Crosslist from Kijiji to Facebook Marketplace — Two Free Channels, One Catalogue
Neither platform takes a cut of a Canadian sale, because neither one touches the money. So the only question is whether the second listing is worth doing by hand — and the 60-day Kijiji clock against Marketplace's two-year one is where the work actually lives.
- This is the one crosslisting route where both sides are free. Neither Kijiji nor Facebook Marketplace takes a commission on a local Canadian sale, because neither one touches the money.
- The listings do not expire on the same clock, and the difference is enormous. Kijiji ads die at 60 days. Meta deletes Marketplace listings only after two years of inactivity, and renewing or editing resets that clock.
- Marketplace checkout and shipping are not available in Canada. Meta scopes delivery to “the continental United States” and states that seller protection “is currently only available in the US”. A Canadian Marketplace sale is local pickup, arranged in Messenger, settled off-platform.
- So there is no fee to compare and no protection to compare. The comparison is purely audience, effort and risk — which makes this an unusually easy decision to get right.
- Facebook’s Canadian reach is roughly 24.6 million, about 61% of the population, against Kijiji’s own claim of “nearly 5 million Canadians every month”. Meta reports more than 3.5 million listings posted every day across the US and Canada.
- The cost of running both is your time, and that is the whole problem — two ad forms, two photo uploads, two inboxes and two places to remember to delist.
- Cost: £1 for 7 days, then plans from £9/month (Starter — 300 products). There is no free plan.
On this page
- Two free channels, and why that changes the question
- The 60-day clock against the two-year clock
- What Canada does not get, and why it matters less than you think
- Reach, and the drift Canadian sellers describe
- Mapping an ad from one form to the other
- Both channels put the risk on you
- How to crosslist with FLUF Connect
- What syncs, and what does not
- What it costs
- Sources and verification
Two free channels, and why that changes the question
Every other page about crosslisting eventually turns into arithmetic — this platform takes 20%, that one takes 13.6%, here is the break-even. This route has no arithmetic in it at all, and that is what makes it different.
Kijiji charges ordinary private sellers nothing. Its Terms of Use say “using the Services is generally free”, and the published fee structure targets dealers and professional accounts who exceed per-category listing limits; the general Buy & Sell category is not in that limits table at all (Kijiji, category pricing overview). There is no commission on a sale, because Kijiji is not part of the sale.
Facebook Marketplace, for a Canadian seller, charges nothing either — and for exactly the same structural reason. Every fee Meta documents is attached to checkout, and checkout is not available in Canada. There is no Meta payment rail on a Canadian Marketplace sale, so there is nothing for Meta to take a cut of.
When both channels are free, the usual objection to crosslisting disappears. You are not weighing a commission against extra reach; you are simply deciding whether the second listing is worth the labour of making it. And since the two audiences are genuinely different sets of Canadians, the answer for almost any sellable item is yes — the only thing standing in the way is that making the second listing means doing the whole job twice.
The 60-day clock against the two-year clock
If you take one operational fact from this page, take this one, because it inverts what most sellers assume.
Kijiji ads expire. “Most Kijiji ads remain active for 60 days before they expire”, after which they leave search and sit in Inactive for up to another 60 days before permanent deletion; reposting “extends your ad for the same duration as the original posting period” (Kijiji, how long listings stay active). Paying for a Bump Up does not rescue you: Kijiji states that a Bump Up “resets the posting date of your ad but does not extend the ad’s expiration date” (Kijiji, how to bump up). And you cannot simply post the item again to stay fresh — the duplicate-ads policy covers “the same content in the same category, across multiple categories, in multiple cities or regions” and warns that duplicates “may be automatically detected and removed by system filters” (Kijiji, duplicate ads policy).
Marketplace listings effectively do not expire. Meta’s own wording: “You can keep your listings on Facebook Marketplace for as long as you are actively selling the item. However, to help keep Marketplace relevant and up to date, listings that have been inactive for two years or more may be deleted… Renewing your listing or editing any part of it will reset the 2-year timeframe” (Meta, how long listings stay active).
