Selling on bol: Fees, Requirements and Listing by EAN
Who can sell on bol in the Netherlands and Belgium, how commission works, bol's service norms, and listing your barcoded stock with FLUF Connect.
Key takeaways
- bol is the big general marketplace in the Netherlands and Belgium. Dutch and Belgian businesses register with a KvK or KBO number, a VAT number and a bank account in a SEPA country. Businesses elsewhere in the EU need a one-time invitation.
- bol charges commission per item sold: a percentage of the selling price plus a small fixed amount, both set by category. The commission page gives kitchen items as an example: 5% to 12.5% plus €0.05 to €0.95.
- Every offer sits on a product page identified by its EAN barcode. You add your price, stock, condition and delivery promise to that page.
- FLUF Connect lists your stock on bol by EAN, keeps your bol price in line with FLUF, and takes the bol offer down when the item sells on another channel. It does not import bol orders yet.
This guide is for a business that already sells from a stock of barcoded products, in the Netherlands, Belgium or elsewhere in the EU, and wants to add bol. That includes shops selling new goods and dealers in graded secondhand items such as phones, games, books and small appliances. If you sell one-off items without a barcode, bol is the wrong place: Marktplaats in the Netherlands and 2dehands in Belgium take those.
Who can sell on bol
bol’s registration page lists what a Dutch or Belgian business needs to sign up:
- a KvK number (Netherlands) or KBO number (Belgium);
- a valid VAT number;
- a passport or ID card;
- “een actieve betaalrekening gevestigd in een SEPA-land” (an active payment account based in a SEPA country);
- two-step verification on the account.
Businesses based elsewhere in the EU go through a separate route. bol says “Europese partners (buiten Nederland en België) kunnen zich alleen registreren via een eenmalige uitnodiging” (European partners outside the Netherlands and Belgium can only register through a one-time invitation). They also need a trade register entry, a VAT number from their own country, an e-commerce activity code, an online presence, details of the ultimate beneficial owners and ID. bol does not accept German sole traders (Einzelunternehmen) or Polish sole traders (JDG) on this route. Sellers from outside the EU have their own VAT and invoicing rules.
What bol charges
bol’s commission page describes a charge per item sold, made of two parts that both depend on the category:
- a variable percentage of the selling price including VAT;
- a fixed amount per item, excluding VAT.
Its worked example is kitchen items, where the percentage runs from 5% to 12.5% and the fixed amount from €0.05 to €0.95. An item sold for €206.50 at 12.4% plus €0.95 comes to €26.55 commission, excluding VAT. Commission is invoiced without VAT, and Dutch sellers pay 21% VAT on top of it. The full category table is a download on the same page; check the rate for each of your categories before you price, because third-party summaries of it disagree.
The rate is charged on the price including VAT. On a low-priced item the fixed part matters more than the percentage, so test your cheapest lines first.
How selling on bol works day to day
| Area | What bol asks of you |
|---|---|
| Product pages | You sell on a shared product page. bol asks you to “vul productkenmerken altijd compleet en correct in” (always fill in product attributes completely and correctly) on its product information page. |
| Shipping | Ship yourself, ship through bol’s own shipping service, or store stock with bol under Logistiek via bol (LVB), where bol handles storage and dispatch. |
| Delivery promise | You choose it per offer. bol’s advice on its delivery time page is “Zorg voor een realistische leverbelofte” (make sure your delivery promise is realistic). |
| Returns | bol refunds the customer. You handle the returned item within 7 days of receiving it, per bol’s returns page. |
| Cancellations | No more than 2% of ordered items, counted from 3 or more cancelled items in a week. Going over earns a strike (cancellation norm). |
| Service norms | bol tracks nine service norms, among them on-time delivery, track and trace, customer questions, response time and rating. |
| Payouts | Once or twice a month, chosen per quarter. A change applies from the first day of the next quarter (financial settings). |
The cancellation norm matters most for a business that also sells elsewhere. If an item sells on another channel and your bol offer stays live, the next bol order for it ends up as a cancellation. Three in one week count towards the 2%.
Using FLUF Connect with bol
bol is on the Channels screen in FLUF Connect and covers two countries, the Netherlands and Belgium. You need an existing bol seller account. When you connect it, you choose the country and the delivery promise to use for your offers.
Each item you send to bol needs a valid EAN, and that EAN needs a complete product page on bol already. If either is missing, FLUF tells you before anything is listed. You also choose the bol condition for each item: new, or secondhand graded as new, good, reasonable or moderate. FLUF never lists used stock as new by default.
| Task | On bol through FLUF Connect |
|---|---|
| Open a bol seller account | You do this with bol |
| Connect your seller account | Yes, from the Channels screen |
| List stock that has a bol product page, by EAN | Yes, with your price, quantity and condition |
| Create new bol product pages | No |
| Change the price on bol from FLUF | Yes |
| Take the bol offer down when the item sells elsewhere | Yes |
| Detect bol sales or import bol orders | Not yet. Handle bol orders in your bol seller account. |
| Relisting or offer management | No |
A sale on Amazon, Marktplaats or your own shop takes the bol offer down, which protects your cancellation rate. A sale on bol does not yet reach FLUF. When a bol order takes your last unit, mark the item sold in FLUF so it comes down everywhere else.
What FLUF costs
7 days for £1, then from £9/month, then plans from £9/month. Crosslisting and inventory sync are on every plan; relisting, offer management and smart pricing are included from Pro upwards.
| Plan | Monthly | Yearly | You save | Crosslisted products |
|---|---|---|---|---|
| Starter | £9/month | £85/year | 21% | Unlimited |
| Pro | £29/month | £155/year | 55% | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited | ||
Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.
Related guides
- Selling on Marktplaats
- Selling on 2dehands
- Selling on Amazon
- Selling on MediaMarkt
- Selling on Back Market
Sources
Checked 14 November 2026.
- bol: registration (Netherlands and Belgium)
- bol: registration for EU partners
- bol: partners outside the EU
- bol: commission
- bol: product information
- bol: delivery time
- bol: handling returns
- bol: cancellations
- bol: service norms
- bol: financial account settings
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Pick your topics first ›Frequently Asked Questions
Businesses registered in the Netherlands or Belgium with a KvK or KBO number, a VAT number, ID and a bank account in a SEPA country. Businesses elsewhere in the EU can only register through a one-time invitation from bol.
A percentage of the selling price including VAT plus a fixed amount per item, both set by category. For kitchen items bol gives 5% to 12.5% plus €0.05 to €0.95. Check the full category table on bol's commission page.
Yes for listing through FLUF Connect. Each item needs a valid EAN with a complete product page on bol already, and you add your price, stock and condition to that page.
Yes, if they have an EAN. You choose the condition for each item in FLUF: new, or secondhand graded as new, good, reasonable or moderate.
No more than 2% of ordered items, counted once you cancel 3 or more items in a week. Going over earns a strike.
Not yet. When an item sells on another channel, FLUF takes the bol offer down. When it sells on bol, mark it sold in FLUF so it comes down elsewhere.
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