Allegro vs Vinted — Which Should You Sell On in 2026?

On This Page

• At a glance
• The private/business divide — the thing that actually decides it
• Fees and what you keep
• Audience and demand
• The listing experience
• Shipping and delivery
• Tax, DAC7 and the paperwork
• How to choose
• Why not both?

Allegro vs Vinted at a Glance

Allegro and Vinted are both enormous in Poland and they compete for almost nothing. Allegro is the country’s dominant general marketplace, selling mostly new goods through mostly professional sellers. Vinted is a secondhand marketplace whose inventory is overwhelmingly used clothing listed by private individuals. Choosing between them is usually a question about what you are selling and what legal status you hold — not a question about which platform is better.

The Private/Business Divide — The Thing That Actually Decides It

Most comparisons of these two platforms lead with fees. That is the wrong lead. The first question is whether you are legally permitted to do what you want to do on each platform, and the answer differs sharply.

Allegro pushes you towards being a business

Allegro is happy to let a private individual sell. Its terms confirm a regular account — konto zwykłe — can buy and sell, and plenty of Poles use it that way. But two clauses shape the experience.

First, a regular account cannot create or edit offers through the API or by file upload. Allegro announced this in April 2022 and enforced it from 27 July 2022, citing the EU Omnibus Directive 2019/2161, which requires marketplaces to make a seller’s trader status clear. Allegro Lokalnie, the classifieds arm private sellers are redirected to, carries its own clause barring listings created via the API. So there is no software-assisted route for a private seller anywhere on Allegro — everything is typed by hand into the website.

Second, the Allegro terms in force from 16 June 2026 state that a regular account cannot create offers with delivery outside Poland, and that its offers are shown only to buyers who selected delivery in Poland. A private Allegro seller is domestic by construction. The same terms require anyone selling in the course of a business to do so only through a konto firmowe.

The practical reading: Allegro treats professional selling as the normal case and gives it the better tools. If you are a registered business, this is a feature. If you are an individual clearing out a flat, it is fine but limited.

Vinted pushes you away from being a business — in Poland, all the way away

Vinted is the mirror image, and the situation in Poland is more restrictive than most sellers realise.

Vinted’s Polish terms require members to use the service “wyłącznie w celach osobistych, a nie zawodowych” — exclusively for personal, not professional, purposes — with a carve-out only for those transacting as Professional Sellers under Vinted’s separate Vinted Pro regulation.

But Vinted Pro is not offered in Poland. Vinted’s own Pro guide lists the eligible countries — France, the Netherlands, Belgium, Luxembourg, Italy, Spain and Portugal — and Poland is not among them. Vinted told Polish press directly that it has no timetable to change that: “nie mamy obecnie potwierdzonego harmonogramu rozszerzenia opcji Vinted Pro na polskim rynku” — we currently have no confirmed timetable for extending Vinted Pro to the Polish market — on the grounds that Vinted remains a C2C-oriented platform.

Where Vinted Pro does exist, it changes the maths

For completeness, in the markets that do have it, Vinted describes Pro as free to use — “you can list as many second-hand items as you want at no cost” — while imposing consumer-law obligations: invoicing for distance sales, VAT registration once you pass the local threshold, and the statutory 14-day right of withdrawal, with the buyer bearing direct return costs unless you agree otherwise. Any commission figure you see quoted for Vinted Pro should be treated with suspicion; Vinted publishes none on either its Polish or French price list, and the numbers circulating in blogs contradict each other.

Fees and What You Keep

Vinted: zero seller fees, and it means it

Vinted’s Polish help centre is unambiguous: “Nie pobieramy żadnych opłat za zamieszczanie i sprzedaż przedmiotów na Vinted” — we charge no fees for listing and selling items on Vinted. Its marketing puts it more bluntly still: “Zero opłat od sprzedaży – zatrzymujesz wszystko, co zarobisz.” Zero selling fees — you keep everything you earn.

