Crosslist from Squarespace to Depop — Reach Depop’s Younger, Faster-Moving Audience
Turn your Squarespace catalogue into Depop listings automatically, with two-way stock sync so nothing sells twice.
- No policy gate, but a real audience gate. Unlike Etsy, Depop has no eligibility policy blocking resale or mass-produced goods. But its buyers are overwhelmingly young and fashion-focused — nearly 90% are under 34 — so the test that matters isn’t “am I allowed to list this” but “would this feed’s shopper actually want it”.
- Depop is now eBay’s. eBay completed its $1.4 billion acquisition of Depop from Etsy on 30 July 2026, days before this page was written. Depop keeps its own brand, app and culture as a standalone marketplace inside eBay.
- Squarespace has no marketplace features of its own — no Depop extension, no CORS-enabled API for browser tools, and Commerce API access requires the Core plan or above.
- Depop is a single-item, app-first marketplace with no separate title field, a combined 1,000-character description, and square-cropped photos — the opposite of Squarespace’s rich, multi-variant product pages.
- All four of Depop’s automation features run: crosslisting, two-way order sync, auto-relisting and offer management. Squarespace supplies the catalogue and receives stock updates back.
- Cost: from £9/month (Starter, 300 products). Every new account gets a 7-day free trial.
On this page
- Why a Squarespace seller adds Depop
- The real gate: does your catalogue fit Depop’s feed?
- What Squarespace can and cannot do on its own
- How to crosslist with FLUF Connect
- What transfers — field and listing mapping
- Depop’s app-only listing mechanics
- What syncs, in both directions
- The fee arithmetic, honestly
- Automation on each channel
- What it costs
- Sources and verification
Why a Squarespace seller adds Depop
A Squarespace store is a destination — buyers have to already know you exist, or find you through search, social or paid ads, before they land on your product page. Depop is the opposite: it is a feed. Buyers open the app to browse, not to look for a specific brand, and its recommendation system surfaces items to people who never heard of the seller a minute earlier. For a small, design-conscious brand with a beautiful storefront and no built-in discovery mechanism, that is the gap Depop closes.
The scale is real, and it recently changed hands. On 18 February 2026, eBay and Etsy jointly announced that eBay would acquire Depop from Etsy, and the deal closed on 30 July 2026 — eBay paid roughly $1.4 billion in cash, inclusive of purchase-price adjustments on the original $1.2 billion agreement. Depop keeps its own name, app and “distinct brand, platform, customer experience, and culture” as a standalone marketplace inside eBay, whose own fashion category already runs at more than $10 billion in annual GMV.
The buyer base is young by design. As of 31 December 2025, Depop reported 7 million active buyers and more than 3 million active sellers, with annual gross merchandise sales of roughly $1 billion in 2025 — up nearly 60% year-on-year in the US alone. Nearly 90% of those active buyers are under 34. That is a fundamentally different shopper from the one arriving at a Squarespace site through a Google search for a brand name: they are scrolling with intent to discover, not typing a URL they already know.
For a Squarespace seller, the practical case is simple. Your website is expensive to get traffic to and cheap to keep once you have it — no commission on your own domain, full control of the page, an email list you own. Depop inverts that trade: a listing costs nothing to put in front of buyers who are already looking, but you are borrowing an audience rather than owning it. Running both means the storefront keeps compounding your brand while Depop’s feed does the work of finding your next customer.
The real gate: does your catalogue fit Depop’s feed?
Depop imposes no seller-eligibility policy the way Etsy does — there is no rule against resale, mass production or branded goods, and dropshippers are not singled out. That makes it, on paper, open to any Squarespace store. In practice a narrower filter still applies, and it is cultural rather than written down: Depop’s feed is built around streetwear, vintage, Y2K, archive designer and going-out fashion, curated and photographed the way a peer would shoot it, not the way a studio product shot looks.
