter the United States duty-free ended on 29 August 2025, and US Customs moved the suspension into indefinite regulation on 24 June 2026 for all modes other than the international postal network. The UK government’s own export guidance confirms the position for British exporters and notes a 10% reciprocal tariff on UK-origin goods — which stacks with other rates, and is set by country of manufacture, not country of shipment. A UK seller shipping an Italian-made coat is on a different rate from the UK 10%.

The default is that your buyer pays it, and you carry the liability for getting it right. Grailed’s own tariffs guidance says buyers are responsible for all tariffs, duties and carrier clearance fees after checkout, and that sellers are responsible for providing the correct country of origin and declaring accurate value — with the explicit warning that incorrect information can make the seller responsible for refunding the buyer’s duties, and that payouts may be cancelled or funds taken back.

Two practical consequences worth planning for. First, a US buyer receiving an unexpected door charge is a dispute waiting to happen, so say in the description that duties are payable on delivery. Second, Grailed runs an opt-in Seller-Paid Duties Program that puts a badge on the listing and requires prepayment on a delivered-duty-paid basis; if you enrol and then fail to prepay, Grailed reimburses the buyer and debits your account for the full amount plus fees.

For shipments to other destinations, Grailed publishes tax identifiers that you put on the customs form: IOSS IM3720016521 for the EU, VOEC 2079143 for Norway, IRD 136-842-102 for New Zealand and an Australian GST number, with the customs code marked as paid.

What syncs, and the one thing that does not

Be clear-eyed about this pair, because it is asymmetric.

That asymmetry is a real limitation and it shapes the sensible workflow: treat Grailed as the system of record for anything you have crosslisted, and when a local Gumtree buyer takes something off your hands, spend the five seconds to mark it sold. The alternative is selling the same jacket twice, and on Grailed a cancelled order feeds your Account Health score, which is assessed over a trailing ninety days on order success and policy standing, into bands from Excellent down to Restricted.

One further Grailed mechanic worth knowing before you plan a strategy of constant bumping: a listing can be bumped once every seven days within its first thirty days, and after thirty days a bump requires dropping the price by at least 10%.

Before and after

Before. Photograph the jacket. Post the Gumtree ad. Field a fortnight of messages, most of which are lowball offers or people who will not turn up. Watch the ad expire. Pay £1.49 to bump it. Eventually decide to try Grailed, and start again from scratch: re-upload the photos, look up the designer’s exact spelling, measure the garment, pick a condition, price in dollars, work out the shipping, read up on customs.

After. Import the Gumtree ad once. Add designer, size, condition and measurements against the product. Push to Grailed. Keep the local ad running for the buyer who wants to collect. Mark it sold in one place when either side takes it.

The time saving is real but it is not the main thing. The main thing is that the item is now visible to a designer-buying audience of about 12.9 million monthly visits, most of them American, instead of only to people within collection distance who are mostly shopping for furniture.

What sellers report on both sides

On Gumtree, the consistent theme is that interest evaporates. A March 2026 thread asked whether anyone still sells there; the poster’s clothing bundle buyer went and bought the same thing on Vinted instead, and the poster concluded they would take the Gumtree listing down. An earlier thread titled bluntly on the same subject collected replies about dozens of adverts, thirty-plus messages and every one being some form of scam, with several people saying Facebook Marketplace reaches buyers faster. And the classic failure mode is still live: an August 2026 thread describes a face-to-face Gumtree sale where the promised bank transfer never arrived and the buyer went silent.

On Grailed, the recurring complaint is cost, and it is usually overstated. Threads titled around losing 30% of a sale are describing commission, payment processing and shipping compounding together, not the commission alone. The more interesting recent threads are all about the border: in August 2026 alone the Grailed community was arguing about fees from the US to the EU, about buyers refusing to pay import duties, and about a returned item where a local post office demanded several hundred dollars in customs. That is not a Grailed problem so much as a 2026 problem, but it lands on cross-border sellers first.

