Sell on multiple marketplaces in the Netherlands

On this page

• What selling costs on the main Dutch channels
• Which marketplaces you can reach from the Netherlands
• Marktplaats, Vinted, Whatnot and Temu, briefly
• Shipping with PostNL and DHL
• How Dutch buyers pay: iDEAL and Wero
• Tax and DAC7 reporting
• Listing in more than one place without overselling
• What FLUF costs
• Sources and verification
• Related guides

What selling costs on the main Dutch channels

For a private person clearing out a wardrobe, an attic or a bookshelf, the two biggest Dutch destinations cost little or nothing to use. The costs appear in specific categories, in optional promotions, and on business-facing platforms.

Marktplaats. Whether an ad costs money depends on the category you choose, and Marktplaats’s help centre lists which categories are paid. Look this up for your category before you post. On top of the ad itself, you can buy optional promotions that push it higher in search results. A cash sale at your front door carries no commission.

Vinted. Vinted states that selling is free and that you keep the full price. The buyer protection fee is mandatory on every order and added automatically at checkout, so on a €50 dress you receive €50 and the buyer’s total is higher. Postage is also paid by the buyer.

Which marketplaces you can reach from the Netherlands

FLUF Connect supports 51 marketplaces and shop platforms. Some are open to sellers anywhere; others only take sellers from particular countries. From a Dutch address, these are the ones worth shortlisting first.

One well-known Dutch name is missing from that list. bol is a marketplace for the Netherlands and Belgium that only takes sellers registered with the Chamber of Commerce (or its Belgian equivalent) and holding a VAT number, and it is not one of the channels you can connect in FLUF today. If you sell on bol, manage that stock there by hand.

Marktplaats, Vinted, Whatnot and Temu, briefly

Marktplaats is a classifieds board: a buyer sends you a message, you agree a price, and the goods are collected or posted. It serves the Netherlands only, which makes it the channel that most sets a Dutch seller’s toolkit apart from a German or French one. The nearest equivalents elsewhere are Kleinanzeigen in Germany and Leboncoin in France, both general classifieds sites of the same kind. Furniture, bikes, tools and electronics that would never suit a fashion app all sell here.

Vinted is the fashion-first option, and the one Dutch buyers use for second-hand clothes, shoes and accessories. You list, the buyer pays through the app, and you post with a prepaid label. In FLUF, Vinted has sale detection, sold-elsewhere removal, relisting and offer management. You need the FLUF browser extension or the FLUF Mobile app signed in to connect Vinted.

Whatnot is built around live video. Sellers go live and run auctions or fixed-price sales on stream. Whatnot says you must live in a supported country to apply, and the Netherlands is one of them; EU-registered sellers can connect a euro bank account from any EU country, as long as it matches their registration. Its Netherlands shipping guide for sellers covers labels and package profiles. In FLUF, Whatnot has sale detection and sold-elsewhere removal, but no relisting or offers, and it connects through the FLUF browser extension or mobile app.

Temu is a general discount marketplace, not a fashion specialist. Its local seller programme is aimed at registered businesses and requires identity and business checks. RetailDetail reports that sellers in the Netherlands and eight other EU countries can also sell into the UK, Iceland and Switzerland. In FLUF, Temu has sale detection and sold-elsewhere removal, with no relisting or offers.

Shipping with PostNL and DHL

Short distances and a dense network of service points keep Dutch domestic postage low. Two carriers cover most private sales.

PostNL is the national postal operator. Its rates page separates a letterbox parcel (brievenbuspakje), which fits through a standard letterbox, from a full parcel. You can choose delivery to the buyer’s home or to a PostNL point, and franking online is cheaper than paying at the counter. PostNL raised its rates on 12 July 2026, so check the current price before you promise a buyer a figure.

DHL is the main alternative. DHL eCommerce says a parcel within the Netherlands costs from €3.85 and an envelope from €3.70, with a 20 kg weight limit and a maximum size of 80 × 50 × 35 cm. Dropping off and collecting at a DHL ServicePoint keeps the cost at the low end.

On Vinted and Whatnot, the platform supplies the label, so you do not buy postage separately. On Marktplaats you agree delivery with the buyer: collection in person or posting it yourself. For bulky goods such as furniture and bikes, collection is the obvious choice.

How Dutch buyers pay: iDEAL and Wero

The payment method that most shapes Dutch online shopping is iDEAL. The buyer picks their bank, approves the payment in their banking app, and the money moves straight from their account. There is no card and no invoice.

That brand is changing. According to payment provider CM.com, a co-branded iDEAL | Wero logo replaced the iDEAL logo between 29 January and 31 March 2026, and iDEAL is due to be phased out by 31 December 2027. Wero is a European payment scheme. The iDEAL | Wero website already uses the joint name. For buyers the habit stays the same: approve the payment in your own bank’s app.

For resale sellers this matters mostly indirectly. On Vinted and Whatnot the buyer pays the platform, which pays you out. On Marktplaats, a buyer who collects often pays on the spot, which is why face-to-face sales need a manual step in FLUF (see below).

