Sell on Subito — Fees, Rules and How Italy’s Largest Marketplace Really Works

On this page

• What Subito is
• How big it actually is
• Second-hand is now mainstream in Italy
• What it costs to sell — the short answer is nothing
• The free-listing caps, category by category
• Paid visibility, and what it really buys
• TuttoSubito in depth
• How listing works
• The rules, including the one that breaks relisting
• How ranking actually works
• Writing a title that surfaces
• Tax: DAC7, and the difference between reporting and owing
• Subito against Vinted, eBay, Wallapop and the rest
• The seven scams you will actually meet
• What Italian sellers say
• Using Subito with FLUF Connect
• What FLUF Connect costs
• Sources and verification

What Subito is

Subito launched in Milan in late 2007 as a four-person startup owned by the Norwegian media group Schibsted, carrying roughly 60,000 ads in its first year. It is now, on its own account and citing Casaleggio Associati’s 2024 study, the first re-commerce platform in Italy and the second-largest e-commerce platform of any kind in the country.

The ownership chain explains the company’s current behaviour. Schibsted spun its international classifieds into Adevinta, which listed in Oslo in April 2019. Adevinta then bought eBay’s Classifieds Group for $9.2 billion in June 2021. In 2024 Adevinta itself was taken private by a consortium led by Permira and Blackstone in a roughly €14 billion deal. Subito.it S.r.l. of Milan now operates under that consortium’s direction.

Two things follow. The group is in break-up mode — willhaben in Austria has been sold and the Spanish assets are on the block — though Italy has not been reported as part of the disposal programme. And the business is now run to a private-equity return, which is the backdrop to every fee, cap and upsell described below.

One correction worth making, because it is repeated everywhere: InfoJobs Italy is dead. Its Italian site now serves a single page announcing the platform is closed; the brand survives in Spain only. Subito’s Italian sister site is automobile.it, positioned deliberately above Subito Motori — dealer-only and warranty-backed. The two book-end the Italian used-car funnel.

How big it actually is

Three different audience figures are live simultaneously, and it is worth knowing which to trust.

The DSA number is the one a regulator holds Subito to, and it is the figure to quote if the number has to survive scrutiny.

The operating statistics are less contested: 13 million live ads every day across 38 categories, and 2025 figures reported in March 2026 showing 2.8 million daily unique users, up 8.3%, across 1.8 billion visits.

Motori is the engine, not fashion. Cars are the single most-visited category, up 19.4% year on year, with more than 500,000 live car ads daily from 250,000 private sellers and 8,000 dealers — what Subito calls “il parco auto più grande d’Italia”, with a used car sold every three minutes. Motorbikes are second at 330,000 live ads daily; commercial vehicles grew fastest at 42.5%. The largest category by absolute live-ad count is Accessori Auto, at one million.

On the app stores, Subito’s Italian iOS listing shows 4.76 from 712,807 ratings and Google Play 4.4 from around 494,000 reviews. That gap is not noise: 6.4% of Play reviews are one star, and the complaint driving them is almost entirely advertising load.

For scale against its rivals, web traffic in July 2026 put subito.it at roughly 43.3 million visits, eBay Italy at about 38 million, Vinted Italy at about 16.9 million and Wallapop Italy at about 1.1 million and shrinking. Engagement inverts that, though: Vinted’s Italian users average over ten minutes a visit against Subito’s six and a half. A far smaller, far stickier audience.

Second-hand is now mainstream in Italy

Subito funds an annual study of the Italian second-hand economy through Ipsos Doxa. The twelfth edition, fielded in February 2026 across 2,001 respondents, is the best public dataset on the subject and its findings are striking.

• It is worth €27.2 billion, equal to 1.2% of GDP.
• €14.7 billion of it — 54% — is online, and 71% of all second-hand activity now happens online, above 70% for the first time. Ten years ago it was 30%.
• 28.2 million Italians, 65% of the population, bought or sold second-hand in 2025, up two points year on year.
• The average seller earned €834 across the year. The average buyer saved 44%, and up to 50% in some categories.
• For 68% of Italians second-hand is now the starting point — checked before looking at new.
• It is now the second most widespread sustainable behaviour in Italy, behind only recycling.

