Sell on Noon: UAE, Saudi Arabia & Egypt Seller Guide
Connect selected existing offers in your Noon market.
Sell on Noon with FLUF Connect
Manage your Noon business alongside your other sales channels. Connect a seller project in the United Arab Emirates, Saudi Arabia or Egypt, publish products, update prices and warehouse quantities, and bring FBPI orders into FLUF Connect.
Connect Noon · Noon setup guide
What you can manage
| Task | How it works |
|---|---|
| Bring in your catalogue | Find your existing partner SKUs during setup or enter the ones you want to manage. Enable automatic catalogue discovery to pick up new SKUs. |
| Publish products | Choose a Noon category, complete its required product details, add your brand and photos, and preview the submission before publishing. |
| Prepare English or Arabic content | Choose your content language and manage product details for products submitted through FLUF. Review Noon’s product approval feedback and correct the details that need attention. |
| Manage prices | Update offers in your selected market: AED in the UAE, SAR in Saudi Arabia or EGP in Egypt. |
| Manage warehouse stock | Select the active Noon warehouse whose available quantities FLUF should update. A sale on another connected channel can take its Noon offer offline. |
| Bring in FBPI orders | Enable order sync for your FBPI integration warehouse. FLUF records confirmed sales and their quantities, and refreshes cancellations. |
Connect your seller account
- Open Noon’s Developer Portal in your seller project and create a service account with the permissions needed for the features you will use. Download its credential JSON file and keep it private.
- In FLUF Connect, open Channels and choose Noon. Upload the credential file and select UAE, Saudi Arabia or Egypt.
- Find catalogue SKUs or enter existing partner SKUs to import. You can also connect without a SKU selection and prepare new products.
- Open Noon’s channel settings to choose your warehouse, content language, catalogue discovery and FBPI order sync.
- For a new product, open its Noon details, choose a category and complete the required fields. Preview, publish, then check its Noon review status.
Choose your market
| Market | Currency |
|---|---|
| United Arab Emirates | AED |
| Saudi Arabia | SAR |
| Egypt | EGP |
Each connection identifies a seller project and market. Connect the markets you use and check the destination before publishing or changing an offer.
New to Noon?
Start with Noon’s seller registration guide and document requirements. Noon reviews seller applications and product submissions. Once your seller project is ready, connect it to FLUF.
Frequently asked questions
Which countries can I connect?
Noon connections support the UAE, Saudi Arabia and Egypt, with the corresponding AED, SAR and EGP offer currencies.
Do I need to enter every SKU manually?
No. Use catalogue discovery during connection, review the returned SKUs, and enable automatic discovery in channel settings if you want FLUF to find subsequent additions.
Can I publish new products?
Yes. Prepare a seller SKU, category, brand, photos and the category’s required details in FLUF. Submitted products follow Noon’s content review process.
Can I use Arabic product content?
Yes. Choose Arabic in the Noon content-language setting and provide the corresponding product details.
How do stock and orders work?
Choose the active warehouse to manage quantities. Enable FBPI order sync for an FBPI integration warehouse. Sales from other connected channels can deactivate the corresponding Noon offer.
Can you help me connect?
Yes. Open FLUF Connect and message support with your selected market and the setup step you are on. Keep your credential file private.
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