Smart Pricing — Automatic Repricing Across Your Marketplaces

Most sellers price once and forget. The item sits for months at a price nobody will pay, on five marketplaces, until a clear-out day when everything gets cut by hand. Smart Pricing replaces the clear-out day with a rule you set once: what to anchor the price to, how far it may move, how often, and the floor it never goes below.

Pricing rules

A rule covers one or more marketplaces and a category, or all categories, and says where the price should sit:

• Relative to your current price, up or down by a percentage or a fixed amount. The simplest rule: “everything on Vinted at 10% under my main price”.
• Relative to the market: the top, middle or bottom of what comparable items are currently listed for in that category, then adjusted, for example “midpoint minus 10%”. A maximum move per change stops one odd data point from dropping a £100 jacket to £20.
• With a progression strategy attached, so the rule also handles what happens as the item ages.

Progression strategies

A progression is a timed series of price drops: “every 7 days, take 5% off, never below £14”. You set the step, how often it runs, and the floor, as a fixed amount, a share of the original price, cost plus a margin, or the cheapest comparable listing. Oldest listings are processed first, so aged stock moves before fresh stock, and a strategy can reset the price after a number of days so the ladder runs again. A strategy applies to the rules you attach it to, which is how one strategy can drive several marketplaces at once.

Safeguards

• Floors are checked on every change, whatever the rule says.
• Maximum move per change, so a price never jumps further than you allow in one step.
• Rounding to .99 or .50 endings or whole numbers, so you never list at £14.37.
• Pause a rule or strategy without losing it, and edit a single listing’s price by hand at any time.
• The log records every change with the marketplace, old price, new price and the rule that made it.

Seeing whether it works

The Overview tab shows sell-through by marketplace over 7 and 30 days, sales and revenue for the period, and average days to sell, with each rule’s product count and recent changes next to it. If a rule is cutting prices without lifting sell-through, you will see it there and can pause it on the same screen. Smart Pricing is also on the mobile app, where you can adjust a rule’s amount from your phone.

With relisting and sync

Smart Pricing respects the rest of the automation. If inventory sync removes an item because it sold elsewhere, no price change is attempted on it. If auto-relisting refreshes a listing, pricing carries on with the new one. Bulk price changes you make yourself in Bulk Jobs are one-off and sit alongside the rules.

Plans

Smart Pricing is included from Pro, together with auto-relisting and offer management. Starter does not include it.

Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.