Crosslist from Marktplaats to Kleinanzeigen — 36 Million Buyers, One Border Away

On This Page

• Why cross the border at all
• Same owner, different company — and why that matters
• What each one costs
• How it works
• What transfers, field by field
• The one job crosslisting will not do for you
• Shipping across the border, and who pays
• What syncs, and what does not
• Two countries, two sets of trader obligations
• Trust is local, and you are about to stop being local
• Start with fifty, not five hundred
• Four things that catch Dutch sellers out
• Pricing
• Sources & Verification

Why Cross The Border At All

Marktplaats is not a small platform. Its own numbers are more than 8 million unique visitors a month, roughly 350,000 new advertisements a day, and 18.7 million ads live at any moment — near-total coverage of Dutch adults.

Which is exactly the problem. Total coverage of a market of 18 million is a ceiling, and once you have hit it the only direction left is outward. Germany is 84 million people, an hour’s drive from Arnhem, inside the same customs union, on the same currency, served by the same parcel carriers.

Kleinanzeigen is where those people look. When Adevinta rebranded it away from the eBay name in May 2023 it published the scale: more than 36 million users a month, and an average of over 50 million live advertisements. Against Marktplaats’ 8 million monthly visitors, that is a step-change in audience for stock you already own and have already photographed.

The obstacle has never been demand. It has been that maintaining two classifieds catalogues by hand, in two languages, is a full-time job that nobody wants.

Same Owner, Different Company — And Why That Matters

Both platforms sit under Adevinta, which was itself taken private by a Blackstone and Permira consortium from late 2023. Kleinanzeigen’s technical lineage even runs through Marktplaats B.V., which is why the two sell-dashboards feel like cousins if you have used both.

None of that helps you operationally, and it is worth saying clearly because the shared ownership misleads people into expecting things that do not exist. There is no shared login. There is no cross-posting button. Your Marktplaats reputation does not travel. Your zakelijk package buys you nothing in Germany. They are two marketplaces that happen to have the same shareholders, and to a seller they are as separate as any two unrelated platforms.

What the shared heritage does give you is structural familiarity — categories behave similarly, the ad model is the same, shipping is bolted on in comparable ways — which makes the mental switch easier than moving to a marketplace built on a different philosophy.

What Each One Costs

Neither platform takes a commission on your sale. Both make their money from listings, promotion and business accounts, which is the classifieds model and it is why classifieds remain the cheapest place to sell almost anything bulky.

On Marktplaats, listing is free in many categories and paid per ad in others, with a “Dit is een betaalde categorie” banner during posting telling you which. Business accounts run €19.95 per four weeks for Basis and €49.95 for Plus. Kopersbescherming on Verzending via Marktplaats is paid by the buyer, with a €0.59 floor and a €20 cap.

On Kleinanzeigen, private sellers get up to 100 ads in a 30-day window across consumer goods, services and jobs at no cost, then €1.99 including VAT per further ad. Vehicles and property have their own rates. Sicher bezahlen, the escrowed payment flow processed through Adyen, carries a service fee of €0.50 plus 4.5% of the purchase price — and, as on Marktplaats, that fee falls on the buyer.

From 11 May 2026 Kleinanzeigen tightened its free allowance for commercial sellers and restructured its PRO packages by industry. The detail varies by category and moves, so price your own category on Kleinanzeigen’s current commercial pages rather than budgeting from an old article.

How It Works

1. Connect Marktplaats. Marktplaats runs a REST API, but it is partner-gated rather than self-serve, so you connect once through the FLUF browser extension. After that FLUF works with Marktplaats from its own servers.
2. FLUF reads your live ads. Title, description, photos, price and the category id come off your own advertisement list.
3. Connect Kleinanzeigen. Same pattern, one sign-in through the extension, after which FLUF holds a durable token and mints its own access tokens server-side. Neither channel needs your browser kept open afterwards.
4. Translate and review. This is the step that matters and the section below is about nothing else.
5. Set categories and delivery. Kleinanzeigen’s category tree is German and its own; the carriers it offers depend on it.
6. Publish. The ads appear under your Kleinanzeigen account and FLUF records the ids so the two catalogues stay in step.

