Stripe Apps for Selling Products: How the App Marketplace Works
What the Stripe App Marketplace is, how installing an app and its permissions work, sandbox installs, what apps cost, and the categories useful to someone selling physical products.
Stripe apps are add-ons built by Stripe and other companies that work inside your Stripe Dashboard. You find them on the Stripe App Marketplace, install them with an administrator login, and approve the access each one asks for before it can read or change anything. For someone selling physical products, the useful ones fall into a handful of categories: commerce, tax, accounting and logistics.
In short
- The marketplace lives at marketplace.stripe.com. Installed apps are under Apps in your Dashboard.
- Each app lists its permissions before you install, for example “read and write” on Products.
- Stripe reviews public apps before they are listed.
- Stripe does not charge for apps. Each developer sets its own price: free, a trial period or a paid subscription.
- Sandbox and live installs are separate, and only some apps support sandboxes.
What the Stripe App Marketplace is
The App Marketplace is Stripe’s directory of apps that connect to a Stripe account. Some add a panel to Dashboard pages you already use, such as a product’s page or a customer’s record. Others run in the background and sync data with another system, like your accounting software. Stripe’s developer documentation describes two kinds: private apps a business builds for its own account, and public apps listed on the marketplace for anyone to install.
The marketplace groups apps into categories. As of October 2026 they are: Accounting, Affiliate and referrals, Billing, Climate, Commerce, Compliance, Data and analytics, Developer tools, Financial services, Fraud, Insurance, Logistics, Marketing and sales, MCP Clients, Payment gateways, POS and PMS, Productivity, Revenue optimization, Support, and Tax.
How installing an app works
Stripe’s help article on installing apps sets out the steps:
- Sign in to the Stripe account you want the app on. An install applies only to the account that is active in the Dashboard, so switch accounts first if you run more than one.
- Open the app’s page on the marketplace and read its permissions and privacy policy.
- Choose “Install app”. Some apps send you to the developer’s own site to finish, shown as “Install from partner” on the listing.
Only administrators on the Stripe account can install apps. Afterwards, apps with a visible part appear in the Dashboard: some open in a drawer on the right of the screen, others in a full page under the Apps section of the left-hand menu. You can find everything you have installed under Apps, then Installed.
Permissions: what you are agreeing to
Every listing has a Permissions section that says which parts of your Stripe data the app can see and whether it can change them. A product seller should read it the way you would read the permissions on a phone app. An accounting app needs to read payments and payouts. A commerce app that lists your products elsewhere needs to read and write products and prices. An app asking for far more than its job requires is worth a second thought.
To remove an app, open it from the Installed list, choose “View app details” from the menu and then “Uninstall app”. Its access to your account ends with the uninstall.
Test mode and sandboxes
Stripe treats sandbox and live installs as separate, so installing an app on your live account does not install it in a sandbox. Developers have to enable sandbox support for a public app, and not all do: each listing shows whether it is sandbox compatible. If you want to try an app on test data before letting it near real products, check that line first.
Are apps reviewed, and what do they cost?
Public apps go through Stripe’s review process before they appear on the marketplace, against a published set of review requirements. Review checks that an app works and meets Stripe’s rules. It is not an endorsement of the developer’s business, so judge the app on its listing, support contact and permissions as you would any other supplier.
Stripe itself charges nothing to install an app. Each listing states the developer’s pricing as free, a trial period or a paid subscription, and any subscription is billed by the developer, not by Stripe.
Apps that matter to a product seller
Four categories cover most of what someone selling physical items needs. We list a few examples from each to show what you will find; we have not tested them and this is not a ranking.
- Commerce: apps that connect Stripe to shop platforms and sales channels, such as Shopify, PrestaShop and FLUF Connect.
- Tax: sales tax and VAT tools such as Avalara AvaTax and Quaderno, useful once you sell across borders.
- Accounting: apps that sync Stripe payments and payouts into your bookkeeping software.
- Logistics: shipping and tracking apps such as Sendcloud.
Stripe also has built-in tools that need no app: Payment Links for selling an item from a link or QR code, and Tap to Pay for selling in person.
Example: FLUF Connect for Stripe
FLUF Connect is the commerce app we build, listed in the marketplace’s Commerce category. It shows how a commerce app uses the permissions above. The listing asks for read and write access to Products, Prices and Payment Links, and read-only access to Checkout Sessions and Events. It works on the Products page and across all Dashboard pages, and it does not support sandbox testing, so you install it on your live account.
Once connected, your Stripe products with a one-time price appear in FLUF, and you can list them on marketplaces such as eBay, Depop, Etsy and Vinted. When an item sells on one of those marketplaces, FLUF switches its Stripe Payment Link off so nobody can pay for it twice. A sale made through Stripe itself is not picked up automatically: you mark the item sold in FLUF, and the marketplace listings come down. Our Stripe channel guide covers the details.
The app needs a FLUF subscription, which the listing shows as “Paid subscription required”. Crosslisting and inventory sync are on every FLUF plan; relisting, offer management and smart pricing come with the Pro plan and above. You can start with 7 days for £1, then from £9/month.
Sources
- Stripe App Marketplace (checked October 2026)
- Stripe App Marketplace: FLUF Connect listing (checked October 2026)
- Stripe Support: How do I install a Stripe app? (checked October 2026)
- Stripe Support: Where do I go to use a Stripe app? (checked October 2026)
- Stripe Docs: App distribution options (checked October 2026)
- Stripe Docs: Publish your app (checked October 2026)
- Stripe Docs: App review requirements (checked October 2026)
- Stripe Docs: Enable sandbox support (checked October 2026)
Frequently Asked Questions
It is Stripe's directory of apps, built by Stripe and other companies, that connect to your Stripe account and work inside the Dashboard. You browse it at marketplace.stripe.com.
Sign in to the Stripe account you want it on, open the app's listing, read its permissions and privacy policy, and choose Install app. Only account administrators can install apps.
Installing is free as far as Stripe is concerned. The developer decides the price, and the listing says whether the app is free, has a trial or needs a paid subscription.
In the Stripe Dashboard under Apps, then Installed. Apps with a visible part open in a drawer on the right or as a full page under Apps in the left-hand menu.
Open it from your Installed apps, choose View app details from the menu, then Uninstall app. Its access to your account ends when you uninstall.
Yes. Stripe checks every public app against its review requirements before it appears on the marketplace. That check is about the app meeting Stripe's rules, not a recommendation of the company behind it.
FLUF Connect, in the Commerce category, lists Stripe products with a one-time price on marketplaces such as eBay, Depop, Etsy and Vinted, and switches off a product's Payment Link when it sells on one of them. It requires a FLUF subscription.
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