The motivation data matters if you are pricing. Profit or saving is the primary driver for 62% of buyers and decisive for 42% of sellers, and for 26% of sellers it is tangible financial help — up twelve points on 2024. Italians are not browsing second-hand for fun. They are managing a budget.

By category, 76% of active users buy in Casa & Persona, 52% in Sports & Hobby, 41% in Elettronica and 24% in Veicoli. The top individual product types, for both buying and selling, are clothing and accessories at 39% — with a noted vintage surge — then books and magazines at 28%, then furniture and household goods at 22%.

What it costs to sell — the short answer is nothing

This is the headline fact about Subito and it survives scrutiny. There is no listing fee in around 30 of the 38 categories, and there is no sale commission at all, anywhere.

Subito’s help centre, in an article updated on 26 August 2026: “su Subito la pubblicazione di un annuncio è GRATUITA” — publishing an ad on Subito is free. Its TuttoSubito product page: “Vendi senza commissioni. Proprio così: l’intero importo viene trasferito direttamente sul tuo conto” — sell with no commission, the entire amount is transferred directly to your account. And its private-seller page: “TuttoSubito … è gratuito per il venditore”.

A claim circulating on Italian blogs that sellers pay €1.20 plus 5% is wrong — that is the buyer’s fee, misattributed. Nothing in either the consumer or professional terms imposes any charge on the seller.

Three categories always charge to list: Servizi, Attrezzature di lavoro (60-day ads) and Nautica (365 days, maximum four concurrent ads). Subito does not publish the price of these anywhere on its site — it appears only inside the authenticated posting flow.

The free-listing caps, category by category

What Subito charges you in place of commission is scarcity. Every category has a ceiling on how many free ads you may have live at once, and hitting it simply stops you posting.

Motori carries an additional rolling annual rule, and it is the one true “N free then paid” mechanic on the platform: for Auto, Veicoli commerciali and Caravan e Camper you get a maximum of four free ads in any 365 days, and for Moto two. From the next ad in that window, publication is paid.

Subito reserves an explicitly unappealable right to lower any of these thresholds at any time and at its own discretion. Plan around the caps you have, not the ones you expect.

Paid visibility, and what it really buys

Subito’s published entry prices for private sellers:

Two caveats that matter more than the numbers. First, these are floor prices and the pricing is algorithmic. Subito’s general terms state that “taluni prezzi di listino riportati sulla piattaforma sono automatizzati e pertanto potrebbero variare di volta in volta” — some list prices are automated and may vary case by case according to the characteristics of the listing. There is no published price ladder, and third-party blog figures for the full range are unverifiable.

Second, Subito contradicts itself on effectiveness. Its consumer Vetrina page claims the option multiplies your visits and contacts by seven; its business site claims three. Same product, two multipliers.

Everything professional — the Abbonamento, the InCima+ and Vetrina+ shop-wide products, Subito Local advertising — is quote-only, sold through a named consultant after a lead form that requires a Partita IVA. There is no public rate card for any of it. That is a finding rather than a gap in our research.

TuttoSubito in depth

TuttoSubito is Subito’s escrow payment plus integrated national shipping. It is opt-in per listing, not mandatory in any category — you can use it for payment only, ship independently, or deal entirely in person.

What the buyer pays, from a help article updated 28 August 2026: items up to €300 cost €1.20 fixed plus 5%; above €300, €1.20 plus 4.5%; capped at €91.20. Shipping is excluded and always paid by the buyer. The maximum item value for a TuttoSubito transaction is €7,000.

Note that Subito’s own general terms still state €1 and a €51 cap. Two independent live pages agree on €1.20 and €91.20, so the general terms appear stale — but check your own checkout screen before quoting a number to a buyer.

Availability: all Market categories except Animali, plus Accessori Auto and Accessori Moto. Both parties must be in Italy; it is domestic only. Motori and Immobili — the two verticals Subito dominates — are structurally outside it.

Shipping mechanics: couriers are Poste Italiane, InPost, BRT Fermopoint and UPS, and the seller chooses which to enable when listing. Buyers pick a pickup point or locker, or home delivery. There is no home collection for the seller — you drop off. You must use Subito’s own label, generate it within 48 hours or the sale auto-cancels, and ship within six days of payment. Weight ceilings run to 15–20 kg depending on carrier and drop-off type.

