Crosslist from PrestaShop to eBay — Automatically
You are a business seller, so eBay's free private-seller change does not apply to you — but Buyer Protection is free on your listings. Here is the fee schedule that actually applies, how combinations become variations, and the PrestaShop stock quirk that breaks naive integrations.
- You are a business seller, and that changes the fee page you should be reading. eBay made selling free for UK private sellers, and almost every article you will find is about that. It does not apply to you. A PrestaShop merchant on eBay pays the business schedule.
- What that schedule is: a category final value fee, mostly between 5% and 14.9% on the UK site, plus a per-order charge of £0.30 on orders up to £10 and £0.40 above, plus a 0.35% regulatory operating fee.
- The one thing you do get for nothing: eBay includes Buyer Protection on business listings at no cost to you or your buyer. UK private sellers have it added as a buyer-paid fee; business sellers do not.
- Your combinations become eBay variations, and the ceilings are generous. One eBay listing takes up to 250 variations, five variation details with up to 50 values each, and 24 photographs per variation.
- Item specifics are not optional metadata — they are your search visibility. eBay’s own words: your item only appears in filtered search results if you have added the matching item specific.
- Selling into the EU as a business brings real paperwork. Trader details are published on your EU-visible listings under the Digital Services Act, France needs a producer identification number per EPR category, and Germany needs LUCID, WEEE and battery registrations.
- Review stock for each variant. Check both the quantity and whether the item is available to buy before crosslisting.
- Cost: FLUF Connect crosslists from PrestaShop to 51 marketplaces from one dashboard. 7 days for £1, then from £9/month. There is no free plan.
On this page
- Read the right fee page: you are a business seller
- What eBay actually costs a PrestaShop merchant
- Whether an eBay Shop subscription pays for itself
- Mapping a PrestaShop product onto an eBay listing
- Combinations to variations
- Item specifics, and why they decide whether you are found
- What syncs, and the PrestaShop stock quirk
- Selling into the EU: DSA, EPR and VAT
- What the workflow actually looks like
- Sources and verification
- Related guides
Read the right fee page: you are a business seller
Start here, because getting this wrong will make every number you plan around wrong by roughly twelve percentage points.
In February 2025 eBay stopped charging UK private sellers to sell, and introduced a Buyer Protection fee paid by the buyer instead. It was widely covered, and most of what is written about eBay fees in the UK now describes that change. If you run a PrestaShop store you are a business seller, and none of it applies to you.
eBay is explicit about the split. Its own announcement says that for business sellers Buyer Protection is included on listings at no charge, so buyers get the protection without the cost, and that nothing changes for business sellers. Its seller help page repeats that eBay adds Buyer Protection to business listings at no cost to the seller or the buyer.
So the honest framing is that business sellers keep paying selling fees and get buyer protection thrown in, while private sellers pay no selling fees and their buyers are charged for protection instead. The UK business fee page even says so directly: fees are charged at a different rate if you are not registered as a business on eBay. If you are trading through a PrestaShop store, registering as a private seller to dodge the fees is not a clever workaround; it is a misrepresentation that puts your account at risk, and it forfeits the buyer protection you would otherwise have at no cost.
What eBay actually costs a PrestaShop merchant
The UK business schedule, from eBay’s own fee page for business sellers, last updated 4 August 2026:
| Charge | Amount | Notes |
|---|---|---|
| Final value fee | Category percentage, mostly 5%–14.9% | Charged on the total sale: item price, postage and any applicable taxes |
| Per-order charge | £0.30 on orders up to £10; £0.40 above | Once per order, not per item |
| Regulatory operating fee | 0.35% of the total sale | Business rate; private sellers pay 0.42% |
| Insertion fee beyond allowance | 30p, or 10p / 5p / nil with a Shop | Fixed-price listings; depends on Shop tier |
| International fee | 1.05% Eurozone and Northern Europe; 1.8% US and Canada; 2.0% elsewhere | Banded for business sellers |
| Currency conversion | 2.5% | When eBay converts for you |
| Dispute fee | £14 per dispute | — |
| Buyer Protection | £0 | Included on business listings at no charge |
Category rates vary more than people expect and they are worth checking against your actual catalogue rather than assuming an average. eBay’s published UK examples include Antiques at 10.9%, Cameras and Photography at 9.9% with digital cameras at 6.9% up to £1,000 and 3% above, Clothes, Shoes and Accessories at 11.9%, Women’s Bags at 12.9% up to £800 then 7%, and Trainers at 11.9% or 7% where the item price is £100 or more. If you sell across several of PrestaShop’s common categories, your blended rate is a real calculation, not a single number.
