Sell on Multiple Marketplaces in Germany — Kleinanzeigen, Vinted, eBay and More
Which German marketplace suits what you sell, how Kleinanzeigen and Vinted differ for clothes, what each channel charges a private seller, and which carriers carry the risk.
- Clothes go on Vinted and Kleinanzeigen. Vinted ships everything and shows your listings to buyers in five other EU countries. Kleinanzeigen is Germany only and is where local buyers look first, often to collect.
- Furniture, bikes, tools and anything bulky go on Kleinanzeigen. Collection in person is normal there, so postage does not decide the sale.
- Collectables, electronics and branded goods go on eBay.de, where private sellers in Germany pay no selling commission and get 320 free listings a month.
- All three are free for private sellers. On Kleinanzeigen and Vinted the buyer pays the protection fee: €0.50 plus 4.5% on Kleinanzeigen, typically 5% plus €0.70 on Vinted.
- The cheapest DHL option has no tracking and no liability. DHL Päckchen starts at €4.19 but covers nothing if it goes missing. DHL Paket from €6.19 includes up to €500.
- Nine German retailer marketplaces connect to FLUF, from MediaMarkt to OBI and XXXLutz. They take business sellers by application or invitation.
- 7 days for £1, then from £9/month. There is no free plan.
Which German marketplace for what you sell
Most German sellers end up on two or three channels, and the right mix depends on the item more than on the seller. This table is a starting point, with the reason for each pairing.
| What you sell | Start with | Add | Why |
|---|---|---|---|
| Second-hand clothes, shoes, bags | Vinted | Kleinanzeigen | Vinted buyers search by brand and size and expect to pay by card with shipping. Kleinanzeigen catches local buyers who would rather collect. |
| Designer and luxury fashion | Vinted | Vestiaire Collective, Joli Closet, eBay.de | Higher prices sell better where buyers expect authentication or search by designer across Europe. |
| Furniture, bikes, garden, baby gear | Kleinanzeigen | Selency for vintage furniture | Bulky items rarely survive postage costs. Kleinanzeigen buyers come to you. |
| Trading cards, sneakers, toys | eBay.de | Whatnot | Collectors search eBay by exact set and model. Whatnot runs live auctions, which suit collectables. |
| Electronics | eBay.de, Kleinanzeigen | Back Market for refurbished stock | eBay.de charges private sellers nothing. Back Market is for refurbished devices sold with a warranty. |
| Books, music, media | eBay.de | Discogs for records, AbeBooks for books | Buyers search these by catalogue number or ISBN. |
| New stock, as a business | Amazon.de, Temu | Trendyol, the retailer marketplaces | These are built for repeat stock, not one-off items. See If you sell as a business. |
Kleinanzeigen or Vinted for clothes?
For clothes, most sellers should use both, because they reach different buyers. Our Kleinanzeigen vs Vinted comparison goes through every difference. These are the ones that decide it.
Reach. Kleinanzeigen is a German classifieds site and its buyers are in Germany. Vinted connects German sellers to buyers in France, Italy, the Netherlands, Belgium and Austria, according to its own German help centre. A jacket listed on Vinted from Hamburg can sell to a buyer in Lyon.
How the buyer pays. On Vinted every sale is paid through the platform and shipped. On Kleinanzeigen many buyers still message, collect and pay cash. Its escrow option, Sicher bezahlen, adds a service fee of €0.50 plus 4.5% of the price and works for shipping within Germany only.
Search. Kleinanzeigen’s text search reads only the title, so the brand, item and size need to fit in its 65 characters. Vinted searches by brand, size and category fields, so filling those in matters more than the title.
Cost. Both are free for a private seller. Vinted says selling is free and charges the buyer a fee, typically 5% plus €0.70. Kleinanzeigen gives private sellers 100 ads per 30 days in goods for free.
In practice: list the clothes on Vinted for shipped sales, and put the same items on Kleinanzeigen for buyers nearby. When one sells, it has to come down from the other. That is the part FLUF does (see below).
Every marketplace you can reach from Germany
These are the marketplaces a German FLUF account can connect to. Global channels such as Etsy, Depop, Shopify and WooCommerce are open to sellers anywhere and are listed in the last row.