Payouts run through PayPal and Hyperwallet into an escrow account that only Subito can release. Money is released when the buyer confirms receipt, or automatically: three days after delivery for a private seller shipping with TuttoSubito, seventeen days for a business seller. Subito’s terms quote payout speed as three to eight working days to a bank account; its help pages say within three. Treat the terms as the worst case.

Buyer protection covers four things and no more: the parcel not arriving, the item being damaged or malfunctioning contrary to the listing, the item not matching the description, and the item being counterfeit. Scams, phishing and third-party fraud are explicitly excluded. Subito also reserves the right to refund partially or not at all, and states so plainly.

One structural detail worth knowing before you use it: on a return, the buyer’s protection fee is not refunded — Subito funds the return label out of it. So on a seller-caused error, the seller is made whole and the buyer absorbs the fee.

How listing works

The create flow asks for category, ad type (in vendita, in regalo, in affitto, cercasi), item condition, title, description, private or business, comune, price and a shipping toggle. Every ad then goes to pre-publication review, and you get an “Annuncio approvato” email on success.

Condition is a mandatory dropdown with five values, each defined by Subito: Nuovo (tagged or boxed, or unpackaged but never used and flawless), Come nuovo (perfect, or refurbished with replacement parts, no defects), Ottimo (used a few times, minimal wear, state any defects in the text), Buono (used, may show wear but well kept), and Danneggiato (non-working, damaged or missing parts).

Photos: six free on every ad, in every category except job offers, which take none. The extra-six option exists only in Immobili and Lavoro — in Market categories, six is a hard ceiling. Business subscribers get up to thirty. Images must be at least 200×150 pixels and under 16 MB, the first is the cover, and all are automatically watermarked with the Subito logo. Catalogue and stock images are rejected, as are images of minors or people in underwear or swimwear. There is no video field.

Structured attributes exist, including for fashion. A live clothing listing carries Taglia, Marca, Genere, Condizione and Tipologia di abbigliamento in its “Dati Principali” block, plus an automatic declaration that the seller attests the item is original.

Location is a comune, not a postcode. You pick a municipality from a typeahead and it displays as Comune (PROV). The CAP only appears in the TuttoSubito delivery address at checkout.

What you can and cannot change after publishing: title, description, price and photos are editable, and any edit re-triggers moderation. Email address, region, province, category and ad type are frozen. Choosing the wrong category is therefore expensive — you cannot fix it, you can only delete and start again, which runs straight into the duplicate rules below.

Duration is 365 days for everything outside the Lavoro vertical and the paid categories. On expiry you get an email with a free renewal link. The deadline is documented inconsistently — the private help pages say ten days, the business page says seven — and if you miss it the ad cannot be renewed at all.

Prices must be VAT-inclusive, and Subito rejects ads it judges unrealistically priced in either direction. A price mentioned in the body must match the price field.

The rules, including the one that breaks relisting

Subito’s prohibited-conduct list, updated 26 August 2026, forbids among other things: posting the same ad in multiple categories, regions or provinces; keyword lists in the title or body; links inside ads; ads whose only purpose is to promote a brand or another site; posting via management software not authorised by Subito; posting on behalf of third parties; naming prepaid-card top-ups, Western Union or MoneyGram as payment; contacting advertisers with commercial proposals; and exceeding the per-category caps by any evasive means, such as multiple accounts or multiple phone numbers.

The one that reshapes how you work is this, from the general terms:

You may not delete an ad before it expires and republish it to get back to the top. The terms are explicit that where an ad is removed before the end of its initial publication period, republishing an identical ad, or an ad for the same product, “entro il termine originario di pubblicazione” — within the original publication window — is not permitted, absent a valid justification such as removal in error or a sale falling through.

Read that carefully: the cooling-off period is the remainder of the original 365-day listing, not a few days. And detection is automatic and aggressive — Subito states that re-using the same image in two ads alone is enough for the system to flag them as duplicates and reject the newer one. To list two genuinely different but similar items you must change the images and vary the text as much as possible.

For professional accounts the penalty escalates sharply: delete-and-republish gives Subito the right to remove the ads and terminate the contract immediately, with no refund and no claim of any kind.

