Sell on Vendora — The Complete 2026 Guide for Greek and EU Sellers

On this page

• What Vendora is, and who is actually on it
• What FLUF does and does not do on Vendora
• The fee model: free to list, charged to withdraw
• Getting paid: the wallet, KYC and the payout clock
• Buy via Vendora: escrow, and the four deadlines
• Shipping, couriers and selling across the EU
• Why listings get paused, and how to avoid it
• What you can and cannot sell
• Photos: twelve slots and a 600-pixel floor
• Writing a listing that survives review
• Boosting: €1.49 a week, and where it puts you
• Returns, disputes and the mediator
• Greek tax, DAC7 and the VAT question
• How to crosslist to Vendora with FLUF Connect
• What syncs, and what you still do by hand
• Vendora against Vinted Greece, Skroutz and car.gr
• Mistakes that cost new sellers money
• What FLUF Connect costs
• Sources and verification

What Vendora is, and who is actually on it

Vendora is a Greek marketplace for new and second-hand goods that combines free classified listings with an escrow payment layer. You list for nothing, the buyer pays through the platform, Vendora holds the money until both sides are satisfied, and a prepaid courier label is generated for you. It launched in Athens in August 2017 and now runs in Greece, Cyprus and Bulgaria, with an EU-wide layer opened in 2026.

The founder is Robin Schuil, a Dutch operator who was previously on the team that built Marktplaats.nl — the Dutch classifieds site eBay bought in 2004 for €225m (Silicon Canals, 26 July 2023). That lineage explains a lot about how Vendora is put together: it behaves like a classifieds site that grew a payments system, not like a fashion app that grew a catalogue. The operating company is VENDORA GR MON. IKE., named as the seller on the App Store listing, and the team is around thirty people working out of Koukaki in Athens (SKAI, 5 August 2026).

Scale, and how to read the numbers

Vendora states more than two million registered users in Greece and describes monthly transaction volume as running into millions of euros (SKAI, 5 August 2026). Those are company-supplied figures and not audited. The number you can check yourself is the live catalogue: the browse page showed 3,627,433 live listings when we read it on 27 August 2026 (vendora.gr/items). That is the figure that matters when you are sizing the competition, because it is what a buyer’s attention is actually divided across.

Third-party traffic estimates disagree with each other, and it is worth knowing that before you quote one. Similarweb put Vendora at Greece rank #86 and global rank #13,883 in July 2026, with a 34.16% bounce rate and 8.35 pages per visit. Semrush, for the same month, reported 3.92m visits (up 15.69% month on month), a Greece rank of #141 and a 42.28% bounce rate. Both put roughly 91–92% of traffic in Greece. Semrush also shows 6.24m visits in February 2026, so the traffic line is seasonal rather than a smooth climb — do not read a single month as a trend.

The EU expansion, and why it changes the pitch

In August 2026 Vendora launched Vendora.eu, described by the company as the largest expansion in its history: consumer-to-consumer transactions opened across all 27 EU member states, roughly 450 million consumers, with orders and shipments to every EU country reportedly completed within the first weeks on organic demand alone and no advertising spend (Naftemporiki, August 2026; BusinessNews.gr). The company’s own framing now positions it against eBay and Catawiki rather than against a local classifieds rival, and the app copy has shifted to “unique, handmade and pre-owned items”.

Treat that as an opportunity with a caveat attached. Cross-border buying is genuinely live, and it is the reason a non-Greek seller might care about Vendora at all. But 92% of the traffic is still Greek, and a listing written in English for a mostly Greek audience will underperform one written in Greek. If you are crosslisting into Vendora from outside Greece, the honest expectation is a small, cheap, additional shop window — not a second home market.

Funding

Vendora raised an undisclosed multi-million-euro round in July 2023, led by the Dutch VC No Such Ventures with Bucephalus and Great Stuff Ventures participating; No Such Ventures said it tripled its cumulative investment in the company (Silicon Canals, 26 July 2023). Revenue, GMV and valuation are not disclosed.

