FLUF Connect

Sell online in Australia: which marketplaces you can reach, and which you can automate

A routing guide for Australian sellers: the marketplaces you can list to from Australia in 2026, which of the 50+ channels FLUF supports can be driven automatically, and how to run several at once without selling the same item twice.

50+ marketplaces, one dashboard Auto inventory sync WhatsApp, email & in-app support
Key Takeaways — selling online from Australia in 2026

  • Selling here got cheaper fast in 2026. eBay Australia made selling free for most sellers in May, Vinted arrived in July with zero seller fees, Depop dropped Australian seller fees the same month, and Gettit launched in August charging the buyer only.
  • eBay Australia no longer charges most sellers a final value fee. Under AU$25,000 of sales in 12 months and off a Pro plan, you pay nothing; the old percentages are the Pro schedule.
  • Vinted is live in Australia since 1 July 2026 — its 27th market, with an exclusive three-year Australia Post delivery partnership and no seller fees.
  • Check device requirements. eBay, Etsy, Depop, Shopify and Gettit need no open browser. Use the extension or mobile app for Vinted, Facebook Marketplace and Gumtree Australia.
  • When listing costs nothing, the only cost of being on five platforms is the admin — and the part that hurts is the duplicate sale: one physical item, promised twice.
  • What FLUF does: one product record, published to the Australian channels you pick, with the others pulled down when one sells. 7 days for £1, then from £9/month. There is no free plan.
The FLUF Connect channels screen listing the marketplaces an account can connect to
The channel list in FLUF Connect — Australian marketplaces sit alongside the global ones, and each says how it connects.

On this page

The year Australian selling fees went to zero

Four changes in five months took the seller’s cost of listing, on most Australian resale channels, to nothing.

  • 12 May 2026 — eBay Australia removed final value fees for sellers under AU$25,000 in 12-month sales who are not on a Pro plan, charging buyers a protection fee instead.
  • 1 July 2026 — Vinted opened in Australia, its 27th market, with an exclusive three-year Australia Post delivery deal: “There are zero selling fees, so what you earn is yours to keep.”
  • 22 July 2026 — Depop removed selling fees for Australia-based sellers on AUD sales, replacing a 10% cut with a buyer-side fee.
  • August 2026 — Gettit launched with a fee schedule charged entirely to the buyer.

The same period killed three platforms. Catch.com.au closed in April 2025, MyDeal that September, and Designer Wardrobe‘s Australian arm is reported to be closing on 30 September 2026, consolidating on New Zealand. We could not fetch its announcement, so treat the date as reported — but it is reason enough not to open an Australian shop there now.

That changes the arithmetic of being multi-channel. The old objection was that every extra platform took another cut, so you picked one. Now the extra platform mostly takes nothing, and the only remaining cost of being in five places is the work: five listings to write, keep in step, and pull down when the item sells. That admin is the subject of this page.

Which marketplaces you can actually reach from Australia

More than most guides list — and the useful sort is by whether software can drive them for you.

Some channels work without an open browser after connecting. Others require the FLUF extension or mobile app to remain signed in. Check the requirements for each channel before relying on automation.

Channel What it is Who it suits How FLUF drives it
eBay Australia The largest general marketplace here Almost anything, especially collectables and parts No open browser needed.
Vinted Fixed-price fashion resale app, here since July 2026 Clothing, shoes, accessories Your own session — extension or mobile app
Gumtree Australia Local classifieds, 150+ categories Bulky goods, furniture, cars, pickup Publishing only, through the extension
Facebook Marketplace Classifieds inside Facebook Household goods sold locally Your own session — extension or mobile app
Gettit Australian second-hand marketplace Preloved anything; baby and kids is its specialty Publishing only; no open browser needed.
Depop Social fashion resale app Youth fashion, streetwear, vintage No open browser needed.
Etsy Handmade, vintage and craft supplies Makers and genuine vintage No open browser needed.
Shopify Your own storefront Anyone wanting a brand and no marketplace cut Order sync; no open browser needed.
WooCommerce Your own storefront on WordPress The same, self-hosted No open browser needed.

Three more without a full row: Tise, a second-hand app now here with no seller fees; Whatnot, live auction selling, here since October 2024; and Square, for sellers with a shop or market stall. Their own guides cover how each connects.

Two things deserve saying plainly. Gettit and Gumtree Australia are destinations, not sources: FLUF can publish to them but cannot read a catalogue back out, so neither can be where you start. And Gumtree Australia is a different company from Gumtree in the United Kingdom — Adevinta sold the Australian business to The Market Herald in 2022, while the UK regulator forced the British one out to separate buyers in 2021. No shared parent, no shared login. A fee on a British Gumtree page is not about this one.

