Gettit vs Facebook Marketplace: which should Australian sellers use?

On this page

• The audience question, conceded
• A held payment versus a handshake
• What each one costs, line by line
• The scam numbers, and what they actually say
• What Australian sellers say
• Categories, and the baby-and-kids question
• Postage: prepaid labels versus no postage at all
• What Gettit’s rules cost you
• Your address, and who sees it
• What FLUF can and cannot do with each
• Who should use which
• Sources and verification
• Related guides

The audience question, conceded

Facebook Marketplace has vastly more buyers than Gettit, and nothing here changes that. If reach is all you care about, stop reading and go and list on Marketplace.

The numbers, such as they are. DataReportal’s Digital 2025 Australia report puts Facebook at 17.2 million users in Australia, 64.1% of the population. That is Facebook, not Marketplace specifically — Meta publishes no Marketplace-Australia user count, and any guide quoting one has invented it. Even discounted heavily, it describes an audience present in a way nothing else in Australian classifieds is.

Against that, Gettit: a genuinely new Australian company, Gettit Pty Ltd, ACN 699 431 886, GST-registered from 24 June 2026 and registered in Brighton, Victoria. Its Terms of Service and fee schedule both take effect on 1 August 2026 and its first blog post is dated 27 August 2026. It launched in August 2026; we could not confirm a more precise date.

How big is it? We can give a floor and nothing more. Gettit’s sitemap contains exactly 1,000 listing URLs, which is a generator cap rather than a total, so the only honest statement is at least 1,000 live listings, alongside 164 category pages. No user, seller or gross-merchandise figure is published anywhere. We will not estimate one.

Third-party evidence is thinner still. Gettit has no ProductReview.com.au listing, no press coverage we could find and no forum threads. That is a fact about its age, not a compliment: a platform with no complaints and no reviews is a platform almost nobody has used yet, and you should read it that way.

So one side has tens of millions of people and a decade of habit; the other has a few thousand listings and a fee schedule. If this page were an argument about reach it would be over. It is not. It is an argument about the part of a sale that happens after somebody says “I’ll take it”, and there the two are built on opposite principles.

A held payment versus a handshake

Marketplace in Australia settles in cash or a transfer between two strangers. Gettit holds the buyer’s money and releases it only when the item has demonstrably arrived.

Take Marketplace first, precisely. Listing is free. Meta’s Help Centre documents a 10% selling fee with a minimum of $0.80 per order on items sold with shipping and checkout, and no selling fee at all for local pickup or when the buyer pays the seller directly. But whether Australia has Marketplace checkout and shipping in the first place is unresolved: Meta’s own “Sell with delivery on Marketplace” article returns “Selling with delivery on Marketplace isn’t available in your location at the moment” and publishes no country list. We will not state an Australian percentage, because Meta does not publish one.

What we can say safely is the thing every Australian Marketplace seller already knows from experience: in practice it is a local-pickup, pay-the-seller-directly channel with no escrow. The buyer messages you, you agree a time, they turn up, and money changes hands — or does not. Meta is not in the middle of that transaction in any financial sense. There is nothing to reverse, nothing to hold, and nobody to appeal to.

Gettit is designed as the exact inverse. The buyer pays Gettit, the funds are held, you ship, and the money releases when the buyer confirms receipt — or automatically when the 48-hour confirmation window from the Australia Post delivered scan lapses, whichever comes first. The windows are published in a timings schedule effective 1 August 2026, and the confirmation window counts in hours, so weekends count against it.

For handovers there is Secured Pickup, which is the mechanism that makes Gettit interesting rather than merely earnest. The buyer pays up front, the money is held, and it releases when the buyer hands you a 6-digit code in person. You are meeting a stranger, but you are meeting a stranger whose money is already sitting somewhere neutral, and neither of you can walk away with both the item and the cash.

Now the part a less honest page would bury. Plain local handover on Gettit — the free option, outside Secured Pickup — carries no Gettit Protection whatsoever. Gettit says so itself: it is at your own risk. Gettit Protection is capped at the amount paid, is explicitly not insurance, and covers non-arrival and not-as-described on shipped orders only. Use Gettit the way most people use Marketplace — meet in a car park, take the cash — and you have all of Marketplace’s exposure with a fraction of its audience. Protection is a property of the transaction type you choose, not of the platform.

What each one costs, line by line

Both cost the seller nothing on a local sale. On a shipped sale Gettit charges the buyer, and Marketplace largely does not ship at all.

