Sell on Multiple Marketplaces in the UAE — Trendyol, Temu, Amazon and More
From the UAE you can reach Trendyol, Amazon.ae and Temu through FLUF Connect, plus global channels like eBay, Etsy and Shopify. Here is what FLUF does on each.
- From the UAE you can reach Trendyol, Temu, Amazon (amazon.ae) and 53 marketplaces in total through FLUF Connect.
- Trendyol has run in the UAE and the rest of the Gulf since 2023 and reports tens of thousands of Gulf sellers.
- The big local rivals are noon and dubizzle. FLUF does not connect to either.
- VAT is 5%, and registration is mandatory above AED 375,000 of taxable supplies a year.
- 7 days for £1, then from £9/month, then plans from £9/month.
Who this is for
You sell from the Emirates, you price in dirhams, and you want your stock on more than one marketplace without keeping several listing tools open. This page shows which marketplaces a UAE seller account can reach through FLUF and what FLUF does on each after a sale. It suits a trade-licensed shop or a growing reseller selling mainly to buyers in the UAE and the wider Gulf.
A market split between big platforms and classifieds
Online shopping in the UAE runs through a few large platforms. Amazon.ae and noon carry most general retail, Trendyol has grown fast in fashion, and dubizzle is where people sell second-hand goods to each other. Which of these fits you depends on what you sell. New branded stock suits the retail platforms, while pre-owned items usually go on dubizzle, which FLUF does not connect to.
Trendyol, a Turkish platform built for the Gulf
Trendyol reports more than three million Gulf customers and about 80,000 sellers in the region, and it has put money into local warehousing and local sellers since its 2023 launch. Regional retail groups such as Alshaya list their brands on it, so fashion and home are where it is strongest. For a UAE shop it is a way to reach Saudi and other Gulf buyers from one seller account.
You connect Trendyol to FLUF with the seller ID, API key and API secret from your Trendyol seller panel, and pick the UAE storefront. No extension is needed. FLUF creates your Trendyol listings and zeroes Trendyol stock when an item sells on another channel. FLUF does not yet read Trendyol orders, so mark a Trendyol sale as sold in FLUF and it clears the other channels.
Amazon.ae and Temu
Amazon is the default for buyers who search for a product by name. FLUF lists to amazon.ae from your Amazon seller account and ends the Amazon listing when the item sells elsewhere. It does not read Amazon orders, so an Amazon sale needs you to mark it sold in FLUF.
Temu runs a UAE storefront, and FLUF can list to it from your Temu seller account. On Temu, FLUF lists your products, sees Temu orders and ends the listing when the item sells somewhere else, so a Temu sale clears your other channels on its own.
What FLUF does on each channel
| Channel | Site | Sale detected | Listing removed when sold elsewhere | Relisting | Offer management |
|---|---|---|---|---|---|
| Trendyol | trendyol.com (UAE) | No (you mark sold) | Yes | No | No |
| Amazon | amazon.ae | No (you mark sold) | Yes | No | No |
| Temu | temu.com (AE) | Yes | Yes | No | No |
| eBay | International | Yes | Yes | Yes | Yes |
| Etsy | International | Yes | Yes | Yes | No |
| Shopify | Your own store | Yes | Yes | No | No |
| WooCommerce | Your own store | Yes | No (manual) | No | No |
Two of the three local channels need you to mark sales yourself. A common set-up is to run your own Shopify store as the place where stock lives, since FLUF sees every Shopify order, and to list outward to Trendyol and Amazon from there. When a Trendyol or Amazon order lands, one “mark sold” in FLUF clears the rest.
Delivery and payment
Domestic parcels usually go with Aramex or Emirates Post. Both also serve the other Gulf states when you ship across the region. Cash on delivery is still common in the UAE, so check how each marketplace pays out COD orders before you price. Trendyol, Amazon and noon each run their own fulfilment programmes, so on those platforms the courier is often chosen for you.
VAT for UAE sellers
The UAE charges VAT at 5%, administered by the Federal Tax Authority. You must register once taxable supplies pass AED 375,000 over twelve months, and you may register voluntarily from AED 187,500. FLUF does not register or file for you. Keep your accountant in the loop once your marketplace sales grow.
What FLUF Connect costs
You can try it with 7 days for £1, then from £9/month. Starter is £9/month with unlimited listings and covers crosslisting, inventory sync, order sync and bulk operations. Relisting, offer management and smart pricing are included from Seller upwards.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Seller | £29/month | Unlimited |
| Pro | £99/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Sources
- Gulf Business: Trendyol in the Gulf
- Alshaya: brands join Trendyol in the GCC
- Federal Tax Authority: VAT
- UAE VAT registration threshold guide
- Amazon.ae
- noon
- dubizzle
- Aramex
- Emirates Post
Sources checked September 2026.
Related guides
Frequently Asked Questions
FLUF Connect works with 50+ marketplaces. From the UAE the local ones are Trendyol, Amazon (amazon.ae) and Temu, alongside global channels such as eBay, Etsy and Shopify.
No. FLUF does not connect to noon or dubizzle, so listings there stay a manual job.
Use the seller ID, API key and API secret from your Trendyol seller panel and choose the UAE storefront. No browser extension is needed.
FLUF does not read Trendyol or Amazon orders yet. Mark the item sold in FLUF and it ends the copies on your other channels. Sales on Temu, eBay, Etsy and Shopify are picked up on their own.
Registration is mandatory once taxable supplies pass AED 375,000 over twelve months, and voluntary from AED 187,500. VAT is 5%, and the registration and returns are yours or your accountant's to handle.
You can start with a short trial, then plans start from £9/month with unlimited listings. Relisting, offer management and smart pricing are included from the Seller plan upwards.