How to Sell on the ePRICE Marketplace: Sign-Up Documents, Fees and Payouts
ePRICE opens its Italian shop to professional sellers. What you need to register, the monthly fee and commission, and what FLUF Connect does once you are approved.
7 days for £1, then from £9/month.
- ePRICE is an Italian online retailer, and its marketplace is for professional sellers, and you sign up with your company’s chamber of commerce extract.
- ePRICE lists a shop fee of €29 a month plus VAT, with nothing to pay for the first three months, and a commission of 7% to 9.5% of each sale depending on the category.
- There is no minimum term and no exit fee, and ePRICE pays out weekly, net of commission.
- Once ePRICE approves you, FLUF Connect can list stock that already exists in the ePRICE catalogue, matched by barcode.
This guide is for Italian businesses selling electronics, small appliances, computing, gaming, DIY or household goods that want another large Italian shop window alongside their own site or Amazon. A phone accessories wholesaler, a refurbished laptop dealer with a partita IVA or a kitchenware importer fits. Private sellers cannot join; Subito and eBay are the routes for them.
What ePRICE offers sellers
ePRICE’s marketplace page calls itself “il primo Marketplace Italiano” and promises “4 milioni di clienti/mese” (4 million customers a month). It defines the marketplace as the virtual space ePRICE provides for “venditori professionali” (professional sellers) to present and sell their own products.
Your shop is run from a single seller area where you manage offers, products, orders and buyer messages, with sales statistics alongside. You can sell a wide range of products, apart from items on ePRICE’s banned list and categories it has not opened yet.
Signing up
ePRICE’s FAQ lists what to prepare before you start the online form:
- a visura camerale ordinaria (ordinary chamber of commerce extract) issued in the last six months;
- the identity card and codice fiscale of the company’s legal representative;
- your bank details.
The page links to the full contract so you can read it before you register. The visura is the document that rules out private sellers: you need a business registered with an Italian chamber of commerce.
What it costs
The FAQ answer on cost reads: “Aprire un negozio costa 29,00 € (IVA esclusa) al mese, ma inizierai a pagare solamente dal quarto mese” (opening a shop costs €29 a month excluding VAT, but you only start paying from the fourth month). Listing your inventory, or adding new products to the ePRICE catalogue, carries no charge. On each sale you pay a commission between 7% and 9.5% of the transaction, set by product category.
| Charge | Amount |
|---|---|
| Monthly shop fee | €29 + VAT, from month four |
| Listing products | No charge |
| Commission per sale | 7% to 9.5%, by category |
| Minimum term or exit fee | None |
A worked example at the top rate: a €250 robot vacuum costs €23.75 in commission, leaving €226.25 before your shipping and your share of the monthly fee. Twenty such sales a month spread the €29 fee to about €1.45 each.
The page also states “Nessun vincolo di rinnovo” and “Nessun costo di recesso” (no renewal commitment, no cancellation cost), and you can cancel the subscription at any time.
Getting paid and staying visible
ePRICE pays “ogni settimana direttamente sul tuo conto corrente e al netto delle commissioni” (every week, straight to your bank account, net of commission). Visibility depends on performance: ePRICE says order handling, buyer support and on-time delivery measure customer satisfaction, and better performance raises your standing and visibility on the platform.
That makes stock accuracy part of your ranking. An order you cannot fill because the item already sold on another channel counts against you, so keep ePRICE stock in step with every other place you sell.
Using FLUF Connect with ePRICE
When ePRICE has approved your shop, connect it from the Channels screen in FLUF Connect. FLUF can then list items from your inventory that already exist in the ePRICE catalogue, matched by barcode (EAN).
| Task | On ePRICE through FLUF Connect |
|---|---|
| Register and get approved | You do this with ePRICE |
| Connect your approved seller account | Yes, from the Channels screen |
| List items already in the ePRICE catalogue, matched by barcode | Yes |
| Create new products in the ePRICE catalogue | No |
| Detect ePRICE orders | No. Handle orders in your ePRICE seller area. |
| Relisting or offer management | No |
When an ePRICE order arrives, mark the item sold in FLUF. FLUF then ends its listings on the other channels it manages for you, which protects the delivery record ePRICE ranks you on.
What FLUF Connect costs
FLUF Connect is 7 days for £1, then from £9/month. Compare the plans for business catalogues on our pricing page. ePRICE bills its shop fee and commission separately.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Pro | £29/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Related guides
- Selling online from Italy
- Selling on the IBS.it marketplace
- Selling on Amazon
- FLUF Connect in italiano
- Selling on the MediaMarkt marketplace
- Vendere su ePRICE (this guide in Italian)
Sources
- ePRICE: Marketplace di ePRICE, vendi online in Italia e in Europa (marketplace page and FAQ)
Checked October 2026.
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Pick your topics first ›Frequently Asked Questions
No. ePRICE's marketplace is for professional sellers, and registration asks for a visura camerale, the chamber of commerce extract of a registered Italian business. Private sellers can look at Subito or eBay instead.
ePRICE lists a shop fee of €29 a month excluding VAT, starting from the fourth month, plus a commission of 7% to 9.5% of each sale depending on the category. Listing products carries no charge.
No. ePRICE states there is no renewal commitment and no cancellation cost, and you can cancel the subscription when you choose.
Every week, directly to your bank account, with commission already deducted.
An ordinary visura camerale issued in the last six months, the identity card and codice fiscale of the legal representative, and your bank details.
After ePRICE approves you, connect your seller account in FLUF Connect and list items that already exist in the ePRICE catalogue, matched by barcode. FLUF does not create new catalogue products or detect ePRICE orders.
Mark the item sold in FLUF Connect. FLUF then ends its listings on your other channels, so you are not left with an order you cannot fill.