Two surcharges are worth planning against because they are large and they compound. Falling to Below Standard seller status adds six percentage points to your final value fee, rising to seven after four consecutive months — eBay’s own example is a 9.9% fee becoming 15.9%. A Very High rate of “item not as described” cases adds four points, rising to five. For a business moving a PrestaShop catalogue onto eBay for the first time, the practical risk is not the headline rate; it is drifting into one of those bands in month three because dispatch times or listing accuracy slipped while you were scaling.
US and German business rates differ in shape as well as level. The US per-order charge is the same $0.30 and $0.40 split, but the international fee is a flat 1.65% rather than banded, and there is no regulatory operating fee on the US schedule at all. Germany charges €0.35 per order, or €0.45 above €10, with insertion fees of €0.35 for fixed price. Note that neither the US nor the German fee page carries a stated effective date, so we are not going to print one for them.
Whether an eBay Shop subscription pays for itself
UK Shop subscriptions run at £27 a month for Basic, £77 for Featured and £437 for Anchor. What they buy you is listing capacity and cheaper insertion fees rather than a lower final value fee: Basic includes 250 fixed-price listings and 100 seven-day auctions a month with no insertion fee, Featured 1,500 and 600, Anchor an unlimited fixed-price allowance plus 1,000 auctions.
This matters more to a PrestaShop merchant than to most sellers, because of how PrestaShop catalogues are shaped. On the Store Leads data for August 2026, 15.2% of PrestaShop stores carry 100 to 249 products and 14.8% carry 250 to 999. Without a Shop you get no fixed-price allowance on the UK business schedule, so a 400-product catalogue is 400 insertion fees at 30p, or £120 a month, before anything sells. Basic at £27 covers 250 of them and drops the rest to 10p. The arithmetic usually favours subscribing at the point where you are listing more than about a hundred products.
US Shop tiers are priced differently again, and eBay bills the yearly-renewal option monthly: Starter is $7.95 monthly or $4.95 on yearly renewal, Basic $27.95 or $21.95, Premium $74.95 or $59.95, Anchor $349.95 or $299.95. The German tiers are Basis at €39.95, Top at €79.95, Premium at €299.95 and Platin at €4,999.95.
Mapping a PrestaShop product onto an eBay listing
| PrestaShop | eBay | What to watch |
|---|---|---|
| Product name | Title | eBay allows 80 characters; PrestaShop does not constrain names, so long names get cut |
| Description | Description | PrestaShop descriptions are per-language HTML; pick the right language id |
| Images (product association) | Photos | eBay takes up to 24, minimum 500×500 px, 1600×1600 recommended, 12 MB each |
| reference | Custom label / SKU | PrestaShop’s SKU field is called reference; combinations carry their own |
| ean13 / upc / isbn / mpn | Product identifiers | Required in most categories; “Does not apply” is the documented exemption |
| id_category_default | eBay category | A mapping decision, not a copy; eBay’s tree is unrelated to yours |
| Attributes (product_option_values) | Variation details | These are the ones that generate variants on both sides |
| Features (product_features) | Item specifics | The natural home for intrinsic properties that do not vary |
| weight | Package weight | Drives postage calculation |
| Stock quantity. | Available quantity | Read and written on a separate resource, see below |
The attribute-versus-feature distinction is the one to get right, and PrestaShop draws it more sharply than most platforms. Attributes generate combinations — they are the things that vary between versions of the same product. Features do not; they are intrinsic and constant across every version, displayed in a table on the product page. Map them the same way onto eBay and the mapping is clean: attributes become variation details, features become item specifics. Map them the wrong way round and your sizes end up as a specification table while your fabric composition becomes a variant nobody can select.
Combinations to variations
eBay’s multi-variation listings are generous enough that a PrestaShop catalogue rarely strains them. Per eBay’s own documentation, one listing takes up to 250 variations at no additional fee, with five variation details and up to 50 values for each, and up to 24 photographs for each variation.