Sellers widely believe Marketplace listings expire after a week or a month and that you must renew constantly. That belief comes from a community bump habit, not from a Meta rule — Meta publishes no seven-day expiry and no renewal cooldown. Renewing on Marketplace is a freshness action that affects ranking; it is not a republish, and skipping it does not lose you the listing.
The practical consequence for anyone running both: the maintenance burden is entirely on the Kijiji side. A tool that keeps the two in step is doing most of its work there.
What Canada does not get, and why it matters less than you think
Meta has built a genuine shipped-goods marketplace with checkout, prepaid labels, buyer protection and seller protection. Canadian sellers cannot use any of it.
Meta’s help article on Marketplace delivery is explicit about the scope: “Facebook Marketplace delivery allows buyers and sellers across the continental US to trade items via checkout” (Meta, about delivery on Facebook Marketplace). Sellers outside that scope see a single line instead of the feature: “Selling with delivery on Marketplace isn’t available in your location at the moment. Learn how to sell something locally on Marketplace.” The Marketplace merchant policies confirm the same boundary from the other side: “Seller protection is currently only available in the US” (Meta, Marketplace merchant policies).
The direction of travel elsewhere in Meta’s commerce stack points the same way. As of September 2025, Shops on Facebook and Instagram moved to website checkout — “customers are now directed to your own website to complete the purchase” (Meta, changes to Shops and checkout). And the standalone Marketplace Seller app Meta launched on 24 July 2026 is available only “for people 18+ in the United States” (Meta Newsroom).
Here is why it matters less than it sounds. You are coming from Kijiji, which has none of those things either and never has. Kijiji has no checkout, no labels and no buyer-protection scheme; its own guidance is entirely about cash, bank drafts and Interac e-Transfer handed over in person (Kijiji, paying safely). So for a Canadian seller these two channels are structurally identical: free local classifieds where the platform introduces you and withdraws. Nothing is being given up in the move, because there was nothing there to give up.
What it does mean is that Marketplace is not the route to national buyers. If you want reach beyond driving distance, that is an eBay or Poshmark conversation, and it involves fees and parcels. Marketplace is a second local audience, not a bigger market.
Reach, and the drift Canadian sellers describe
Facebook’s advertising reach in Canada is about 24.6 million people, roughly 61% of the population, on a base of 38.2 million internet users and 33.0 million social media identities (DataReportal, Digital 2026: Canada). That is an advertising-planner estimate rather than a user count, and DataReportal says so itself. Meta’s own Marketplace figures: more than 3.5 million listings posted every day across the United States and Canada (Meta Newsroom, March 2026), 430 million items listed per month globally, and one in four young-adult daily Facebook users in the US and Canada visiting Marketplace.
Kijiji’s own current claim is “nearly 5 million Canadians every month” (Kijiji, about Kijiji Canada), alongside “more than four million live listings and over one million new listings added each month”.
Canadian sellers describe the resulting split candidly, and it is worth hearing them rather than the platforms. On r/kijiji in July 2026: “Kijiji is overall such a better experience, but there is nobody on it”, and, from the same discussion, “I like Kijiji waaaay more than FB Marketplace… but I sell so much more on FB it’s worth dealing with” (r/kijiji, July 2026). An earlier thread: “I’m on both Marketplace and Kijiji. It’s sad to see kijiji slowly get replaced or die off little by little by marketplace” (r/kijiji, July 2025).
Notice what almost nobody says: that they have left Kijiji. The consistent pattern is running both and resenting it — Kijiji for the interface, the anonymity and the lack of a social profile attached to every message, Marketplace for the volume of people who actually reply. That pattern is the entire market for this route.
Mapping an ad from one form to the other
Both forms are short, which is the good news, and they disagree in exactly one interesting place.