Tax and DAC7 reporting

Since the EU’s DAC7 directive took effect, online platforms have to report information about their sellers to the tax authority of the seller’s country.

The directive excludes a seller for whom the platform facilitated fewer than 30 sales of goods and paid out no more than €2,000 in the year. Put the other way, as the Belastingdienst does: platforms report you if you sell 30 times or more, or for more than €2,000, in a calendar year. Either one is enough.

• 25 sales worth €2,400 in total: reported, because the amount is over €2,000.
• 35 sales worth €600 in total: reported, because you reached 30 sales.
• 20 sales worth €1,500 in total: not reported, because you are below both limits.

The count is per platform. 20 sales on Vinted and 20 on Marktplaats are two separate totals, and neither platform reports you on count alone.

Reporting is not a tax bill. The Belastingdienst says that if you sell things as a hobby or privately, you usually pay no income tax on it, and that being reported does not mean you owe tax. It also says the opposite case clearly: if you buy items to sell them at a profit, that activity is a source of income, and there is no minimum profit below which it is exempt. The platform must send you a copy of what it reported, and the Belastingdienst’s DAC7 page asks sellers to check it and ask the platform to correct mistakes.

If you do run a reselling business, you register with the Chamber of Commerce. KVK charges a one-off registration fee of €85.15. Whether your activity counts as a business is a judgement about your own situation, so check with the Belastingdienst or an adviser rather than using the DAC7 limits as the test.

Listing in more than one place without overselling

When Marktplaats and Vinted cost a private seller little or nothing, the real cost of using several channels is admin, and the admin that hurts is the double sale: one bike, two buyers.

In FLUF you keep one catalogue and push each item to the channels that suit it: furniture to Marktplaats, clothes to Vinted and Depop, collectibles to Whatnot and eBay. When an item sells on a channel with sale detection (Marktplaats, Vinted, Whatnot, Temu, eBay, Depop, Etsy or Shopify), FLUF ends or zeroes it on your other connected channels that support sold-elsewhere removal.

Two cases need you to act by hand:

• A sale on Amazon or Facebook Marketplace. FLUF does not detect sales on either, so mark the item sold in FLUF; the other listings then come down.
• A face-to-face sale. If a buyer collects and pays cash for something you also have listed elsewhere, mark it sold in FLUF so the other listings end.

Vinted, Whatnot and Facebook Marketplace need the FLUF browser extension or the FLUF Mobile app signed in to connect.

What FLUF costs

7 days for £1, then from £9/month, then plans from £9/month. Starter is £9/month with unlimited listings, Growth is £19/month and Seller is £29/month.

Crosslisting, inventory sync, order sync and bulk operations are on every plan. Relisting, offer management and smart pricing come with the plans above Starter.

Sources and verification

Every fee, rule and date was checked against the source linked on 13 September 2026.

• Adevinta’s Marktplaats brand page — 8 million unique monthly visitors, 18.7 million live ads, Adevinta ownership.
• Marktplaats help: what placing an ad costs — free and paid categories for private sellers.
• Vinted help: is selling on Vinted free? — no listing or selling fees.
• Vinted help: buyer protection fee — usually 5% plus €0.70, mandatory, added at checkout.
• Whatnot help: seller location and currency requirements — the Netherlands among nine supported seller countries; EU bank account rule.
• Whatnot help: shipping guide for sellers in the Netherlands.
• Digital Commerce 360 on Temu’s local seller programme — the Netherlands listed as a supported market.
• RetailDetail EU on how Temu works in Europe — Dutch sellers able to sell into the UK, Iceland and Switzerland.
• PostNL rates — letterbox parcel and parcel prices, online franking.
• DHL eCommerce consumer rates — parcels from €3.85, envelopes from €3.70, size and weight limits.
• bol partner platform: selling as a Dutch or Belgian partner — business registration and VAT number required.
• CM.com on the iDEAL to Wero transition — co-branding dates and the 31 December 2027 target.
• iDEAL | Wero — the joint brand in use.
• Council Directive (EU) 2021/514 (DAC7) — the definition of an excluded seller.
• Belastingdienst: income tax on online sales — reporting limits, private versus profit-making selling, no minimum profit.
• Belastingdienst: DAC7 information for sellers — platforms report; sellers check their overview.
• KVK registration fee — €85.15 one-off.

What we could not verify, and therefore left out. Exact PostNL prices per product after the 12 July 2026 rate change: the rates page did not load for us, so we give no PostNL figure. The full list of paid Marktplaats categories and the price of each promotion, because the help article did not load in full. Whatnot’s seller fee percentage for the Netherlands. Temu’s commission terms, which sit in its seller agreement. Any reliable figure for iDEAL’s share of Dutch online payments, and a Netherlands-only user count for Vinted, which the company does not publish separately.

Related guides

• Sell on Marktplaats — the Dutch classifieds guide
• Sell on Vinted — the complete seller guide
• Sell on Whatnot — live auctions and collectibles
• Sell on Temu — the discount marketplace
• All marketplace guides
• All crosslisting routes
• Sell on multiple marketplaces in Germany
• Selling online from France
• eBay vs Marktplaats
• Crosslist from Marktplaats to Amazon