Selling on Ubaldi: Partner Shops on the French Appliance Retailer
How partner sellers appear on Ubaldi.com, what your shop page shows shoppers, who handles delivery and returns, the reported fees, and connecting with FLUF Connect.
Key takeaways
- Ubaldi.com, the French appliance, TV and home retailer, lets partner sellers list their own offers next to its range. Each partner has a public shop page on the site.
- That page shows shoppers your average rating, the date you joined and the share of orders you accept. Your record is on display from the first sale.
- The sale is between you and the shopper under your own terms, and you handle delivery and returns.
- If Ubaldi has approved you, FLUF Connect can connect your seller account and list products already in Ubaldi’s catalogue, matched by barcode. It does not create catalogue products or import orders.
This guide is for a French business selling new large appliances, TVs, small appliances, bedding or furniture that is weighing up Ubaldi.com, or already has a seller account and wants to keep stock right across its channels. Ubaldi works with professional sellers. Barcoded, branded goods fit it; second-hand items and one-offs belong on Leboncoin.
What selling on Ubaldi looks like to a shopper
Ubaldi built its name on appliances and electronics, and its site still leads with washing machines, fridges, ovens and TVs, followed by bedding, furniture and small appliances. Partner offers sit inside that catalogue. Each partner gets a shop page at ubaldi.com/marchand/, and the page of an established seller such as GoodBuy Markets shows what a shopper sees:
- an average rating (“Note moyenne”, 4.6 out of 5 in that case);
- the date the seller joined (“Inscrit depuis le 23 Avril 2020”, registered since 23 April 2020);
- an order acceptance rate (“Acceptation des commandes”, 97%);
- a seller presentation, the seller’s own terms of sale, delivery options, warranty information and returns policy.
The acceptance rate is the one to watch. Each time you refuse an order, usually because the item has already gone elsewhere, that figure drops, and it is printed on your shop page for every shopper to see.
Your terms, your delivery, your returns
Ubaldi’s terms of use present the marketplace as a platform where sellers offer their products. Sales contracts are concluded directly between seller and buyer, under the terms of sale both accept at checkout, and Ubaldi is not a party to them. In practice:
| Area | Who handles it |
|---|---|
| Terms of sale and prices (in euros, tax included) | You publish your own on your shop page |
| Delivery | You. Sellers list their own options, for example kerbside, express or delivery to the floor, for mainland France |
| Warranty | You, alongside the manufacturer’s warranty and the French legal guarantee of conformity (two years on new goods) |
| Withdrawal and returns | You. Shoppers have 14 days from delivery to withdraw and start by contacting the seller from their Ubaldi account, under “Mes commandes” |
| Customer messages | You, through Ubaldi’s marketplace messaging. Established sellers ask for exchanges in French and through that messaging, so both sides have a record if there’s a dispute |
Fees and product data
Ubaldi hasn’t published its seller fees. The integrator Lengow reports no registration fee, a monthly subscription of €39 excluding VAT and a commission of 6% to 15% depending on the product category. Confirm them with Ubaldi before you sign.
Ubaldi’s catalogue is technical, and Lengow lists what each product needs: an EAN barcode, the brand, technical attributes, energy-label data, warranty details and a delivery time. Appliance shoppers compare capacity, noise level and energy class side by side, so an offer with gaps in that data loses to a complete one at the same price.
Using FLUF Connect with Ubaldi
In FLUF Connect, Ubaldi appears on the Channels screen as “Invite only”, for France. Ubaldi decides who sells on its site, so approval comes from Ubaldi, not from FLUF. When your seller account is approved, choose “Already approved? Connect” on the Ubaldi card.
From there, FLUF lists products from your inventory that Ubaldi’s catalogue already holds, matched by barcode. If you also sell the same appliances on Carrefour, Rue du Commerce or Conforama, one inventory feeds all of them.
| Task | On Ubaldi through FLUF Connect |
|---|---|
| Get approved as a seller | You do this with Ubaldi |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Manage orders in your Ubaldi seller account. |
| Relisting or offer management | No |
Because FLUF doesn’t see Ubaldi orders, mark an item sold in FLUF when an Ubaldi order takes your last unit, and it comes down from your other channels. That is also how you protect the acceptance rate on your shop page: an order you can fill is one you don’t have to refuse.
What FLUF costs
7 days for £1, then from £9/month, then plans from £9/month. Crosslisting and inventory sync are on every plan; relisting, offer management and smart pricing are included from Pro upwards.
| Plan | Monthly | Yearly | You save | Crosslisted products |
|---|---|---|---|---|
| Starter | £9/month | £85/year | 21% | Unlimited |
| Pro | £29/month | £155/year | 55% | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited | ||
Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.
Related guides
Sources
Checked 12 November 2026.
- Ubaldi: GoodBuy Markets shop page
- Ubaldi: Conditions générales d’utilisation
- Lengow: Ubaldi integration
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Pick your topics first ›Frequently Asked Questions
Ubaldi.com accepts professional partner sellers alongside its own appliance, TV and home range. Each approved partner gets a shop page on the site.
An average rating, the date the seller joined, the share of orders it accepts, a seller presentation and the seller's own terms of sale, delivery options, warranty and returns policy.
With the seller. Ubaldi's terms of use say sales contracts are concluded directly between seller and buyer, and Ubaldi is not a party to them.
Returns go to the seller, not to Ubaldi. A shopper who changes their mind within the legal 14-day period messages the seller through their order history on Ubaldi.
Ubaldi hasn't published its fees. The integrator Lengow reports no registration fee, a €39 monthly subscription excluding VAT and a commission of 6% to 15% by category.
No. Once Ubaldi has approved you, FLUF can connect your seller account and list products the catalogue already holds, matched by barcode. It doesn't import Ubaldi orders.
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