Kijiji asks for a title, a category and subcategory, a description, a price and a location with a mandatory postal code — partial codes such as “M4W” are accepted for privacy, and “show my exact location” is opt-in. You get up to ten photos plus video, and up to five optional keyword tags. Alternative ad types exist for Wanted, Free and Swap/Trade (Kijiji, how to post an ad).
Marketplace asks for photos or video, a title, a price, a category, a condition and a description, with location and availability, and a price of 0 marks the item as Free (Meta, sell something on Marketplace).
| Kijiji | Facebook Marketplace | Notes |
|---|---|---|
| Title | Title | Transfers. Neither platform publishes a character limit. |
| Description | Description | Transfers |
| Up to 10 photos, plus video | Photos or video | Meta publishes no photo cap; Kijiji’s ten is the binding constraint on the pair |
| Price (or Free, Wanted, Swap) | Price (0 = Free) | Transfers; both support a free listing, by different mechanics |
| Category and subcategory | Category | Mapped |
| Description prose | Condition | The one real gap. Marketplace requires a value from a fixed enum; Kijiji has no documented standard condition field, so condition lives in your prose and has to be extracted. |
| Postal code, opt-in exact location | Location | Both are proximity-based, so this matters on both sides |
| Up to 5 keyword tags | — | No Marketplace equivalent |
Condition is the field to think about once rather than per listing. Meta defines five values with published meanings — New, Used (like new), Used (good), Used (fair) and Refurbished (Meta, meanings of item conditions) — while Kijiji exposes condition as a search filter rather than a documented required field on the ad form. So a Kijiji ad reading “great shape, barely used” has to become a specific enum value, and it is worth choosing your default deliberately rather than letting each listing drift.
One technical trap that catches people moving photos between the two: Kijiji does not support HEIC on Windows desktop Chrome or Android mobile web, and only partially on macOS Chrome, with images capped at 15 MB and 6500 × 6500 pixels (Kijiji, image compatibility). If your photos come off an iPhone, convert them once at the start.
Both channels put the risk on you
Neither platform stands behind a Canadian transaction, so the fraud surface is the same on both, and Canadian sellers are running into it on both.
Ottawa Police told CBC in March 2025 that Facebook Marketplace scams are “the hot fraud right now”, with the force receiving “several scam reports each day from both buyers and sellers”. The current pattern named by Det. Shaun Wahbeh is the reverse e-transfer: “It looks and smells exactly like an e-transfer, but it isn’t. It’s a request that gives the suspect access to your bank account.” The case in the story was a seller with a $100 coat listing who ended up $700 out of pocket (CBC via Yahoo News Canada).
Kijiji’s own pinned community guidance describes the same family of scams from the Kijiji side: the scammer opens with the title of your post, offers to overpay and cover “movers”, and the cheque is fake and bounces days later — or the e-transfer comes from a compromised account and is reversed once the real owner regains access (r/kijiji, common scams).
And Canadians are wary of the meeting itself, not just the payment. A 2024 survey of 804 Ontarians found 74% uncomfortable meeting in person for peer-to-peer marketplace transactions — 79% of women against 67% of men — with 78% saying identity verification would make them more comfortable. The survey named Facebook Marketplace and Kijiji together as its examples, which is the point: Canadians do not experience these as a safe one and a risky one (Global News).
Crosslisting does not fix any of this, and it would be dishonest to imply otherwise. What it does is make sure the risk is only taken once — that when the item goes, it goes from both places, so you are not still fielding messages about a sofa that left last Tuesday.
How to crosslist with FLUF Connect
- Create a FLUF account and install the browser extension. Both channels are driven through your own signed-in sessions. Kijiji publishes no seller API at all, and Marketplace’s tooling for individual sellers is not an integration surface either.
- Connect Kijiji. FLUF reads your live ads — titles, descriptions, prices and photos — into a single catalogue, so you start from what you already have.
- Connect Facebook Marketplace. No Commerce Manager account is needed for ordinary local selling; Meta’s selling flow never mentions it, and Commerce Manager is its catalogue and Shops tool rather than a Marketplace requirement.
- Set your condition default. This is the one field with no Kijiji source, so decide the mapping once instead of per item.
