Trendyol vs Shopify: Marketplace or Your Own Store for a Turkish Brand
Category commission, lira payouts and borrowed traffic on one side; a dollar-billed subscription, iyzico fees, ETBİS and e-arşiv paperwork and your own customer list on the other. Where each one wins, by seller type.
- This is a rented shelf against a shop you own. Trendyol charges nothing until you sell, then takes a category commission on every order. Shopify charges a fixed monthly fee in US dollars, then you pay a card processor and find your own buyers.
- Trendyol commission on clothing is 21.36%, VAT included, in the July 2026 table compiled by Sentos. Shoes are 23.39%, home textiles 20.34%, kitchenware 19.32% and bath and decoration 17.50%. On top of that comes a platform service fee of 10.99 lira plus VAT per order.
- Shopify Payments does not operate in Türkiye. A Turkish store takes cards through iyzico, PayTR or Craftgate and also pays Shopify a transaction fee of 2% on Basic down to 0.2% on Plus.
- On a 1,000 lira order, Trendyol costs about 325 lira and your own store about 161, counting the same parcel on both. The difference of roughly 164 lira is your budget for the subscription and for buying the visit that Trendyol gave you.
- Your own store brings its own paperwork. A Shopify store must be registered with ETBİS before it trades, and needs its own distance-sales pre-information form, KVKK notices, İYS consent records and an e-arşiv invoicing tool. From 1 July 2026, e-commerce sellers over 500,000 lira of turnover must use e-fatura.
- Only one side gives you the customer. On Trendyol, you fulfil the order for the platform’s buyer. On Shopify, the email address, the consent and the repeat order are yours.
- Most growing brands run both. FLUF Connect imports a Trendyol catalogue, publishes it to Shopify and 51 other channels, and zeroes Trendyol stock when an item sells elsewhere. 7 days for £1, then from £9/month, then plans from £9/month.
On this page
- The short answer
- Trendyol and Shopify at a glance
- What Trendyol deducts from each order
- What a Shopify store costs from Türkiye
- One 1,000 lira order, both ways
- Payouts, vade and the cash you are waiting for
- Buying the visit: Trendyol ads against Google and Meta
- Who owns the customer
- ETBİS, e-fatura, e-arşiv and distance sales
- Selling beyond Türkiye
- Which one, for which kind of seller
- Running Trendyol and Shopify together with FLUF Connect
- What FLUF costs
- Sources and verification
- Related guides
The short answer
Choose Trendyol when you need buyers now and have no audience yet. Choose Shopify when you already have people who look for your brand by name, or when repeat custom is worth more to you than one-off reach. For a Turkish womenswear label, a towel and bedding workshop in Denizli or a ceramics studio, Trendyol gives you demand. Shopify gives you margin, the customer relationship and control over when you are paid.
Both come with costs you cannot avoid. On Trendyol that cost is a fifth of every clothing order, taken whether or not the buyer would have found you anyway. On Shopify it is the traffic you pay for, the payment processor, the dollar subscription and the legal work that a marketplace would otherwise handle for you. Most sellers who grow past a few hundred orders a month do not choose one. They use Trendyol to find new buyers and their own store to keep them.
Trendyol and Shopify at a glance
Trendyol is Türkiye’s largest marketplace. It is owned by Trendyol Group and sells to Turkish buyers, with storefronts in Europe and the Gulf. Shopify is a Canadian hosted store builder, so the store it gives you has no buyers until you bring them. The comparison is really between two ways of paying for a sale: a percentage on every order, or a fixed fee plus whatever it costs you to win the buyer.
The market both of them serve is large. The Ministry of Trade put Turkish e-commerce at 4.57 trillion lira in 2025, up 52.2%, with clothing, footwear and accessories the largest sector at 428.7 billion lira. The same report counted 634,611 businesses selling online and found that 62.5% of payments were made by card. That second figure matters when you choose a Shopify payment processor.