What FLUF does and does not do on Vendora

Take this before anything else, because it determines whether the channel is worth your time.

What works. FLUF Connect creates Vendora listings from your FLUF catalogue: title, description, price, photos, category and the category-specific attributes Vendora demands. It edits them afterwards. It deletes them. And when an item sells on one of your other channels, FLUF removes it from Vendora so you do not sell the same thing twice.

What does not work — stated plainly.

• No relisting. Vendora is not one of the channels FLUF’s automated relisting engine drives. If you want a stale listing refreshed, you do it yourself.
• No offer management. Vendora has a bidding feature (Vendora, Bidding), but FLUF does not read or answer those offers. They are yours to handle in the app.
• No order sync. A Vendora sale does not appear in FLUF as an order. Your Vendora revenue is not in FLUF’s numbers.
• Sold-detection runs one way only. Item sells on Vinted, Depop or eBay → FLUF pulls it off Vendora. Item sells on Vendora → FLUF does not yet know, and will not clear it from your other channels. You mark it sold in FLUF yourself, and FLUF then clears it everywhere that supports being cleared.

That asymmetry is deliberate and it is worth explaining, because the alternative would be worse. Vendora has no “sold” status on a listing at all — completed sales live inside the escrow system, not on the item. A naive integration would read the seller’s item list filtered by a sold status, get back the seller’s active listings because the filter is ignored, and conclude that every live item had sold. That would delist a seller’s entire catalogue from every other channel in one sweep. FLUF’s Vendora sold-detection therefore fires a read-only probe against the real orders endpoint and emits nothing until a genuine sale body has been captured and a parser built against it. A missing feature you know about beats an automated feature that silently destroys your listings.

Vendora needs the browser extension

Vendora binds every request to the seller’s own session cookies and residential IP address. FLUF’s servers cannot call Vendora on your behalf — the request would be rejected. So FLUF builds the exact request the Vendora web client would send, queues it, and the FLUF browser extension runs it inside your own browser and posts the result back.

The practical consequences: you need the extension installed and connected, and you need to be signed in to Vendora in that browser. Work queues up when the browser is closed and drains when it is open. This is the same architecture FLUF uses for several other session-bound channels, and it is the only way to drive a platform that refuses server-side traffic.

The fee model: free to list, charged to withdraw

Vendora’s pricing is genuinely unusual, and if you are used to a percentage taken at the point of sale it will not behave the way you expect.

Listing is free, unlimited, and unsubscribed. That includes business accounts — Vendora’s own business page states there is no subscription and no per-listing charge (Vendora, Vendora Business). There are no professional seller tiers. If you read a competitor page claiming Vendora sells seller plans, it is wrong.

There is no commission when an item sells. Vendora states it removed the buyer-side purchase surcharge specifically so listing prices stay competitive, and moved all of its revenue to a single fee at the point of withdrawal (Vendora, Service fee).

The withdrawal fee is where Vendora earns. Moving money from your Vendora Wallet to your bank costs €0.99 fixed, plus 5.1% of the amount withdrawn, plus 24% Greek VAT on the commission. Working that through, the all-in cost is approximately €1.23 + 6.32% of what you withdraw. Topping the wallet up costs a further €0.25 (Vendora, Wallet deposits and withdrawals).

The batching arithmetic, which is not a rounding error

Because the €0.99 is charged per withdrawal rather than per sale, how often you cash out changes what you pay. Vendora’s own documentation gives the example: five separate €10 withdrawals incur the fixed fee five times; one €50 withdrawal incurs it once.

Same sales, same platform, roughly double the cost — decided entirely by a habit. If you sell small, cheap items on Vendora, set yourself a withdrawal threshold and stick to it. The minimum withdrawal is €5, which is low enough to tempt you into exactly the expensive pattern.

The two zero-fee exits

There are two ways to get value out of the wallet without paying the withdrawal fee at all: spend the balance on Vendora itself, or convert it into partner gift cards, which Vendora offers without additional fees (Vendora, Service fee). Gift-card conversion is Greece only. For a seller who is also buying stock on the platform, the first route makes the effective commission zero, which is a genuinely strong position and one no percentage-based marketplace can match.