The Gettit fee schedule is versioned and effective 1 August 2026, with fourteen days’ notice before any change. All amounts are in Australian dollars, include GST where it applies, and are itemised at checkout. The buyer protection fee is refunded in full if the buyer does not end up with the item.

Notice what is missing from the Gettit column: a seller line. Every fee Gettit charges is charged to the buyer. There is no commission, no listing fee, no per-order fixed fee and no processing deduction on the seller side, and we looked specifically for one. Card processing is met by Gettit out of the buyer protection fee rather than passed to you.

Worked example, a $200 pram sold and shipped. On Gettit the buyer pays $200 plus 7.5% plus $1.50 — $216.50 plus postage — and you receive $200 on a prepaid label you did not pay for. On Marketplace the buyer hands you $200 in cash and you receive $200, carrying the entire counterparty risk yourself. Both are good outcomes with very different failure modes, and the failure modes are the argument.

For context on where the wider Australian market has gone, seller fees across resale have collapsed toward zero in a single year: eBay Australia moved to a buyer-paid protection fee for non-Pro Australian sellers from 12 May 2026, Vinted launched here on 1 July 2026 saying “there are zero selling fees”, and Depop removed Australian seller fees from 22 July 2026. Gettit launching buyer-pays-only in August 2026 is not an eccentric choice; it is the current shape of the market.

The scam numbers, and what they actually say

Buying-and-selling scams on online marketplaces were the most-reported loss-making scam type in Australia in 2025 to date. It is the strongest evidence on this page and worth setting out properly.

The ABC reported 9,628 buying-and-selling scam reports out of 19,662 loss-making scam reports in total, with $8.6 million lost — up 19% year on year. That is the single largest reported bucket, not a fringe category.

An earlier ABC investigation filled in the shape of it. NAB saw buying and selling scam reports rise 78% in the fourth quarter of 2023. The ACCC logged 11,532 classified-scam reports in 2023, for $7.7 million lost. And IDCare, the national identity and cyber support service, said Facebook accounts for 93% of social-media-initiated buying-scam reports. Meta declined an interview for that story.

Be careful with that 93%. It is a share of reports to one organisation, and Facebook’s dominance of the category partly reflects its dominance of the audience — a platform with 17.2 million Australian users produces more of everything, including complaints. It is not a per-transaction risk rate, and nobody publishes one. What it establishes fairly is where the volume is.

The signature Australian seller-side version is the PayID overpayment scam. A buyer claims to have sent payment by PayID, then produces a forged email saying the transfer failed because your account is “personal” and needs upgrading — for which they say they were charged a few hundred dollars, which you are asked to refund before the money clears. There was never a payment. This works on Marketplace and cannot work on Gettit for a structural reason: on Marketplace the payment rail is your own bank account and your only evidence is a screenshot from the person paying you. On Gettit you never see a payment claim at all.

The direction of travel supports the same reading. eBay Australia banned cash on pickup from 12 May 2026 and made shipping labels mandatory for most free-selling items — reported by EcommerceBytes and ChannelX, not stated in eBay’s own words. A platform does not remove cash from its own marketplace because cash is working well.

None of this makes Gettit safe in the abstract — a free local handover there has no protection either. What the held payment does is remove one specific, very common failure, the seller who hands over goods against a payment that never arrives, and remove it by construction rather than by asking sellers to be more vigilant.

What Australian sellers say

Australian sellers are, on the public record, extremely tired of Marketplace — and they keep using it anyway. The second half matters as much as the first.

The ratings first, honestly framed. On ProductReview.com.au, Facebook Marketplace scores 1.5 out of 5 from 163 reviews, 92% negative; Gumtree Australia scores 2.1 from 1,856 reviews, 81% negative. These are not surveys. They are self-selecting populations of people annoyed enough to write a review, and every large consumer platform scores badly on sites like these. Read them as texture, not measurement. Gettit has no listing at all — a fact about its age.

The forum threads are more useful because they are specific. On OzBargain the complaints cluster into recognisable patterns. Ghosting: “Them: Is this still available? You: Yes… Read – Will Never Respond Again!” (Empharand, 28/11/2023). Haggling: “Low ball offers, people not showing up, haggling after arriving.” (JimmyF, 28/11/2023, same thread). Search: “The search is absolutely terrible, it’s that bad that I’m sure it’s by design.” (brendanm, 28/11/2023), and the radius: “My radius is set to 20km and all I get shown is stuff over 100km away.” (YTW, 29/11/2023). Moderation: “I had an ad declined multiple times…for a Wheelie Walker…just put it on gumtree.” (Axelstrife, 28/11/2023, all same thread).