For scale: Australia Post puts Australian online spend at $82.6bn in 2025, up 14%, with pure marketplaces taking $18.9bn, and 46% of Australians buying second-hand each year.

What eBay Australia charges now

For most Australian sellers, no final value fee at all — not what the older guides still say.

Since 12 May 2026, an Australia-based seller with AU$25,000 or less in sales over the past 12 months and no Pro subscription pays no final value or transaction fees; cross the threshold and you are moved to Pro Starter automatically. In exchange, buyers of those listings pay a Buyer Protection fee: a flat $0.30 per item, plus 8% of the price up to $20, 6% of any portion from $20 to $500 and 4% from $500 to $5,000, with nothing above that. Vehicles and Classified Ads are excluded, and it is not charged on Pro sellers’ listings.

The percentages you may have seen quoted are the Pro schedule. On Pro, final value fees run from 13.4% on Pro Starter down to between 6.82% and 11.11% on Pro Anchor, with subscriptions at $0, $27.45, $82.45 and $604.95 a month including GST and 250,000 free listings on every plan. Under the threshold, none of that applies to you.

Gettit, and the channels that cost a seller nothing

Gettit is an Australian second-hand marketplace whose fee schedule is charged entirely to the buyer.

Its fees schedule, effective 1 August 2026, sets a buyer protection fee of 7.5% of the item price plus $1.50 on every shipped order and 3.5% on a Secured Pickup, and on a plain local handover, in its own words, “no fee of any kind, and no commission.” It adds that “there is no separate payment processing fee.” Amounts are in Australian dollars and include GST where it applies. No seller commission is documented anywhere on the platform.

The mechanics matter before you list. Gettit generates a prepaid Australia Post label, so postage does not come out of your pocket. Buyer funds are held until the buyer confirms receipt or the 48-hour confirmation window after the delivered scan lapses, and payouts run through Stripe Connect. You have three business days to dispatch; missing that cancels the order and records the miss on your profile. On a Secured Pickup the money releases when the buyer gives you a six-digit code — plain local pickup outside that flow is at your own risk.

Held payment answers a real Australian problem: buying-and-selling scams on online marketplaces were the most-reported loss-making scam type here in 2025, $8.6m lost across 9,628 reports, up 19% year on year.

Be clear-eyed about the trade. Gettit has almost no third-party footprint — no ProductReview.com.au listing, no press, no forum threads we could find — and its sitemap caps at 1,000 listing URLs, so all anyone can honestly say is at least that many. Vinted’s zero-fee position comes with 27 markets behind it; Gettit’s comes with an unknown audience. Add it to a rotation; do not build on it alone.

Vinted works the same way: nothing from the seller, and a buyer-paid Buyer Protection fee of 5% plus a fixed fee — which Vinted Australia’s own pages state as somewhere between $0.70 and $1.20, so check both before quoting a buyer a number. Depop too: no Australian seller fee, and a buyer-side Marketplace fee of up to 5% plus up to A$1.

What Australian sellers actually say

Little of it is complimentary, and the numbers need care.

On ProductReview.com.au, Gumtree scores 2.1 out of 5 from 1,856 reviews, Facebook Marketplace 1.5 from 163, and eBay 1.4 from 3,231. Terrible scores — and a self-selecting population, since nobody reviews an ordinary transaction. Read them as a map of what goes wrong, not how often.

What goes wrong is consistent. On OzBargain, El cheepo wrote on 2 April 2024 that “Facebook marketplace is full of people that will ask is this still available and ghost you” (thread), and JimmyF, in a November 2023 thread, listed “Low ball offers, people not showing up, haggling after arriving.” Cost drove the choice even then — Dr Phil, on 2 April 2024: “eBay is getting too expensive so that rules them out.” That is the complaint 2026 answered.

Listing in more than one place without overselling

This is the part every Australian roundup leaves out, and the part that bites.

Sellers here already run several channels. Doy, on OzBargain on 11 July 2023: “I put everything I sell on both platforms, and it seems inconsistent as to where I end up getting the sale from” (thread). That unpredictability is the argument for listing widely — and the source of the problem, because one physical item is now promised twice.

The consequences are not symmetrical. Sell the same jacket on eBay and on Gettit within an hour and one buyer gets nothing: on Gettit a missed dispatch recorded against your profile, on eBay a defect and a refund, on Vinted a cancellation against your seller record, and on the classifieds sites an awkward conversation. The more items live in more places, the more often it happens.