PrestaShop combinations map onto that model closely. A combination is a distinct version of a product bound to its parent, carrying its own reference, EAN, ISBN, UPC, MPN, weight, minimum quantity and location. There is one difference in how price is expressed that catches integrators: a combination’s price in PrestaShop is an impact on the parent product’s price rather than an absolute figure, whereas eBay wants an absolute price per variation. That arithmetic has to happen somewhere, and if it happens wrong it happens silently — every variant lists at the base price and your larger sizes stop being profitable.
The other thing to know is that a variation listing is not freely editable once it has sales. Removing a variation that has orders against it is restricted, so a catalogue that churns its size grid frequently is better represented as separate listings than as one heavily-varied listing.
Item specifics, and why they decide whether you are found
If you take one operational point from this page, take this one. eBay’s item specifics are not descriptive metadata that improve a listing at the margin. They are the mechanism by which your listing enters filtered search at all. eBay’s own guidance is unambiguous: your item will only appear in those filtered search results if you have added the matching item specific.
They come in four tiers. Required specifics must be present on new and revised listings in that category. Required soon specifics carry an enforcement date that eBay shows you at listing time. Recommended specifics are driven by buyer demand data and popular searches. Additional specifics are genuinely optional.
For a PrestaShop merchant this is usually the largest piece of one-off work in the whole migration, and it is worth doing deliberately rather than letting it default. Your features table almost certainly holds most of the values eBay wants — brand, material, colour, style, dimensions — but it holds them under your own names, and eBay wants its names, per category. A brand that reads “Marque” in a French PrestaShop feature set is not going to match eBay’s Brand aspect on its own.
Product identifiers sit alongside this. eBay requires them in most categories, and its documented exemption is straightforward: if a product has no identifier, or you are not sure what it is, you select “Does not apply”. PrestaShop gives you four fields to draw from at both product and combination level — ean13, upc, isbn and mpn — which is more than most platforms, so a well-maintained PrestaShop catalogue is unusually well placed here.
What syncs, and the PrestaShop stock quirk
Review stock for each PrestaShop product and variant before crosslisting. Confirm quantities for the intended shop.
The practical consequence is that a product with five variants has six stock records, and adjusting one variant’s quantity means locating and updating the right record rather than writing a number to the product. Any tool that treats PrestaShop stock like a product field will appear to work and quietly change nothing.
There is a second trap in the same area. The active and available_for_order flags are independent: a product can be visible on your storefront and not purchasable. Reading only active to decide what to crosslist will push items your own shop refuses to sell.
Review your PrestaShop category, SKU, weight and images before publishing to eBay. Sales update availability across both channels. Sold-out PrestaShop products remain in your catalogue rather than being deleted. Neither connection requires an open browser.
Crosslisting and inventory sync are available on every paid plan. Relisting, offer management and smart pricing are included from Seller upwards — and eBay is one of the channels where relisting genuinely earns its keep, because fixed-price listings expire and a lapsed listing sells nothing.
Selling into the EU: DSA, EPR and VAT
This section exists because PrestaShop’s merchant base is concentrated in exactly the countries where these rules bite. France, Spain, Poland and Italy hold 41.4% of all live PrestaShop stores, so for most readers of this page selling into the EU is not a hypothetical.
Digital Services Act trader verification. If you are registered as a business seller and your listings are available to EU buyers, you must provide business information: name, address, verified email and phone, and where relevant a business registration number. That information is published on listings available to EU buyers. There is no exemption for a registered business seller; the only alternative is making your listings unavailable in the EU.
Extended producer responsibility. France’s AGEC rules cover electrical and electronic equipment, furniture, batteries, textiles, toys, sports and leisure goods, DIY and garden products, tyres, and chemical products. You need a unique identification number per category, added to your eBay account, and one item can require several — a laptop needs electronics, battery and packaging numbers. Without them eBay may charge you the eco-participation fee or restrict your listings. Germany is a parallel exercise: a LUCID number from ZSVR for packaging, a WEEE number via EAR for electricals, and a battery number where relevant. International sellers without a German branch must appoint an EAR-approved authorised representative.
VAT. eBay collects and remits on goods imported into the UK at or under £135 and into the EU at or under €150, with France an exception where eBay collects regardless of value. Your obligation is to keep your account details accurate — legal entity name, registered address, VAT identification numbers and the location goods ship from — and to supply eBay’s IOSS number to your carrier for the customs declaration. eBay’s stated consequence for non-compliance is that your account may be blocked from selling and your listings removed.