Store Leads’ Squarespace report puts apparel at 7.4% of live Squarespace stores, behind arts and entertainment (16.0%), people and society (10.5%) and food and drink (8.4%) — so most Squarespace catalogues simply are not fashion at all, and Depop is not the right second channel for them regardless of policy. Among the stores that are apparel-led, the honest question is not “is this allowed” but “would a 22-year-old scrolling Depop’s feed actually want this, or does it read as a conventional retail product shot on a white background”. Clean, cut-out studio photography — exactly what a polished Squarespace store produces — often needs a second, more candid lead image before it earns taps on Depop.
The upside of getting the fit right is that Depop, unlike Etsy, places no restriction on how the item was sourced. A Squarespace brand reselling deadstock, curating vintage, or producing small-batch streetwear all qualify equally — the only filter is whether the finished listing looks like it belongs in the feed next to it.
What Squarespace can and cannot do on its own
Squarespace has no native path to Depop at all. Its Extensions directory is entirely third-party and lists nothing for Depop, eBay, Etsy or Amazon, and its only marketplace-adjacent feature is a one-way Etsy product import that Squarespace itself describes as “a one-time import, not a sync” with inventory managed “separately on both platforms” — a limitation that has nothing to do with Depop but illustrates that even Squarespace’s one real integration doesn’t attempt live sync. Squarespace’s own advice for genuine synchronisation is to “explore third-party inventory management services”.
Two technical facts constrain any integration, Depop-bound or otherwise. Squarespace’s Commerce APIs do not support CORS — its own FAQ states plainly that the APIs do not support browser access — so nothing that talks to Squarespace’s product catalogue can run purely in a browser tab; it has to run server-side. And Commerce API access is gated by plan: it requires Core or above, so a store still on the entry-level Basic plan cannot be connected to anything, Depop included, until it upgrades.
How to crosslist from Squarespace to Depop with FLUF Connect
- Check your Squarespace plan is Core or above — Commerce API access does not exist on Basic.
- Sign in to FLUF Connect and open the Channels page.
- Connect Squarespace. Paste your site’s Developer API key. This is a server-side connection; there is no extension involved because Squarespace’s APIs cannot be reached from a browser.
- Connect Depop. Authenticate directly inside FLUF Connect — no browser extension and no separate app login required.
- Import your catalogue. FLUF walks your Squarespace products and indexes them, ready to select.
- Pick what goes to Depop — a handful of fashion-led hero pieces to start, or a whole category once you’ve seen how the feed responds.
- Review the lead photo and size/condition mapping before publishing — these are the fields Depop’s feed weighs most.
- Publish. Inventory then stays aligned automatically in both directions.
Start crosslisting from Squarespace to Depop
What transfers — field and listing mapping
| Squarespace field | Depop field | Transfer status | Notes |
|---|---|---|---|
| Product name + description (HTML) | Combined description | Smart mapped | Depop has no separate title field — the description is capped at roughly 1,000 characters, and the opening words act as the title buyers see in the feed. A long Squarespace name and description together have to be trimmed to fit. |
| Images | Photos | Smart mapped | Depop’s standard listing flow takes up to 4 photos plus 1 short video; FLUF sends up to 8, matching the 8-image feature Depop’s own search-ranking guidance references. Depop displays photos square (1:1) and crops anything that isn’t. |
| Variant SKU | — | Automatic | The join key used to resolve a Depop sale back to the right Squarespace variant. |
| Variant price | Price | Automatic | — |
| Stock | Available (1) / Sold out | Automatic | Squarespace inventory writes go through a dedicated Inventory API endpoint with a mandatory idempotency key; Depop listings are effectively single-unit. |
| Variant attributes (Size, Colour) | Size, Colour | Smart mapped | Squarespace variants are one product with several sizes; Depop is single-item, so each size becomes its own Depop listing rather than one listing with a size picker. |
| Store page and tags | Depop category | Generated | Squarespace has no product category field — only a store page and free-text tags — so Depop’s category has to be inferred rather than mapped directly. |
| — | Condition | Generated | No Squarespace equivalent exists; Depop requires a condition on every listing and it has to be set from scratch. |
| — | Brand | Smart mapped | Detected from title, tags and description where present. |
Two Squarespace-side constraints shape how the import runs. Product listing returns a maximum of 50 records per page with a cursor Squarespace itself calls dynamic — pages can shift mid-walk — and there is no seller-scoped product search in the Products API, so finding one product means walking the list rather than querying for it. Neither is visible to you day to day; it simply means a first import of a large catalogue is not instant.
