Sell on Stripe: Put Your Stripe Products on Marketplaces and Sell Stock Through Payment Links

Stripe has no buyers of its own. Nobody browses Stripe looking for a jacket or a lamp, so a product you add there only sells if you send people to it. What Stripe does give a small brand is a clean product catalogue and a checkout page for every item. FLUF Connect uses both. It takes your Stripe products to marketplaces such as eBay, Etsy, Depop and Vinted. It can also turn your marketplace stock into Stripe Payment Links, which you share online or print as QR codes for a market stall.

Is this for you?

This guide is for you if you already take payments with Stripe and sell physical items: a clothing label with a Payment Link in its Instagram bio, a maker who sells at weekend markets, or a small shop whose website checkout runs on Stripe. If you have never used Stripe and want somewhere to find buyers, start with a marketplace guide instead. If your till and stock already live in Square, its guide covers the same idea for that system.

What Stripe is good at for a product seller

Stripe stores each item as a product with a name, description, photos and a price. From that product you can make a Payment Link: a checkout page hosted by Stripe that needs no website and no code. Stripe says you can share it by email, text or social media, add it to a site as a buy button, or show it as a QR code. The QR code is a PNG you copy or download from the Dashboard, and Stripe’s sharing guide says it does not expire.

The checkout itself is the strong part. Buyers can pay with cards, Apple Pay, Google Pay and dozens of local methods, and Stripe shows the price in the buyer’s own currency automatically. You can ask for a shipping address, charge shipping rates, collect tax with Stripe Tax and send receipts, all from settings on the link.

What Stripe lacks is an audience. It also has no product feed into marketplaces, so a brand that sells through Payment Links reaches only the people it already talks to.

Stripe has no stock count

A Stripe product has no quantity field. The nearest thing is a setting on the Payment Link. Stripe’s own example for limiting the number of payments is a seller with limited inventory: you enter how many times the link can be paid, and once that many checkouts complete the link switches itself off. Anyone who opens it afterwards sees a deactivation message, which you can write yourself.

That works for one link. It stops working when the same item is also listed on eBay or Vinted, because Stripe has no idea a buyer on another site took the last one. A one-off vintage piece can then sell twice. FLUF Connect closes that gap in one direction: a sale on a marketplace switches the Stripe link off. A sale through Stripe needs one step from you, covered below.

What Stripe charges

Stripe charges per successful payment, with no monthly fee on standard pricing. Payment Links cost nothing extra, according to Stripe’s US pricing page. Standard card rates for three common seller locations:

On a £40 jumper bought with a standard UK debit card, Stripe takes 80p (1.5% is 60p, plus 20p). The same jumper sold for $40 in the US costs $1.46. Those figures come from the UK and US pricing pages. A dispute costs £20 or $15 whether or not you win, and Stripe refunds the separate fee for countering a dispute only when you win it.

Marketplace fees are a different thing. When an item sells on eBay or Etsy, that marketplace takes its own commission and pays you out itself. Stripe’s fee applies only to sales through Stripe checkout.

Getting your Stripe catalogue onto marketplaces

When you connect Stripe, FLUF Connect imports your active products that have a one-time price. Subscriptions and pay-what-you-want items stay in Stripe, because they are not things you can list on a marketplace. Each imported product keeps its name, description, photos and price, and you can send it to any marketplace you have connected.

A Stripe product holds less than a marketplace listing needs. There is no condition, size, brand or category on it, so check those for each marketplace before you publish, especially for Vinted and Depop, where buyers filter by size and brand. Product photos matter more on a marketplace than on a checkout page, too. Stripe allows up to eight images per product, according to the product reference, so add more angles in FLUF if a marketplace allows more.

Once the item is live elsewhere, its stock is kept in step across your channels. If it sells on eBay, FLUF takes it down from the others and switches off its Stripe link.

Selling marketplace stock through Stripe links and QR codes

It works the other way too. Pick an item you already list on Depop or eBay and send it to Stripe from FLUF Connect. FLUF creates the Stripe product and a Payment Link for it, limited to the number you have in stock. You can share that link in a message or a post, or print its QR code on a price tag for an in-person sale.

Before you print a QR code, check these three points:

• The link asks for a shipping address in your own country. It does not add a shipping charge. If you post items abroad, or want the buyer to pay postage, add countries and shipping rates to the link in your Stripe Dashboard.
• A price change makes a new link. Stripe prices cannot be edited, so when you change the price in FLUF the old link is switched off and a new one replaces it. A QR code printed before the change then opens Stripe’s expiration page, so reprint it.
• A sold item’s link says so. When the last unit sells anywhere, the link is switched off and buyers see “Sorry, this item has sold.” The Stripe product is archived rather than deleted.

Sales made through Stripe are not detected by FLUF. When a buyer pays through a Payment Link or your Stripe checkout, mark the item sold in FLUF Connect, and FLUF takes it off Depop, eBay and your other channels. Make it a habit at the end of a market day, when you have taken several QR-code payments in a row. If you built a link that sells several products together, switch that one off in Stripe yourself when it is done.

How it works in FLUF Connect

1. Open the Channels screen in FLUF Connect and choose Stripe. Stripe asks you to sign in and approve the FLUF Connect app. No browser extension is needed.
2. Your active one-time-price products appear in FLUF alongside anything you have imported from other channels.
3. Select the products you want to sell elsewhere and choose a marketplace, such as Depop. For Depop, review the category, condition, size and brand before you publish, because buyers there filter by all four.
4. To sell a marketplace item through Stripe, select it and choose Stripe as the destination. The Payment Link appears in your Stripe Dashboard, where you can copy the link or download its QR code.

What FLUF Connect does with Stripe

Plans

Stripe works on every FLUF plan, because crosslisting and inventory sync are included on all of them. Relisting, offer management and smart pricing for your marketplaces come with the Pro plan upwards. Start with 7 days for £1, then from £9/month.

Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.

Where the Stripe connection is available

You can connect a Stripe account based in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, France, Germany, Spain, Italy, the Netherlands, Belgium, Austria, Portugal, Sweden, Denmark, Finland, Norway, Poland, Switzerland, Japan or Singapore. The marketplaces you send items to have their own country rules, so a UK seller’s Stripe products can go to eBay UK, Vinted and Depop, but not to a marketplace that only accepts sellers in another country.

Choosing between the two payment tools? See Stripe vs Square for selling physical products.

For what Stripe takes on each sale, with worked examples, see Stripe fees for selling products.

Brands that sell through Stripe can follow our Stripe to Depop guide.

For the payment limit, QR codes and shipping settings on a link, see our guide to Stripe Payment Links for selling products.

If you also sell face to face, our guide to selling in person with Stripe compares Tap to Pay, QR codes and Terminal readers.

Weighing other payment providers? Our guide to Stripe alternatives for product sellers compares Square, Shopify Payments, PayPal and SumUp.

New to the Stripe App Marketplace? Read how Stripe apps work for product sellers, from permissions to uninstalling.

To take card payments when a buyer collects, see Gumtree to Stripe.

Selling Grailed pieces at fairs or to your own followers is covered in Grailed to Stripe.

Sources

• Stripe Docs: Payment Links (checked October 2026)
• Stripe Docs: Share a payment link and generate a QR code (checked October 2026)
• Stripe Docs: Limit the number of payments and customise checkout (checked October 2026)
• Stripe Docs: The Product object (checked October 2026)
• Stripe pricing, United States (checked October 2026)
• Stripe pricing, United Kingdom (checked October 2026)
• Stripe pricing, Ireland (checked October 2026)