The money instead comes from the buyer. Buyer Protection is mandatory on every order placed through Vinted and is added at checkout: usually 5% of the item or bundle price plus a fixed 2.90 zł, including VAT. The same structure runs in every Vinted market — only the fixed component is localised, at €0.70 in France and $0.70 on the .com site.

Vinted’s optional extras are priced dynamically. Item verification is 45 zł and electronics verification 20 zł, both published on the Polish price list effective 15 September 2025. Bumps and Wardrobe Spotlight are not: Vinted states the fee depends on the item’s price, the duration and whether the promotion is domestic or international, and that it will be shown before you confirm. Any blog quoting a fixed złoty price for a bump is guessing.

Allegro: free to list, then a percentage that varies enormously

Allegro’s fee page states that creating an offer is free and commission on a sale is the only basic fee. Rates in the schedule effective 2 March 2026 range from 1% to 17% net, before Polish VAT. There is no minimum commission anywhere in the schedule.

For a clothing seller — the seller most likely to be weighing Vinted at all — the relevant rate is the fashion taper: 11.5% up to 110 zł, then 12.65 zł plus 7.5% of anything above, with no cap. Allegro’s own worked example puts a 200 zł item at 19.40 zł of commission.

Two mechanics inflate the effective rate. Commission is charged on the item price plus buyer-paid delivery: “prowizję od sprzedaży – liczymy ją od ceny z kosztem dostawy”. Allegro’s example is a 100 zł item with 18 zł delivery at 6%, costing 7.08 zł rather than 6 zł. And commission is charged the moment the buyer commits, not when the money arrives.

A worked comparison

On used clothing at typical resale prices, Vinted wins the fee comparison outright and it is not close. Allegro’s commission is competitive against other general marketplaces, but it is competing against zero.

The honest counterweight is that a fee you do not pay is worthless if nobody sees the item. Allegro’s audience is more than twice Vinted’s in Poland and buys across every category, including the new-goods categories Vinted does not serve. And Allegro’s low-rate categories — 2.5% on laptops and televisions, 4.5% on smartphones — are cheaper than almost anything else available to a Polish seller.

Audience and Demand

Allegro is the larger platform by every measure of reach. Its Polish operations recorded PLN 66.4 billion of GMV in 2025 from 15.5 million active Polish buyers, with 1.48 billion individual items sold and more than 80 million products listed by around 151,000 sellers. Allegro’s own annual report cites Euromonitor putting Polish online retail at PLN 165.5bn for 2025 — set the two together and Allegro’s Polish operations represent roughly forty per cent of the country’s online retail.

Vinted is smaller in Poland but growing far faster overall. Group GMV reached €10.8 billion in 2025, up 47% year on year, on revenue of €1.1 billion, with the business profitable at €62 million net. Mediapanel measured 6.46 million real Vinted users in Poland — and, notably, found they spent longer on Vinted per person than Allegro users spent on Allegro.

What actually sells on each

Vinted’s inventory in Poland skews heavily to womenswear, which made up around half of listings, with children’s clothing about a third and menswear over a tenth, according to figures Vinted released for its fifteenth birthday in December 2023 — an older snapshot, but the shape has not changed. Books and pet products lead its non-fashion category.

Allegro does not publish a category breakdown of its GMV, so treat any percentage split you find as invented. What it does publish is the qualitative list from its annual report: automotive, art, fashion and shoes, electronics, kids, health and beauty, sports and leisure, and groceries. Its cheapest commission rates sit in electronics, which is a fair signal of where the volume is.

There is one direct competitor to Vinted inside the Allegro group that most comparisons miss. Allegro Lokalnie, Allegro’s consumer-to-consumer arm, held 5.54 million active offers at the end of 2025, up 11.7% year on year, and Allegro describes it as promoting the secondhand economy. It sits inside Allegro’s own active-buyer definition. So the real Polish picture is not Allegro versus Vinted for secondhand goods — it is Allegro Lokalnie versus Vinted, with the main Allegro marketplace doing something different entirely.

The Listing Experience

These two platforms ask completely different amounts of you per item, and that difference compounds across a catalogue.