Getting paid: the wallet, KYC and the payout clock

Money from a sale does not go to your bank account. It goes to your Vendora Wallet, and you withdraw from there.

• Minimum withdrawal: €5.
• Bank credit: 3–5 working days after you request it.
• KYC: identity verification with a passport or EU ID card is required before your first withdrawal.
• Deposits: topping up takes up to three days and costs €0.25.

Source for all four: Vendora, Wallet deposits and withdrawals.

Do the KYC step before you need the money, not after. A first-time seller who makes a sale on a Friday, requests a withdrawal, and only then discovers the identity check is waiting is looking at the following week before anything lands.

Buy via Vendora: escrow, and the four deadlines

“Αγορά μέσω Vendora” — Buy via Vendora — is the escrow layer, and it is not optional in the way it might be on a classifieds site. Vendora’s terms prohibit settling off-platform: bank transfer, cash on delivery and cash outside the escrow flow are all banned and can get an account suspended (Vendora, Buy via Vendora). If you are used to a classifieds site where the platform introduces the parties and then steps back, adjust: here the platform holds the money and enforces a timetable.

There are four clocks, and missing any of them has a consequence:

Sources: Vendora, Seller shipping; Buy via Vendora; Seller advantages.

The five-day dispatch clock is the one that catches crosslisters. If you are pushing a large catalogue into Vendora alongside four other channels, a Vendora sale needs to reach your attention within five days — and because FLUF does not yet sync Vendora orders, that notification comes from Vendora’s app, not from your FLUF dashboard. Turn Vendora’s notifications on.

Sellers can also send a payment request to a buyer they have agreed a price with in chat; the buyer then has three days to pay or decline (Vendora, Seller shipping).

Shipping, couriers and selling across the EU

When a sale completes, Vendora generates a prepaid label automatically, shares tracking with both parties, and applies negotiated courier rates. The buyer pays the shipping (Vendora, Seller advantages).

The domestic and near-region courier set is wide: BOX NOW lockers, ELTA Courier, ACS, Geniki Taxydromiki, Speedex, Speedy, DHL Greece, Kronos Express, Cyprus Post, Bulgarian Post and A1 Post (Vendora, Courier information).

For cross-border EU orders the set widens again to DPD — dropped off at any ACS store in Greece — plus Austrian Post, Mondial Relay, bpost, Correos, InPost, Chronopost, Colissimo, FedEx, Poste Italiane, BRT and PostNL (Vendora, Delivery with DPD).

A listing with no courier attached cannot be bought with shipping at all. This is the single most common silent failure on the channel: the listing publishes, looks correct, and simply cannot be purchased by anyone who is not standing in front of you. FLUF attaches a courier set to every listing it creates for exactly this reason. If you are listing manually as well, check the delivery step before you publish.

To sell EU-wide out of Greece you must enable Geniki Taxydromiki and/or DPD via ACS — those are the routes that carry cross-border orders (Vendora, Selling to EU countries).

Why listings get paused, and how to avoid it

Vendora states that 100% of published listings are checked by a quality-control team, and that a paused listing generates an automatic notification naming the reason and the fix (Vendora, Paused ads). For a crosslister pushing a catalogue in bulk, that is the difference between a shop and a queue of rejections, so the list is worth reading properly.

Pause reasons, grouped

Photos. Watermarks or a competitor’s branding. Images that are not the actual item. Third-party or copyrighted images. The same image reused across multiple listings. Screenshots. Anything below 600×600 pixels. Animals or nudity in shot. Unrelated objects cluttering the frame.

Text. A title that is unclear, or inconsistent with the description and photos. Unrelated brand names — the classic “Nike, Adidas, vintage, y2k” keyword tail that works on some resale apps will get you paused here. Multiple different product categories mixed into a single listing. Vague quantities. Fur that does not state whether it is real or synthetic.

