Sell on Amazon in 2026: fees, barcodes and what you can list
Which items Amazon accepts, what it charges, why you need a barcode, and what FLUF Connect does on Amazon today.
- Good fit: used books, music, DVDs, games, cameras, electronics, tools, homeware and new branded stock.
- Poor fit: pre-owned clothing, shoes and bags. Amazon only allows these categories in New condition.
- You need a barcode or an ASIN for most items. Makers and own brands can apply for an exemption.
- Selling fees: a Professional plan at £25/month (excl. VAT), plus a referral fee of 5% to 45% depending on category.
- FBA is optional. You can store and post orders yourself.
- With FLUF Connect you can create, update and remove Amazon listings. When an item sells on another channel, FLUF removes it from Amazon. FLUF does not yet detect sales made on Amazon. 7 days for £1, then from £9/month.
Is Amazon the right channel for your stock?
Check your categories before anything else. It takes two minutes and it can save you an evening of setup.
Amazon’s UK condition guidelines accept only New items in these categories:
- Apparel
- Shoes and handbags
- Sports and outdoors
- Baby, pet and grocery
- Anything consumable, ingestible or applied to the skin, which includes beauty, health care and supplements
So if you sell second-hand fashion, stay with Vinted, Depop, eBay or Vestiaire Collective. A used jacket cannot go on Amazon, whichever tool lists it.
Used goods are welcome in books, music, video and DVD, video games, electronics and photo, home and garden, large appliances, office products, software, toys and automotive. Second-hand books, vinyl, games, cameras and power tools all have a place there.
Two other groups do well: shops with new, barcoded stock, and makers. Makers can sell through Amazon Handmade, which is covered below.
How an Amazon listing works
On most marketplaces, you write the listing. On Amazon, you usually add an offer to a product page that already exists.
Each product page has an ASIN, a 10-character Amazon ID. Every seller of that exact product shares the page. Your offer adds your price, condition, stock quantity and delivery method to it. The page keeps its own title, photos and description.
This has three results in practice:
- You need an identifier. To attach to the right page, give Amazon the ASIN or a valid barcode (EAN, UPC, GTIN or ISBN). A title and six photos are enough on Vinted, but on Amazon they will not open a listing.
- You compete on price, condition and delivery speed. On a shared page, your own photos and copy are not shown.
- A wrong match is a real risk. If you attach a used lens to the page for a different model, the buyer receives something that does not match what they ordered. Amazon treats that as “not as described”, and repeat cases can put your account at risk.
If a product is not in the catalogue yet, you create a new page for it with a barcode, a product type and the attributes Amazon asks for. That takes more work than adding an offer. Expect Amazon to ask for missing details on the first few tries.
The Featured Offer (the Buy Box)
When several sellers share a page, Amazon shows one offer in the Featured Offer slot, next to Add to Cart. The other offers sit in a panel most buyers never open. Amazon says it picks the Featured Offer on price, delivery speed and cost, customer experience, and stock. An offer that is out of stock cannot be featured, and one that looks mispriced may not be either.
In 2026 Amazon said it would remove the seller eligibility requirements for the Featured Offer, with the rollout finished globally by the end of the year. The way the winning offer is chosen stays the same.
No barcode? Apply for an exemption
Handmade goods, own-brand products, parts and bundles often have no barcode. For these, Amazon grants a product ID exemption. In the listing flow, choose “I don’t have a product ID”. Where an exemption is needed, an Apply button appears. Amazon asks for photos of every side of the product and its packaging, and says approval usually takes about 48 hours.
Know two limits before you apply:
- An approval covers one product category in one store. An exemption for home goods on amazon.co.uk does not cover toys, or amazon.de.
- If you mark a product as generic (no brand), you cannot change that later.
Brand owners can apply to Brand Registry, which gives control over the product page content. It requires a registered or pending trademark and a brand logo on the product or its packaging.
Individual or Professional plan
Amazon has two selling plans:
| Plan | United Kingdom | United States |
|---|---|---|
| Individual | £0.75 per item sold (excl. VAT) | $0.99 per item sold |
| Professional | £25 per month (excl. VAT) | $39.99 per month |
On cost alone, Professional becomes cheaper at about 34 sales a month in the UK and 41 in the US.