Allegro’s description rules deserve a mention because they surprise people. Its listing rules ban a long list of content that appears routinely elsewhere, and a real-time checker highlights offending phrases as you type and blocks publication until they are removed. Vinted has nothing comparable; a Vinted listing is a photo, a price and a paragraph.

Allegro’s photo rules are, conversely, more permissive than the internet believes. Its published rules require only 500 pixels on the longer side, allow any aspect ratio, and state explicitly that any background colour may be used. There is no white-background mandate. What is banned is text on the image — no shop names, no logos, no dimension callouts.

Shipping and Delivery

Both platforms run on Poland’s parcel-locker culture, and both make the buyer pay for delivery, but the machinery differs.

Vinted issues a prepaid label the seller uses within a set window; the buyer covers the cost, and unless otherwise agreed the buyer also covers return shipping. Vinted Go now operates as a carrier in five markets, and the group reports more than 500,000 pick-up and drop-off points across Europe.

Allegro runs a much larger and more configurable delivery apparatus, and it costs the seller money in a way Vinted’s does not. Allegro Delivery covers Allegro One lockers and pickup points plus DPD, DHL and ORLEN Paczka, with InPost’s 18,900 Paczkomaty available alongside on separate billing. Sellers configure an account-level delivery price list rather than setting shipping per offer.

The part to budget for is Allegro Smart! More than nine million people hold a Smart! subscription group-wide, and Smart! orders are the ones that convert. From 2 March 2026 the free-delivery threshold became a single 49.90 zł for every method for anyone who activated from that date, while earlier subscribers keep the old 45 zł locker and 65 zł courier split — both regimes are live simultaneously. Sellers part-fund that free delivery on a five-band scale by order value: from 0.99 zł on a low-value Allegro Delivery locker parcel up to 14.99 zł on a high-value courier parcel. Below a 30 zł order value there is no Smart! parcel fee at all. Allegro’s own framing is that it covers more than 80% of the transport cost on low-value orders, which is true, and also means the seller covers the rest.

Tax, DAC7 and the Paperwork

This is the one area where the two platforms behave identically, and where a lot of Polish sellers are misinformed.

Under DAC7, transposed into Polish law and in force from 1 July 2024 with reporting covering activity from 1 January 2023, a platform must report a seller once they cross 30 sales or €2,000 in a reporting period. The exemption is cumulative, not alternative — you are excluded from reporting only if you are under both limits. Poland’s own tax portal states it precisely: data is not reported where the seller met the conditions “łącznie”, that is, fewer than 30 sales and under €2,000. Its summary line elsewhere on the same page uses “or”, which is where the confusion comes from.

Both platforms implement it. Vinted collects the data through a pre-filled form and blocks selling and wallet access if you do not comply. Allegro gives sellers a maximum of 60 days to supply it and applies the requirement to business and private accounts alike.

Crossing the threshold is not itself a tax event. Poland’s tax administration says so directly: exceeding the thresholds and being reported “nie oznacza automatycznie, że musi on zapłacić podatek” — does not automatically mean the seller must pay tax. Whether tax is due is decided by other rules entirely. Anyone selling at volume should take advice rather than reasoning from a threshold.

How to Choose

Choose Allegro if

• You are a registered business — it is the platform built for you, and the only one of the two with a sanctioned API route
• You sell new goods, or anything that is not clothing
• Your categories carry low commission: electronics at 2.5%–4.5% is among the cheapest marketplace access anywhere
• You want to reach Czechia, Slovakia or Hungary from the same catalogue and category mapping
• Volume matters more than margin per item, and you want listings that are searchable rather than browsable

Choose Vinted if

• You are selling used clothing, shoes, accessories or children’s wear as a private individual
• Fee-free selling matters more than reach — on a 150 zł jacket you keep the whole 150 zł
• Your items photograph well and you can list frequently; Vinted rewards activity in the feed
• You want to reach buyers across 25-plus markets from one account rather than one country

Be careful if

• You are a Polish business wanting to sell on Vinted. There is no compliant route today. Vinted Pro is not offered in Poland, and the ordinary terms require personal use.
• You are a private seller hoping to automate Allegro. You cannot. Offer creation via the API and file upload is business-accounts-only, and Allegro Lokalnie forbids API listings too.
• You are pricing an Allegro listing from your existing price. Commission is charged on price plus buyer-paid delivery, so the effective rate is higher than the headline.
• You are a private Allegro seller wanting cross-border sales. A regular account cannot offer delivery outside Poland, and its offers are shown only to buyers who chose Polish delivery.