None of this is crosslisting-specific, and no tool can do it for you. It is listed here because it is the part of going from a single PrestaShop storefront to a marketplace that merchants most often discover late.
What the workflow actually looks like
Connect PrestaShop by supplying your store URL and a Webservice key scoped to the resources FLUF needs. If you run multistore, remember that Webservice permissions are granted per shop as well as per resource, so a newly created shop needs its key permissions updated or calls against it fail.
Connect eBay through its standard authorisation flow. Map your PrestaShop categories to eBay categories once — this is the step worth spending real time on, because it also determines which item specifics eBay will require of you. Then select what to push.
Once products are live, the two systems keep each other honest. An eBay sale drops the PrestaShop quantity to zero and deactivates the product; a PrestaShop sale takes stock down on eBay and on every other channel you have connected. How often FLUF checks for sales depends on your plan: every 90 minutes on Starter, hourly on Seller, every 30 minutes on Pro and every 15 on Super Seller.
The thing this replaces is worth naming. On the official PrestaShop Addons store, the Marketplaces category held 49 modules when we read it on 4 September 2026, of which several are eBay connectors from different vendors at £124.99, £146.99, £300.99 and £363.99 — and of those 49 modules, only nine supported the current PrestaShop 9.2. A connector that lives outside your shop does not have a compatibility relationship with your PrestaShop version at all, which means upgrading PrestaShop and keeping your eBay listings working stop being the same decision.
Sources and verification
- eBay UK business seller fees (last updated 4 August 2026) — final value fees, the per-order charge, the 0.35% regulatory operating fee, insertion fees, Shop allowances and the Below Standard surcharges.
- eBay US Store selling fees and eBay Germany’s fee page — the US flat 1.65% international fee, US Store pricing, and the German per-order and insertion fees. Neither page states an effective date.
- eBay’s Buyer Protection announcement and its seller help page — the business-seller carve-out that this page turns on.
- eBay on multi-variation listings — 250 variations, five details, 50 values each, 24 photographs per variation.
- eBay on item specifics, including the filtered-search statement, and eBay on product identifiers with the “Does not apply” exemption.
- eBay photo requirements and the 80-character title limit.
- eBay on Digital Services Act trader verification, EPR in France, EPR in Germany and UK and EU VAT obligations.
- The PrestaShop Webservice for authentication and the per-shop permission model, and the PrestaShop Addons Marketplaces category, read 4 September 2026, for the module count, prices and per-version compatibility figures.
- Store Leads’ PrestaShop report of 28 August 2026 for the catalogue-size and country distributions.
What we could not verify, and therefore left out. eBay’s numeric condition identifiers, which we could not read from a primary source. The per-category list of which product identifiers are mandatory, which eBay no longer publishes as a standalone document. Annual pricing for UK and German Shop subscriptions, where only monthly figures are shown. The German below-standard surcharge, which does not appear on the German fee page. The exact date on which eBay revised the flat component of its Buyer Protection fee, which its own pages describe only as a recent change. And any regulatory operating fee on the US or German schedules, where the term does not appear at all — we have confirmed it for the UK only.
Related guides
- Sell on PrestaShop — the complete seller guide
- Sell on eBay — the complete seller guide
- PrestaShop vs WooCommerce compared
- Crosslist from PrestaShop to Etsy
- Crosslist from PrestaShop to Shopify
- All crosslisting routes
- Crosslist from eBay to Amazon
- PrestaShop vs Shopify
- Crosslist from PrestaShop to Leboncoin
- Crosslist from PrestaShop to Amazon
Frequently Asked Questions
No, and this is the most consequential thing to get right. eBay removed selling fees for UK private sellers and added a buyer-paid Buyer Protection fee instead. In its own announcement eBay says that for business sellers, Buyer Protection is included on listings for free and nothing changes on fees. If you run a PrestaShop store you are a business seller and you pay the business schedule: a category final value fee, a per-order charge, and a 0.35% regulatory operating fee. Registering as a private seller to avoid this is a misrepresentation that risks your account, and it would also cost you the free buyer protection business listings get.