Depop’s app-only listing mechanics
Depop’s listing model is built for a phone, not a product-page CMS, and that shows up in ways a Squarespace-only seller won’t expect. There is no dedicated title field — the description is one block, capped around 1,000 characters, and Depop’s feed reads the opening of it as the title. That is the reverse of Squarespace, where the product name is a distinct, unlimited field and the description is separate rich text.
Photos have a similar app-first shape. Depop’s own listing flow accepts up to four photos and one short video, while a separate part of Depop’s own help documentation — its search-ranking guidance — references an eight-image option. FLUF sends up to eight, matching the higher figure, so a Squarespace product with a full gallery isn’t artificially capped at four. Whatever is sent, Depop crops every photo to a 1:1 square, so a tall Squarespace hero shot loses its top and bottom unless the lead image is already close to square.
The other structural difference is that Depop listings are single-item. A Squarespace product with five sizes in one variant set becomes five separate Depop listings, each carrying its own size, rather than one listing with a size picker — closer to how a seller would actually post to the app by hand than to how Squarespace itself models a product.
What syncs, in both directions
| Event | What happens |
|---|---|
| Item sells on Squarespace | Detected through order sync; the Depop listing is marked sold out. |
| Item sells on Depop | Detected; Squarespace inventory is adjusted down and hidden once stock reaches zero. |
| You edit price or stock in FLUF | Pushed to both. |
| You delete in FLUF | Removed from Depop. |
This is the exact failure mode Squarespace itself warns about on its own site: its Etsy help article states plainly that “it’s not possible to sync your inventories across both stores” — a limitation that applies equally to any second sales channel a Squarespace merchant might add, Depop included, without something sitting between the two systems.
For fashion resale specifically, most stock is effectively one-of-one — a single vintage find, a small-batch drop of five. List the same piece on Squarespace and Depop by hand, forget to pull one side down after it sells, and you either cancel a Depop order — which costs you the seller standing that Depop’s feed rewards — or scramble to source a duplicate that doesn’t exist. Automatic two-way sync exists specifically to close that window.
The fee arithmetic, honestly
| Squarespace | Depop | |
|---|---|---|
| Platform subscription | Basic £12/month billed annually, Core £17, Plus £29, Advanced £79 | None required |
| Selling fee | 0% on Core and above; 2% on Basic | 0% on eligible listings, UK and US alike, since Depop removed its 10% seller fee |
| Listing fee | None | None |
| Payment processing | UK from 2.0% + £0.25 on personal cards, by tier | UK Depop Payments: roughly 2.9% + £0.30 per transaction |
| Buyer-side fee | None | Buyers pay a separate marketplace fee of up to 5% (plus up to £1) — not deducted from the seller’s payout |
| Advertising | Optional and external | Optional Boosted Listings: a 12% fee, charged only when a boosted item sells, effective 23 March 2026 |
The comparison flatters Depop more than most resale marketplaces do. Because the platform fee moved to the buyer in 2024, a UK Squarespace seller adding Depop pays roughly the payment-processing cost of any card transaction and nothing else, unless they choose to boost a listing. Squarespace’s own commission is already zero from Core upwards, so for a seller already on Core or above, the two channels’ selling economics are close to identical — the real cost of adding Depop is the Squarespace or FLUF subscription, not a per-sale cut.
One correction worth flagging: guidance describing “Squarespace Business plan 3% versus Commerce 0%” describes a legacy plan set Squarespace has since retired. On the current tiers it is 2% on Basic and 0% from Core upwards.