Private versus professional is decided at Subito’s discretion, and the only stated criterion is ad count. Its help centre says the team “si riserva il diritto di decidere quando un utente rientra nella categoria Aziende in base al numero di annunci inseriti in ogni categoria” — reserves the right to decide when a user falls into the Companies category based on the number of listings in each category. There is no published VAT-number test, no revenue threshold and no “new goods means professional” rule. If such a line exists it is internal.

What going professional costs you in obligations is concrete, though: a verified reseller triggers the statutory 14-day right of withdrawal under the Codice del Consumo. Private-to-private sales carry no withdrawal right at all — only the non-conformity dispute route. That asymmetry is precisely why some traders pose as private sellers, and why Subito polices the line.

Prohibited goods catch a few things sellers do not expect: weapons of every kind including replicas, identity documents, securities and virtual currencies, tobacco and e-cigarettes, used underwear, medicines, cosmetics other than perfume, foodstuffs other than collectors’ wines and spirits, vouchers, loyalty points, tickets still usable, counterfeits, and modded consoles.

How ranking actually works

This is the section most guides get wrong, and Subito documents it clearly enough that there is no need to guess.

There are two different default sort orders. In the Market categories — Elettronica, Casa e persona, Sport e hobby, Altri — the default is relevance, and Subito defines relevance narrowly: the algorithm “mette principalmente in relazione le parole cercate al testo dell’annuncio contenuto nel titolo e nella descrizione”. It is a text match against your title and description, and nothing else. In Immobili and Motori, relevance is not the default at all — results sort by publication date.

And the feed is reverse-chronological in a way that does not respect status. Subito’s own business documentation states that the ads at the top are the most recently published, and that this holds “indipendentemente se esso sia pubblicato da un utente privato o da un cliente professionale con abbonamento PRO” — regardless of whether the poster is a private user or a paying professional. A subscription does not buy ranking.

Subito tells you, in your own account, that your ad is dying. The seller area shows a four-tier visibility indicator whose literal states run from “your ad is at maximum visibility” through “your ad has been online a while and, as similar new ads are published, is losing visibility” to “your ad has been online a long time and is now barely seen compared to recently published ads”.

And the fix it sells is short-lived by design: In Cima repositions your ad at the top “finché non verranno inseriti nuovi annunci nella stessa categoria” — until new ads are posted in the same category. On a platform taking roughly 141,500 new ads a day, that is a brief window.

So freshness is the primary lever, it decays fast, and the free way of resetting it is forbidden. The legitimate options are: edit the ad — Subito itself recommends updating the title and description with new detail — buy In Cima or Super boost, or wait for expiry and renew.

Writing a title that surfaces

Because relevance is a text match on title and description, and because the title budget is only 15 to 50 characters, title writing on Subito is a genuinely different discipline from eBay or Depop.

Subito’s own guidance: build the title from “le parole che il compratore utilizzerebbe”, the words a buyer would use, and do not include words like “vendo” or generic terms. Its worked example: not “Vendo Auto Usata Poco” but “Fiat Punto Blu”.

On the description, and this is a real ranking mechanic rather than a platitude, Subito warns against including information unrelated to the item or “usando parole chiave e tag di altri prodotti” — using keywords and tags from other products — “perché in questo caso il tuo annuncio potrebbe non essere riconosciuto come tra i pertinenti dal nostro sistema di ricerca”. Its bad examples are exactly the habit resellers bring from other platforms: “Vendo iPhone no Samsung, no Xiaomi…”.

Stuffing rival brand names actively demotes you on Subito, and it is also a rules breach. Roughly “Brand + Model + Key Attribute” is the whole title budget. Then fill every optional field, including the ones that are not required — Subito says completing them enriches the ad, and for fashion the structured Taglia, Marca, Genere and Tipologia fields are free relevance and free filter coverage.

Two more points from Subito’s own guidance: an ad with a photo is viewed seven times more than one without, so use all six; and reply fast in chat.

Tax: DAC7, and the difference between reporting and owing

General information, not tax advice — an Italian commercialista will earn their fee on any of this.