Why Not Both?

For anyone whose stock spans both worlds — a business with a clothing line and a homeware line, or a reseller with new stock and used stock — this is not really a choice. The categories barely intersect. The obstacle has never been strategy; it has been that listing the same items twice, by hand, in two systems with different taxonomies and different rules, costs more time than the second channel returns.

That is the problem FLUF Connect exists to remove. One catalogue, both channels, with the field mapping done per platform: Allegro’s leaf categories and required parameters resolved from your product data, Vinted’s brand, size and condition attributes matched to its own vocabulary. When an item sells on one, it comes down from the other within minutes, so nothing gets sold twice.

The two channels work differently under the bonnet, and it is worth knowing why. Allegro is driven through its official REST API, which is why it needs a business account. Vinted has no public seller API at all, so FLUF drives it through the seller’s own logged-in session — the browser extension on a computer, or the FLUF app on a phone. Both routes reach the same rails; the seller’s own account does the listing either way.

Practically, most sellers who run both use Allegro as the primary channel for anything new or non-fashion, and Vinted for used clothing where the zero seller fee is decisive. Auto-relisting and offer management work on Vinted and add real revenue over time; neither is supported on Allegro, so the automation you get differs by channel rather than being uniform.

Pricing

Every new seller gets a 7-day trial for £1 with full access before choosing a plan. There is no free plan; automation is included in every paid plan rather than sold as an add-on. See the full pricing page. Allegro’s and Vinted’s own fees are separate and are paid to them.

Related Guides

• Sell on Allegro — the complete guide
• Sell on Vinted — the complete guide
• Allegro vs eBay — which should you sell on?
• Crosslisting from Allegro to Vinted
• Crosslisting from WooCommerce to Allegro
• Selling on Vinted in Poland
• Full crosslisting hub — every channel pair
• FLUF Connect pricing

Sources & Verification

• Allegro active buyers, GMV per buyer and international growth — Allegro.eu Q1 2026 investor presentation.
• Polish GMV, items sold, seller count, Allegro Lokalnie active offers and the Euromonitor online-retail figure — Allegro Annual Consolidated Report 2025. The ~40% share is our own derivation from the two figures shown, not a figure Allegro publishes.
• Vinted FY2025 GMV, revenue, profit, PUDO points and Vinted Go markets — Vinted 2025 financial results; market count from Vinted’s about page.
• Polish user numbers and time-on-site for both platforms — Bankier.pl reporting Mediapanel data (October 2024).
• Vinted’s zero seller fee and the Buyer Protection formula — Vinted Poland price list, effective 15 September 2025 and Vinted’s Buyer Protection help article.
• Vinted Pro country availability — Vinted Pro guide; Vinted’s statement to Polish press — Interia Biznes; the personal-use requirement — Vinted Poland terms and conditions.
• Allegro’s business-account requirement for API listing — Allegro developer portal, 27 July 2022; regular-account delivery and business-selling clauses — Allegro Regulamin in force from 16 June 2026.
• Allegro fees, the 1%–17% range and the fashion taper — Allegro fee page and the commission schedule effective 2 March 2026; commission on price plus delivery — Allegro’s fee-calculation guide.
• Allegro Smart! thresholds and the seller co-payment bands — Allegro Smart! for sellers and Allegro’s press release of 12 February 2026.
• Allegro listing, description and photo rules — listing and description rules, photo rules, and the Allegro REST API documentation for title validation and required parameters.
• DAC7 thresholds, the cumulative exemption and the “not automatically a tax” statement — podatki.gov.pl DPI page; platform implementations — Vinted DAC7 and Allegro DAC7.