| Trendyol | Shopify | |
|---|---|---|
| What you are paying for | Placement in front of an existing buyer base | Software, hosting and a checkout |
| Fixed monthly cost | None | Basic $27 monthly or $19 a month paid yearly |
| Per-order cost | Category commission plus a platform service fee | Processor fee plus a Shopify fee for using a third-party processor |
| Billing currency | Lira, deducted from your payout | US dollars, with VAT added unless you give Shopify your tax number |
| Where buyers come from | Trendyol’s app, site and in-platform ads | Your own ads, social media, search and email list |
| Payment collection | Handled by Trendyol | iyzico, PayTR, Craftgate or a bank virtual POS |
| When you are paid | Weekly, after delivery plus a category payment term | On your processor’s schedule |
| Delivery | Trendyol Express or contracted carriers at Trendyol rates | Your own courier contract |
| ETBİS | The marketplace is registered; check whether you need to be too | You register before trading |
| Customer data | Stays with the platform | Yours, with KVKK and İYS obligations |
What Trendyol deducts from each order
Trendyol charges a commission that depends on the category, plus a fixed service fee on each order. It has no listing fee and no monthly fee. The commission is the figure that matters, and for fashion and home it is high.
Trendyol does not publish a public rate card that is easy to cite, so most sellers work from tables compiled by Turkish integrators. The rates below come from Sentos’s 2026 list, updated 27 July 2026. Sentos quotes the rates with VAT included and says the commission is calculated on the product’s price before VAT. BirFatura’s July 2026 guide gives the same 21.36% for clothing and says the same about the VAT base. Sopyo’s September 2026 page gives 21.50%. The compilations do not agree to the decimal, so the rate that binds you is the one in your own seller panel.
| Category (Trendyol sub-group) | 2026 commission, VAT included | Why it matters for this comparison |
|---|---|---|
| Tops, bottoms, underwear, sportswear | 21.36% | The core of most Turkish fashion labels |
| Shoes | 23.39% | The highest of the fashion groups |
| Bags | 21.36% | Same as clothing |
| Home textiles: living room, bedroom, baby | 20.34% | Bedding, towels and curtains, where Türkiye’s mills compete |
| Kitchenware, tableware, cookware | 19.32% | Ceramics, copper and glass |
| Bath and decoration | 17.50% | The lightest home rate in the table |
The second deduction is the platform service fee. From 30 January 2026 it has been 10.99 lira plus VAT per order, or 6.99 lira plus VAT if you use same-day dispatch. It is not charged on returned or cancelled orders. At a basket of 300 lira that is under 4% extra. At 3,000 lira it hardly shows. For low-priced accessories it counts.
The third cost is cargo, which Trendyol sets. Sentos’s tariff update of 8 September 2026 puts a 0 to 2 desi Trendyol Express parcel at 81.95 lira before VAT, rising to 100.20 lira at 3 desi. For small baskets Trendyol charges less on a sliding scale by order value. Kargonomi lists ten carriers available through the panel, including Trendyol Express, Aras, PTT, MNG, Yurtiçi, Sürat and HepsiJet.
None of these three costs depends on how the buyer found your product. A customer who searched Trendyol for your brand name costs the same commission as a stranger who found you in a category page. This is the main argument for a store of your own.
What a Shopify store costs from Türkiye
Shopify costs a Turkish merchant a dollar subscription, VAT on that subscription unless the business is tax-registered, a local processor’s fee and a Shopify fee on top for using that processor. No single line is large. Together they are real, and the dollar billing means the lira cost changes with the exchange rate.
The subscription. Shopify’s Turkish pricing page quotes US dollars, not lira. Basic is $27 a month or $19 a month paid yearly. Grow is $72 or $54, Advanced $399 or $299, and Plus starts at $2,300. For a store based in Türkiye, Shopify says it is required to add VAT to your bill unless you enter a 10-digit tax identification number in your billing profile. A sole trader who has not registered for VAT pays the higher amount.
The processor. Shopify’s own processor is not available in Türkiye. The list of Shopify Payments countries covers most of the EU, the UK, the UAE and others but not Türkiye, and Shopify tells merchants in unlisted countries that they need to use a third-party payment provider. The most common choice is iyzico, whose official Shopify app has been listed since 2 May 2022. iyzico’s own pricing page quotes corporate merchants 4.29% plus 0.25 lira per successful transaction, with no setup fee and no fixed monthly fee. Instalment payments carry each bank’s own rate. A 2026 Shopify-Türkiye setup guide from Nodus Works quotes lower negotiated starting points: iyzico from 2.99% plus 0.25 lira, PayTR from 1.99% and Craftgate from 2.49%. Whichever you choose, get the rate in writing, because published and negotiated rates are far apart.
The fee for not using Shopify Payments. Shopify adds its own charge to every order taken through another processor. The Turkish pricing page lists it as 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. Shopify’s help centre adds that third-party transaction fees apply on all third-party and alternate payment gateways. For a Turkish store there is no way to avoid it, so moving from Basic to Grow is often worth it once your monthly sales are large enough for the 1% saving to cover the $45 difference.