In a separate thread, El cheepo (02/04/2024) put the ghosting in one line — “Facebook marketplace is full of people that will ask is this still available and ghost you.” — then dismissed the alternative: “I find gumtree useless and only good for getting scammer replies.” That is Australian classifieds in two sentences. Dr Phil (02/04/2024, same thread) gave the reason nobody leaves: “eBay is getting too expensive so that rules them out. Gumtree and Facebook Marketplace are FREE.” Written before eBay Australia’s May 2026 restructure — and price is exactly why the fee question matters.

The most useful quote for anyone reading a comparison page is Doy’s (11/07/2023, OzBargain): “I put everything I sell on both platforms, and it seems inconsistent as to where I end up getting the sale from.” That is not somebody choosing between marketplaces. That is somebody who has worked out that the sale arrives from wherever it arrives, and that the only way to find out is to be in both places. valuer (04/04/2024) put it more bluntly: “You can list things on all of the sites.”

Two caveats. These quotes are from 2023 and 2024 and predate Gettit entirely, so nobody in them is comparing it to anything. And OzBargain skews toward price-sensitive, high-frequency traders rather than the person clearing a garage once a year.

Categories, and the baby-and-kids question

Gettit has 164 category pages and a stated specialism. Marketplace has a short list of broad buckets and no specialism at all.

Marketplace’s browse tree is deliberately shallow — a short list of top-level buckets covering vehicles, property, apparel, electronics, home goods, family and hobbies, with little structure underneath. That suits a channel whose discovery mechanism is a location-filtered feed rather than a catalogue. It is also why the search complaints above are so consistent: when the taxonomy is thin, everything depends on search.

Gettit goes the other way, with 164 category pages covering Baby & Kids, Prams & Car Seats, Nursery & Furniture, Electronics, Fashion, Bags & Accessories, Home & Garden, Sports & Leisure, Vehicles & Parts, E-Bikes & E-Scooters, Beauty & Health, Collectables, Tools & DIY, Pets and Antiques. Its condition facets are Brand new (new, unused), Very good, Good and Fair — four values applied consistently on a second-hand-only platform.

The specialism is stated plainly on Gettit’s own site: “Baby and kids is where we are deepest, and where nobody else will go.” It describes itself as “Australia’s marketplace for preloved, including the gear everyone else says no to”, and the concrete examples are prams, car seats and nursery furniture — the bulky, safety-sensitive category most resale platforms restrict or ban, and that most people currently offload through Marketplace or Gumtree Australia.

Whether that specialism converts is a different question and we have no data on it. What we can say is that if you are clearing a nursery, Gettit’s category structure is built for what you are selling and Marketplace’s is not.

One more structural difference: Gettit is second-hand only. Its framing is “preloved” throughout and its highest condition value is “Brand new (new, unused)” rather than a retail-new tier. If you are shifting new stock in volume, neither Gettit nor Marketplace is the channel for it.

Postage: prepaid labels versus no postage at all

Gettit ships. Marketplace, in Australia, largely does not.

On Gettit the platform issues a prepaid Australia Post label. You do not pay postage out of pocket — the buyer covers shipping at checkout. At listing time you choose a satchel tier: Small (a paperback, a phone case, jewellery), Medium (clothing, shoes, small electronics), Large (a folded jacket, a few garments), or your own box. Gettit’s guidance is that a genuine satchel is “one flat price for anything up to 5 kg… Australia Post doesn’t weigh or measure a genuine satchel”, and that a non-genuine mailer costs around $4 more. Cubic weight applies to your own box. Drop at a parcel locker or post office; tracking updates automatically. No satchel price table is published, so we quote none.

The timing rules sit in the same timings schedule: a maximum transit period of 21 calendar days from the lodgement scan, a 48-hour buyer confirmation window from the delivered scan, three business days for a return dispatch and 48 hours for seller inspection. Dispatch windows count business days; confirmation and inspection windows count in hours, so weekends count against them.

On Marketplace there is generally nothing to describe. Meta’s delivery article does not serve Australia, and in practice listings are collected in person. Some sellers arrange postage privately, off-platform, paid by transfer — which reintroduces exactly the payment risk described above, with neither party holding a tracked record of anything.

The consequence for a crosslisting seller is straightforward. Anything postable has a natural home on Gettit and no natural home on Marketplace. Anything genuinely local, bulky or awkward — a wardrobe, a trampoline, a couch — is a Marketplace item first, whatever else you do with it.