DAC7 is Council Directive (EU) 2021/514, implemented in Italy by Legislative Decree 32 of 1 March 2023. It requires platforms to report sellers to the Agenzia delle Entrate. The statutory exclusion is an AND: you are outside it only if the platform facilitated fewer than thirty relevant activities and the total consideration was not more than €2,000. So 29 sales worth €5,000 is reportable, and 40 sales worth €600 is reportable.

Subito states the thresholds as an OR — its help centre says it will contact you if you cross at least one of 29 sales or €2,000 — which is stricter than the law requires. Being asked for DAC7 data by Subito therefore does not mean you crossed the legal threshold. Failing to complete the form can mean suspension of future transactions or temporary deactivation of your account.

Note also that Subito’s reporting obligation attaches only to TuttoSubito transactions — it cannot report consideration it never handled or knew. That does not make a cash meet-up untaxed. It only means it is not in the DAC7 file.

The framing point that matters most: crossing a DAC7 threshold is a reporting trigger, not a tax trigger. DAC7 creates no new tax and no presumption that reported amounts are income. Whether you owe anything is decided by the ordinary rules:

• Occasionally selling your own used personal goods is generally not taxable. Italian income tax works from a closed list and there is no general capital-gains tax on personal movable property. Selling your own used clothes, furniture or phone sporadically fits no category. The protection stops if you bought the item in order to resell it, or if frequency and organisation make it look like a trade. There is no €X “safe” ceiling for private sales in Italian law, despite widespread claims otherwise.
• Occasional commercial activity — speculative intent, no habituality, no organisation — falls under article 67 TUIR as redditi diversi, taxed on the net gain in quadro RL. Keep your purchase receipts; without them you cannot prove your cost base.
• Habitual commercial activity requires a partita IVA. Article 55 TUIR catches the habitual exercise of commercial activity “ancorché non esclusiva” — even as a side activity alongside a job — and expressly includes intermediation in the circulation of goods. There is no statutory transaction count that flips the switch; it is a facts-and-circumstances test.

If you do open a partita IVA, note that ATECO codes changed on 1 January 2025, mandatory from 1 April 2025. The old catch-all 47.91.10 for internet retail was split into 96 codes chosen by what you sell. Second-hand resale sits in class 47.79, with 47.79.3 covering second-hand clothing and other second-hand articles. The regime forfettario has a €85,000 revenue ceiling, a 15% substitute tax (5% for the first five years of a genuinely new activity), and a 40% profitability coefficient for the commerce codes — so you are taxed on 40% of gross revenue.

Subito against Vinted, eBay, Wallapop and the rest

Two things on that table deserve expanding.

First, eBay Italy changes on 1 September 2026. Its new user agreement removes transaction fees for private sellers in the European Economic Area, and replaces them with a mandatory buyer-paid protection fee on Italian and French private listings — €0.10 fixed plus 7% up to €20, 4% from €20.01 to €300 and 2% from €300.01 to €4,000, with nothing above €4,000. Private-seller funds will also be released only after delivery confirmation. eBay Italy’s own fee pages currently contradict each other ahead of the switch, so check after the date.

The strategic consequence is worth naming: from September, eBay Italy adopts the Subito and Vinted model. Zero seller fees and escrow stop being what makes Subito distinctive. What remains is Motori, Immobili, breadth and locality.

Second, Depop is structurally uncompetitive for an Italian seller. Depop charges 0% to sellers in the UK, US and Australia and 10% on all sales everywhere else, Italy included, plus a PayPal fee it does not state. Boosted Listings cost 8% outside those three countries, so an Italian seller boosting pays 18% all in.

What makes Subito structurally distinct is worth stating plainly, including the uncomfortable part. It is a classifieds board first and a transaction platform second: free to list, zero seller commission anywhere, and monetised through buyer-paid escrow fees, per-ad visibility upsells and consultant-sold business subscriptions. The consequence, and it explains a great deal about the seller experience, is that Subito’s revenue comes from sellers who do not sell, not from sellers who do. That is the mechanism behind the ad load, the listing caps and the sense that reach is now paywalled.

It is also local-first by design. TuttoSubito is opt-in, capped at 15 to 20 kg, drop-off only, and excluded from Motori and Immobili — the two verticals Subito dominates and which are structurally un-shippable. Contrast Vinted, where shipping is the product.