There is also a genuinely useful signal in a lower-key thread from 24 August 2026 asking why a seller paid a lower fee than expected — consistent with the new 6% sub-$120 tier reaching sellers in the wild.

The honest summary: Grailed will take about 15% and hand you a customs form, and it is still the channel where a designer piece gets designer money. Gumtree will take nothing and hand you a stranger.

What it costs

FLUF Connect is £1 for 7 days, then plans from £9/month on Starter. Seller is £29/month and Pro is £99/month; every plan is unlimited on listings and marketplaces, and the tiers differ by how often we check your channels for sales. There is no free plan. Crosslisting, inventory sync, automated relisting and offer management are included on every plan rather than sold as extras, on the channels that support them. Full detail on pricing.

Gumtree charges private sellers nothing to list, and Grailed charges nothing to list either — its fees land only when an item sells. So the subscription is the only fixed cost of running both.

Sources and verification

• Gumtree private-seller fees and the absence of a final-value fee: Ad charges on Gumtree and Gumtree seller fees. Promotion prices on those pages are self-dated July 2023 and Gumtree publishes no current price list.
• Delivery on Gumtree — Mangopay, Evri, the three eligible categories and the £250 ceiling: Delivery on Gumtree and Delivery fees and charges. Buyer Protection fee: Buyer Protection policy.
• Nine images per ad and the six-month image deletion: Add photos and videos to my ad. Posting fields: How to post an ad. Ad duration: Duration of ads.
• Gumtree listing volumes and reach: Gumtree about us, figures averaged over 2021 and not since updated. Traffic split: Similarweb, July 2026, a third-party estimate.
• Grailed commission tiers and the 20 May 2026 change: What are the fees. Payment processing: Does Grailed charge a payment processing fee.
• Moderation, deletion grounds, bump limits and the requirement to connect a payment account: Listing FAQ and How do I sell an item. Replica policy: Replicas and inauthentic items. Account Health: Account Health.
• Grailed’s four curated sections: Grails, Hype, Sartorial and Core. Verification model: How Grailed Verification works. Seven-day dispatch rule: Code of Conduct.
• Grailed Labels are US and Canada only: What are Grailed Labels. International tax identifiers: International Shipping. Duty responsibility and the Seller-Paid Duties Program: Tariffs resource for buyers and sellers.
• End of the US de minimis exemption and the reciprocal tariff on UK-origin goods: UK government export guidance. Indefinite suspension: Federal Register, 24 June 2026.
• Grailed traffic and audience split: Similarweb, July 2026, a third-party estimate. Womenswear launch: Footwear News, October 2022.
• Seller sentiment: Does anyone sell on Gumtree, Gumtree is useless as a seller, a face-to-face sale where the transfer never arrived, Grailed fees from the US to the EU, buyers not paying import duties and a lower-than-expected fee. Read 31 August 2026.
• Field mapping and sync behaviour: verified against FLUF’s Gumtree and Grailed integrations, August 2026.

Gumtree does not publish title or description character limits, current promotion prices, or any category-level sales data, so none are quoted here. Gumtree’s own pages give conflicting figures for For Sale ad duration — 30 days on one, 90 on another — and both are cited rather than averaged. Gumtree’s published traffic statistics date from 2021 and are the newest official figures available. Traffic splits from Similarweb are third-party estimates, not audited figures. Community quotes are individual experiences, not measured data. Grailed’s own help centre contains a stale page stating a flat 9% commission; the fees page supersedes it. Fees and customs rules are current as of August 2026 and both changed materially during 2025 and 2026, so older guides are unreliable. Gumtree UK is a separate business from Gumtree Australia and Gumtree South Africa, with no shared account, and only the UK site is described on this page.

Related pages

• Crosslist from Gumtree to Vinted — the cheaper, UK-facing alternative destination
• Crosslist from Gumtree to Depop — for the streetwear that is not quite Grailed
• Crosslist from Depop to Grailed — the same destination from a fashion-native source
• Sell on Grailed — fees, curation and the listing rules in full
• Sell on Gumtree — the UK classifieds guide
• Crosslisting hub — every supported channel pair