What Gettit’s rules cost you

Gettit’s protection is not free. It is paid for in speed, flexibility and paperwork, and a seller used to cash in hand feels all three.

The honest list, from Gettit’s own FAQ and timings schedule:

• Three business days to dispatch. The clock starts when payment is authorised and the label is issued. Miss it and the order is cancelled, the buyer refunded, and a missed dispatch recorded on your profile. If you sell while travelling or work irregular hours, that is a constraint you do not have on Marketplace.
• You do not get paid immediately. The money is held until the buyer confirms or the 48-hour window from the delivered scan lapses. On a $600 item that is potentially a week between sale and cash, against thirty seconds on a Marketplace doorstep.
• Payouts run through Stripe Connect, after a one-time identity check. You cannot receive money until Stripe’s identity check is done, and your bank details are held by Stripe rather than Gettit. Normal, one-off, and still a form you must complete before your first sale settles — which Marketplace never asks of you.
• Email and phone verification are required before you can list, buy or make an offer, and ratings are two-sided with a seller reputation badge — which protects good sellers and makes a bad month visible.

Marketplace, by contrast, asks nothing of you and guarantees nothing to you. You can list in ninety seconds with no verification, and be ghosted, lowballed, stood up or paid with a screenshot of a payment that does not exist. The trade is genuine and not obviously one-sided. Selling a $30 lamp two suburbs away this afternoon, Gettit’s machinery is overhead you do not need. Selling a $500 pram interstate, it is the entire point.

One more cost, and it is the one crosslisting exists to solve. Two platforms means two places it can sell and two to remember to take it down from. On Gettit that matters more than usual: a sale there starts a three-business-day dispatch clock on an item you may already have handed to somebody from Marketplace, and missing that clock is recorded against you. Whatever tool you use, do not run the same physical item on both without something watching both.

Your address, and who sees it

Gettit shows a seller’s location as a blurred centroid. Marketplace introduces you to a stranger who sees your Facebook profile and, if you meet at home, your front door.

The fact is small but not trivial. Gettit never displays an exact address to other users; the location shown is deliberately approximate. A shipped sale means the buyer receives a parcel and you never meet. Secured Pickup means you meet, but the meeting is a code exchange rather than a cash exchange, and cash is what makes handovers worth targeting.

On Marketplace the counterparty arrives with a Facebook profile attached, which cuts both ways. For most people that is fine. For anyone selling from home who would rather not have a stream of strangers at the door — which includes a lot of people clearing out a nursery — the option to sell the same item as a tracked parcel is worth more than a percentage point of fees.

What FLUF can and cannot do with each

Both channels are supported, in different ways. We will be exact about the limits, because the limits are where sellers get caught out.

Gettit is destination only. FLUF publishes to it and can mark items sold on it, but cannot read a Gettit catalogue — existing Gettit listings will not appear in FLUF by connecting the account. The flow runs outward from your FLUF catalogue to Gettit, not the other way. There is no Gettit relisting, offer management or order sync, and we would rather say so here than have you find out after connecting.

Facebook Marketplace connection requirements. The FLUF mobile app supports creating, editing and removing listings. Importing inventory and detecting sales currently require the browser extension, so a phone alone does not cover the whole workflow.

What crosslisting buys across this pair is narrower than most tools imply, and still the thing that matters: one master record, one place to publish from, and sold-out protection so that when a pram goes on one channel the listing on the other comes down without you remembering. Given Gettit’s dispatch clock, that is doing real work.

FLUF publishes to 50+ marketplaces in total, so these two are usually part of a wider set — Gumtree Australia, eBay, Vinted and Depop all matter in Australia too. Crosslisting, inventory sync, order sync and bulk tools are on every paid plan. Relisting, offer management and smart pricing begin at Seller (£29 a month) and are not on Starter. See the plans — 7 days for £1, then from £9/month, with Starter at £9 a month and unlimited crosslisting.

Who should use which

Plainly, and without pretending the answer is always Gettit.

Use Facebook Marketplace when the item is bulky, local, low-value, or you want it gone today. A dining table, a bike, a fridge, a box of toys. The audience is simply there, it costs nothing, and no amount of structural elegance elsewhere substitutes for seventeen million people. Take the ordinary precautions: meet in public where you can, accept no payment you have not seen land in your own account, and treat any story about upgrading your account to receive a PayID transfer as the scam it is.

Use Gettit when the item is postable, when you want the money guaranteed, or when it is baby and kids. Prams, car seats, nursery furniture, clothing, electronics, collectables — anything that fits in a satchel or a box. The seller pays nothing, so the only cost of trying is the time it takes to list.

