Crosslist from StockX to Grailed — Where the Brand Name Does the Selling
Grailed takes clothing and footwear only, and ranks by designer rather than by size. Which StockX stock qualifies, what it costs, and what you have to photograph.
7 days for £1, then from £9/month. There is no free plan.
- Grailed is fashion only. Your trainers and streetwear can move across; the trading cards, LEGO, watches and electronics you sell on StockX have no home there.
- Grailed charges 9% above $120 and 6% below it, with payment processing added, and the international processing rate is noticeably higher than the domestic one.
- StockX ranks by size and price against a catalogue entry. Grailed ranks by designer name, so a piece nobody searches by brand will sit unseen however good it is.
- Neither channel reports its sales to FLUF Connect. You mark the item sold in FLUF, and the listing on the other side comes down.
- You can try it with 7 days for £1, then from £9/month.
Half your inventory is not eligible
StockX has spread well beyond footwear. Trading cards, graded comics, watches, electronics, LEGO sets and collectible figures all sit on it now. Grailed took no part in that expansion. It is menswear and womenswear, and nothing else, so the first task is a hard sort rather than a bulk push.
What travels: trainers, of course, but also the apparel side of your StockX account. Hoodies, jackets, denim, tees from labels people know by name. Grailed’s buyers are the same demographic as StockX’s apparel buyers and are usually more knowledgeable about the archive end of it.
What stays: everything that is not clothing or footwear. A Pokémon slab or a LEGO set has no category on Grailed and will not be listed by any amount of persistence. For that stock, eBay is the place to extend to instead.
Grailed indexes by designer, not by size
This is the difference that decides whether the move works, and it is not obvious from the fee schedule.
StockX is a size-and-price grid. A buyer picks a shoe from the catalogue, picks their size, and looks at the lowest ask. Nothing about your listing distinguishes it beyond the number, and nothing needs to; demand for the product already exists and the exchange matches it.
Grailed is a name index. Its navigation leads with designers, its search autocompletes brands, and its curation tiers sort by house. A buyer arrives wanting Margiela, or Undercover, or a particular Nike collaboration, and browses down from there. A piece with no recognisable label attached is near-invisible, not because the site suppresses it but because nobody is searching for the thing it is.
The practical consequence for a StockX seller: grade your apparel by whether a buyer would type the brand into a search box. General release basics from a big brand tend to underperform on Grailed and do better on eBay or Depop. Collaborations, limited drops and anything archive do the opposite.
What Grailed takes
Grailed splits its commission at $120. Sales at or above that carry 9%; below it the rate drops to 6% with a small minimum. Payment processing is charged on top, at one rate for domestic sales and a higher one for international. That international gap matters for a seller with StockX-scale reach, because StockX handled cross-border settlement as a background detail and Grailed prices it visibly.
Set against StockX’s own 7% to 9% transaction fee plus 3% processing and a per-sale shipping charge, Grailed is competitive on a domestic sale above $120 and worse on an international one. Neither is dramatically cheaper. The reason to add Grailed is that its buyers will pay more for the right piece, not that its rake is smaller.
One structural advantage is worth naming: Grailed lets you negotiate. Buyers send offers and you counter, which is a mechanic StockX has no version of. For apparel that has been sitting, that conversation is often what closes it.
Building a listing from nothing
You arrive from StockX with no photographs, because StockX never needed them. Grailed needs several, and it wants specific ones.
For any piece: the full garment or pair laid flat or hung, front and back, plus the brand tag, the size tag, and the care or wash label. For trainers, add the size and style-code label inside, the sole, and the box label. For anything with a history of being faked, and that is most of what sells well here, close shots of stitching and hardware do real work.
Grailed applies authentication badges to higher-risk items after review, combining automated image matching against verified references with human moderation of tags and construction. Your job is to give that process something to look at. Vague photography does not fail loudly; it simply does not earn the badge, and the badge is what a cautious buyer looks for.
Measurements are expected on apparel, in the conventions Grailed’s audience uses: pit to pit, length, shoulder, sleeve. A size label alone is not enough for buyers who know that a Japanese large is not an American one.
Two housekeeping rules. Grailed removes duplicate listings of indistinguishable items, so list one unit and create the next after the first sells. And the platform has periodically cleared out stale listings in bulk, which means a dormant catalogue is not a safe place to park stock.