Instalments are expected. Turkish buyers commonly expect to pay in instalments (taksit). Trendyol handles these for you; on Shopify, your processor provides instalments and charges a bank rate for each.
Apps and couriers. Shopify has no built-in e-arşiv invoicing for Türkiye. You connect an accounting product such as Paraşüt, Logo or Mikro, usually through a paid app. You also negotiate your own courier contract instead of using Trendyol’s pooled rates, and a new store with low volume will rarely match those rates at first.
One 1,000 lira order, both ways
On a 1,000 lira clothing order, Trendyol takes about 325 lira and a Shopify Basic store with iyzico about 161 lira, if you post the same small parcel both ways. The Shopify figure leaves out two costs: the share of the monthly subscription, and the cost of bringing that buyer to the store. Those two costs decide which channel is cheaper.
The figures below use a price of 1,000 lira before VAT, the Sentos clothing rate, the service fee and 0 to 2 desi cargo rate above, and iyzico’s published corporate rate. VAT on the fees is included at 20% and not reclaimed. Your accountant may recover some of it, which narrows both totals in a similar way.
- Trendyol: commission 21.36% = 213.60 lira, plus platform service fee 10.99 + VAT = 13.19 lira, plus Trendyol Express 0–2 desi 81.95 + VAT = 98.34 lira. Total 325.13 lira; you keep 674.87 lira.
- Shopify Basic with iyzico: iyzico 4.29% + 0.25 = 43.15 lira, plus Shopify third-party fee 2% = 20.00 lira, plus the same parcel at 98.34 lira. Total 161.49 lira; you keep 838.51 lira, before the subscription and before advertising.
- Shopify Grow with iyzico: the Shopify fee falls to 1% = 10.00 lira. Total 151.49 lira; you keep 848.51 lira.
- The gap on Basic is 163.64 lira per order. That money must cover your share of the $27 subscription and the ads, content or influencer fees that brought the buyer to your store.
Turn that gap into a price per click and it becomes a clear test. If your ads convert one visit in a hundred, you can pay up to about 1.64 lira per click before your own store costs more per order than Trendyol. If they convert one in fifty, the limit is about 3.27 lira. A brand with a strong social following, whose buyers arrive by typing its name, is often well under that limit. A new label buying cold traffic is often well over it.
The example also leaves out returns, which cost you on both channels. Under Turkish rules the seller pays for returns in either case, so returns do not favour one channel over the other.
Payouts, vade and the cash you are waiting for
Trendyol pays weekly after delivery and the category’s payment term (vade) have passed. It calculates payouts Wednesday, transfers Thursday. Payment terms range from 7 to 28 days by category. On your Shopify store with iyzico, sales from Monday to Sunday pay out the following Wednesday with no delivery wait. For a brand short of working capital, the weekly processor settlement from sale date beats the Trendyol delay. Trendyol offers early payment at 1 to 3% discount.
| Trendyol | Shopify with iyzico | |
|---|---|---|
| When the clock starts | At delivery | At the sale |
| Holding period | Category term, reported as 7 to 28 days | Weekly settlement; check any initial block |
| Pay day | Thursday, calculated Wednesday | Wednesday after the sales week |
| Faster option | Early payment at a discount | Negotiate with the processor |
| What is deducted first | Commission, service fee, cargo, returns, withholding | Processor fee; Shopify invoices its fee separately |
Buying the visit: Trendyol ads against Google and Meta
On Trendyol, advertising is optional; buyers come from the site’s own traffic. On Shopify it is essential. Trendyol’s in-platform ads cost 0.24 to 1.87 lira per click. For your store, you buy traffic from Google and Meta, both subject to Turkey’s digital service tax (5%, falling to 2.5% from 1 January 2027). That cost is on top of the ads themselves.
Who owns the customer
On Trendyol, the buyer belongs to Trendyol. On Shopify, the buyer is yours, along with the legal duties that come with holding their data. That difference grows with every order.
A Trendyol order gives you what to fulfil it but not permission to market to that person without İYS consent. On Shopify, checkout collects email and consent, and you control repeat orders, reviews and the customer relationship. A repeat order from your newsletter costs only processor fees; on Trendyol it costs full commission again.
