What Is Whop? How It Works for Buyers and Sellers
What a whop is, what gets sold there, what it costs and how it differs from Shopify, Gumroad and Discord.
Whop describes its mission as “to deliver everyone a sustainable income”. In practice it is three things at once: a checkout, a place where a community lives, and an app store that adds features to that community. This guide explains how it works for buyers and for sellers.
How does Whop work?
- A seller creates a whop. It has a page, one or more products, and pricing options: free, one-off or a subscription.
- The seller adds apps. Whop’s documentation says apps “add features to your whop, from chat, courses, and forums to market data and SaaS tools”.
- A buyer joins. They pay through Whop’s checkout and get access to whatever the whop contains, on the web or in the Whop phone app.
- Whop takes its fees from each payment and pays the seller out.
What is sold on Whop?
- Communities and memberships: groups for reselling, ecommerce, sports cards, trading, fitness and many other topics. See our rankings of the largest seller communities.
- Courses and coaching.
- Software and tools, including stock monitors and alerts.
- Digital products such as templates and ebooks.
- Physical products, with limits. Whop’s own documentation says it “continues to improve support” for them. See how to sell physical products on Whop.
Some things are not allowed. Whop’s prohibited products list includes gambling, counterfeit goods, pirated content, ticket reselling, pyramid schemes and lifetime-access offers.
Whop for buyers
You find a whop through a link from a creator, join on its page, and everything you have joined appears in one sidebar. If something goes wrong with a purchase, Whop has a Resolution Center where you can open a case within 120 days of a payment. We cover that in is Whop legit?
Whop for sellers
- Fees: Whop’s fee page lists 2.7% + $0.30 per card sale, with extras for international cards and currency conversion. Full table in Whop fees explained.
- Affiliates: built in, with a default 30% share you can change. See how the affiliate programme works.
- Apps: chat, courses, email, upsells, fulfilment and more from the Whop App Store.
- Traffic: mostly your own. Whop is where your audience pays and gathers, not where most of them find you.
How is Whop different from Shopify, Gumroad or Discord?
Shopify is a store with a catalogue and a monthly plan. Gumroad sells digital products for a percentage. Discord is a chat app where many communities talk, and plenty of whops still use it alongside Whop. Whop combines the payment, the access and the community in one place. There is a side-by-side in Whop vs Shopify vs Gumroad.
Where FLUF Connect fits
FLUF Connect is software for people who sell products online. It puts your inventory on the sales channels you use and keeps stock in step. On Whop it does two things: it connects your Whop store as a sales channel, and it offers a free price-check app that community owners can add for their members. Both are on the FLUF Connect for Whop page.
Frequently Asked Questions
Whop is a platform where people sell access to communities, courses, software, digital products and some physical goods. Each seller's space is called a whop, and buyers pay and get access through Whop.
A whop is one seller's space on the platform: a page, its products and the apps inside it, such as chat, courses and forums.
Joining Whop is free and many communities have a free tier. Sellers pay per transaction; Whop's fee page lists 2.7% + $0.30 per card sale.
Memberships and communities, courses, software, digital products and physical products. Whop's prohibited list rules out things like gambling, counterfeit goods, pirated content and ticket reselling.
No. Discord is a chat app. Whop handles payment and access and has its own chat and other apps. Many communities use both.
Yes. Whop has apps for iPhone and Android where you can open the whops you have joined.
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