Use Secured Pickup rather than free handover on Gettit whenever the item is worth more than the fee. The buyer pays 3.5% and you both get an escrowed handover with a code. A free handover on Gettit is Marketplace’s risk profile with a fraction of its traffic — the one combination that makes no sense.

Do not treat this as a choice. That is the conclusion the page earns. Both cost the seller nothing, one has the audience and the other has the settlement mechanism, and a listing on each costs only the marginal effort of publishing it. Doy’s line is the right instinct: put everything on both, because you cannot predict which side the buyer comes from. The only real reason people do not is the admin — two listings to write, two to edit on a price drop, two to pull down when one sells. That is a solvable problem, and solving it is the whole argument for crosslisting rather than for either marketplace.

Sources and verification

Every fee, rule, figure and quote below was checked against its source on 6 September 2026.

• Gettit’s fee schedule, version effective 1 August 2026 — free local handover with “no fee of any kind, and no commission”, the buyer-paid 7.5% plus $1.50 on shipped orders, the buyer-paid 3.5% on Secured Pickup, the $9.95 return handling fee, and “there is no separate payment processing fee”.
• Gettit’s timings schedule — the three-business-day dispatch window and its consequences, the 48-hour buyer confirmation window from the Australia Post delivered scan, the 48-hour seller inspection window and the 21-day maximum transit period.
• Gettit’s FAQ and Terms of Service — the held-payment flow, Secured Pickup and its 6-digit code, the absence of protection on plain local handover, Gettit Protection being capped and not insurance, Stripe Connect payouts, the blurred-centroid location, two-sided ratings and the satchel guidance.
• Gettit’s search facets for the condition values and the category structure, and its sitemap for the 1,000-URL listing floor and the 164 category pages.
• The Australian Business Register — Gettit Pty Ltd, ACN 699 431 886, GST-registered from 24 June 2026, registered in Brighton, Victoria.
• Meta’s “Sell with delivery on Marketplace” article — returns “not available in your location at the moment” and publishes no country list, which is why this page states no Australian percentage.
• DataReportal, Digital 2025 Australia — 17.2 million Facebook users, 64.1% of the population. This is Facebook, not Marketplace.
• ABC News, December 2025 — 9,628 of 19,662 loss-making scam reports, $8.6 million lost, up 19% year on year.
• ABC News, March 2024 — NAB’s 78% rise in Q4 2023, the ACCC’s 11,532 classified-scam reports for $7.7m, IDCare’s 93% figure, Meta declining an interview.
• ProductReview.com.au on Facebook Marketplace (1.5/5 from 163 reviews) and on Gumtree Australia (2.1/5 from 1,856 reviews), read 6 September 2026 — self-selecting samples, not surveys.
• OzBargain threads for the seller quotes, with authors and dates as given: node 816793, node 839186 and node 787048.
• eBay Australia’s buyer protection fee page for the 12 May 2026 change, with EcommerceBytes and ChannelX as the reported sources for the cash-on-pickup ban and mandatory labels.
• Vinted Australia for “there are zero selling fees”, Depop’s announcement of free selling for Australian sellers from 22 July 2026 and Gumtree Australia’s listing-fee categories.

What we could not verify, and therefore left out. Any Facebook Marketplace user number for Australia — Meta publishes none and the circulated figures trace to nothing primary, so we quoted Facebook’s total Australian user base and labelled it as such. Whether Marketplace checkout and shipping operate in Australia at all, and therefore whether the 10% selling fee with an $0.80 minimum applies here: Meta’s delivery article says it is unavailable in our location and publishes no country list, so we state no Australian percentage. The exact number of Marketplace categories, which Meta does not publish — we describe the tree qualitatively rather than counting it. Every Gettit scale metric beyond the sitemap floor: no user count, seller count, gross merchandise value, funding or precise launch date is published anywhere, and we did not estimate them. Gettit’s satchel prices, and the price of its optional seller-side listing-visibility upsells, neither of which it publishes. And any conversion, sell-through or time-to-sale comparison between the two platforms, for which no data exists on either side — the argument here is from fee schedules, published policies and settlement mechanics, not from measured outcomes.

Related guides

• Sell on Gettit — the complete seller guide
• Sell on Facebook Marketplace — the complete seller guide
• Selling online in Australia — every channel, compared
• Sell on Gumtree Australia — the complete seller guide
• All marketplace guides
• All crosslisting routes
• Crosslist from Vinted to Gettit
• Gettit vs eBay