What Transfers, Field By Field

The One Job Crosslisting Will Not Do For You

A tool can move your ad. It cannot make a Dutch ad work on a German platform, and pretending otherwise would be the most useless thing this page could do.

The issue is not comprehension. Plenty of German buyers could work out what “in goede staat, weinig gebruikt” means. The issue is search. Kleinanzeigen is a search box, and a German buyer types German words. An ad titled “Eettafel eiken” is invisible to somebody searching for “Esstisch Eiche” — not ranked low, invisible. Every Dutch word in your title is a word that matches nothing.

The good news is that the effort is concentrated. Titles are short and there are only so many distinct products in a catalogue. Translate the titles properly and the category terms exactly, and the descriptions can be a serviceable translation rather than a beautiful one — most classifieds buyers read a description to check dimensions and condition, not for prose.

Do the titles by hand. It is the highest-value hour in this whole exercise and there is no software substitute for it, this one included.

Shipping Across The Border, And Who Pays

The Netherlands to Germany is about the easiest cross-border shipping in Europe — same currency, no customs, dense carrier coverage. It is still not the same as domestic.

Marktplaats’ own guidance runs shipping through DHL, PostNL, Budbee and Brenger. Kleinanzeigen offers DHL and Hermes, with the seller generating the label, and its guidance is that the buyer normally carries the cost while leaving the arrangement to the two parties.

Two practical consequences. First, a domestic Dutch postage figure copied into a German ad is probably wrong, and wrong in the direction that costs you money. Price the cross-border rate before you publish, not after your first sale. Second, “ophalen” is a Dutch answer to a German question — a collection-only ad makes sense to somebody twenty minutes away and no sense at all to somebody in Hamburg. Bulky collection-only stock is the category that should stay on Marktplaats.

What Syncs, And What Does Not

This is an unusually complete pair, and it is worth pointing out because most are not. Relisting works on both, which matters enormously on platforms that rank on recency — an ad from three weeks ago is functionally gone even though it is still live, and renewing several hundred of them by hand is precisely the job people give up on. Order sync and sold-detection both run in both directions, so an item that sells in Nijmegen comes down in Nordrhein-Westfalen without you doing anything.

Automation features are included in every FLUF plan rather than sold as add-ons; they work on the channels that support them, and on this pair that happens to be nearly everything.

Two Countries, Two Sets Of Trader Obligations

Selling into Germany does not mean German law replaces Dutch law. It means you are exposed to both, and the classifieds platforms are where that becomes visible.

In the Netherlands, the ACM requires an online trader to publish its KvK-registered name and address, email, telephone number, KvK number and btw number, findable before the purchase. In Germany, § 5 of the Digitale-Dienste-Gesetz imposes the parallel Impressum duty: name and address, legal form, fast electronic contact, register and registration number, VAT id where applicable.

Kleinanzeigen enforces this at the account level and is blunt that a private account cannot be converted into a commercial one — so if you are trading, open the commercial account at the start rather than discovering the rule after two hundred ads. Cross-border distance selling also brings VAT considerations that depend on your volumes; that is a conversation with an accountant rather than with a crosslisting tool, and it is worth having before the German side gets big rather than after.

Trust Is Local, And You Are About To Stop Being Local

On Marktplaats you have history. A rating, a few years of completed deals, maybe a Gecontroleerde Verkoper badge, and a Dutch postcode a Dutch buyer recognises. None of that crosses the border with your ads.

On day one in Germany you are a brand-new account with a foreign address, selling to a market that is, by reputation and in practice, careful about exactly that. It is not hostility — it is the ordinary caution of somebody sending money to a stranger in another country — and the way through it is structural rather than persuasive.

Use Sicher bezahlen rather than steering buyers off-platform. The escrow exists precisely to solve the problem you have: the buyer’s money is held until they confirm the item arrived, and the fee for that reassurance is theirs rather than yours. A German buyer who is nervous about a Dutch seller stops being nervous the moment the platform is holding the money.

Then write like someone who knows what they are doing. Real dimensions, real condition, a stated dispatch time you actually meet, and a German phone number if you have one. The first twenty transactions are the expensive ones; after that the account carries itself.

