Sell on Multiple Marketplaces in Italy — Vinted, Subito, eBay and More

On this page

• Which marketplaces you can reach from Italy
• The full list, and what FLUF drives on each
• The Italian-specific ones
• What each channel charges an Italian seller
• Couriers, lockers and how Italians pay
• Occasional seller or partita IVA
• Running them from one catalogue
• What FLUF costs
• Sources and verification
• Related guides

Which marketplaces you can reach from Italy

From an Italian account you can list on twenty-one of the marketplaces FLUF Connect drives, and six of those are specific to this market rather than global: Subito, Vinted, Wallapop, Tilt, Temu and La Redoute. The rest — eBay, Etsy, Depop, Vestiaire Collective, Amazon, Discogs, Facebook Marketplace and the storefront platforms Shopify, WooCommerce and PrestaShop — reach Italy the same way they reach everywhere.

The full list, and what FLUF drives on each

In the last column, “sold detection” means a sale on that channel stocks the item out everywhere else; “withdraw” means a sale elsewhere ends the listing there. A channel can have one without the other.

One name that appears on Italian lists and should not: Whatnot admits sellers from nine countries and Italy is not among them.

The Italian-specific ones

Subito is where an Italian seller starts. Founded in Milan in 2007 and part of Adevinta, it reports 26 million unique monthly visitors, 13 million live ads across 38 categories and 149,000 new ads approved a day across Arredamento, Elettronica, Abbigliamento, Auto and the rest, and Casaleggio Associati’s 2024 report ranks it the country’s first re-commerce platform and second e-commerce platform overall. Under the EU Digital Services Act it declares 15.3 million average monthly active recipients, a stricter measure. It is a classifieds board at heart — the buyer messages you, and many sales still end in cash on collection — but its TuttoSubito layer adds escrow payment and integrated shipping through Poste Italiane, InPost, BRT and UPS. The seller pays nothing; the buyer pays a Protezione Acquisti of €1.20 plus 5% up to €300, or 4.5% above it, capped at €91.20, and always pays the postage; the seller declares a Piccolo, Medio or Grande parcel, up to 15 kg at a pick-up point or 20 kg for doorstep delivery. Free ads are capped per category, most tightly in motoring: four free car ads and two free motorbike ads per 365 days.

Vinted arrived late and grew fast. It opened its Italian site on 2 December 2020 as its thirteenth market, giving Italian members cross-border access to the French catalogue and its 12.5 million members from day one, and by April 2023 was telling LaPresse it had 7 million registered users in Italy. Its model here is the one it runs everywhere: “Vendere su Vinted è gratuito”, with the buyer paying a Protezione acquisti that the Italian help page puts at typically 5% plus €0.70.

Wallapop is the Spanish challenger. It launched in Italy on 9 September 2021, its first market outside Spain, and its shipping terms name Poste Italiane and InPost as the Italian carriers, with the buyer paying both the postage and the Wallapop protection fee. Think of it as geolocated general goods with a Vinted-style checkout.

Tilt is a live-auction app for streetwear, sneakers, trading cards and collectables. Italy is its second-largest active seller base after the UK, and its managed-shipping labels cover Italy, Spain and Britain only — sellers elsewhere set up their own shipping profile. Connect Tilt using the FLUF extension; no Tilt tab needs to remain open afterwards. Temu runs an Italian storefront for new goods; it wants three distinct photos per product and is a volume channel, not a resale one. La Redoute is a Mirakl-based French marketplace open to EU merchants by application; FLUF shows the apply link but cannot yet connect a La Redoute account, so treat it as a future channel.

What each channel charges an Italian seller

Until this month Italy was the European exception: eBay.it still took 5% from private sellers. That ended on 1 September 2026, when eBay.it stopped charging private sellers with an EEA address any final-value or regulatory fee in any category, kept 150 free listings a month with €0.35 thereafter, and introduced a buyer-paid Protezione acquisti of €0.10 plus 7% of the first €20, 4% from €20.01 to €300 and 2% from €300.01 to €4,000. Vehicles and Contatto Diretto listings are excluded, shipping outside the eurozone still attracts an international fee, and business sellers stay on the full schedule.

So a €50 item costs the buyer about €53.60 on eBay.it, €53.20 on Vinted and €53.70 through TuttoSubito, before postage. You compete on the buyer’s total, not your list price.

Couriers, lockers and how Italians pay

Three names carry most consumer-to-consumer parcels. Poste Italiane, whose PuntoPoste network of tabaccherie, edicole and lockers is the default drop-off; InPost, whose yellow lockers give the cheapest Vinted rate; and BRT-fermopoint, Bartolini’s parcel-shop network in bars and cartolerie. Vinted’s Italian carrier list is Poste Italiane, InPost, BRT-fermopoint and DHL Express, with GLS reserved for orders that include item verification. TuttoSubito uses Poste Italiane, InPost, Bartolini and UPS. Wallapop uses Poste Italiane and InPost. On all three the seller shows a QR code at a drop-off point; home collection is the exception and costs more.

