Subito to Vinted: How to Crosslist Your Italian Listings

On this page

• Why this route exists, and the honest reach picture
• The photo cap is the binding constraint
• The duplicate trap, in both directions
• The irreversible-category problem
• Field mapping: Subito to Vinted
• Condition mapping, with the two frictions
• Money, worked on a €40 jacket
• Shipping, payout and the compensation caps
• What FLUF syncs, and what it does not
• When Vinted will make you go Pro
• Tax: DAC7, and the €5,000 myth
• Sources and verification
• Related guides

Why this route exists, and the honest reach picture

Ask an Italian seller what Subito is for and you will usually hear cars. That answer is out of date. Live counts from Subito’s own public search endpoint on 29 August 2026 put the site at 11.74 million ads: Per la casa e la persona 4,910,519 (41.8% of the site), Sports e hobby 2,855,936, Motori 2,402,257, Elettronica 1,056,718. Motori is the third-largest macro-category, not the first.

Drill into the leaves and the point sharpens. Arredamento e Casalinghi holds 1,980,092 ads; Abbigliamento e Accessori holds 1,398,791. Fashion, as a single leaf, is larger than the entire Elettronica macro-category — roughly 1.4 million clothing and accessory ads on an Italian general classifieds site.

That is a lot of inventory in a place where fashion buyers increasingly are not. Vinted launched in Italy on 2 December 2020, and by 4 April 2023 reported 7 million registered Italian users. That is the most recent Italy-specific figure Vinted has published, and we will not extrapolate it forward. What the group does publish is scale: 2025 GMV of €10.8bn, up 47%, on revenue of €1.1bn, up 38%, and a DSA disclosure of 31 million average monthly active recipients across 10 EU markets including Italy at 31 July 2026, with no Italy-only split.

Subito’s reach numbers deserve the same scepticism. Its about page claims 26 million monthly unique users, while the same page’s DSA disclosure gives 15.3 million average monthly active recipients at 30 June 2025, and parent company Adevinta’s brand page gives a third figure, “more than 16 million buyers and sellers”. Different metrics, measured differently; we name all three rather than pick the flattering one. On any count Subito is one of the largest consumer sites in Italy, and Vinted is where second-hand fashion demand has concentrated. Listing on both is not redundancy.

The photo cap is the binding constraint

Everything else on this route is manageable. The photo cap is not. Subito allows six photos per ad. There is a paid “6 Foto aggiuntive” option taking an ad to twelve, but it is not available for fashion. A clothing ad on Subito is hard-capped at six images with no purchasable way around it. (A business subscription allows 30, but that is a different account type.)

Vinted allows up to 20 photos, and Vinted buyers expect them: labels, seams, pilling, sole wear. A listing built from a six-photo Subito ad is not missing a few photos. It has the reassurance stripped out, against sellers who showed the buyer everything.

The fix is a sequencing decision: shoot for Vinted, and let Subito take the first six. Photograph the item as if listing it only on Vinted — fifteen or twenty frames, flaws included — then give Subito the best six. It costs no extra time, and neither listing is built to the weaker platform’s ceiling. Doing it the other way caps your Vinted listing at Subito’s limit for no reason.

There is a subtler problem: Subito watermarks every uploaded image (JPG, PNG or GIF, minimum 200×150 pixels, maximum 16 MB). Say plainly what that means. Pull images back out of a published Subito ad and your Vinted listing carries a competitor’s watermark, in a grid beside clean photos. Buyers read that, at best, as a listing copied from somewhere else. Always crosslist from your original camera files — another reason the shoot-for-Vinted order matters, since it keeps a master set that never passes through Subito’s watermarker.

The duplicate trap, in both directions

Subito’s duplicate rule is stricter than most sellers realise. It auto-rejects duplicate ads, and reusing the same photograph across two ads is by itself enough to trigger it. Matching titles or prices are not required, and the ad refused is the newer one. Sell three similar black wool coats, photograph them once out of convenience, and two of the three ads will not survive moderation.

Vinted also disallows duplicate listings of the identical item, with a published enforcement ladder: hidden with 24 hours to fix, then deleted, then a 7-day or permanent block.

The rule that satisfies both: one item, one ad per platform, and every piece gets its own photographs.

The related mistake is widening reach inside Subito. Posting the same item in multiple categories, regions or provinces is explicitly prohibited. So the tempting move — the jacket in both Abbigliamento e Accessori and Sports e hobby, or listed in Milano and again in Roma — is a rejection, not a growth tactic. Multiple accounts to dodge the caps are banned, as is posting on someone else’s behalf, which catches consignment sellers. The sanctioned way to reach more buyers with one item is to be on more platforms. Note too that posting ads using management software not authorised by Subito is prohibited.