The seven scams you will actually meet

Italian consumer body ADICU reported more than 13,000 marketplace fraud cases in Italy in 2023 with average losses of €100 to €500 — and the number that reframes the whole debate: 72% of defrauded users had completed the transaction outside the platform. Every mechanic below begins with an off-platform hop.

1. The ATM “reverse withdrawal”. A buyer phones and talks you through a cash machine: insert card, select the circuit, select Ricarica, and enter “the order number”. The number he dictates is his own prepaid card number — you are sending money, not receiving it. When it “fails”, he has you repeat it. One documented case ran five times for €3,000; another victim was taken through it ten times. A 19-year-old in Mantua lost €2,347.40 selling a scooter. The tell: a CRO is a code shown after a bank transfer. It is never entered at an ATM.
2. The fake CRO or forged transfer screenshot. A graphically edited receipt, usually with a missing or recycled CRO. Challenged, the scammer says he used an ordinary rather than instant transfer. A pensioner in Ostra accepted a fake €33,000 receipt for a car.
3. The fake courier or fake TuttoSubito payment link. “Already paid via TuttoSubito” plus a link to a cloned Subito payment page asking for your card “to receive” the money. Your card is charged instead. The QR-code version is the same trick.
4. Spoofed Subito calls and texts. Subito admits this in writing: the call “potrebbe sembrare arrivare dal numero ufficiale di Subito” because the fraudster has spoofed the sender. Since the SMS sender ID is spoofed, the fraudulent message threads into your genuine Subito conversation.
5. Account takeover redirecting your payout. Credentials phished, then the payment method on your account is changed, or delivery is confirmed to release the escrow to someone else.
6. Off-platform PayPal “goods and services”. A documented €1,625 MacBook case where the payment landed with an unrelated third party who was herself a money mule.
7. Gift cards and prepaid top-ups as payment. Non-reversible, and a rules breach to list.

Subito’s own red line, worth memorising: it “non richiede mai la verifica della carta di credito tramite link esterni, né impone un saldo minimo” — it never asks you to verify a card via an external link, and never requires a minimum balance to buy or sell.

What experienced Italian sellers actually do: hand delivery, cash, near a bank. Multiple sellers with a hundred-plus transactions report zero problems on that model. If you do ship, film the packing — the “rocks in the box” reversal is a documented outcome and the sellers who lose it are the ones without video. And never move the conversation off Subito.

What Italian sellers say

Start with a measurement warning, because it is the single sharpest fact in the research. Subito has two Trustpilot profiles and they disagree violently. The claimed, paid-subscription profile for www.subito.it shows 4.6 from 417,141 reviews, overwhelmingly marked “Su invito” — automated post-transaction invitations, arriving minutes apart, one line long. The unclaimed profile for the seller area shows 1.2 from 194 reviews, all unsolicited, long and specific. A 4.6 earned from transactional invites measures the sales that completed. It is not comparable to an unsolicited score.

The recurring complaints, in order of how well evidenced they are:

Moderation is the strongest and most structurally damning finding. A rejected ad has no draft state — the listing is destroyed and must be rebuilt from scratch. Automatic category recognition misfires, then the ad is rejected for “wrong category”. The duplicate detector fires on legitimately distinct items. One seller, in an August 2026 App Store review: “la soluzione proposta è semplicemente: ripubblica tutto da capo. Una piattaforma realmente attenta ai propri utenti lascerebbe l’annuncio in bozza…” — the proposed solution is simply, republish everything from scratch; a platform genuinely attentive to its users would leave the ad as a draft.

Meanwhile a seller who reported a fraudulent listing with reverse-image evidence had the report rejected twice on appeal while the fraudulent ad stayed live. That asymmetry — trivial to remove an honest seller, near-impossible to remove a fraudster — is the clearest single signal in the corpus.

Support is slow, and Subito is not contesting it. There is no phone line; everything is email or form, with AI first responses. Pinned to the top of its own help centre, updated on the day we checked: “stiamo gestendo un numero elevato di richieste e i tempi di risposta sono più lunghi del solito” — we are handling a high volume of requests and response times are longer than usual.