ETBİS, e-fatura, e-arşiv and distance sales
Opening your own store adds four areas of compliance that a marketplace partly handles for you: ETBİS registration, electronic invoicing, distance-sales contracts and consumer returns. None is difficult, but each has penalties, and together they make the Shopify option more work than the subscription price suggests.
ETBİS. ETBİS is the Ministry of Trade’s register of businesses that sell online. The Ministry states that service providers and intermediary service providers must register before starting activity, report changes within thirty days, and report annual cross-border volume by country and payment method. For 2026, one Turkish law firm quotes the fine for trading without registration as 79,230 to 396,150 lira. The same firm says a seller trading only through a registered Turkish marketplace has no separate obligation. The Ministry’s notice does not contain that exemption, so a Trendyol-only seller should get written confirmation from an accountant. Once you launch a Shopify store, register.
e-fatura and e-arşiv. Consumers are not e-fatura taxpayers, so an online seller invoices most of them through e-arşiv. The threshold that moves an e-commerce seller onto e-fatura is lower than for other businesses. Sentos, citing Tax Procedure Law General Communiqué No. 535, gives a threshold of 500,000 lira of gross sales in 2024 or 2025, with a switch-over date of 1 July 2026. The rule is the same whichever channel you use. The difference is how you meet it. Shopify needs a connected accounting product for every order, while marketplace sellers usually use the integrations Turkish accounting software already has for Trendyol orders.
Distance-sales contracts. The Ministry of Trade’s consumer guide sets out what your own checkout must do: give pre-contract information on the product, the seller, the full price and the right of withdrawal; allow 14 days to withdraw; dispatch within 30 days unless another period is agreed; and refund within 14 days of the returned goods being sent. The consumer does not pay return postage if they use the courier you named. The same guide makes the intermediary jointly responsible for several of these duties. On Trendyol, the platform provides the withdrawal process. On Shopify, you write the pre-information form and the distance-sales contract and put them at checkout.
| Obligation | Selling only on Trendyol | Selling on your own Shopify store |
|---|---|---|
| ETBİS registration | Commonly treated as covered by the marketplace; confirm in writing | Before you trade |
| e-arşiv invoices to consumers | Yours to issue | Yours to issue, through a connected app |
| e-fatura switch at 500,000 lira | Applies | Applies |
| Pre-information form and contract | Platform framework | You draft and display them |
| Withdrawal process | Platform system | Your returns page and courier |
| KVKK notices | Platform’s, for its buyers | Yours |
| İYS consent records | Not needed unless you market to buyers | Needed before campaigns |
Selling beyond Türkiye
Trendyol offers storefronts with buyers already in place; Germany, Greece, Slovakia, Romania, Czechia, Bulgaria in Europe; Saudi Arabia, the UAE, Kuwait in the Gulf, each with its own VAT. Micro-exports pay a 6% international fee since 30 January 2026. Shopify’s Markets let you price in foreign currencies but you find the buyers yourself and handle local payment processors and couriers. For a Turkish brand testing export, Trendyol’s storefronts are quicker to start.
Which one, for which kind of seller
The answer depends on where your buyers come from today and how much the delay in getting paid costs you. The table sets out the usual answer for the types of seller we see most often.
| If you are… | Lead with | Why |
|---|---|---|
| A new clothing label with no following | Trendyol | You cannot yet buy traffic below the roughly 164 lira an order that commission costs, and Trendyol provides the buyers |
| A brand whose buyers already search for it by name | Shopify, with Trendyol alongside | Paying 21.36% on buyers who were already looking for you is the most expensive way to serve them |
| A home-textile mill or workshop selling surplus and seconds | Trendyol | Low-rate home categories, pooled cargo and no store to build or promote |
| A sole trader well under the 500,000 lira e-fatura threshold | Trendyol first | Least compliance work; add a store when you are ready to handle ETBİS, KVKK and invoicing apps |
| A brand selling high-value items where buyers expect instalments | Both | Trendyol handles instalments for you; on Shopify, check your processor’s instalment rates before pricing |
| A seller short of working capital | Shopify for cash, Trendyol for volume | Weekly processor settlement from the sale date against payment only after delivery and the category term |
| A shoe brand with high return rates | Both, price carefully | 23.39% commission on Trendyol; on your store you pay return postage and handle refunds yourself |
| A brand testing export to the Gulf or Central Europe | Trendyol | Storefronts with buyers already in place for a 6% fee, against building demand country by country |
| A brand built on email, drops and repeat buyers | Shopify | The customer list, consent and repeat orders are only yours on your own store |
Running Trendyol and Shopify together with FLUF Connect
Running both means one stock pool sold on two channels, and the risk is selling the same item twice. A cancellation because stock ran out hurts your standing on Trendyol, and an oversold item on your own store means an apology and a refund. FLUF Connect keeps one catalogue and pushes changes to both channels.