The irreversible-category problem

The two platforms treat published listings in opposite ways, and that decides your listing order.

On Subito you can edit the title, description, price and photos after publication. You cannot edit the email address, regione, provincia, categoria, ad type, or the privato-versus-azienda flag, and every edit you do make sends the ad back through moderation. Because deleting and reposting to refresh ranking is prohibited — bumping is a paid option only — there is no sanctioned route to correct a category error. File a pair of boots under the wrong leaf and that ad stays wrong for its whole 365-day life.

Vinted works the other way: edit freely, and re-moderation is fast — “di solito massimo 1 minuto, ma in alcuni casi fino a 3 o 4 giorni”, usually a minute at most, sometimes three or four days. Long tail, low stakes, reversible.

So sequence accordingly. Get the category and location right on Subito before you publish, because that is your one attempt. Treat the Vinted listing as the one you iterate: refine the title, move it between Donna and Uomo, add photographs as you take them.

Field mapping: Subito to Vinted

Two details cause most of the friction. Subito’s brand and size lists live inside each of the twelve fashion types — Orologi e gioielli, Scarpe, Accessori, Giacche e giubbotti, Borse e zaini, Vestiti e completi, T-shirt e camicie, Felpe e maglioni, Pantaloni e jeans, Intimo e pigiami, Gonne, Altro — so there is no canonical brand list to reconcile against Vinted’s, and a label can exist under one type and not another. Package size has no source data on Subito at all and must be set per item on the Vinted side.

Condition mapping, with the two frictions

Danneggiato has nowhere to go. Vinted’s sixth value, “Da riparare” / “Needs repair”, is electronics-only. A damaged garment must go under one of the five wearable grades — realistically Discrete — with the damage described and photographed. That is a description job, and the one case where crosslisting a Subito ad verbatim misrepresents the item.

“Nuovo con cartellino” is not a Vinted condition. Italian sellers say it constantly, but the six Italian values are Nuovo, Come nuovo, Ottime, Buone, Discrete and Da riparare. If the item still has its tag, select Nuovo and say so in the description. Do not hunt for a setting that does not exist.

There is also a trap for anyone matching on the visible label rather than the underlying value. Subito’s condition enum uses keys — Nuovo[10], Come nuovo[20], Ottimo[30], Buono[40], Danneggiato[50] — but display strings are unstable: the enum advertises “Buono” while a live ad renders “Buono – usato ma ben conservato”. Map on the value, not the string.

Money, worked on a €40 jacket

Neither platform takes a commission from the seller. What differs is what the buyer is charged on top.

On Subito, posting a private ad in Abbigliamento e Accessori costs nothing and there is no seller commission on a sale. On a TuttoSubito sale the buyer pays “Commissioni di servizio”: on the item price excluding shipping, €1.20 + 5% up to €300, €1.20 + 4.5% above, capped at €91.20. On Vinted, the Italian price list confirms no selling commission — “Non ci sono costi di vendita su Vinted” — and the buyer pays Buyer Protection, “il 5% più 0,70 €”, added at checkout, VAT included. Vinted calls the rate variable by item, order value and single-versus-bundle, so treat it as the usual case, not a guarantee.

Take a €40 jacket, ignoring shipping, which the buyer pays on both.

• Subito via TuttoSubito. Buyer pays €40 + (€1.20 + €2.00) = €43.20, plus shipping. Seller banks €40.00.
• Vinted. Buyer pays €40 + (€2.00 + €0.70) = €42.70, plus shipping. Seller banks €40.00.

Within a euro of each other, and identical from the seller’s side. Fees are not the reason to choose between these two.

Where Subito’s money actually goes is visibility. Vetrina, In Cima, Super boost, Urgente and In Evidenza in homepage are all paid, and bumping is paid-only since delete-and-repost is prohibited. Subito publishes durations but no price for any of them, so you cannot budget a Subito visibility spend from published information. Vinted is similar: Boost runs 3 or 7 days, priced only at checkout, and Vetrina has no rate card. Italy also offers buyer-paid Item Verification at €10 and Electronics Verification at €5.

Shipping, payout and the compensation caps

Subito TuttoSubito

The buyer always pays shipping. Couriers are Poste Italiane, InPost, BRT Fermopoint and UPS, and Poste Italiane cannot be deselected. Parcels are sold in bands: PICCOLO up to 2 kg, MEDIO 5 kg, GRANDE 15 kg, MAXI 20 kg. Home pickup is not offered, so you drop the parcel at a pickup point yourself.

