Marketplace Software for Physical Inventory Sellers
Marketplace operations for retailers, auction houses, liquidators, makers, charity shops, vendor malls, vintage sellers, and anyone selling physical products online.
7 days for £1, then from £9/month.
FLUF Connect is marketplace software for people and teams who sell physical products online. Most FLUF customers and acquisition channels are currently resale-heavy, but the product is not limited to resellers. If you handle real stock, listings, marketplace channels, pricing changes, and sold-item availability, FLUF can help reduce the operational work.
Who FLUF is for
FLUF is for sellers of physical inventory: resale businesses, retailers, auction operators, vendor malls, charities, makers, manufacturers, and supplier-led ecommerce teams. The common problem is not the label on the business. The common problem is keeping product listings, marketplace content, stock, and updates under control when products appear in more than one place.
| Business type | Why FLUF fits | Page |
|---|---|---|
| Retail stores | Publish selected store inventory online and keep marketplace work manageable. | Retail stores |
| Vintage sellers | Manage one-off stock, condition-led descriptions, and marketplace reach. | Vintage sellers |
| Liquidators | Turn mixed lots and recovery stock into online listings faster. | Liquidators |
| Auction houses | Move post-auction stock, fixed-price inventory, and selected lots into marketplace channels. | Auction houses |
| Vendor malls | Create an online layer for selected booth, cabinet, or dealer inventory. | Vendor malls |
| Charity shops | List donated stock online without every valuable item becoming manual admin. | Charity shops |
| Makers and craftspeople | Keep handmade, small-batch, and produced inventory consistent across channels. | Makers and craftspeople |
| Manufacturers | Sell finished physical goods direct-to-consumer or through marketplaces without duplicate catalogue work. | Manufacturers |
| Drop shippers | Manage compliant supplier-led product listings and channel content from one workflow. | Drop shippers |
Wherever you source your stock
Many sellers start from stock, not a business type. If you buy lockers, pallets, auction lots or clearance lines to resell, these guides cover your route:
| Stock source | Why FLUF fits | Guide |
|---|---|---|
| Storage auctions | List single locker finds on every marketplace and never sell one twice. | Storage auctions |
| Police auctions | Turn seized and unclaimed lots into synced marketplace listings. | Police auctions |
| Estate auctions | Resell probate and household pieces across every marketplace. | Estate auctions |
| Retailer liquidation | Sell chain overstock SKUs on every channel with matched quantities. | Retailer liquidation |
| Returns pallets | List graded pallet stock once and sell it everywhere. | Returns pallets |
| Lost luggage auctions | Turn unclaimed suitcases into one-off marketplace listings. | Lost luggage auctions |
| Insolvency auctions | List business-asset lots across every channel with synced stock. | Insolvency auctions |
| House clearances | Sell clearance finds on every marketplace from a single write-up. | House clearances |
| Car boot wholesalers | Sell pitch lines online all week with matched quantities. | Car boot wholesalers |
| Charity excess inventory | Pool surplus donations centrally and list once to sell everywhere. | Charity excess inventory |
What all these businesses have in common
- They sell physical products online.
- They need clear product records, photos, descriptions, prices, and availability.
- They use, or want to use, more than one marketplace or sales channel.
- They lose time when every channel has to be updated separately.
- They need sold stock to stop appearing as available elsewhere.
What FLUF is not
FLUF is not an ERP, manufacturing resource planning system, vendor payout platform, charity accounting system, auction management platform, or POS replacement. It is the marketplace operations layer for listing, crosslisting, inventory sync, and bulk listing work. That positioning keeps the page broad without overclaiming.
Pricing
Start with a 7-day trial for £1. FLUF has no free tier. Paid plans start from £9/month for Starter.
| Plan | Monthly | Yearly | You save | Crosslisted products |
|---|---|---|---|---|
| Starter | £9/month | £59/year | 45% | Unlimited |
| Pro | £29/month | £199/year | 42% | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited | ||
Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.
Save 42% when you pay yearly
Sources used for this page
- Shopify direct-to-consumer guide — manufacturers can sell directly through ecommerce, social channels, and retail.
- eBay Seller Center — official eBay business-selling resources.
- Etsy vintage policy — official definition of vintage eligibility.
- eBay drop shipping policy — official policy-sensitive guidance for dropshipping.
Frequently Asked Questions
No. Most current FLUF customers and acquisition channels are resale-heavy, but FLUF is built for sellers of physical products online, including retailers, manufacturers, vendor malls, charities, liquidators, auction houses, makers, and compliant drop shippers.
FLUF helps with marketplace listing operations: creating listings, crosslisting, inventory sync, stock visibility, and bulk listing updates.
No. FLUF has a 7-day trial for £1, then paid plans start from £9/month.