Etsy to BigCommerce: Running Your Own Store While Keeping Etsy
For Etsy sellers reaching their fee ceiling: BigCommerce pricing, traffic, and keeping one stock count across both platforms.
7 days for £1, then from £9/month.
- Etsy charges a 6.5% transaction fee plus payment processing and listing fees, totalling roughly 9.5% before Offsite Ads. BigCommerce charges only payment processing with no transaction fees.
- BigCommerce brings no built-in traffic; you keep all 87 million Etsy buyers and drive your own audience to your store. Most sellers run both.
- The fee difference is real money. On a £40 sale, Etsy takes roughly £4.25; BigCommerce with the cheapest payment processor takes under £1.
- FLUF Connect lists your Etsy stock on your BigCommerce store and keeps one stock count across both, and ends the listing on one side when the item sells on the other.
This page is for Etsy sellers thinking about moving to their own BigCommerce store. You might be a jeweller selling custom pieces, a print-on-demand t-shirt seller, or a vintage fashion reseller who has built a loyal following and is tired of Etsy’s fees taking 10–15% of every sale. If you own your store and your customers know where to find you, BigCommerce is cheaper. But Etsy’s traffic is valuable, and most successful sellers keep both running.
Etsy’s fee structure and what it adds up to
Etsy charges three core seller fees on every sale. A listing fee is £0.20, renewed every four months or when an item sells. A transaction fee is 6.5% of the total, including shipping. Payment processing is 3% plus £0.25 per transaction. That totals roughly 9.5% plus the £0.20 listing fee before you factor in traffic costs.
Then there is Offsite Ads, which Etsy runs on Google and Facebook. If your shop made £10,000 or more in the past year, Offsite Ads are mandatory at 12% of any sale that clicks through from an Etsy ad. Shops below that threshold pay 15% but can opt out. Many Etsy sellers earn 20–40% of their revenue from Offsite Ads without knowingly clicking them on, which makes the true cost of a sale that comes from an ad quite high.
BigCommerce’s approach: no transaction fees, you drive traffic
BigCommerce has a different fee model. The Core plan costs $29 per month when billed annually, with no transaction fees. Payment processing is the only per-sale cost. BigCommerce Payments charges 1.4% plus £0.30 on the Core and Growth plans for UK sellers, with no extra gateway fee.
The trade-off is traffic. Etsy sends you 87 million active buyers; BigCommerce sends you zero. You build your audience through email, social media, SEO, paid ads, or word of mouth. That is why most sellers run Etsy and BigCommerce together: Etsy brings discovery, and BigCommerce captures repeat customers who already know you.
Fees on a real £40 sale
On a £40 item on Etsy, the listing fee (spread across sales) is roughly £0.20, transaction fee 6.5% is £2.60, and payment processing is £1.45, totalling £4.25. You keep £35.75. If that sale came through Offsite Ads, you owe another £6, leaving you £29.75.
On BigCommerce with the same £40 item and BigCommerce Payments, payment processing is 1.4% (£0.56) plus £0.30, totalling £0.86. You keep £39.14.
Setting it up
- Create a BigCommerce store and connect your payment processor.
- In FLUF Connect, open Channels and connect BigCommerce, then connect Etsy by signing in to your Etsy account.
- Choose the Etsy items you want in your store and list them on BigCommerce in bulk.
- From then on, a sale on either side ends the listing on the other.
What FLUF Connect does between the two
| Situation | What happens |
|---|---|
| Item sells on BigCommerce | FLUF sees the order, ends your Etsy listing, and marks the item sold. |
| Item sells on Etsy | FLUF sees the order and removes the item from BigCommerce, updating your stock elsewhere. |
| Price changes in FLUF | Bulk price edits go to both platforms. |
| Relisting stale Etsy items | Available on plans above Starter |
What FLUF Connect costs
FLUF Connect is 7 days for £1, then from £9/month. Crosslisting and inventory sync are on every plan. Relisting and smart pricing come with the plans above Starter.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Pro | £29/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Related guides
Sources
- Etsy: Fee Basics (listing, transaction, payment processing)
- Etsy: How Offsite Ads Work
- BigCommerce: official pricing page
- BigCommerce UK: Embedded Payment Providers
Checked October 2026.
Frequently Asked Questions
Etsy brings 87 million active buyers and discovery for new customers. BigCommerce costs less per sale and gives you a home for repeat customers. Most sellers run both for the best of each.
Roughly 9.5% of the order total before Offsite Ads: 6.5% transaction fee, 3% payment processing, plus £0.25 per order and a £0.20 listing fee spread across sales. Offsite Ads add another 12–15% if you hit £10k in sales.
Payment processing only: 1.4% plus £0.30 on the UK with BigCommerce Payments, plus the monthly plan cost amortized across your sales. No transaction fees.
No. You can use Stripe, PayPal, Adyen and many others. If you use an approved Embedded Payment Provider, you pay only their processing rate. Other providers incur an extra Open Payment Provider fee of up to 2%.
FLUF Connect sees the order, removes the Etsy listing, and updates your stock across all connected channels so the item is not sold twice.
FLUF Connect sees the order and marks the item sold on BigCommerce and your other channels.
You can bulk-edit prices in FLUF Connect and send the change to both Etsy and BigCommerce. Rule-based smart pricing comes with the plans above Starter.
No. You connect Etsy by signing in to your Etsy account and connect BigCommerce from the Channels screen. Neither needs the browser extension.