The clocks are tight: you must create the label within 48 hours of payment and dispatch within 6 days or the sale auto-cancels. Payment sits in escrow and auto-releases 3 days after delivery, or about 10 days after dispatch if you shipped independently — up to 24 days for a verified reseller shipping independently, because of the buyer’s 14-day withdrawal right. And TuttoSubito is Italy-only: “le consegne vengono effettuate solo sul territorio Italiano”.

Vinted Italy

Integrated carriers are Poste Italiane, InPost, BRT-fermopoint, GLS (verification only) and DHL Express. The mechanic is inverted: the buyer buys the label at checkout and Vinted sends you a label or drop-off code. Using a different label auto-cancels the order, so do not improvise with your own courier account. You have 5 working days to dispatch.

Payments run through Mangopay SA of Luxembourg, and payout is only possible to a EUR bank account at an EU or EEA bank — no conversion, no conversion fee. Funds move from pending to available within 2 days of completion, with bank transfers up to 5 working days. Note that Vinted Go operates in five markets — Belgium, France, the Netherlands, Portugal and Spain — and Italy is not one.

The compensation caps almost nobody publishes

If a parcel on a Vinted integrated label is lost or damaged, Italian seller compensation is capped, and the caps are low: BRT-fermopoint €12.50; Poste Italiane €15 if lost, or €1 per kg if damaged; InPost €25; DHL Express €15. Items bought using Item or Electronics Verification are covered up to €500.

Put a real item against that. A €200 coat on a BRT-fermopoint label that never arrives returns you €12.50. A damaged 1 kg garment on a Poste Italiane label returns €1. That is a genuine exposure: prefer InPost where the cap is highest, note that the €500 Verification cover is bought by the buyer and is not yours to elect, and think before sending anything expensive on the cheapest label.

What FLUF syncs, and what it does not

FLUF Connect reads your Subito ads and crosslists them onward to Vinted and the rest of the 45 channels it supports. Relisting, offer management and bulk operations are included in every plan rather than sold as a paid add-on, and on the Vinted side FLUF supports relisting, offer management and order sync.

Now the limit, stated plainly because it matters more than the capabilities: sold-on-Subito detection is not wired. If an item sells on Subito, FLUF will not automatically pull it down from Vinted or anywhere else.

That is a deliberate engineering judgement, not an oversight. Subito ads expire on their own — they run 365 days and need a renewal link used within 10 days of the emailed prompt — and the public index also drops ads that are merely paused or back in moderation, which happens on every edit. So an ad vanishing from the index overwhelmingly does not mean the item sold.

If we treated disappearance as a sale, editing the price on a Subito ad could delist that item from Vinted and every other channel it is live on. Delisting live stock on a false signal is far worse than not automating a delist, so the detection stays absent until there is a reliable signal. Until then, mark the item sold in FLUF yourself and it comes down elsewhere. Vinted orders do sync in the other direction.

When Vinted will make you go Pro, and what that costs you

Vinted publishes the behaviours that mark an account commercial: reselling wholesale or dropshipped stock, listing identical items in multiple sizes or colours, selling for regular income, selling on behalf of a business, made-to-order items, and using stock or internet photographs. The second catches out sellers who buy a style in three sizes.

Vinted Pro is available in Italy — unlike Greece — but eligibility requires registration as a ditta individuale, a company or a non-profit. It is not consequence-free: buyers gain a 14-day statutory right of withdrawal, and you must issue receipts and include VAT in listed prices where VAT-registered. Buyers pay a separate Buyer Protection Pro fee for which Vinted publishes no figure. Pro accounts also lose categories: self-made, personalised and made-to-order items, cosmetics, and “un volume elevato di articoli nuovi, inclusi articoli con cartellino”.

Subito approaches this from the other end, less transparently. Reclassification is discretionary and volume-driven: Subito reserves “il diritto di decidere quando un utente rientra nella categoria Aziende in base al numero di annunci inseriti”. No published threshold — only the 45 concurrent ad allowance in Abbigliamento e Accessori (a concurrent cap, not a monthly quota) and the requirement of a Partita IVA to register as a business. The subscription price is unpublished.

Notice what happens past 45 live clothing ads. Subito’s allowance stops you, and the volume that got you there is close to what Vinted calls commercial activity. Both platforms are telling you the same thing at once: at that scale you are running a business. Decide that deliberately, before an account is reclassified for you.