- Publish, and let the maintenance sit on the Kijiji side. The Marketplace listing will outlive the Kijiji one by a wide margin; the 60-day repost is where the recurring work is.
What syncs, and what does not
| Event | What happens |
|---|---|
| Item sells on Kijiji | You mark it sold in FLUF and the Marketplace listing comes down. |
| Item sells on Facebook Marketplace | You mark it sold in FLUF and the Kijiji ad comes down. |
| Order sync | Neither channel supports it in Canada, and neither could. Both sales are cash or e-transfer between two people, off-platform, invisible to any server. |
| Automatic relisting | Not available on either channel through FLUF. |
| Offer management | Not available on either. Haggling happens in each platform’s own messages. |
| Price or description edits in FLUF | Pushed to both, so the two listings do not drift apart. |
This is the thinnest sync story of any pair FLUF supports, and the reason is honest rather than technical: there is no order object anywhere in this pairing to read. Both channels support mark-as-sold and nothing beyond it. What you get is one catalogue instead of two, one place to change a price, and one action that takes an item down everywhere. What you do not get is a system that notices a sale by itself, because neither platform knows one happened. Inventory sync explains which channels do support automatic delisting from a detected sale — and if that is what you want, it is an argument for adding a third channel rather than for choosing between these two.
What it costs
FLUF Connect is £1 for 7 days, then plans from £9/month — Starter, 300 products. Growth is £19/month for 1,000 products, Seller £49 for 2,500, Pro £99 for 5,000 and Super Seller £299 for unlimited. There is no free plan. Relisting, offer management, inventory sync and bulk operations are included in every plan on every channel that supports them, not sold as add-ons.
Both marketplaces remain free. Kijiji charges nothing for ordinary Buy & Sell ads and takes no commission; Facebook Marketplace charges a Canadian seller nothing because there is no Meta payment rail in Canada to charge against. The only thing this route costs you today is the time to do the job twice, which is the thing being removed.
Sources and verification
- Meta — about delivery on Facebook Marketplace: checkout scoped to the continental US
- Meta — Marketplace merchant policies: seller protection is US-only
- Meta — how long listings stay active: the two-year inactivity rule and what renewing does
- Meta — sell something on Marketplace: the listing flow and required fields
- Meta — meanings of item conditions: the five condition values
- Meta — changes to Shops and checkout: website checkout from September 2025
- Meta Newsroom: the US-only Marketplace Seller app, July 2026
- Meta Newsroom: 3.5 million listings a day across the US and Canada
- DataReportal — Digital 2026: Canada: Facebook’s Canadian ad reach and internet penetration
- Kijiji — about Kijiji Canada: nearly 5 million Canadians monthly
- Kijiji — how long listings stay active: the 60-day expiry
- Kijiji — how to bump up: a bump resets the date, not the expiry
- Kijiji — duplicate ads policy: automatic detection and removal
- Kijiji — how to post an ad: the ad form, photos, tags and postal code
- Kijiji — paying safely: cash and e-Transfer, in person
- Kijiji — image compatibility: HEIC gaps and size limits
- Seller and safety reporting: CBC via Yahoo News Canada, Global News, r/kijiji
Where a figure could not be traced to the platform that sets it, this page omits it. Meta publishes no photo cap, no title or description character limits, and no Canada-specific Marketplace user count; Meta’s help centre is also geo-gated, so the “continental US” scoping quoted above is Meta’s own positive statement of where the feature works rather than a Canada-rendered denial. Kijiji does not publish its character limits or its promotion prices either.
Related guides
- Sell on Kijiji — the complete seller guide
- Sell on Facebook Marketplace
- Kijiji vs Facebook Marketplace
- Kijiji vs eBay
- Crosslist from Kijiji to eBay
- All crosslisting routes
- Inventory sync
Related guides
- Subito vs Facebook Marketplace compared — the same question in Italy, where Marketplace has no checkout
Frequently Asked Questions
No. Every fee Meta documents is attached to checkout, and checkout is not available in Canada — Meta scopes Marketplace delivery to “the continental US” and states that seller protection “is currently only available in the US”. With no Meta payment rail on a Canadian sale there is nothing for Meta to take a percentage of. Kijiji is free for ordinary private sellers too, so this is the rare crosslisting route where neither side charges anything.