Payment habits differ too. PostePay, the Poste Italiane prepaid card, is what a large share of marketplace buyers actually type in. Satispay, the Italian mobile wallet, reports 6.5 million active users and 450,000 merchants. PayPal is the buyer-protection name Italians trust for a stranger-to-stranger sale. Politecnico di Milano’s Osservatorio put Italian digital payments at €518 billion in 2025, up 7%, with smartphone and wearable payments used by 14 million people. On your own storefront, a checkout without PayPal and PostePay loses Italian buyers.

Occasional seller or partita IVA

Italian tax law does not set a number. Selling your own used belongings is not a taxable activity, and an occasional commercial sale is taxed as redditi diversi under article 67 of the TUIR, declared in quadro RL of the Modello Redditi. What triggers a partita IVA is abitualità — habitual, organised, continuous activity, the mark of a venditore professionale rather than a venditore privato — and the Agenzia delle Entrate judges that case by case on frequency, organisation and promotion. Buying stock to resell across four marketplaces is, on any reading, habitual.

The number everyone quotes is a different rule. Under Legislative Decree 32/2023, which implements DAC7 through the Agenzia’s provvedimento of 20 November 2023, a platform must report your codice fiscale, sales count and proceeds to the Agenzia delle Entrate by 31 January unless you are a venditore escluso: fewer than 30 sales of goods on that platform in the year and no more than €2,000 received. Both conditions, counted per platform, so 25 sales each on Vinted, Subito and eBay report nothing while 30 on one of them does. Being reported is a data transfer, not an assessment. None of this is tax advice — ask a commercialista.

Running them from one catalogue

FLUF holds one product record, publishes it to the channels you choose, and a sale on a channel with sold detection stocks the item out on the others. The Italian-specific caveats, plainly. Subito is a classifieds site with no order feed FLUF can read, so a sale on Subito is not detected — mark it sold in FLUF and the other channels clear; a sale elsewhere does end the Subito ad. Subito also requires a phone number and town on every ad, entered once in the connection settings. Wallapop reports its sales to FLUF but the reverse direction, ending a Wallapop listing when the item sells elsewhere, is not automated yet. Amazon.it stock is zeroed when an item sells elsewhere, but Amazon sales are not yet used to stock out other channels. Check each marketplace’s browser and app requirements in FLUF before publishing.

What FLUF costs

7 days for £1, then from £9/month, then plans from £9/month.

Crosslisting, inventory sync, order sync and bulk operations are on every plan, Starter included, with unlimited listings. Relisting, offer management and smart pricing come with the plans above Starter.

Sources and verification

Every fee, date and figure above was checked against the linked page on 8 September 2026.

• eBay.it, Tariffe per venditori privati — the 1 September 2026 change, the 150 free listings and the exceptions.
• eBay.it, Tariffa per la Protezione acquisti — the buyer fee bands and scope.
• Subito, Chi siamo and TuttoSubito — audience figures, the “Vendi senza commissioni” statement, the buyer fee and the couriers.
• Subito help, Limiti all’inserimento degli annunci — the free-ad caps.
• Vinted Italy, Our platform, Protezione acquisti and shipping options — free selling, the buyer fee and the carrier list.
• Pambianco, December 2020 and LaPresse, April 2023 — launch date and the 7 million users figure.
• Wallapop’s Italian launch announcement and its shipping-service terms — launch date, who pays, and the carriers.
• D.Lgs. 32/2023 on Normattiva, the Agenzia delle Entrate DAC7 page and Euroconference Legal’s commentary — the reporting duty, the deadline and the excluded-seller definition.
• MySolution on the agency’s abitualità checks — the abitualità test and article 67 TUIR.
• Satispay and Osservatorio Innovative Payments, Politecnico di Milano — wallet and payments figures.
• Amazon.it on selling used products — categories accepting used stock.

What we could not verify, and therefore left out or softened. Wallapop’s Italian protection fee as a percentage: its terms say only that it depends on item value and is shown before you pay, and the 5–10% figures in circulation are third-party, so the table gives no number. Subito’s free-ad caps outside motoring, which its help centre says vary by category without listing them. The share of Italian e-commerce paid by prepaid card or PayPal, whose commonly quoted figures trace to reports we could not read at source. Amazon.it’s exact new-only category list, which sits behind Seller Central login; clothing and shoes are widely reported as new-only and we say “some categories”. Vinted’s Italian user count newer than its own 2023 figure. And Depop’s Italian footprint: it publishes no per-country numbers, so we say Milan-born and global, not small here.

Related guides

• Sell on Subito — the Italian classifieds guide
• Sell on Vinted — the complete seller guide
• Sell on Wallapop
• Sell on Tilt — live auctions from Italy
• Sell on eBay
• Sell on multiple marketplaces in Germany
• All marketplace guides
• All crosslisting routes
• Selling online from France