Price. Fictional or indicative prices. Swap requests. Pricing that does not make clear whether it is per unit or for a bundle.

Contact details. A phone number, an email address or a social handle in the listing body, or any instruction to complete the deal off-platform. Given that off-platform settlement is itself a banned practice, this one carries more weight than a tidy-up request.

Legality. Nicotine products, counterfeit games, protected animal skins such as crocodile, snake or leopard, ivory not declared as synthetic, non-blunted knives, and anything where authenticity is in doubt and unresolved.

The reused-image rule deserves a specific warning for anyone crosslisting a wholesale or multi-unit catalogue. If you have ten of the same item and you list them ten times with the same photograph, that is the pattern Vendora pauses. Either list it once with a quantity, or photograph the units individually.

What you can and cannot sell

Beyond the pause list, some things get a listing removed outright rather than paused for correction (Vendora, Prohibited items):

• Duplicates and reposts of an existing listing.
• Live animals, ivory, drugs, tobacco, counterfeits, and items that breach hygiene rules.
• Digital products. Vendora is a physical-goods marketplace.
• “Wanted” ads, swap requests and services. A listing has to be an item for sale.
• Failure to apply changes that quality control has requested.
• A location outside the countries Vendora supports.

Vendora’s prohibited-items policy cites Greek Law 2168/1993 among its legal bases, which is the weapons and ammunition statute — a useful reminder that these are not house rules with a shrug behind them.

Account bans are set out separately, with fourteen listed grounds including terms violations, illegal activity, harassment, hate speech, spam, copyright infringement, impersonation, malware, being underage, and — one that catches otherwise well-intentioned sellers — running multiple accounts to evade rules (Vendora, Banned accounts). Bans are temporary or permanent depending on severity and repetition, and Vendora states that wrongful bans can be appealed to support.

Photos: twelve slots and a 600-pixel floor

Vendora allows up to 12 photos per listing, with a minimum of 600×600 pixels and a maximum of 10,000×10,000 (Vendora, How to post a listing). Vendora recommends at least three angles, and specifically warns against re-saving an image through Facebook first, because the resolution loss can push it under the floor.

FLUF requires at least one image before it will attempt a Vendora listing, and will refuse the create with a clear message rather than publishing something that quality control will pause. Twelve is a generous ceiling by marketplace standards — Etsy allows ten, Vinted twenty — so if your source listing has a full set, they will carry.

Writing a listing that survives review

Vendora’s listing flow is: title and photos, then category (suggested automatically or chosen manually), then description, price, delivery method — nationwide shipping or an in-person meet — then contact and address, then submit (Vendora, How to post a listing).

Three things to know when the listing is being generated for you rather than typed by you:

Titles are capped at 100 characters. FLUF truncates at that boundary rather than letting Vendora reject the create. If your source titles run long — a habit picked up from platforms with 140-character titles — the tail is what gets lost, so put the identifying words first: brand, item, size, colour, in that order.

Categories are leaf-level, and they carry required attributes. Every leaf category on Vendora declares its own attribute schema — condition, brand, colour, size and so on — with its own permitted values. You cannot pass a free-text value through; it has to match one of the options that category offers. FLUF fetches the schema for the category it has mapped to and resolves your product’s attributes against it. Where a required attribute genuinely cannot be resolved, the listing is held rather than published with a guess. Condition in particular is never guessed — a wrong condition value is a misdescription, and a misdescription is a mandatory-return trigger under Vendora’s own policy.

Write in Greek if you can. Ninety-two per cent of the audience is Greek. An English listing is discoverable by the EU cross-border layer but invisible to most of the people actually browsing.

Boosting: €1.49 a week, and where it puts you

Promotion is the one place Vendora will take money from you before a sale (Vendora, Boosting ads):

Two details worth holding on to. First, the free shipping inside Superboost applies once per listing for the boost period, and only on domestic Greek or Greece↔Bulgaria↔Cyprus routes — not on wider EU orders. Second, bulk promotion is cheaper per listing, so if you are going to boost, boosting a batch beats boosting one item at a time.