The perception that reach is now paywalled is very well attested. From a July 2026 review: “Sarebbe molto più onesto e professionale dichiarare apertamente che il servizio sta diventando esclusivamente a pagamento” — it would be far more honest to state openly that the service is becoming exclusively paid.

And the balancing view, which is genuine and common. A long-time user, in a four-star review: “Io con subito mi trovo benissimo ma faccio solo acquisto/vendita in presenza, niente spedizione… Sono oramai a 100 compravendite, nessun problema ancora” — I get on brilliantly with Subito, but I only buy and sell in person, no shipping; I’m at 100 transactions now with no problems yet. That is the platform working exactly as designed, and it is the cleanest summary of it: Subito is excellent for selling in your area, especially for things too big to post.

Using Subito with FLUF Connect

FLUF Connect added Subito on 20 August 2026. It is a young integration and it is worth being precise about what it does and does not do.

What works: your live Subito ads are read into the same catalogue as your other marketplaces, so you can see and manage Subito stock alongside everything else, and you can push listings to Subito rather than retyping them.

What does not, yet: Subito does not currently support automated relisting, offer management, order import, or automatic delisting when an item sells on another channel. If something sells elsewhere, you take the Subito ad down yourself. Given Subito’s own rule against deleting and republishing inside the original listing period, that is a decision worth making deliberately rather than reflexively — if the item may come back, ending the ad early has a cost.

We would rather say that plainly than imply a loop that does not close. The rest of the FLUF catalogue — relisting, offers, sale detection — works on the channels that support it, and Subito will join them as the integration matures.

What FLUF Connect costs

FLUF Connect is £1 for 7 days, with full access to every feature straight away. The rest of your first month is charged after the seven days, then it is £9/month on Starter. There is no free plan.

Crosslisting is unlimited on every plan — no cap on how many listings you create, how many stay live, or how many marketplaces each one reaches. Starter checks for sales every 90 minutes and holds 90 days of dashboard, analytics, orders and listings-log history. Automated relisting, offer management and smart pricing begin on the Seller plan at £29/month. Pro is £99/month, and Super Seller pricing is bespoke.

Sources and verification

Subito runs a public help centre that exposes each article’s own last-updated timestamp, so every fee, cap and rule below is dated at source. Everything was checked on 28 August 2026, and Italian is quoted in the original with a translation.

• Listing is free, and the three paid categories — Vendere su Subito è gratuito?, updated 26 August 2026
• Free-ad caps per category and the Motori 4-per-365-days rule — Quanti annunci si possono inserire?, updated 27 August 2026
• TuttoSubito buyer fees, the €91.20 cap and buyer protection scope — Protezione Acquisti, updated 28 August 2026
• Prohibited conduct, including the ban on unauthorised management software — Subito help centre, updated 26 August 2026
• Duplicate detection and the delete-and-republish rule — Subito help centre and the Condizioni Generali, last updated 13 August 2026
• Title and description guidance, and how relevance is computed — Subito help centre
• Private versus professional classification — Subito help centre, updated 28 August 2026
• DAC7 thresholds as Subito states them — Subito help centre; the statutory text is D.Lgs. 32/2023
• Paid visibility floor prices — Promuovi i tuoi annunci; seller commission of zero — TuttoSubito
• Company details, scale claims and the DSA active-recipients figure — info.subito.it
• The Osservatorio Second Hand Economy, 12th edition — Subito Magazine and Sky TG24, 12 May 2026
• Depop’s 10% fee for sellers outside the UK, US and Australia — Depop seller fees, updated 21 July 2026
• Scam mechanics — Subito on the ATM scam and the Polizia di Stato

What we deliberately did not publish. Subito does not publish the price of an ad in Servizi, Attrezzature di lavoro or Nautica, the price of an extra Motori ad past the free allowance, the full promotion price ladders, or any professional rate card — and its own terms say promotion pricing is algorithmic and variable. We quote only the published floor prices. We give no TuttoSubito adoption percentage, because the only figure in circulation dates from 2023. And the title and description character limits above come from a reputable Italian consumer-tech source rather than from Subito, which publishes neither.

We also note two places where Subito contradicts itself, because you may hit either version: the general terms still state a €1 buyer fee with a €51 cap against the live pages’ €1.20 and €91.20, and the renewal deadline is given as ten days on the private help pages and seven on the business one.

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