Tax: DAC7, and the €5,000 myth

Both platforms report under DAC7, implemented in Italy by D.Lgs. 1 marzo 2023 n.32. Exemption requires both fewer than 30 sales and no more than €2,000 in a calendar year, so the trigger is 30 or more sales OR more than €2,000. Vinted states the same for Italy on its help page. The reported corrispettivo is net of platform fees and the deadline is 31 January.

Here is the split that catches sellers using both. Subito reports only TuttoSubito transactions. A cash sale arranged in Subito’s own chat and settled off-platform does not appear in the report. On Vinted every sale runs through the platform, so every sale counts. Two sellers with identical turnover can have very different DAC7 pictures depending on where the money moved — a difference about what is reported, not what is taxable. Both platforms restrict the account if you do not complete the declaration; Vinted is blunt: “Non potrai vendere su Vinted né accedere al tuo Saldo Vinted”.

Now the correction that matters, because the wrong version circulates constantly. “You can sell €5,000 tax-free in Italy” is wrong. The €5,000 figure is the INPS gestione separata registration threshold under art. 44 of D.L. 269/2003. It is a social-security registration trigger, not an income allowance, and crossing it or staying under it says nothing about whether your income is taxable.

The real tests differ. Whether you are trading turns on “attività abituale” under TUIR art. 55, which has no euro threshold at all — it is about habituality, not amount. Occasional sales fall under redditi diversi, TUIR art. 67, declarable from the first euro. Vinted separately notes that hitting a DAC7 threshold does not itself create liability: “La vendita dei tuoi articoli personali non è tassata”. Three separate questions, and conflating them is how sellers get it wrong. This is not tax advice — near any of these lines, speak to a commercialista.

Sources and verification

• Subito search endpoint — live category counts, 29 August 2026.
• Subito categories endpoint — fashion is leaf 16 under macro 13.
• Subito fashion values endpoint — the 12 clothing types and per-type brand and size enums.
• Subito item condition endpoint — the five condition values and their numeric keys.
• Subito “6 Foto aggiuntive” and photo requirements — the six-photo fashion cap and watermarking.
• Subito editing rules and Opzione In Cima — immutable fields and the ban on delete-and-repost bumping.
• Duplicate rejection, location rejection and prohibited practices.
• TuttoSubito policy and payments help — zero seller commission; buyer-paid fee capped at €91.20.
• TuttoSubito shipping, parcel bands, seller deadlines, payout timing and Italy-only delivery.
• Subito ad allowances — 45 concurrent; discretionary reclassification. Business signup.
• Subito about page and Adevinta — the conflicting reach figures.
• Vinted listing requirements and catalogue rules — 20 photos, mandatory package size, the duplicate ban and enforcement ladder.
• Vinted condition options and their Italian labels — the six values; Needs repair is electronics-only.
• Vinted Italian price list and Buyer Protection help — no selling commission; buyer-paid 5% + €0.70.
• Vinted Italy shipping, Mangopay payout eligibility and balance timing.
• Vinted Italian seller compensation caps — €12.50 / €15 / €25 / €15, and €500 with Verification.
• Vinted commercial-selling criteria, Pro availability, Italian obligations and restrictions.
• Vinted Group 2025 results and DSA disclosure — €10.8bn GMV, €1.1bn revenue, Vinted Go’s five markets.
• LaPresse and Fashion Magazine — 7 million Italian users; the 2 December 2020 launch.
• D.Lgs. 32/2023, Directive (EU) 2021/514, Agenzia delle Entrate, Subito DAC7, Vinted DAC7 and Vinted’s consequences page.
• TUIR art. 55, art. 67 and art. 44 D.L. 269/2003 — the trader test and the true nature of the €5,000 figure.

What we could not verify, and therefore left out. Vinted has published no Italian member count since April 2023, so this page quotes no current one. Neither platform publishes promotion prices: Subito gives durations for its five options but no rates, and Vinted shows Boost pricing only at checkout. Subito’s business subscription price is consultant-quoted. Vinted publishes no figure for the Buyer Protection Pro fee, and no Italian package-size tier table. Subito’s trading volume is unpublished. Character limits on both platforms are FLUF’s own observations, not published specifications, so they are not stated here as platform rules. Third-party pages quoting TuttoSubito fees of €0.50 + 4%, a €1.49 minimum or a €30.50 cap are wrong; the figures above come from Subito’s own policy document.

Related guides

• Sell on Subito — the complete seller guide
• Sell on Vinted — the complete seller guide
• Crosslist from Subito to eBay
• Crosslist from Subito to Facebook Marketplace
• Subito vs Facebook Marketplace compared
• All crosslisting routes
• Crosslist from Subito to Etsy