The distribution to Facebook, Instagram and Google Shopping is the part that is genuinely hard to replicate yourself for €1.49, and it is the strongest argument for boosting a small number of high-value items rather than spreading the budget thin.

Returns, disputes and the mediator

Vendora’s buyer protection covers items that never arrive and items that are materially different from the listing. The inspection window is two days after delivery, or thirty minutes at an in-person handover (Vendora, Buyer protection).

On returns, the position is firmer than on many classifieds platforms: a seller must accept a return where the item is significantly different from its description or was damaged in transit. If the seller refuses, the transaction is frozen and a Vendora mediator decides the outcome. The seller then has three days to inspect the returned item before the refund settles (Vendora, Return policy; Refunds).

Either party can open a dispute — including after a failed in-person meet — which holds the payment while a mediator contacts both sides and reviews the evidence, a process Vendora describes as taking a few days (Vendora, Disputes).

The practical lesson for a crosslister is that description accuracy is enforced here, not merely encouraged. A description auto-generated for a platform with looser norms — one that glosses a flaw, or reuses generic copy across similar items — is a return waiting to be granted against you. Vendora’s twelve photo slots exist partly so you can evidence condition; use them.

Greek tax, DAC7 and the VAT question

This section is orientation, not advice. Take proper advice before acting on it.

DAC7 reporting. Under EU Directive 2021/514, as transposed into Greek law, platforms must report seller identity and income to AADE annually, filed by 31 January for the preceding calendar year. A seller with fewer than 30 sales AND under €2,000 on a platform in the year is an “excluded seller” and is not reported; cross either limit and you are (Capital.gr). Note carefully: this is a reporting threshold, not a tax-free allowance. Being under it does not make income untaxable.

VAT. Greece has no general VAT registration threshold — taxable economic activity triggers registration. Since 1 January 2025 an SME exemption scheme applies where annual domestic turnover is €10,000 or less in both the current and prior year, and the cross-border EU version of the scheme caps at €100,000 EU-wide turnover (AADE; European Commission, Greece SME rules).

Becoming a business. A Greek individual trading professionally files έναρξη εργασιών — commencement of business activity — through myAADE, with GEMI registration alongside (AADE guide).

One honest gap: we could not find a published bright-line figure at which a Greek private seller of used personal goods becomes a business for tax purposes. AADE’s guidance on when a private sale becomes business activity that we could source concerns real estate, not goods. Do not assume a threshold exists; ask an accountant.

How to crosslist to Vendora with FLUF Connect

1. Create a FLUF Connect account and start the £1 seven-day trial.
2. Install the FLUF browser extension and sign in to it. Vendora will not work without it — see the explanation above.
3. Sign in to Vendora in the same browser, then connect Vendora in FLUF’s channels view. FLUF captures your session marker, your store handle and your store currency at this point. The currency matters: Greece and Cyprus are EUR, Bulgaria is BGN, and FLUF reads it from your own account rather than assuming.
4. Get your inventory into FLUF — import it from a channel you already sell on, upload a spreadsheet, or add products directly.
5. Check your category mapping. This is the step that pays for itself on Vendora, because the leaf category determines which attributes are required and which values are permitted.
6. Select products and crosslist. FLUF builds each Vendora request, queues it, and your browser executes it. Photos upload one at a time and are then attached to the listing.
7. Watch the first batch. Push ten items, not a thousand, and see what quality control does with them. Vendora reviews every listing, and finding out that your photo set trips the reused-image rule is much cheaper at ten items than at a thousand.

What syncs, and what you still do by hand

Vendora against Vinted Greece, Skroutz and car.gr

Vendora does not compete with one thing. It sits between a fashion resale app, a price-comparison giant and a vehicle vertical, and which of them is your real alternative depends entirely on what you sell.