Automation on each channel
| Feature | Squarespace | Depop |
|---|---|---|
| Crosslisting | Source | Yes |
| Order sync | Yes | Yes |
| Sold elsewhere → stocked out here | Yes | Yes |
| Auto-relisting | Not applicable | Yes |
| Offer management | Not applicable | Yes |
| Bulk operations | Yes | Yes |
| Minimum images | 0 | 1 |
| Connection | Server-side only | No browser extension required |
Depop is the fullest-featured destination FLUF supports for a Squarespace catalogue: auto-relisting and offer management both run there, alongside two-way order sync and bulk operations. Offer management matters in particular on a marketplace built around low-friction, casual negotiation — Depop’s “make an offer” culture rewards a seller who responds fast, which is exactly what automated offer handling is for. Automation is included in every plan rather than sold as a paid add-on.
What it costs
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | 300 |
| Growth | £19/month | 1,000 |
| Seller | £49/month | 2,500 |
| Pro | £99/month | 5,000 |
| Super Seller | Custom pricing — contact sales | Unlimited |
Every new account gets a 7-day free trial with no card required. Yearly billing saves against the monthly price on every plan, with the same feature set throughout. The same catalogue also reaches eBay, Etsy and more. Full detail on the pricing page.
Start crosslisting from Squarespace to Depop
Sources and verification
- eBay Inc. — “eBay Completes Acquisition of Depop” — deal closed 30 July 2026, ~$1.4bn cash including purchase-price adjustments
- Etsy Inc. — “eBay to Acquire Depop from Etsy” — 18 February 2026 agreement terms, buyer/seller counts
- Depop newsroom — fee structure change
- Crosslist — Depop FAQ — no dedicated title field
- Squarespace Help — using Etsy with Squarespace
- Squarespace Commerce API FAQ — no CORS support
- Squarespace — transaction fees
- Store Leads — Squarespace report
- Variant, image-count and sync behaviour read from FLUF Connect’s own Squarespace and Depop channel modules, August 2026
Related pages
Frequently Asked Questions
No. Squarespace's Extensions directory is entirely third-party and lists nothing for Depop, and Squarespace's only marketplace-adjacent feature is a one-way Etsy product import described as a one-time import, not a sync. FLUF Connect reads your Squarespace catalogue through its Commerce API and creates and manages the Depop listings for you.
You need Core or above. Squarespace's Commerce APIs, which any integration including FLUF Connect must use, are not available on the entry-level Basic plan.
No formal one. Unlike Etsy, Depop has no rule against resale, mass-produced or branded goods. The real filter is audience fit: Depop's buyers are overwhelmingly young and fashion-focused, so items that don't read as streetwear, vintage or fashion-forward tend to sit unsold regardless of policy.
No. Depop authenticates directly inside FLUF Connect. There is no browser extension involved on either side of this pair — Squarespace connects with a server-side API key, and Depop connects with a direct in-app login.
Depop has no separate title field. FLUF combines your Squarespace product name and description into Depop's single description block, capped at roughly 1,000 characters, since Depop's feed reads the opening words as the title.
A Squarespace product with several sizes in one variant set becomes several separate Depop listings, one per size, because Depop has no size-picker on a single listing the way Squarespace does.
Yes, in both directions. A sale on Squarespace marks the Depop listing sold out, and a sale on Depop reduces Squarespace's inventory through Squarespace's Inventory API and hides the listing once stock reaches zero.
Both run on the Depop side. Squarespace is your own storefront rather than a listing with an expiry, so auto-relisting and offer management aren't applicable there, but both are fully supported for the Depop listings FLUF creates.
Depop charges a 0% selling fee on eligible listings in the UK and US, having removed its previous 10% fee. Sellers still pay Depop Payments processing (roughly 2.9% plus £0.30 per transaction in the UK), and buyers separately pay a marketplace fee of up to 5% that is not deducted from the seller's payout.
No. eBay completed its acquisition of Depop from Etsy on 30 July 2026 for roughly $1.4 billion in cash. Depop continues to operate under its own brand, app and culture as a standalone marketplace inside eBay.