| Marketplace | What it is in Germany | How FLUF connects | Besides publishing listings |
|---|---|---|---|
| Kleinanzeigen | Germany’s classifieds site, local and national | One-time connect on desktop or phone, then no open browser needed | Sale detection, relisting, marks items sold |
| Vinted | Second-hand fashion, shipped, with cross-border buyers | Signed in through the FLUF extension or app | Orders, relisting, offers, marks items sold |
| eBay.de | Auctions and fixed price, free for private sellers | eBay sign-in, no extension | Orders, relisting, offers, marks items sold |
| Amazon.de | New and branded goods | Amazon sign-in, no extension | Orders, marks items sold |
| Temu | Marketplace with a German storefront | One-time connect, no open browser needed | Orders, marks items sold |
| Whatnot | Live-stream auctions, strong in collectables | Extension or app, signed in | Orders, marks items sold |
| Back Market | Refurbished electronics | Seller API key | Orders, marks items sold |
| Tise | Fashion resale app from Norway with German users | One-time connect, no open browser needed | Orders, marks items sold |
| Trendyol | Turkish marketplace selling into Germany | Seller API credentials | Marks items sold |
| Selency | Vintage furniture and décor, French, open to German sellers | Seller login | Marks items sold |
| Joli Closet | Luxury consignment, French, open to German sellers | FLUF extension, signed in | Marks items sold |
| Retailer marketplaces | MediaMarkt, Douglas, Galeria, home24, OBI, Hornbach, Bauhaus, limango, XXXLutz, Decathlon, La Redoute | Seller API credentials, once the retailer accepts you | Publishing listings |
| Global channels | Etsy, Depop, Vestiaire Collective, Grailed, Facebook Marketplace, StockX, Discogs, AbeBooks, Shopify, WooCommerce and others | Varies by channel | Varies by channel |
One name that often turns up on German lists belongs in Austria: willhaben is Austrian and has no German site. Kleinanzeigen is the German equivalent.
What each one costs a private seller
The three channels most German private sellers use charge them nothing to sell. The fees that exist are paid by the buyer or only start after a free allowance.
| Kleinanzeigen | Vinted | eBay.de | |
|---|---|---|---|
| Seller commission | None | None | None for private sellers in Germany |
| Free listings | 100 ads per 30 days in goods, services and jobs | No limit published | 320 per month, plus extra free auctions |
| Beyond the free allowance | €1.99 per ad, incl. VAT | Not applicable | €0.50 per listing |
| Buyer fee | Sicher bezahlen: €0.50 + 4.5%, optional | Typically 5% + €0.70, on every order | None listed for Germany |
The eBay.de figures apply to private sellers who live in Germany. eBay charges private sellers based outside the EEA a commission of 11% up to €1,990. Cars and property on Kleinanzeigen have their own, smaller free allowances, which this table leaves out.
Free listing changes how many channels it is worth being on. When the listing costs nothing, the only cost of a second or third channel is the time to keep them in step.
Postage: who carries what, and the Päckchen trap
Each platform decides which carriers you can use, and the choice matters when a parcel goes missing.
Vinted lists DPD, GLS, DHL Paket and Päckchen, Hermes and DHL Express as possible carriers in Germany. The buyer picks from the ones the seller has turned on and pays for the label at checkout. Vinted says the maximum compensation for a lost or damaged parcel depends on the carrier chosen.
Kleinanzeigen sells labels from Hermes and DHL when the buyer uses Sicher bezahlen. For a cash sale with collection, there is no postage at all.
The trap is DHL Päckchen. DHL’s own price list shows Päckchen S from €4.19 and M from €5.19, both without tracking and without liability. DHL Paket 2 kg costs from €6.19 and includes tracking and liability up to €500. The two euros saved buy no cover at all.
Hermes and DPD shop prices vary by size and drop-off point, so check the carrier’s own calculator before you build postage into a price.
Who carries that loss depends on whether you are trading. Under §447 BGB the risk passes to the buyer once a private seller hands the item to the carrier. §475 BGB reverses that for a business selling to a consumer: the business carries the loss until delivery. A commercial seller who ships Päckchen pays for every lost parcel out of their own pocket.
If you sell as a business
German law treats someone who sells in a commercial way as an Unternehmer under §14 BGB. No sales number makes you one: courts look at repetition, volume and above all whether you bought the stock to resell it. Once you are, several duties arrive at the same time: registering the trade (§14 GewO), an Impressum (§5 DDG), the 14-day right of withdrawal (§312g BGB) and packaging registration with LUCID. Kleinanzeigen also moves you onto its commercial fee schedule. Our Depop to Kleinanzeigen guide covers each of those. This is not legal advice, so check your own position with a Steuerberater.
Separately, platforms report sellers to the tax office under DAC7 unless they made fewer than 30 sales on that platform in the year and received less than €2,000 (§4 PStTG). Both conditions must hold, and each platform counts on its own. Being reported is a data transfer, not a tax bill.
For businesses with new stock, Germany has an unusual number of retailer marketplaces open to outside sellers. MediaMarkt and La Redoute take applications. Douglas, Galeria, home24, OBI, Hornbach, Bauhaus, limango, XXXLutz and Decathlon choose their sellers by invitation. FLUF connects to each with the seller API credentials the retailer issues, so the same catalogue can go to Kleinanzeigen, eBay.de and a retailer marketplace from one place.