This is the biggest practical difference. Kijiji states that most ads remain active for 60 days before expiring, then sit in Inactive for up to another 60 days before permanent deletion — and a paid Bump Up resets the posting date without extending the expiry. Meta deletes Marketplace listings only after two years of inactivity, and renewing or editing any part of a listing resets that two-year clock. The widespread belief that Marketplace listings expire weekly is a seller bump habit, not a Meta rule.
Not through Meta. Marketplace checkout, prepaid labels and buyer and seller protection are scoped to the continental United States, and sellers elsewhere see only a line saying delivery “isn't available in your location at the moment”. A Canadian Marketplace sale is local pickup arranged in Messenger and settled off-platform, exactly like a Kijiji sale. If you want buyers beyond driving distance, that is an eBay or Poshmark conversation, with fees and parcels attached.
One field, really: condition. Meta requires a value from a fixed set of five with published meanings — New, Used (like new), Used (good), Used (fair) and Refurbished. Kijiji exposes condition as a search filter rather than a documented required field on its ad form, so condition on Kijiji lives in your prose. Everything else maps cleanly: title, description, price, category, photos and location. Kijiji's five optional keyword tags have no Marketplace equivalent.
Most Canadian sellers who have tried both keep both, and say why fairly consistently: Kijiji for the interface, the anonymity and not having a social profile attached to every message, Marketplace for the number of people who actually reply. One 2026 thread puts it as “Kijiji is overall such a better experience, but there is nobody on it”. Facebook's Canadian advertising reach is around 24.6 million people against Kijiji's own claim of nearly 5 million Canadians a month, so the volume difference is real — but they are different sets of people, and both listings are free.
No, and Canadian evidence treats them as a pair. Ottawa Police described Facebook Marketplace scams as “the hot fraud right now” in March 2025, with the reverse e-transfer request the current pattern; Kijiji's own community guidance details fake overpayment cheques and e-transfers from compromised accounts that get reversed. A 2024 survey of 804 Ontarians found 74% uncomfortable meeting in person for peer-to-peer transactions and named both platforms as its examples. Crosslisting does not fix that — it only ensures the item comes down from both places once it is gone.
Not for ordinary local selling. Meta's Marketplace selling flow never mentions it, and Commerce Manager is Meta's catalogue and Shops tool rather than a Marketplace requirement for an individual seller. Worth knowing separately that Meta moved Shops on Facebook and Instagram to website checkout in September 2025, so a Shop now sends buyers to your own site to complete a purchase.
Only through you, and honestly there is no way it could be otherwise. Neither channel supports order sync in Canada, because both sales are cash or e-transfer between two people, off-platform and invisible to any server. Both support mark-as-sold and nothing more. So you mark an item sold in FLUF once, and it comes down on the other side. What you gain is one catalogue instead of two and one action to delist everywhere; what you do not gain is a system that notices a sale by itself.
Convert them first. Kijiji does not support HEIC on Windows desktop Chrome or Android mobile web, and supports it only partially on macOS Chrome, with images capped at 15 MB and 6500 by 6500 pixels. Since Kijiji also caps you at ten photos where Meta publishes no photo limit, Kijiji is the binding constraint on both counts — build the photo set to Kijiji's rules and Marketplace will accept it.
£1 for 7 days, then plans from £9/month — Starter, 300 products. Growth is £19/month for 1,000 products, Seller £49 for 2,500, Pro £99 for 5,000 and Super Seller £299 for unlimited. There is no free plan. Relisting, offer management, inventory sync and bulk operations are included in every plan on every channel that supports them, rather than sold as add-ons. Both marketplaces themselves remain free to a Canadian private seller.