Here is what FLUF Connect actually does with each channel, including one gap you need to plan around.
| FLUF Connect capability | Trendyol | Shopify |
|---|---|---|
| How you connect | Seller ID, API key and API secret from your Trendyol seller panel, plus the storefront you trade on | Connect your store from the FLUF Connect channels screen and approve access |
| Import your existing catalogue into FLUF | Yes | Yes |
| Crosslist products to this channel | Yes, on Türkiye and on the Germany, Gulf and Central European storefronts | Yes |
| Price, stock, title and description updates | Yes | Yes |
| Sold-elsewhere protection | Yes: stock goes to zero on Trendyol when the item sells on another channel | Yes |
| Sales detected automatically (order sync) | Not yet: mark Trendyol sales sold in FLUF yourself | Yes |
| Bulk operations | Yes | Yes |
| Relisting and offer management | Not applicable | Not applicable to the store itself |
The gap. FLUF Connect does not yet detect sales on Trendyol. When an item sells on your Shopify store or any other connected channel, its Trendyol stock is set to zero. When an item sells on Trendyol, nothing happens elsewhere until you mark it sold in FLUF. Then your Shopify stock and every other channel update. If Trendyol is your busiest channel, check Trendyol orders at least once a day and mark each sale.
Before you publish to Trendyol. Trendyol accepts a product only when it has a barcode on every variant, a specific leaf category, a brand Trendyol recognises, the category’s required attributes and at least one photo. FLUF Connect names anything missing before it publishes, so fix gaps in the catalogue first. Products are also reviewed by Trendyol before going live, so publish a few and check them in your seller panel before a bulk run.
Setting it up.
- In the Trendyol seller panel, find your Seller ID, API key and API secret under your account’s integration information.
- Connect Trendyol in FLUF Connect with those details and choose the storefront.
- Connect your Shopify store from the channels screen.
- Import the catalogue you trust most. For most brands this is Trendyol, if that is where the product data was built.
- Publish to the other channel, starting with a handful of items, and check price, photos, variants and stock on both.
- Start a daily routine of marking Trendyol sales sold in FLUF until sale detection for Trendyol is available.
For the step-by-step versions in each direction, see Trendyol to Shopify and Shopify to Trendyol.
What FLUF costs
7 days for £1, then from £9/month, then plans from £9/month. Every plan has unlimited listings.
Crosslisting, inventory sync, order sync and bulk operations are on every plan, and those are all a Trendyol-and-Shopify setup needs. Relisting, offer management and smart pricing come with the plans above Starter. Neither Trendyol nor your own store uses relisting or offers, so Starter covers this pair. Paying yearly saves 40%.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Seller | £29/month | Unlimited |
| Pro | £99/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Sources and verification
Every figure above was checked against the linked source on 10 September 2026.
- Ministry of Trade: Türkiye e-commerce outlook report for 2025 — total volume, growth, sector figures, business count and card share.
- Sentos: Trendyol 2026 commission rates (updated 27 July 2026) — category rates and the VAT basis.
- BirFatura: Trendyol commission 2026 and Sopyo: Trendyol commission rates — cross-checks on the clothing rate and the 7 to 28 day payment terms.
- Pazar Fiyat: Trendyol platform service fee 2026 — the 10.99 and 6.99 lira fees and the 6% micro-export fee from 30 January 2026.
- Sentos: Trendyol cargo tariff, 8 September 2026 and Kargonomi: Trendyol cargo costs — desi rates and carrier list.
- Sentos: how Trendyol payouts are calculated and KarPanel: Trendyol payout calculation — the weekly cycle, deductions and early payment.
- Şikayetvar: Trendyol commission and payment complaints — the seller complaint quoted.
- Dopigo: advertising on Trendyol — cost-per-click range, suggested bid and daily budget limits.
- Trendyol developer documentation: regions and storefront codes.
- Türkiye Today: Trendyol in Azerbaijan (October 2024).
- Shopify pricing for Türkiye — dollar plan prices and third-party transaction fees.
- Shopify Payments supported countries and Shopify on third-party payment providers.
- Shopify: VAT on Shopify bills for stores in Türkiye and Shopify: volatile currencies.