Vinted arrived in Greece in May 2024 (Forbes Greece), part of the same wave of launches Vinted’s own newsroom describes as Croatia, Greece and Ireland (Vinted, 29 April 2025). Similarweb’s nearest-competitor analysis puts vinted.gr as the single most similar site to vendora.gr, and Vinted holds a materially better bounce rate — 24.25% against Vendora’s 34.16% (Similarweb, July 2026). If your stock is women’s clothing, Vinted Greece is your primary channel and Vendora is the secondary one. Greek Vinted members can also trade with Romania and Hungary.

Skroutz is much larger, and mostly not your competitor. Global rank #781 against Vendora’s #13,883 (Similarweb, July 2026) — but Skroutz is a price-comparison and new-goods marketplace. It is where a Greek buyer goes for a new appliance, not a used camera lens.

car.gr owns vehicles. Greece rank #9 against Vendora’s #86. Vendora carries a Vehicles category, but that is not a fight it is winning.

The wider context is that Greek e-commerce is growing rather than mature: the market was valued at USD 34.63bn in 2025 with a forecast of USD 55.72bn by 2030 (Mordor Intelligence), and 77.6% of Greeks now buy online frequently or very frequently according to the GR.EC.A./ELTRUN Greek E-Commerce Survey (Athens Times). A second Greek shop window costs you nothing to open.

Mistakes that cost new sellers money

Withdrawing in dribs and drabs. Covered above, and worth repeating because it is the single most expensive habit available to you on this platform. Set a threshold.

Publishing without a courier. The listing goes live and cannot be bought by anyone who will not meet you in person. Nothing tells you.

Reusing one photo across identical units. Quality control pauses it. List once with a quantity instead.

Keyword-stuffing the title with unrelated brands. A habit that works elsewhere and is a named pause reason here.

Putting a phone number in the description. Paused, and it edges towards the off-platform trading rule, which is a suspension matter rather than a tidy-up.

Assuming a Vendora sale clears your other channels. It does not yet. Mark it sold in FLUF and let FLUF do the rest. This is the one that oversells.

Leaving the KYC check until you want the money. Do it on day one.

Listing in English only. Technically fine, commercially weak, given where the buyers are.

What FLUF Connect costs

FLUF Connect is £1 for 7 days, then plans from £9/month (Starter — 300 products). The rest of your first month is charged after the seven days, so you are not paying more, just not all of it up front. There is no free plan. Local currency is charged at the local equivalent, so in Greece the trial lands as roughly one euro rather than one pound.

Automation — relisting, offer management and bulk operations — is included in every plan, not sold as a paid add-on. Several competitors bill those separately on top of a subscription. Note that on Vendora specifically, relisting and offer management are not available, for the reasons set out above; they apply to the channels that support them.

Full details on the pricing page. Vendora is one of {channel_count} channels FLUF drives.

Sources and verification

Every factual claim on this page is sourced. Marketplace terms change; where a figure is time-sensitive we have named the date we checked it.

• Fees, wallet and withdrawals: Vendora, Service fee; Wallet deposits and withdrawals; Vendora Business.
• Escrow, protection, returns and disputes: Buy via Vendora; Buyer protection; Return policy; Disputes; Seller advantages.
• Listing, photos, moderation and prohibited items: How to post a listing; Paused ads; Prohibited items; Banned accounts.
• Shipping and couriers: Courier information; Delivery with DPD; Selling to EU countries.
• Promotion: Boosting ads.
• Company, funding and expansion: Silicon Canals, 26 July 2023; SKAI, 5 August 2026; Naftemporiki, August 2026.
• Traffic and competitive set: Similarweb, July 2026; Semrush, July 2026. These two disagree on rank and engagement; both are named rather than blended.
• Live listing count: vendora.gr/items, read 27 August 2026.
• Vinted in Greece: Forbes Greece; Vinted newsroom, 29 April 2025.
• Greek e-commerce and tax: Mordor Intelligence; Athens Times / GR.EC.A.-ELTRUN; AADE SME VAT scheme; European Commission, Greece SME VAT rules; Capital.gr on DAC7.

Two things we deliberately do not state, because we could not verify them: the date Vendora launched in Bulgaria, and which category leads by listing volume. Where a figure is a company statement rather than an audited number, we have said so.