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Every Amazon story that matters to sellers, updated daily: fee and policy changes, new seller tools, buyer trends and the wider resale market, with a focus on sellers in 23 countries. Amazon in one line: The world's largest marketplace.

FLUF data This week on Amazon via FLUF: 107 sales (+11% vs last week).

203 stories 22 new this week Updated 25 Sep 2026
Advertisers in 5 new countries gain Amazon DSP access

Advertisers in 5 new countries gain Amazon DSP access

Access to Amazon DSP in new countries opens up advertising opportunities for sellers to reach broader audiences.

Amazon expands its seller dashboard to include Walmart, eBay, Shopify and TikTok

Amazon expands its seller dashboard to include Walmart, eBay, Shopify and TikTok

Amazon's expanded dashboard offers sellers more tools to manage their businesses across platforms effectively.

Amazon Lets Merchants Add Free Prime Delivery to Their Own Websites

Amazon Lets Merchants Add Free Prime Delivery to Their Own Websites

Adding free Prime delivery can enhance sellers' appeal, potentially increasing sales on their own websites.

Amazon Opens Lending, Expands AI Tools for Sellers

Amazon Opens Lending, Expands AI Tools for Sellers

Amazon's lending and AI tools can provide sellers with resources to grow their businesses.

Amazon Blocks Meta's Muse. It Could Be a Gift for Walmart and Shopify

Amazon Blocks Meta's Muse. It Could Be a Gift for Walmart and Shopify

Amazon blocking Meta's Muse may create opportunities for Walmart and Shopify to attract sellers.

Shopify Opens Its Doors to Muse, Here’s Why Amazon Won’t

Shopify Opens Its Doors to Muse, Here’s Why Amazon Won’t

Shopify's openness to Muse could enhance its appeal to sellers, increasing competition with Amazon.

Here's How Much $100 Invested In Amazon.com 10 Years Ago Would Be Worth Today

Here's How Much $100 Invested In Amazon.com 10 Years Ago Would Be Worth Today

Understanding Amazon's long-term growth can inform sellers' investment strategies and platform choices.

Amazon Adds 24/7 AI Workflows to Seller Assistant

Amazon Adds 24/7 AI Workflows to Seller Assistant

AI workflows can streamline seller operations, making it easier to manage listings and customer interactions.

Amazon (AMZN) Puts Another $1.9 Billion Into its Delivery Network. The Cost of the Last Mile is Rising

Amazon (AMZN) Puts Another $1.9 Billion Into its Delivery Network. The Cost of the Last Mile is Rising

Rising delivery costs may impact pricing strategies, requiring sellers to adjust their shipping fees accordingly.

Why McDonald's is following Walmart and Amazon into the advertising business

Why McDonald's is following Walmart and Amazon into the advertising business

As major brands enter advertising, sellers may face increased competition for visibility on platforms.

Amazon bans Meta’s AI agent from shopping on its site

Amazon bans Meta’s AI agent from shopping on its site

Amazon's ban on Meta's AI agent could affect sellers relying on automated tools for shopping assistance.

Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now

Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now

Utilizing Amazon Marketing Cloud can help sellers better target their advertising efforts and improve sales.

Amazon Prime refunds expanded. Here's who gets paid automatically

Amazon Prime refunds expanded. Here's who gets paid automatically

Expanded Prime refunds could enhance customer satisfaction, potentially leading to increased sales for sellers.

AMZN Stock In Focus — Amazon Reportedly Taps Former Employees And Laid-Off Staff In Accelerated Push For AI Talent

AMZN Stock In Focus — Amazon Reportedly Taps Former Employees And Laid-Off Staff In Accelerated Push For AI Talent

The push for AI talent may lead to improved tools and features for sellers on Amazon.

Amazon's fight with Meta: Who owns the customer relationship when an agent does the buying?

Amazon's fight with Meta: Who owns the customer relationship when an agent does the buying?

The dispute over customer relationships may affect how sellers engage with platforms and manage their customer data.

Amazon blocks Meta's Muse AI agent from shopping

Amazon blocks Meta's Muse AI agent from shopping

Amazon's block on Meta's shopping agent could impact sellers who rely on cross-platform sales strategies.

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

Investor skepticism can affect market confidence, but personal investments may indicate strong belief in Amazon's potential.

Amazon Prime settlement expands with refunds increased to $200

Amazon Prime settlement expands with refunds increased to $200

Increased refunds from Amazon Prime settlements may influence consumer spending habits, impacting sellers on the platform.

Amazon blocks Meta’s Muse, Shopify Welcomes It

Amazon blocks Meta’s Muse, Shopify Welcomes It

Meta's block on Amazon could shift seller dynamics, while Shopify's welcome may open new avenues for sales.

‘Hold us accountable’ on data centers, Amazon sustainability chief says

‘Hold us accountable’ on data centers, Amazon sustainability chief says

Calls for accountability on data centers highlight the growing importance of sustainability, which may influence consumer preferences.

Amazon and Shopify make starkly different moves in the brewing battle over AI shopping

Amazon and Shopify make starkly different moves in the brewing battle over AI shopping

The competition between Amazon and Shopify over AI shopping could influence how sellers optimize their online stores.

No Shirt, No Shoes, No Service: Amazon Blocks Meta’s Muse AI From Shopping

No Shirt, No Shoes, No Service: Amazon Blocks Meta’s Muse AI From Shopping

Amazon's restrictions on AI shopping may affect how sellers utilize technology for marketing and sales strategies.

Amazon Drones Drop Packages Where State Law Calls It a Crime

Amazon Drones Drop Packages Where State Law Calls It a Crime

Amazon's drone delivery innovations may influence shipping expectations and competition among online sellers.

Amazon Prime Refunds Grow to $200 Cap, No Claim Needed

Amazon Prime Refunds Grow to $200 Cap, No Claim Needed

Increased Amazon Prime refunds may influence buyer behavior, impacting sales for sellers on the platform.

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