Sell on Kmart Australia Marketplace: Invitations, Delivery, Returns and FLUF Connect
How Kmart Marketplace works for outside sellers in Australia, why applications are closed to the public for now, and what its returns policy asks of you.
Key takeaways
- Kmart Marketplace lets curated outside sellers list products on kmart.com.au. The seller ships the item, and Kmart takes the payment on the seller’s behalf.
- You cannot sign up as a seller at the moment. Kmart picks the businesses it works with and has not opened a public application form.
- Marketplace items are delivery only. Shoppers cannot buy, collect or return them in a Kmart store, and every return goes back to the seller.
- If Kmart has approved you, FLUF Connect can connect your seller account and list products whose barcodes are already in the Kmart catalogue. It does not create catalogue products or import orders.
This guide is for an Australian business with branded, barcoded stock that has been invited to sell on Kmart Marketplace, or wants to know what it would involve. It is not a route for second-hand or one-off items; for those, Gumtree Australia and eBay Australia take individual sellers.
What Kmart Marketplace is
Kmart’s Marketplace FAQ describes it as an online platform where shoppers “buy products directly from curated sellers who fulfill the product and ship directly to you”. Kmart provides the platform and takes payment, while the seller is responsible for the product, the listing content, delivery and returns. Trade paper Ragtrader reported in December 2025 that Kmart had only just launched the marketplace, after Wesfarmers wound up its Catch marketplace.
Shoppers see who they are buying from. A Marketplace product carries the Marketplace symbol or the seller’s name, and the product page shows “Sold and shipped by” with a link to the seller’s profile, according to the same FAQ. Kmart gift cards can be spent on Marketplace products; layby cannot.
Can you apply?
Not openly. The FAQ answers “Can I become a Marketplace seller?” with “Seller applications from the public aren’t currently open.” Kmart has not published a seller commission, a monthly fee or a list of eligibility rules either. If Kmart approaches you, ask for the commission by category, any fixed fees, the payout schedule and the delivery standards in writing before you sign.
Delivery and stock
| What Kmart says to shoppers | What it means for you as the seller |
|---|---|
| Each Marketplace seller sets its own delivery fees, shown on the product page | You price delivery yourself, and shoppers compare it with Kmart’s own delivery |
| Marketplace products are stored at the seller’s fulfilment centre and are not delivered with Kmart products | You hold the stock and send the parcel; a mixed basket arrives in separate deliveries |
| Marketplace products cannot be bought or collected in Kmart stores | There is no click and collect for your products |
| Shoppers who need help with an order are pointed to “Message to Seller” first | You answer the customer service messages; Kmart Customer Care may escalate an unresolved one back to you |
Returns are yours to handle
Kmart’s Marketplace returns policy is the part that most affects a seller’s costs:
- Returns are arranged online with the seller and cannot be taken to a Kmart store.
- A change-of-mind return must reach the seller within 30 days, unused and in its original packaging. OnePass members get 365 days on products whose seller has opted in to OnePass returns.
- The shopper pays the return postage on a change-of-mind return. If the seller declines it because the item does not meet the conditions, the seller may charge to send it back.
- Some categories are excluded from change-of-mind returns, including opened cosmetics, swimwear without its hygiene sticker, personalised printing, and trading cards and card packs such as Pokémon.
- Faulty items, items not as described and recalled products are returned under the Australian Consumer Law, and the shopper does not pay the postage.
Before accepting an invitation, check that your own returns address, restocking process and consumer-guarantee handling can meet that policy, because Kmart’s stores will send every Marketplace customer to you.
Using FLUF Connect with Kmart Australia
On the Channels screen in FLUF Connect, the Kmart Australia card is marked “Invite only” and covers one country. FLUF cannot get you invited. Once Kmart has approved your business, choose “Already approved? Connect” on the card.
FLUF can then list products from your inventory that already exist in the Kmart catalogue, matched by barcode. A business that also sells through Myer, Bunnings or Amazon can offer the same units on Kmart from one inventory.
| Task | On Kmart Australia through FLUF Connect |
|---|---|
| Get invited and approved | You do this with Kmart |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Handle orders in your Kmart seller account. |
| Relisting or offer management | No |
FLUF does not see Kmart orders, so a sale there does not reduce your stock elsewhere by itself. When an order takes your last unit, mark the item sold in FLUF so it comes down from your other channels.
What FLUF costs
Crosslisting and inventory sync are on every FLUF plan, from Starter upwards. Plans are on the pricing page, and you can start with 7 days for £1, then from £9/month.
Related guides
- Selling in Australia
- How to sell on Myer
- How to sell on Bunnings Marketplace
- How to sell on Amazon
- How to sell on Ripley
- Selling on Matalan
Sources
- Kmart: Marketplace FAQ (checked November 2026)
- Kmart: Marketplace returns policy (checked November 2026)
- Ragtrader: What’s driving Australia’s marketplace boom (December 2025; checked November 2026)
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Pick your topics first ›Frequently Asked Questions
Not by applying yourself at the moment. Kmart’s Marketplace FAQ says seller applications from the public aren’t currently open, so Kmart chooses the curated sellers it works with.
The seller does. Marketplace products are stored at the seller’s fulfilment centre and delivered separately from Kmart’s own products, with delivery fees set by each seller.
No. Returns are arranged online with the seller. Change-of-mind returns must reach the seller within 30 days, or 365 days for OnePass members where the seller has opted in.
The shopper pays postage on change-of-mind returns. Under the Australian Consumer Law, faulty or misdescribed items go back without postage cost to the shopper.
No. Kmart has not published a commission or monthly fee. If you are invited, ask for the rate by category, fixed fees and payout timing in writing.
Once Kmart has approved you, FLUF Connect can connect your seller account and list products already in the Kmart catalogue, matched by barcode. It does not create catalogue products or import Kmart orders.
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