Running several German channels without selling twice
The risk of being on Vinted, Kleinanzeigen and eBay.de at once is the same item selling on two of them. FLUF holds one catalogue, publishes it to the channels you pick, and when an item sells on one, takes it down or marks it sold on the others.
eBay, Amazon, Temu, Tise, Trendyol, Back Market, Shopify and WooCommerce run without an open browser. Kleinanzeigen needs a one-time connect from the extension or the FLUF app, then runs on the server. Vinted, Whatnot and Facebook Marketplace work through your own signed-in session, so keep the FLUF extension or mobile app signed in.
One limit is specific to Germany. FLUF detects Kleinanzeigen sales that went through Sicher bezahlen. A cash sale at your door leaves no record anywhere, so mark it sold in FLUF and the other listings come down.
What FLUF costs
7 days for £1, then from £9/month. There is no free plan. Paying annually saves 21%.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Pro | £29/month | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited |
Sources and verification
Fees, carriers and rules were checked against the primary sources below on 25 October 2026. The channel list and what FLUF does on each channel reflect FLUF Connect on the same date.
- Kleinanzeigen: Gebühren bei Kleinanzeigen. 100 free private ads per 30 days in goods, services and jobs, €1.99 per further ad.
- Kleinanzeigen: Sicher bezahlen. The €0.50 plus 4.5% service fee, Germany-only shipping, Hermes and DHL labels.
- Kleinanzeigen: about us.
- Vinted: the Vinted fee. Typically 5% plus €0.70, paid by the buyer.
- Vinted: shipping in Germany. The carrier list and the countries Germany is connected to.
- Vinted: our platform. Selling is free.
- eBay.de: selling fees. No commission for private sellers in Germany, 320 free listings a month, €0.50 thereafter, 11% for private sellers outside the EEA.
- DHL: Päckchen. Prices, no tracking and no liability for Päckchen, liability up to €500 for Paket.
- §447 BGB and §475 BGB. Transit risk for private and consumer sales.
- §14 BGB, §14 GewO, §5 DDG, §312g BGB and §4 PStTG. The Unternehmer definition, trade registration, Impressum, withdrawal right and DAC7 exemption.
- Zentrale Stelle Verpackungsregister: shipping and online retail. The LUCID registration duty.
Related guides
- Kleinanzeigen vs Vinted
- eBay vs Kleinanzeigen
- Sell on Kleinanzeigen
- Sell on Vinted in Germany
- Sell on eBay Germany
- Crosslist from Vinted to Kleinanzeigen
- Crosslist from Kleinanzeigen to eBay
- Crosslist from Depop to Kleinanzeigen
- Sell on willhaben, the Austrian classifieds site
- Kleinanzeigen vs Facebook Marketplace
- Crosslist from Kleinanzeigen to Amazon
- Kleinanzeigen to Whatnot
- WooCommerce to Kleinanzeigen
- Crosslist from Kleinanzeigen to Marktplaats
- Crosslist from Kleinanzeigen to Tise
- Sell on multiple marketplaces in Austria
- Selling online from the Netherlands
- Sell on multiple marketplaces in Poland
- Selling online from the Czech Republic
- Selling online from France
- Sell on multiple marketplaces in Italy
- All marketplace guides
- All crosslisting routes
Frequently Asked Questions
Most clothing sellers do better on both. Vinted handles payment and shipping on every order and its German listings are visible in neighbouring EU countries too. Kleinanzeigen stays inside Germany, and plenty of its buyers want to pick the item up. Neither charges a private seller to sell. Our Kleinanzeigen vs Vinted guide compares them point by point.
Kleinanzeigen. Buyers there expect to fetch a sofa or a wardrobe themselves, so you avoid freight costs. For vintage pieces, Selency also accepts German sellers, and FLUF can publish to it from the same catalogue.
Yes on the main three. A private Kleinanzeigen account can post 100 goods ads every 30 days without paying, and there is no commission. eBay.de takes no commission from private sellers resident in Germany. Vinted's fee is added to the buyer's total, not taken from the seller.
DPD, GLS, Hermes and several DHL products, including Päckchen and Express. The seller decides which ones to offer, and the buyer chooses one of them when paying. Compensation for a lost parcel is capped differently by each carrier.
Between two private people, the buyer, once the item is with the carrier. A business sending to a consumer carries the loss itself until the parcel arrives. That makes uninsured options such as DHL Päckchen a poor choice for anyone selling commercially.
Yes, after the retailer accepts you. MediaMarkt has an application form. OBI and Douglas pick sellers themselves. When you have seller API credentials from the retailer, you add them in FLUF and publish from your catalogue.
No. willhaben is Austrian and has no German site. Kleinanzeigen is the German equivalent.
Publish both listings from FLUF. A sale on either one clears the other automatically, with one exception: an item paid for in cash on collection, which only you know about. Mark that one sold in FLUF.
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