Start With Fifty, Not Five Hundred

The temptation with a working crosslisting tool is to send everything on the first afternoon, and it is worth resisting for two separate reasons.

The first is that a wall of several hundred ads posted within an hour, from a new foreign account, in slightly imperfect German, is an unmistakable pattern — and it spends the recency advantage of every one of those ads simultaneously, which is the one lever a classifieds platform gives you.

The second is that you do not yet know what sells. Dutch and German demand are similar but not identical, and the categories that carry you at home are not automatically the ones that carry you there. Fifty well-translated ads across three or four categories will tell you more in a fortnight than five hundred rushed ones will tell you in a quarter, and the fifty cost an evening rather than a week.

Four Things That Catch Dutch Sellers Out

Your location field is doing the ranking. Both platforms are proximity-first. A Dutch postcode on a German ad puts you at the edge of everyone’s search radius, which is survivable for postable goods and fatal for anything collected.

Kleinanzeigen is not eBay, despite the history. The name went in 2023 and so did the association. Nothing about your eBay account, feedback or listings connects to it.

Send the postable stock, keep the rest. The Dutch sofa that has been sitting on Marktplaats for a month will sit on Kleinanzeigen too. Cross-border works for what fits in a parcel; that filter is the difference between a useful second channel and 300 dead ads.

Do not run the same item twice on one platform. Two ads on two platforms is normal. Two ads on Kleinanzeigen is a policy problem. FLUF publishes once per channel and tracks the id, which is the entire reason this does not become the mess a spreadsheet makes of it.

Pricing

FLUF Connect starts with 7 days for £1, with every feature available immediately. After that, plans start at £9/month for Starter, with no cap on how much you list. There is no free plan.

Every channel is included on every plan, and automation is included in every plan too rather than sold as an add-on — which on this pair means relisting, order sync and sold-detection on both sides.

Sources & Verification

• Marktplaats — over Marktplaats — more than 8 million unique visitors a month, around 350,000 new ads a day, 18.7 million live ads at any moment.
• Marktplaats Help — advertentiekosten — free in many categories, per-ad rates in paid ones, and the paid-category banner.
• Marktplaats — zakelijke pakketten — Basis €19.95 and Plus €49.95 per four weeks, monthly cancellable.
• Marktplaats Help — kosten kopersbescherming — buyer-paid, €0.59 minimum and €20 maximum; DHL, PostNL, Budbee and Brenger; escrow via Online Payment Platform.
• Marktplaats API documentation — a partner REST API with OAuth2, not self-serve.
• Adevinta — eBay Kleinanzeigen is now Kleinanzeigen (16 May 2023) — the rebrand, more than 36 million monthly users, over 50 million live ads.
• Adevinta — Blackstone and Permira voluntary offer (21 November 2023) — the take-private of the parent company.
• Kleinanzeigen Hilfe — Gebühren — 100 free ads per 30 days for private sellers, €1.99 per further ad, and the vehicle and property rates.
• Kleinanzeigen Hilfe — Sicher bezahlen — €0.50 + 4.5% service fee paid by the buyer, escrow processed by Adyen.
• Kleinanzeigen Hilfe — Versandkosten — the buyer normally pays, but it is agreed between the parties.
• Kleinanzeigen Hilfe — Versand mit DHL oder Hermes — the carriers and seller-generated labels.
• Kleinanzeigen Hilfe — gewerbliche Anbieter — a private account cannot be converted into a commercial one; Impressumspflicht.
• ACM — bedrijfsgegevens vermelden — the details a Dutch online trader must publish; legal basis at art. 3:15d, 6:230b, 6:230l and 6:230m BW.
• § 5 Digitale-Dienste-Gesetz — the German Impressum requirements.

Last verified 22 August 2026. Fees and policies on both platforms change without notice; where this page and the source disagree, the source is right.

Related guide

• Crosslist from Vinted to Kleinanzeigen — the German stock Vinted’s postage model cannot carry

Related guides

• Crosslist from willhaben to Kleinanzeigen — the Austrian route onto Kleinanzeigen