- iyzico app in the Shopify App Store and iyzico pricing — the 4.29% + 0.25 lira rate and weekly settlement.
- Nodus Works: Shopify Türkiye guide 2026 — negotiated processor starting rates, the instalment figure and accounting integrations.
- CNN Türk: digital service tax rate for 2026.
- Erdem Varol: Law No. 7416 on e-commerce and Law No. 6563 on the Regulation of Electronic Commerce.
- İleti Yönetim Sistemi (İYS).
- Ministry of Trade: ETBİS registration and notification rules and Karadağ Avukatlık: ETBİS registration obligation.
- Sentos: e-fatura obligation in 2026.
- Ministry of Trade consumer guide: distance contracts.
What we could not verify. Trendyol’s own commission, payout and advertising pages in its seller information centre open only when you are logged in, so the commission rates, payment terms and ad bid ranges come from Turkish integrator and accounting-software compilations. They disagree slightly with each other (21.36% against 21.50% for clothing), and none of them lists payment terms for each category. The 28-day figure for fashion comes from sellers’ own reports, not from Trendyol. We could not confirm whether sellers can reach Trendyol’s Azerbaijan site in 2026. We found no primary source for the 68% instalment-abandonment figure. iyzico’s page mentions a blocking period without stating its length for new merchants. We could not confirm whether the digital service tax appears as a separate line on Turkish advertisers’ Google or Meta invoices. We found no current published threshold figures for the Law 7416 marketplace licence, which have been indexed since the original 10, 30 and 60 billion lira levels. Finally, law firms say sellers who trade only on a marketplace are exempt from ETBİS, but the Ministry’s notice does not say so.
Related guides
Frequently Asked Questions
Per order, your own Shopify store usually costs less, but it has no buyers of its own. On a 1,000 lira clothing order, Trendyol’s 21.36% commission, the per-order platform service fee and a small parcel add up to roughly 325 lira. Shopify Basic with iyzico comes to roughly 161 lira for the same order and the same parcel. The gap of about 164 lira per order has to pay for your subscription and for the advertising that brings the buyer to you. If your ads cost more than that per sale, Trendyol is cheaper.
No. Türkiye is not on Shopify’s list of Shopify Payments countries, and Shopify tells merchants in unlisted countries to use a third-party provider. In practice that means iyzico, which has an official app in the Shopify App Store, or PayTR or Craftgate. Shopify then adds its own transaction fee to every order: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
For your own store, yes. The Ministry of Trade says service providers must register with ETBİS before they start trading and must report changes within 30 days. For sellers who trade only through a Turkish marketplace, several Turkish law firms say no separate registration is needed because the marketplace is itself registered. The Ministry’s own notice does not state that exemption, so confirm it with your accountant.
Trendyol calculates what it owes on Wednesdays and pays on Thursdays, but an order only counts once it has been delivered and its category’s payment term has passed. Published guides put those terms between 7 and 28 days depending on category. iyzico’s pricing page says sales made from Monday to Sunday are paid to corporate members on the following Wednesday. Check both against your own contract.
On Trendyol, the buyer relationship stays with the marketplace. You get what you need to fulfil the order, and Turkish data-protection and commercial-message rules stop you from marketing to that buyer without their consent. On Shopify, you collect the customer’s details and marketing consent at your own checkout. You then have to handle KVKK notices and İYS consent records yourself.
Yes. Trendyol’s developer documentation lists storefronts in Germany, Saudi Arabia, the UAE, Kuwait, Greece, Slovakia, Romania, Czechia and Bulgaria. Micro-export orders have paid an extra international service fee of 6% including VAT since 30 January 2026. Trendyol also operates in Azerbaijan, but Azerbaijan does not appear in the current storefront table, so check whether your account can reach it.
Yes, with one limitation to plan around. FLUF Connect can import your Trendyol catalogue, crosslist to Trendyol and to your Shopify store, and take a Trendyol listing to zero stock when the item sells on Shopify or any other connected channel. Shopify orders sync automatically. FLUF does not yet detect Trendyol sales, so when something sells on Trendyol you mark it sold in FLUF and the other channels follow.
Plans start at £9 a month after a £1 trial, and every plan has unlimited listings. Crosslisting, inventory sync, order sync and bulk operations are on every plan. Relisting, offer management and smart pricing come with the plans above Starter. None of those three applies to Trendyol or to Shopify itself. FLUF connects 50+ marketplaces and stores from one catalogue.