Sell on home24 Marketplace: Fees, Requirements and Categories
What home24 charges marketplace sellers in Germany, who it accepts, how products go live, and connecting an approved account to FLUF Connect.
- home24 charges €39 a month, starting after three months, plus 9% to 22% commission depending on category.
- You need a VAT ID in the country you sell in, a European warehouse that ships direct to customers, the ability to take returns, and 13-digit EANs.
- Applying starts with a conversation. You fill in a contact form, and home24 decides whether to send an invitation link.
- Money reaches you on the 1st, 11th or 21st of the month, once 14 days have passed since dispatch.
- Once approved, you can connect your seller account in FLUF Connect and list stock whose barcodes are already in home24’s catalogue. FLUF does not create catalogue products or import orders.
This guide is for a registered business with branded homeware, small kitchen appliances, or DIY and heating products, looking for a German home-focused shop to sell through. If you sell second-hand furniture as a private person, this marketplace is not open to you, and Kleinanzeigen or eBay will suit you better.
What the home24 marketplace is
home24 is an online furniture and home retailer. Next to its own range, it sells products from other merchants through what it calls a curated marketplace. In a January 2024 company statement, it said third-party sales had passed €100 million over the previous twelve months and that it looks at every product before it goes live. That review is the main difference from an open marketplace: you can expect questions about your product data before your first sale.
What you can sell
home24’s seller FAQ currently lists these areas for new products:
- Household goods
- Small kitchen appliances
- DIY, such as wall tiles and power tools
- Building-supply items for heating and cooling
The same statement from January 2024 said pet supplies had been added. Furniture itself is not on the FAQ’s current list, so a furniture maker should raise it on the first call instead of assuming a place.
Who can sell
The FAQ sets five conditions:
- A VAT ID in the country where you want to sell.
- A warehouse in Europe that delivers straight to the end customer.
- The ability to accept returns from customers.
- Product data and customer service in the language of that marketplace.
- A 13-digit EAN on every product.
The last of these rules out most one-off and unbranded stock. If your products have no barcode today, sort that out before you write to home24, because nothing else on this list can make up for it.
Fees
home24 publishes its headline numbers, which many retailers’ marketplaces do not. You pay a monthly fee of €39, starting after three months, plus a sales commission of 9% to 22% depending on category. The FAQ does not give a rate per category, so ask for the one covering your range before you sign.
That spread matters more than the monthly fee. On a €200 cordless drill, 9% is €18 and 22% is €44. Work out your margin at the rate you are quoted, then allow for delivery if you offer it free, and for returns.
How you apply and how long it takes
- Check that you meet the conditions above.
- Send the contact form on the seller portal.
- Talk to a member of the marketplace team about whether working together makes sense for both sides.
- Create your shop from the invitation link. You will need your company registration, VAT number, company address, contact details, terms, imprint and privacy notice.
- List your products. A team at home24 checks titles, descriptions and images.
home24 says shops and products should be online one to two weeks after that listing check, if everything is in order.
Delivery, returns and payouts
You choose your carrier, as long as it delivers directly to the customer and you can enter a tracking number, which home24 shows to the buyer. You can set free delivery, your own charges per country for parcels and two-person delivery, or a threshold above which delivery is free.
Customers get 30 days to return an item, and they start the return from their home24 account. They can ask for a return, a discount or spare parts, and you then settle it with them directly. Customer service is also yours, by email, phone or both.
Payment sits in a trust account until the customer should have the item. Fourteen days after you ship, home24 treats the parcel as received, and the money goes to your bank on the next 1st, 11th or 21st. Plan your cash flow around a wait of two to four weeks from dispatch.
One detail catches sellers used to their own shop: a product page can be shared. home24 says it cannot remove a product, because other sellers may be offering on the same page, but you can delete your own offer.
Is it right for you?
It suits a business with barcoded home or DIY products, a European warehouse and enough margin for a commission that can reach 22%. It suits less well anyone without a VAT ID, a seller of used or handmade one-offs, or a very small range where €39 a month takes a large share of each sale.
For other retailers in the same market, see the guides to MediaMarkt and OBI, or the overview of selling in Germany.
Using FLUF Connect with home24
home24 approves its own sellers, so FLUF has no application link for it. On the Channels screen in FLUF Connect its card is marked “Invite only” and covers one country, Germany. When your seller account is live and your products are in home24’s catalogue, choose “Already approved? Connect” on the card.
FLUF can then list items from your inventory that already exist in home24’s catalogue, matched by barcode. A business that keeps the same stock in FLUF for Amazon or its own Shopify store can offer those units here without typing them in again.
| Task | On home24 through FLUF Connect |
|---|---|
| Apply and get accepted | You do this with home24 |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock that the catalogue already holds, by barcode | Yes |
| Create new products in the catalogue | No |
| Detect sales or import orders | No. Manage orders in your home24 seller account. |
| Relisting or offer management | No |
FLUF does not see home24 orders, so a sale there will not lower your stock elsewhere on its own. When an order takes your last unit, mark it sold in FLUF and it comes down from the other marketplaces you list it on.
FLUF’s plans for businesses selling on several channels are on the pricing page. Start with 7 days for £1, then from £9/month to see the Channels screen with your own stock.
Related guides
- How to sell on OBI
- How to sell on MediaMarkt
- How to sell on Maisons du Monde
- Selling in Germany
- How to sell on Galeria
- How to sell on Bauhaus
- How to sell on XXXLutz
Sources
- home24 seller portal: FAQ (checked November 2026)
- home24 SE: marketplace passes €100 million (January 2024; checked November 2026)
Subscribe to the seller news brief
The marketplace news that changes how you list, in one short email.
- Fee, policy and algorithm changes across 70+ marketplaces
- Only the topics you pick — the marketplaces you actually sell on
- Short enough to read in a minute. Daily or weekly, unsubscribe in one click
No spam. We never share your address.
Pick your topics first ›Frequently Asked Questions
A monthly fee of €39, starting after three months, plus a sales commission of 9% to 22% depending on category. Ask for the rate that covers your range before you sign.
Businesses with a VAT ID in the country they sell in, a European warehouse that ships direct to customers, the ability to take returns, product data and customer service in the local language, and a 13-digit EAN on each product.
Its seller FAQ lists household goods, small kitchen appliances, DIY items such as wall tiles and power tools, and heating and cooling products. home24 also said in January 2024 that it had added pet supplies.
Two weeks after dispatch at the earliest. Payouts run on the 1st, 11th and 21st of each month, so the wait is usually two to four weeks.
Allow for a call with the marketplace team and an invitation link first. After its listing check, home24 expects you to be online in one to two weeks.
Once home24 has approved you, connect your seller account from the Channels screen. FLUF lists items already in home24's catalogue, matched by barcode. It does not create catalogue products or import orders.
Sign up for free
Join the community
You're in.
Open your dashboard