But if you want to use FLUF Connect or any other listing tool, you need Professional. Third-party connections are a Professional-plan feature, so an Individual account cannot connect. Professional also adds bulk listing and the option to apply for restricted categories.
What Amazon takes when something sells
Amazon charges a referral fee on each sale. It is a percentage of the total the buyer pays, postage included. The rate depends on the category, from 5% to 45%. Most categories have a minimum of £0.25 in the UK or $0.30 in the US.
Examples from Amazon’s UK and US pricing pages:
| Category | Referral fee | Market |
|---|---|---|
| Books | 15%, no minimum | UK |
| Music, video and DVD | 15%, no minimum | UK |
| Video games | 15%, no minimum | UK |
| Consumer electronics | 7%, minimum £0.25 | UK |
| Toys and games | 15%, minimum £0.25 | UK |
| Electronics | 8%, minimum $0.30 | US |
| Amazon device accessories | 45%, minimum $0.30 | US |
Media sales (books, music, video and DVD) also carry a variable closing fee. Seller Central shows the amount.
Worked example: a used camera on amazon.co.uk
You sell a used camera in Consumer Electronics for £120 and charge £4 for postage.
- The buyer pays £124.
- The referral fee is 7% of £124: £8.68.
- You receive £115.32. Your actual postage and your Professional plan fee come out of that.
Rates differ a lot by category, so check the fee for your category and marketplace before you set a price.
Do you have to use FBA?
No. There are two ways to fulfil orders:
- Fulfilled by merchant (FBM). You keep the stock, and you pack and post each order. This is how you already work on other marketplaces, and it suits one-off and second-hand items.
- Fulfilled by Amazon (FBA). You send stock to Amazon’s warehouses and Amazon ships it. Items get the Prime badge. You pay a fulfilment fee per unit plus monthly storage.
FLUF Connect lists merchant-fulfilled offers. If you use FBA, manage that stock in Seller Central.
Condition grades
Amazon defines each grade in its condition guidelines define them like this:
- New: brand new, original packaging in most cases.
- Used – Like New: perfect working order. The protective wrap may be missing, but the original packaging and instructions are present.
- Used – Very Good: limited use, small signs of wear.
- Used – Good: wear from regular use, fully working, may have markings.
- Used – Acceptable: fairly worn, still works.
Books, music, video, video games and toys also have Collectible grades. These require a reason in the condition note, such as signed, first edition or out of print. Amazon says a book in Good condition is generally not collectible.
Some categories and brands need approval before you can list them. If the used options do not show in the listing flow, the category is probably gated or New-only.
Amazon Renewed is for refurbished electronics at trade volume. The entry requirements include at least $50,000 of qualifying refurbished purchases in the previous 90 days, so it does not suit most small sellers.
Amazon Handmade, for makers
Amazon Handmade is a separate storefront for items that are handmade, hand-altered or upcycled. You apply to join, and Amazon reviews each maker.
- No listing fees.
- Referral fee: 12.24% on amazon.co.uk. In the US, 15% or $0.30, whichever is greater.
- After the first month, Amazon waives the Professional plan fee for approved makers.
- Handmade products can use the product ID exemption described above.
Handmade includes clothing, shoes and handbags. This is the one route for fashion: a garment you reworked by hand can qualify, but a vintage piece sold as found cannot.
Where you can register as a seller
Amazon has seller accounts in these countries:
- Americas: United States, Canada, Mexico, Brazil
- Europe, Middle East and Africa: United Kingdom, Ireland, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Poland, Türkiye, UAE, Saudi Arabia, Egypt, South Africa
- Asia-Pacific: India, Japan, Australia, Singapore
One European account covers ten stores, including the UK. One North America account covers the US, Canada, Mexico and Brazil. Australia, India, Japan and the Middle East stores each need their own account.