There are three real answers. Delist by hand from a spreadsheet, which works until you pass a few dozen items. Restrict each item to one channel, which throws away the point. Or hold one inventory record and let software pull the other listings down the moment one sells.

How FLUF fits

FLUF Connect keeps one product record per physical item and publishes it to the channels you pick — 50+ of them, Australian and global.

The practical shape: import your catalogue from a channel FLUF can read as a source — eBay, Etsy, Depop, Shopify or your own store — then choose your destinations, including the two that only work that way, Gettit and Gumtree Australia, and publish. When something sells anywhere, FLUF marks it sold and takes the other listings down, checking every 90 minutes on the entry plan and as often as every 15 minutes at the top.

Keep the FLUF extension or mobile app connected and active for Vinted, Facebook Marketplace and Gumtree Australia. Facebook’s mobile app supports creating, editing and removing listings; inventory import and sale detection require the extension.

Crosslisting, inventory sync, order sync and the bulk tools are on every paid plan. Relisting, offer management and smart pricing begin at the Seller tier, £29 a month. See the plans — 7 days for £1, then from £9/month, entry plan £9 a month, no cap on how much you crosslist.

Sources and verification

Everything above was checked against its primary source on 6 September 2026. What we could not verify, and therefore left out: Designer Wardrobe Australia’s closing date — its homepage title says the Australian arm is closing, but the page refused our fetch, so 30 September 2026 is reported, not confirmed, and its New Zealand operation continues. Whether Vinted Pro operates in Australia. Gumtree Australia’s promotion prices, which it does not publish. Facebook Marketplace’s Australian user numbers, and whether Marketplace checkout exists here at all — Meta’s own article says it is unavailable in our location, so we quote no percentage. Whatnot’s Australian fees. Gettit’s user or sales figures. And any current eBay Australia buyer number: the one that circulates dates from 2021.

Frequently Asked Questions

Australian sellers can reach eBay Australia, Vinted, Gumtree Australia, Facebook Marketplace, Gettit, Depop, Etsy, Tise, Whatnot and Square, and can run their own storefront on Shopify or WooCommerce. FLUF Connect supports 50+ channels in total. Designer Wardrobe's Australian arm is reported to be closing on 30 September 2026, so it is not on our shortlist.

Not for most people. Since 12 May 2026 an Australia-based seller with AU$25,000 or less in sales over the past 12 months and no Pro subscription pays no final value or transaction fees; buyers of those listings pay a Buyer Protection fee of $0.30 flat plus 8% up to $20, 6% from $20 to $500 and 4% from $500 to $5,000. Above the threshold, or on a Pro plan, the Pro fee schedule applies instead, from 13.4% down to 6.82% depending on plan and category.

Yes. Vinted launched in Australia on 1 July 2026, its 27th market, with an exclusive three-year Australia Post delivery partnership. There are no seller fees; buyers pay a Buyer Protection fee of 5% plus a fixed fee, which Vinted Australia's own pages currently state as between $0.70 and $1.20.

eBay, Etsy, Depop, Shopify, WooCommerce and Gettit do not require an open browser. Use the FLUF extension or mobile app and stay signed in for Vinted, Facebook Marketplace and Gumtree Australia.

Nothing to the seller. Gettit's published schedule charges the buyer a protection fee of 7.5% of the item price plus $1.50 on shipped orders and 3.5% on a Secured Pickup, with no fee and no commission on a local handover. Gettit also states there is no separate payment processing fee. Amounts are in Australian dollars and include GST where it applies.

Hold one inventory record and let it drive every listing, so that when an item sells on one channel the listings on the others come down straight away. FLUF does this automatically, checking for sales every 90 minutes on the entry plan and as often as every 15 minutes on the top plan.

No. Both are destination-only channels: FLUF can publish listings to them but cannot read an existing catalogue back out of them. Start from a channel FLUF can read as a source, such as eBay, Etsy, Depop, Shopify or your own store, then publish outward.

No. Adevinta sold the Australian business to The Market Herald in 2022, while the UK competition regulator forced the British business out to separate buyers in 2021. They have different owners, no shared parent and no shared login, so a fee or policy from a British Gumtree page tells you nothing about the Australian one.

[fc_trial_offer]. There is no free plan and the trial takes a card. Crosslisting, inventory sync, order sync and bulk tools are on every paid plan, with unlimited crosslisting from the entry plan upwards; relisting, offer management and smart pricing start at the Seller tier.

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