On the UK business schedule, a final value fee set by category — eBay's published examples run from about 5% to 14.9%, charged on the total sale including postage and applicable taxes — plus a per-order charge of £0.30 on orders up to £10 and £0.40 above, plus a regulatory operating fee of 0.35%. International sales add a banded fee: 1.05% to the Eurozone and Northern Europe, 1.8% to the US and Canada, 2.0% elsewhere. Buyer Protection costs a business seller nothing. Two surcharges are worth planning against: Below Standard status adds six percentage points to your final value fee, and a very high rate of item-not-as-described cases adds four.
Usually yes, once you are listing more than about a hundred products, because of how PrestaShop catalogues are shaped — roughly 30% of PrestaShop stores carry between 100 and 999 products. Without a Shop there is no free fixed-price allowance on the UK business schedule, so 400 products means 400 insertion fees at 30p, or £120 a month before anything sells. Basic at £27 a month covers 250 free fixed-price listings and cuts the rest to 10p. eBay's Featured tier is £77 a month and includes 1,500 fixed-price listings at no insertion fee; Anchor is £437 and lifts the fixed-price allowance entirely. Note that a Shop buys listing capacity and cheaper insertion fees, not a lower final value fee.
Cleanly, and eBay's ceilings are generous: one listing takes up to 250 variations at no extra fee, with five variation details of up to 50 values each and 24 photographs per variation. The rule to follow on the PrestaShop side is its own distinction between attributes and features. Attributes generate combinations and should become eBay variation details; features are intrinsic and constant across versions and should become item specifics. One arithmetic trap: a PrestaShop combination's price is an impact on the parent product's price, not an absolute figure, while eBay wants an absolute price per variation. Get that conversion wrong and every variant quietly lists at the base price.
Almost always missing item specifics. These are not decorative metadata — eBay states plainly that your item will only appear in filtered search results if you have added the matching item specific. They come in four tiers: required, required soon with an enforcement date, recommended based on buyer demand data, and additional. For a PrestaShop merchant this is usually the biggest one-off task in the migration, because your features table probably holds the values eBay wants but holds them under your own field names, per your own taxonomy. A feature called Marque will not match eBay's Brand aspect by itself.
Check the stock quantity for each variant and confirm that the product is available to order in PrestaShop. A product can remain visible in the catalogue while unavailable to buy; review both settings when diagnosing a stock issue.
FLUF sets the PrestaShop quantity to zero and turns off both the active and available_for_order flags. The product stays in your catalogue with its URL, its history and any reviews intact — it is withdrawn from sale rather than deleted, which matters on a platform where the product page is an SEO asset you have invested in. Sales in the other direction work too: orders are read from the PrestaShop orders resource, so a sale on your own store brings stock down on eBay and every other connected channel. How often FLUF checks depends on your plan, from every 90 minutes on Starter to every 15 minutes on Super Seller.
Three that catch merchants late. Under the Digital Services Act, business sellers with listings available to EU buyers must supply business name, address, verified email and phone and where relevant a registration number, and eBay publishes that on the listings. Extended producer responsibility means France requires a unique identification number per EPR category — a laptop can need three — and Germany requires a LUCID packaging number, a WEEE number for electricals and a battery number. On VAT, eBay collects and remits on imports up to £135 into the UK and €150 into the EU, with France an exception where it collects regardless of value; your job is keeping your account details accurate and giving your carrier eBay's IOSS number.
It depends less on features than on your upgrade plans. When we read the official PrestaShop Addons store on 4 September 2026, its Marketplaces category held 49 modules in total, including several competing eBay connectors from different vendors at £124.99, £146.99, £300.99 and £363.99. The number that matters is compatibility: of those 49 modules, only nine supported the then-current PrestaShop 9.2, against 48 supporting the 1.7.8 line. Combined with PrestaShop's own advice to assume modules are incompatible until proven otherwise, that puts upgrading PrestaShop and keeping your eBay listings working in direct tension. A connection that lives outside your shop has no compatibility relationship with your PrestaShop version.
Crosslisting and inventory sync are available on every paid plan. Relisting, offer management and smart pricing are included from Seller upwards. eBay is one of the channels where relisting earns its keep most clearly, because fixed-price listings expire on a schedule and an expired listing sells nothing — so if you are running a large catalogue on eBay rather than a handful of items, the automation tier is doing real work rather than being a nice-to-have.