Pricing against a market you cannot see
StockX gave you the highest bid. Grailed gives you other people’s asking prices and a sold-listings view, which is a rougher instrument. Price from what actually sold, for the same brand and roughly the same condition, and accept that the number is a range rather than a figure.
Expect the shape of demand to differ. A hyped trainer with deep StockX liquidity may fetch less on Grailed, where the buyer has more choice and more patience. An archive jacket that StockX could barely categorise may fetch several times what a general marketplace would pay. That asymmetry is the argument for running both rather than migrating.
What FLUF Connect does for this pair
| StockX | Grailed | |
|---|---|---|
| Import listings and crosslist | Yes | Yes, as the destination |
| FLUF detects a sale here | No | No |
| FLUF ends the listing here when it sells elsewhere | Yes | Yes |
| Relisting or offer management | No | No |
| Browser extension | Not needed | Needed to connect |
This is the one route detail to internalise before you start. Neither channel tells FLUF when something has sold, so both directions are manual. Open the item in FLUF, mark it sold, and the other listing comes down at that moment.
The exposure is real rather than theoretical. StockX gives you two business days to get a sold pair to verification. If a Grailed buyer takes the same item in that window, you have two orders and one shoe, and the one you cancel costs you standing on whichever platform you disappoint. Make marking-as-sold the first thing you do when either notification arrives, before you print a label.
Neither channel supports relisting or offer management inside FLUF. Grailed’s own bump tool and its offer inbox carry on working directly on the site.
Moving a first batch
- Connect Grailed through the FLUF browser extension and bring your StockX inventory into one catalogue view.
- Cut to clothing and footwear only. Cards, LEGO, electronics and watches are out.
- Cut again by brand recognition. Keep what a buyer would search by name; leave general-release basics on StockX and eBay.
- Photograph what Grailed’s reviewers look at: brand tag, size tag, care label, stitching, hardware, plus the usual full shots.
- Add measurements in the pit-to-pit and length convention, not just the size on the label.
- Price from sold listings, leaving room to counter an offer.
- Start with ten pieces, see which sell, and let that decide what the next batch looks like.
What FLUF Connect costs
You can try it with 7 days for £1, then from £9/month. Starter is £9/month with unlimited listings and includes crosslisting, inventory sync, order sync and bulk operations, which covers this route completely. Relisting, offer management and smart pricing come with the plans above Starter and neither of these two channels uses them.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Seller | £29/month | Unlimited |
| Pro | £99/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Sources
- StockX: updates to the seller program
- StockX: what happens if I do not ship on time
- StockX: product guidelines
- Grailed: what are the fees
- Grailed: badges and how to get one
- Grailed: listing FAQ
- Grailed: verification
Sources checked September 2026.
Related guides
Frequently Asked Questions
No. Grailed is menswear and womenswear only. Footwear and apparel move across; cards, graded comics, LEGO, watches and electronics have no category there and cannot be listed. eBay is the sensible destination for that part of your StockX stock.
Commission splits at $120: 9% at or above it, 6% below with a small minimum. Payment processing is added on top, and the international rate is higher than the domestic one, which is worth watching if a lot of your buyers are overseas.
Usually because the brand is not one anyone searches for. Grailed's navigation and search are organised around designers, so buyers arrive wanting a specific house. A general-release piece with no recognisable label sits unseen there and does better on eBay or Depop.
Grailed reviews higher-risk items using automated image matching plus human moderation of tags and construction, then applies a badge. Give that process something to work with: clear shots of the brand tag, size tag, care label, stitching and hardware. Weak photography does not fail loudly, it simply does not earn the badge.
Neither one. Both directions are manual: open the item in FLUF, mark it sold, and the listing on the other side is ended. Do that as soon as the notification arrives, because StockX only allows two business days to ship and a second buyer in that window leaves you a sale you have to cancel.
Not directly. Grailed shows asking prices and sold listings rather than a live bid, so work from what comparable pieces actually sold for. Hyped trainers often realise less on Grailed; archive and collaboration pieces often realise considerably more.
No. Grailed removes duplicate listings of items it cannot tell apart, so list one and create the next after the first sells. It is also worth keeping your listings active rather than dormant, since the platform has cleared stale inventory in bulk before.