Selling on Amazon with FLUF Connect
Amazon has been open to all FLUF Connect sellers since 5 September 2026. This is what it does today:
| Task | Supported |
|---|---|
| Create merchant-fulfilled listings | Yes |
| Update details, price and stock | Yes |
| Remove from Amazon when it sells on another channel | Yes |
| Remove from other channels when it sells on Amazon | Not yet. Do this yourself. |
| Relisting, offers, smart pricing | No. Amazon has no equivalent. |
When you add an offer to an existing ASIN, Amazon keeps its own title, photos and description. FLUF sends your price, condition, condition note and stock. When you create a new product page from a barcode, FLUF also sends your title, description, brand and up to nine photos. Amazon downloads the photos from their web address, so they must be public.
How to connect
- Have a Professional seller account. Individual accounts cannot connect.
- In FLUF Connect, open Channels and choose Amazon. You approve the connection on Amazon’s own page. FLUF never asks for your Amazon password.
- Check the marketplace and currency match where you want to sell.
- Add an ASIN or barcode to each product you want on Amazon. This step decides whether the listing goes through.
- List one item first. If Amazon rejects it, it tells you which fields it wants. Fix those, then list the rest.
What FLUF Connect costs
7 days for £1, then from £9/month. There is no free plan.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Pro | £29/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Save 42% when you pay yearly.
Amazon has no relisting or offers, so if you sell only on Amazon and a store platform, Starter covers everything. The higher plans add relisting, offer management and smart pricing, which work on channels like Vinted, Depop, eBay and Etsy.
Related Guides
- Crosslist from Amazon to eBay: Sell Your Merchant-Fulfilled Stock to eBay Buyers
- Crosslist from Amazon to Etsy: A Guide for Amazon Handmade Makers
- Amazon vs eBay — a catalogue against a listings board
- Amazon vs Etsy — where handmade and vintage actually belong
- Inventory Sync Across Depop, eBay, Vinted, Shopify, and Etsy
- Crosslist from Amazon to TikTok Shop
- Selling on the Decathlon Marketplace
- Selling on the IBS.it marketplace
- OpenCart to Amazon
- Sell on eMAG
- Sell on Back Market
- Sell on Empik
- Sell on Macy's Marketplace
- Sell on Best Buy Marketplace
- Selling on Walmart Marketplace
- Sell on Bunnings Marketplace
- Sell on Takealot
Sources
Fees and rules were checked against these Amazon pages in September 2026. Amazon changes its fees often, so check the live page before you rely on a figure.
- Amazon UK: selling plans and fees
- Amazon US: selling plans and fees
- Amazon UK condition guidelines (PDF)
- Amazon: marketplace item condition guidelines
- Amazon: the Featured Offer
- Amazon: GTIN guide and exemptions and generic products
- Amazon Brand Registry
- Amazon Renewed
- Amazon Handmade UK and US
- Sell across Europe and Amazon Global Selling
- Amazon: authorising a connected app
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Pick your topics first ›Frequently Asked Questions
No. Amazon's UK condition guidelines allow only New items in Apparel, Shoes and Handbags, Sports, Baby, Pet and Grocery, and in anything consumable or applied to the skin. Pre-owned fashion sells better on Vinted, Depop, eBay or Vestiaire Collective. The exception is Amazon Handmade, which accepts garments you reworked by hand.
Books, music, video and DVD, video games, electronics and photo, home and garden, large appliances, office products, software, toys and automotive all accept used items. Each category has its own condition rules, and some need approval first.
For most items, yes. You need the product's ASIN or a valid EAN, UPC, GTIN or ISBN. If the product never had a barcode, for example handmade or own-brand goods, apply for a product ID exemption in the listing flow. Amazon says approval usually takes about 48 hours, and each approval covers one category in one store.
Professional (£25/month excl. VAT in the UK, $39.99 in the US). Third-party tools can only connect to Professional accounts, so an Individual account cannot connect to FLUF Connect.
Not yet. When an item sells on another connected channel, FLUF removes it from Amazon. When it sells on Amazon, remove it from your other channels yourself.
No. FLUF Connect lists merchant-fulfilled offers, where you keep the stock and post each order yourself. If you also use FBA, manage that stock in Seller Central.
The trial is £1 for 7 days, then plans start at £9/month. There is no free plan. Paying yearly saves 40%. Amazon has no relisting or offers, so Starter covers everything FLUF does on Amazon.
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