Sell on Matalan: Approved Suppliers, Delivery, Returns and FLUF Connect
How Matalan sells other brands' products online, why it works by invitation, and what its delivery and returns rules ask of a supplier.
Key takeaways
- Matalan sells other brands’ products on matalan.co.uk alongside its own. Those items are sent straight from the brand, which Matalan calls an approved supplier.
- There is no public sign-up. Matalan chooses its suppliers and has not published a seller commission or an application form.
- The supplier handles delivery and returns. Shoppers can’t return a supplier’s item to a Matalan store, and return it to the supplier within 28 days.
- If Matalan has approved you, FLUF Connect can connect your seller account and list products already in Matalan’s catalogue, matched by barcode. It does not create catalogue products or import orders.
This guide is for a UK brand or wholesaler with barcoded fashion, footwear or homeware that Matalan has invited to sell on its website, or that wants to know what the arrangement asks of a supplier. It doesn’t suit second-hand or one-off items. For those, eBay and Vinted take individual sellers.
How Matalan sells other brands
Matalan’s delivery page explains it to shoppers: products marked as delivered by one of its approved suppliers “are sent directly from the brand or their delivery partner”, which lets Matalan offer “a wider and more specialised range online”. The shopper still buys from matalan.co.uk and pays Matalan, and Matalan’s customer services stay the first point of contact if something goes wrong.
The brands are mostly UK fashion and footwear names. Matalan’s returns page lists AX Paris, Blue Vanilla, Brakeburn, Brave Soul, Clarks, Cotton Traders and Hush Puppies among them.
Can you apply?
Not through a public form. Matalan doesn’t publish a supplier application page, a commission rate or eligibility rules for its third-party range, so it picks the brands it works with. If Matalan approaches you, ask in writing for the commission by category, any fixed fees, the payment schedule, and the delivery standards you will be measured against.
Delivery: you send the parcel
| What Matalan tells shoppers | What it means for you as the supplier |
|---|---|
| Supplier items are sent directly from the brand or its delivery partner | You hold the stock and dispatch it; a mixed basket arrives as separate parcels |
| For larger items, the supplier arranges delivery and may contact the shopper to agree a date | Furniture and other bulky goods need your own booking process |
| Smaller items are dispatched within the expected timeframe without contacting the shopper first | Your dispatch time has to match the estimate shown in the order confirmation |
| Some supplier items may take a little longer, and delivery exclusions may apply to some third-party brands | Your lead time and the areas you deliver to are shown to the shopper |
Returns go back to you
This is where supplier items differ most from Matalan’s own stock. Its own products can be returned to a store or by post. For the brands on its list, the returns page says:
- Returns “must be arranged directly to the supplier using the link provided on your packing slip”, and each brand has its own returns link.
- “Returns for this item cannot be accepted in a Matalan store.”
- Shoppers get a refund within 28 days of receiving an item ordered online, if it comes back in its original condition and packaging with the delivery note filled in.
- Most brands on the list offer a refund only. A few also offer an exchange.
Before you agree to supply, check that your packing slips can carry a returns link and that your warehouse can process returns within Matalan’s 28-day promise to shoppers.
Using FLUF Connect with Matalan
On the Channels screen in FLUF Connect, the Matalan card is marked “Invite only” and covers one country, the UK. FLUF can’t get you invited. Once Matalan has approved your business, choose “Already approved? Connect” on the card.
FLUF can then list products from your inventory that already exist in Matalan’s catalogue, matched by barcode. A brand that also sells through Debenhams, Tesco or its own Shopify store can offer the same units on Matalan from one inventory.
| Task | On Matalan through FLUF Connect |
|---|---|
| Get invited and approved | You do this with Matalan |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Handle orders in your Matalan seller account. |
| Relisting or offer management | No |
FLUF doesn’t see Matalan orders, so a sale there doesn’t reduce your stock elsewhere by itself. When an order takes your last unit, mark the item sold in FLUF so it comes down from your other channels.
What FLUF costs
7 days for £1, then from £9/month, then plans from £9/month. Crosslisting and inventory sync are on every plan; relisting, offer management and smart pricing are included from Pro upwards.
| Plan | Monthly | Yearly | You save | Crosslisted products |
|---|---|---|---|---|
| Starter | £9/month | £85/year | 21% | Unlimited |
| Pro | £29/month | £155/year | 55% | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited | ||
Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.
Related guides
Sources
Checked 11 November 2026.
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Pick your topics first ›Frequently Asked Questions
Only if Matalan invites you. It sells products from approved suppliers alongside its own range, but it has not published an application form, a commission rate or eligibility rules.
The supplier does. Matalan says products marked as delivered by an approved supplier are sent directly from the brand or its delivery partner, so they arrive separately from Matalan's own products.
No. Returns for supplier items are arranged directly with the supplier, using the link on the packing slip, and Matalan stores cannot accept them.
28 days from receiving the item. It must come back in its original condition and packaging, with the delivery note filled in.
No. If Matalan approaches you, ask for the commission by category, any fixed fees and the payment schedule in writing before you agree.
Once Matalan has approved you, FLUF Connect can connect your seller account and list products already in Matalan's catalogue, matched by barcode. It does not create catalogue products or import Matalan orders.
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