Sell on Myer Marketplace: What Australian Brands Should Know
How Myer Marketplace works alongside the department store, the figures Myer has published about it, and where FLUF Connect fits once Myer approves you.
Key takeaways
- Myer Marketplace lets selected brands sell their own stock on myer.com.au. It first launched in 2017.
- Myer says marketplace sales rose 41% in its 2025 financial year, and it is expanding the range, especially in apparel, beauty and home.
- Myer links the marketplace to its MYER one loyalty programme.
- Myer chooses its brands and does not publish a commission. Ask for the terms if Myer takes you on.
- Once approved, you can connect your seller account in FLUF Connect and list stock whose barcodes are already in the Myer catalogue. FLUF does not create catalogue products or import orders.
This guide is for an Australian brand or established retailer that sells new stock and wants a department-store shopfront. If you sell second-hand or one-off items in Australia, look at eBay or Gumtree Australia instead.
What Myer Marketplace is
Myer is one of Australia’s best-known department store chains, with over 50 department stores and myer.com.au. Its marketplace adds products from outside brands to the website, sold by those brands, next to the stock Myer buys itself. In a media release of 19 November 2025, Myer Group executive chair Olivia Wirth said online sales make up almost a quarter of group sales, and that “rapid expansion of our marketplace offering” is one of the plans for growing them.
The numbers Myer has published
| Figure | What Myer said |
|---|---|
| Marketplace sales growth | Up 41% in FY25 |
| Shared baskets | Almost 50% of marketplace baskets also contained products Myer stocks |
| Cross-shopping | Almost 80% of marketplace shoppers had also bought other Myer items in the past 12 months |
| Focus categories for new brands | Apparel, beauty and home |
The shared-basket figure tells a brand who its buyer is. Marketplace shoppers are mostly existing Myer customers who add your product to an order they were placing anyway, so your listing competes with the department store’s own range in the same search.
Who gets in
Myer describes the marketplace as a range of “curated brands”. There is no open sign-up, and FLUF lists Myer as invite only. The brands most likely to interest Myer fill a gap in apparel, beauty or homewares, or add depth in sizes and colours the stores do not carry. Have Australian-ready product data and barcodes, stock held in Australia and a delivery promise you can keep before you approach Myer’s marketplace team.
Fees and loyalty
Myer has published no commission, fee or payout schedule for the marketplace. Agree the commission for each category and the payout timing in writing before you send a range. Myer also says the expanded marketplace gives shoppers more chances to collect and spend MYER one points, so ask how points discounts are funded and whether they come out of your margin.
Using FLUF Connect with Myer
On the Channels screen in FLUF Connect the Myer card is marked “Invite only” and covers one country, Australia. FLUF cannot get you approved by Myer. Once Myer has accepted you, choose “Already approved? Connect” on the card.
FLUF can then list items from your inventory that already exist in the Myer catalogue, matched by barcode. A brand that also sells on Bunnings or from its own Shopify store can offer the same units on Myer from one inventory.
| Task | On Myer through FLUF Connect |
|---|---|
| Get approved as a marketplace brand | You do this with Myer |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Handle orders in your Myer seller account. |
| Relisting or offer management | No |
Because FLUF does not see Myer orders, a sale there does not lower your stock elsewhere by itself. When an order uses your last unit, mark the item sold in FLUF so it comes down from your other channels.
What FLUF costs
Crosslisting and inventory sync are on every FLUF plan, from Starter upwards. Plans are on the pricing page, and you can start with 7 days for £1, then from £9/month.
Related guides
- How to sell on Bunnings
- Selling in Australia
- How to sell on Designer Wardrobe
- How to sell on Shopify
- How to sell on Kmart Marketplace
Sources
- Myer Group media release on the expansion of Myer Marketplace (19 November 2025; checked November 2026)
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Pick your topics first ›Frequently Asked Questions
No. Myer chooses the brands it adds, and FLUF lists Myer as invite only. It suits Australian brands and retailers selling new stock.
Sales grew 41% in FY25, according to Myer, and most marketplace shoppers are existing Myer customers.
Myer has not published its commission or payout terms. Agree them per category before you join.
Myer presents points as part of the marketplace offer. Ask Myer how points are funded on your sales before you agree terms.
Myer named apparel, beauty and home as the focus for new marketplace brands.
Yes, once Myer has approved your seller account. You connect it from the Channels screen and list stock whose barcodes already exist in its catalogue. FLUF does not create new catalogue entries or import Myer orders.
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